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LULU·Lululemon Athletica Inc.

$94.10
-0.24 (-0.25%)
After Hours
High
$95.10
Open
$94.62
Market Cap
11.02B
52W High
$225.98
Low
$92.55
P. Close
$94.10
P/E
7.77
52W Low
$90.38
Fwd P/E
10.91
DailyIQ Est.
$84.25
Inst. Ownership
35.9%
Short Interest
13.24%
Days to Cover
3.1
NewEarnings release, scored · filed Sep 3, 2026Guidance lowered · tone -17.0 vs prior release · 38 lines scoredSee the breakdown
Technical Score (1D)
6
BEARISH
News Sentiment
28
BEARISH
On Oct 13, Lululemon announced a reshuffling of its senior leadership team as the company grappled with declining North American demand and falling sales. The announcement coincided with a 54% drop in the company's stock price in 2026, underscoring investor concerns about growth prospects. The leadership changes aim to revitalize the brand and address the sales slump, but the market reaction indicates a significant negative outlook. The company seeks to revive growth through new leadership, according to the report.
LOW TARGET
$44 -53.2%
7 analysts
MEAN TARGET
$105 +11.5%
30 analysts
HIGH TARGET
$255 +171.0%
3 analysts
PRICE RANGE
$44.00 - $255.00
SB / B / H / S / SS
1/1/31/5/2
DAILYIQ EST.
$84.25 (-10.5%)
Sector
Consumer Cyclical
Industry
Apparel Retail
Exchange
NMS
Country
Canada
Symbol
LULU
Description
Lululemon Athletica Inc. is a global retailer specializing in athletic apparel, footwear, and accessories, primarily targeting the women's and men's markets. The company's core value proposition revolves around designing and distributing technically advanced products suitable for various activities, including yoga, running, and general training. Lululemon's product range encompasses a wide array of items like pants, shorts, tops, and jackets, complemented by fitness-oriented accessories. Distribution channels include a network of company-operated stores, seasonal locations, and a robust e-commerce platform, enabling broad consumer access across the United States, Canada, Mexico, China, and other international markets. Founded in 1998, the company leverages its brand recognition and multi-channel strategy to maintain a competitive position in the activewear industry.
Bought (1Y)
4,275 shares
$500K
Sold (1Y)
83 shares
$10K
FRANK MEGHANChief Financial Officer
Award/Grant42,328 shares2026-10-09
O'NEILL HEIDICEO
Award/Grant105,295 shares2026-09-09
O'NEILL HEIDICEO
Award/Grant40,223 shares2026-09-09
O'NEILL HEIDICEO
Award/Grant28,079 shares2026-09-09
MORFITT MARTHA A M-
Award/Grant1,606 shares2026-06-25
75/ 100
Bullish
Overall: Bullish
✓Revenue growing year over year
✓Positive net margin
✓Positive operating cash flow
Gross Margin
56.6%
Net Margin
14.2%
Revenue CAGR
22.5%
Current Ratio
2.26x
Return on Equity
31.8%
Earnings Summary
Lululemon Athletica Inc. is a global retailer of premium athletic apparel, footwear, and accessories, operating through company‑owned stores, seasonal locations, and a strong e‑commerce platform across North America, Latin America, and Asia. The company’s business model emphasizes high‑margin, technically advanced products and a multi‑channel distribution strategy that has positioned it as a leader in the athleisure segment. In the most recent quarters, Lululemon reported Q4 2024 revenue of $3.611 billion and EPS of $6.14, beating the $5.87 estimate, while Q1 2025 revenue was $2.371 billion with EPS of $2.60 versus an estimate of $2.59. The company’s Q2 2025 results showed revenue of $2.525 billion and EPS of $3.10, again surpassing expectations, and Q3 2025 revenue of $2.566 billion with EPS of $2.59, a modest beat over the $2.21 estimate. These four quarters demonstrate a consistent pattern of EPS beats, with revenue growth decelerating slightly from Q4 2024 to Q3 2025 but remaining positive. Historically, Lululemon has maintained YoY revenue growth in the high‑teens, with EPS growth often outpacing revenue, reflecting strong pricing power; however, recent guidance revisions and a 7% revenue outlook downgrade signal mounting pressure on margins. Recent news highlights a reversal of the full‑year revenue outlook to a 7% decline, a cut in operating‑margin guidance from 17% to 6.5%, and a leadership change, all of which have eroded investor confidence and underscored concerns about pricing power and product mix.

EPS

EstBeatMiss
$0.22$1.90$3.57$5.24$6.91Q4'24Q1'25Q2'25Q3'25Q4'25
QtrEstActual+/−
Q4'25$0.99 - -
Q3'25$2.21$2.59+17.1%
Q2'25$2.85$3.10+8.7%
Q1'25$2.59$2.60+0.4%
Q4'24$5.87$6.14+4.6%

Revenue

EstBeatMiss
$2.1B$2.5B$3.0B$3.4B$3.8BQ4'24Q1'25Q2'25Q3'25Q4'25
QtrEstActual+/−
Q4'25$2.3B - -
Q3'25 - $2.6B -
Q2'25 - $2.5B -
Q1'25 - $2.4B -
Q4'24 - $3.6B -

Market Data

LULU Stock Snapshot

BEARISH6/100
$93.79−$0.31 (0.3%)
Market cap
11.02B
P/E ratio
7.8
Day range
$92.55 – $95.10
News sentiment
28/100 · Bearish
Analyst target
$104.91 (+11.9%)
Consensus
Hold · 40 analysts
52-week range+3.8% off low · -58.5% from high
$90.38$225.98
Price $93.79 DailyIQ Est. $84.25

Momentum has rolled over on Lululemon Athletica Inc., which is what drives the bearish read. Earnings and guidance carry more weight than macro data at this capitalisation.

Reverse DCF

What growth is priced into LULU?

CHEAP

At today's price, Lululemon Athletica Inc. needs to grow free cash flow about -4.6% a year for the next 10 years to justify its valuation at a 10.59% cost of capital. Over its actual history it has compounded free cash flow at 23.4% a year, so the market is asking for 27.9 percentage points below its own delivered rate. On that basis LULU looks priced below what its own growth record supports.

Implied FCF growth
-4.6%
Historical FCF CAGR
23.4%
Growth gap
-27.9 pts
Verdict
CHEAP
Discount rate (WACC)
10.59%
Beta
1.07

Behaviour On Record

What LULU's own history says about today's numbers

Realized volatility (21d)
25.6% 25th pct
Below its peak
-81.4%
vs 200-day average
-32.6%
Up days (1y)
47%

Lululemon Athletica Inc. is currently running 25.6% annualised volatility over the last 21 sessions. Measured against LULU's own 13 years of daily returns rather than a market-wide average, that is the 25th percentile — on the quiet side for this stock, against a typical reading of 33.7%. The distinction matters because a number that looks calm for one stock is turbulent for another, and the absolute figure on its own tells you neither.

LULU is trading -81.4% below its running peak. Across 12 full years on file, its median worst-drawdown-in-a-year was -34.2%, and the deepest was -62.1% in 2025. The current drawdown is already deeper than this stock's typical annual low point, which puts it in the part of its range where past recoveries began — and where past declines also continued.

Price sits -32.6% from its 200-day moving average. Against every other day in its history, that gap ranks at the 4th percentile — a narrower gap than it typically runs. Over the past year LULU closed higher on 47% of sessions, and it is currently 1 session into a rising streak.

On October specifically: over 14 years of records, LULU finished the month higher 6 of 14 times, with a median return of -1.6% and an average of +0.8%. Its strongest month historically has been November at +6.3% on average, its weakest September at -5.5%. Seasonality is a weak signal on its own — a decade is a small sample and regimes change — but it is a real distribution rather than a rule of thumb.

Overnight risk is measurable too: LULU has opened more than 2% away from the prior close in 106 of 3,268 sessions (3.2% of the time), with the largest gaps running +6.9% and -6.5%. For anyone holding through an event, that rate is a better guide to overnight exposure than the intraday range.

All figures computed from 3,269 daily closes between 2013-10-15 and 2026-10-14, split-adjusted, recomputed daily. Percentiles are against LULU's own 13-year history, not a peer group or index.

Sector Rotation

Is money rotating into or out of LULU's sector?

Lululemon Athletica Inc. sits in the Consumer Discretionary sector, currently ranked 7th of 12 GICS sectors by relative-strength rotation score (improving). Within its narrower Retail industry group, LULU ranks 4th of 15 tracked industries, leading.

Sector rank
#7 of 12
Sector state
Improving
Sector rotation score
64
Industry rank
#4 of 15

Options Market

What is the options market pricing for LULU?

CallsPuts

For Lululemon Athletica Inc.'s nearest expiry (2026-10-16, 2 days out), open interest is put-heavy, a defensive/bearish tilt (put/call ratio of 1.18), with at-the-money implied volatility around 39.6%. The options market is pricing roughly a ±3.0% move by that expiry — a range of about $91.95–$97.71.

Put/call ratio (2026-10-16)
1.18
ATM implied volatility
39.6%
Total open interest
48,581
Expected move by 2026-10-16
±3.0% ($91.95–$97.71)

Analyst Rating Changes

Are analysts turning bullish or bearish on LULU?

Argus Research most recently reiterated its rating on Lululemon Athletica Inc. to Hold on Sep 14, 2026. Over the last 90 days, coverage has run 0 upgrades against 0 downgrades, a net mixed lean.

Latest action
Argus Research — Hold
90-day upgrades
0
90-day downgrades
0
Net rating momentum
0
DateFirmActionRatingPrice target
Sep 14, 2026Argus ResearchReiteratedHold-
Sep 9, 2026CitigroupMaintainedNeutral$130 → $117
Sep 9, 2026BMO CapitalInitiatedUnderperform$70
Sep 4, 2026Telsey Advisory GroupMaintainedMarket Perform$122 → $110
Sep 4, 2026BarclaysMaintainedEqual-Weight$113 → $95
Sep 4, 2026BNP ParibasMaintainedUnderperform$88 → $44
Sep 4, 2026Goldman SachsMaintainedNeutral$111 → $95
Sep 4, 2026Piper SandlerMaintainedNeutral$110 → $80
Sep 4, 2026StifelMaintainedHold$134 → $100
Sep 4, 2026Truist SecuritiesReiteratedSell$94 → $82
Sep 4, 2026Morgan StanleyMaintainedUnderweight$93 → $83
Sep 4, 2026B of A SecuritiesMaintainedNeutral$140 → $122

Earnings Release, Scored

What did Lululemon Athletica Inc.'s latest earnings release say?

Filed Sep 3, 2026 · SEC Form 8-K, Exhibit 99

Guidance lowered
Tone38.5/ 100-17.0 vs prior release
Hedging words0.84per 100 words-0.26 vs prior release
Tone, last 2 releasesScale 33–61

Most important lines

  1. 1

    For 2026, the Company now expects net revenue to be in the range of $10.350 billion to $10.500 billion, representing a decline of 5% to 7%.

    Guidance loweredNegative tone
  2. 2

    – This includes $134.5 million of tariff refunds (1) which increased gross margin by 560 basis points.

    New this quarter
  3. 3

    – The tariff refunds (1) of $134.5 million increased operating margin by 560 basis points.

    New this quarter

Peers & ETF holders

LULU peers & ETF holders

News Sentiment Analysis

Sentiment gathered from recent headlines

28/100
Strong NegativeNeutralStrong Positive
BEARISH

Recent News Coverage

Most recent articles, ranked by recency (click to expand).

10+ articles
What did this article say?
Lululemon Athletica announced a senior leadership overhaul, creating new roles for product development and operations as the company faced a 54% share decline and quarterly revenue and comparable sales shortfalls. The appointments of Maggie Gauger as president and chief product officer and Joseph Godsey as chief operating officer aim to address product and operational challenges, particularly in the Americas. The restructuring reflects management’s attempt to reverse declining momentum and stabilize performance after a sharp market downturn.
What did this article say?
Lululemon reported that it is struggling to convince consumers that its $100 leggings remain a worthwhile purchase. The company noted a decline in repeat purchases and a tightening of consumer spending on high‑end activewear. Management highlighted the need to reinforce brand value and product differentiation to sustain demand. The challenge underscores broader market pressure on premium apparel brands to justify premium pricing.
What did this article say?
Lululemon Athletica announced a comprehensive leadership reset, appointing new President & Chief Product Officer and Chief Operating Officer positions while initiating searches for three additional senior executives. The move followed a period of declining share price, with the stock down 10.19% over 30 days and 22.29% over 90 days, and a 46.58% drop in one‑year total shareholder return. Investors reacted modestly, with the share price at $92.68 after a 0.87% one‑day gain. The leadership overhaul signals management’s attempt to address ongoing performance challenges and restore momentum.
What did this article say?
Lululemon Athletica reported a 4% revenue decline to $2.4 billion in Q2, with comparable sales falling 10% and North American revenue dropping 8%. Management cited inconsistent product responses and waning customer enthusiasm as key contributors. The company’s historically strong pricing power and brand loyalty appear to be eroding, raising concerns about future growth prospects.
What did this article say?
Analysts projected a 43% upside for LULU even if the Americas region continues to decline through 2030. The outlook hinged on a rebound in China, where a 2% YoY comparable sales decline in Q2 was attributed to a PR crisis and Tmall event changes. Normalizing for Tmall’s impact, non‑Tmall channels showed positive same‑store growth, indicating underlying brand resilience. The analyst expected China same‑store sales to return to high single‑digit or low double‑digit growth in Q3, supporting continued pricing power.
What did this article say?
Lululemon Athletica Inc. announced a significant leadership restructuring, creating new president and chief operating officer roles while appointing Maggie Gauger and Joseph Godsey to these positions. The company also announced the departure of three existing C‑suite executives, including the chief brand and product activation officer and chief supply chain officer. Management stated the changes aim to strengthen links between brand, product, and guest experience, with a focus on product innovation and operating discipline. Analysts at Jefferies view the overhaul as a step in the right direction but note that further progress is needed before a more constructive outlook can be adopted.
What did this article say?
On October 8, Lululemon announced the appointment of a new chief operating officer and chief product officer, with the latter role to be filled by Athleta CEO Maggie Gauger. The changes aim to revitalize product design, merchandising, and innovation under the new leadership. Analysts expressed mixed views, noting Gauger’s limited recent success at Athleta but recognizing her experience at Nike. The move signals Lululemon’s intent to strengthen its competitive positioning, though the impact remains uncertain. The announcement reflects a strategic effort to address recent performance challenges.
What did this article say?
Evercore ISI reduced its price target for lululemon athletica (LULU) from $115 to $95, citing a reassessment of the company’s valuation. The downgrade reflects a shift in analysts’ outlook, moving from a bullish to a more cautious stance. The new target aligns with a broader trend of tighter expectations for apparel retailers amid market volatility. This adjustment may influence investor sentiment and trading activity around LULU shares.

Technical Analysis

Real-time indicators across multiple timeframes

6
BEARISH
Momentum rank against about 1,000 stocks and ETFs for this timeframe.
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Institutional & Hedge Fund Ownership
25 tracked managers · $5.99B combined position · 9 adding, 16 trimming, 0 unchanged (latest 13F filings)
ManagerTrendShares Held% of Co.Position ValueFiled
Vanguard Group Inc▼ Sell13,354,44211.49%$2.78B2026-01-29
BlackRock, Inc.▼ Sell8,850,6327.62%$1.01B2026-08-07
Geode Capital Management, LLC▼ Sell2,970,0052.56%$337.88M2026-08-12
Invesco Ltd.▲ Buy2,331,7062.01%$266.23M2026-08-14
Morgan Stanley▼ Sell1,618,2241.39%$184.77M2026-08-13
Goldman Sachs Group Inc▲ Buy1,315,7591.13%$150.23M2026-08-14
Citadel Advisors LLC▲ Buy1,074,1880.92%$122.65M2026-09-02
Norges Bank▼ Sell1,031,8540.89%$117.82M2026-08-12
Citigroup Inc▲ Buy977,9920.84%$111.67M2026-08-03
Northern Trust Corp▼ Sell916,9760.79%$104.70M2026-08-13
FMR LLC (Fidelity)▼ Sell908,8690.78%$103.77M2026-08-13
AQR Capital Management LLC▼ Sell901,6010.78%$101.48M2026-08-14
JPMorgan Chase & Co▼ Sell867,8270.75%$99.18M2026-08-12
Susquehanna International Group, LLP▼ Sell771,9460.66%$88.14M2026-08-14
Wells Fargo & Company▲ Buy674,0810.58%$76.97M2026-08-14
Bank of America Corp▼ Sell615,1920.53%$70.24M2026-08-14
Gotham Asset Management, LLC▲ Buy519,8940.45%$59.36M2026-08-14
Marshall Wace, LLP▼ Sell380,4760.33%$43.44M2026-08-13
Renaissance Technologies LLC▲ Buy377,8440.33%$43.14M2026-08-13
Squarepoint Ops LLC▼ Sell304,9800.26%$34.82M2026-08-14
D. E. Shaw & Co., Inc.▼ Sell214,0010.18%$24.43M2026-08-14
Millennium Management LLC▲ Buy188,6250.16%$21.54M2026-08-14
AllianceBernstein L.P.▼ Sell117,8870.10%$18.05M2026-08-14
Man Group plc▲ Buy124,6840.11%$14.24M2026-08-14
Adage Capital Partners GP, L.L.C.▼ Sell93,3000.08%$10.65M2026-08-14
Q2 2026 flow:2.94M sh bought ($335.49M)7.10M sh sold ($809.70M)net -4.16M sh (−$474.22M)
Congressional Trading Activity
15 disclosed trades · ~$193.5K est. traded value · 6 buys, 9 sells
MemberChamberStateTypeAmountTradedFiled
Gilbert CisnerosHouseCA31▼ Sell$1K - $15K2026-03-132026-04-07
Dan NewhouseHouseWA04▲ Buy$1K - $15K2025-12-112026-01-15
Lisa McClainHouseMI09▼ Sell$1K - $15K2025-07-222025-08-13
Marjorie Taylor GreeneHouseGA14▼ Sell$1K - $15K2025-06-172025-06-23
Jefferson ShreveHouseIN06▼ Sell$15K - $50K2025-05-122025-06-22
Jefferson ShreveHouseIN06▼ Sell$15K - $50K2025-04-172025-05-08
Rob BresnahanHousePA08▼ Sell$1K - $15K2025-04-082025-04-28
Marjorie Taylor GreeneHouseGA14▲ Buy$1K - $15K2025-04-082025-04-11
Jefferson ShreveHouseIN06▲ Buy$15K - $50K2025-04-072025-05-08
Marjorie Taylor GreeneHouseGA14▲ Buy$1K - $15K2025-04-042025-04-07
Rob BresnahanHousePA08▲ Buy$1K - $15K2025-02-252025-03-27
Rob BresnahanHousePA08▼ Sell$1K - $15K2025-01-132025-02-13
Tommy TubervilleSenateAL▼ Sell$1K - $15K2024-05-032026-08-05
Tommy TubervilleSenateAL▲ Buy$1K - $15K2024-04-052024-05-15
Shelley Moore CapitoSenateWV▼ Sell$1K - $15K2018-04-242019-05-09