DailyIQ
Last updatedjust now

MCD·McDonald's Corporation

$238.23
+2.42 (+1.03%)
After Hours
High
$238.50
Open
$235.31
Market Cap
166.85B
52W High
$341.75
Low
$234.23
P. Close
$238.23
P/E
18.99
52W Low
$227.95
Fwd P/E
17.13
DailyIQ Est.
$301.90
Inst. Ownership
37.7%
Short Interest
1.95%
Days to Cover
1.9
Div. Yield
3.15%
Next Ex-Div
~Dec 1
Div. Growth
17+ yrs
Technical Score (1D)
24
BEARISH
News Sentiment
49
MIXED
On Oct 13, McDonald’s Chairman and CEO announced a costly remodel of thousands of restaurants, a plan designed to modernize store layouts and incorporate technology upgrades to attract more customers and strengthen the company’s competitive position. The same day, the company disclosed an $8.5 billion support package for franchisees through 2036 at its investor day in Chicago, a move that investors interpreted as a shift toward higher franchise costs that could tighten margins for the franchise network. The franchise support announcement prompted a decline in the stock price as investors reassessed the company’s capital allocation. The remodel initiative, meanwhile, was framed as a strategy to leverage McDonald’s scale and loyal patron base to increase foot traffic and improve the overall customer experience. Together, the two developments highlighted McDonald’s focus on long‑term stability and customer engagement, while also introducing short‑term financial pressure for the franchise network.
LOW TARGET
$230 -3.4%
2 analysts
MEAN TARGET
$292 +22.8%
21 analysts
HIGH TARGET
$390 +63.9%
19 analysts
PRICE RANGE
$230.00 - $390.00
SB / B / H / S / SS
8/17/15/1/1
DAILYIQ EST.
$301.90 (+26.9%)
Sector
Consumer Cyclical
Industry
Restaurants
Exchange
NYQ
Country
United States
Symbol
MCD
Description
McDonald's Corporation is a global leader in the quick-service restaurant industry, primarily operating and franchising restaurants under the McDonald's brand. The company's core offering centers on a menu of readily available food and beverages, ranging from iconic items like hamburgers and fries to chicken sandwiches, breakfast options, and desserts. McDonald's caters to a broad consumer base by utilizing a franchise model, operating restaurants through conventional franchises, developmental licenses, and affiliate agreements. Founded in 1940, the company's enduring success stems from its established brand recognition and widespread accessibility, solidifying its position within the competitive fast-food landscape. The company is headquartered in Chicago, Illinois.
Bought (1Y)
0 shares
$0
Sold (1Y)
8,652 shares
$2.4M
Dean Lloyd H-
Award/Grant156.97 shares2026-09-30
Hsu Michael D.-
Award/Grant129.9 shares2026-09-30
Taubert Jennifer L-
Award/Grant129.9 shares2026-09-30
Elting Lauren BVP - CAO and Corp Controller
Option Exercise48 shares2026-08-07
Elting Lauren BVP - CAO and Corp Controller
Option Exercise990 shares2026-08-07
70/ 100
Bullish
Overall: Bullish
✓Revenue growing year over year
✓Positive net margin
✓Positive operating cash flow
Net Margin
31.9%
Revenue CAGR
0.9%
Current Ratio
0.95x
Debt / Equity
-22.72x
Return on Equity
-478.1%
Earnings Summary
McDonald’s Corporation operates a global quick‑service restaurant network, primarily through franchising, and remains a dominant player in the fast‑food sector, leveraging its iconic menu and extensive brand reach. In the most recent quarters, the company posted revenue of $6.79 billion in Q4 2025 and $6.52 billion in Q1 2026, a modest decline from the $6.84 billion and $6.54 billion in the preceding two quarters, respectively; EPS, however, rose from $3.12 in Q4 2025 to $2.83 in Q1 2026, reflecting a slight earnings dip despite stable sales, and the company beat estimates in Q4 2025 but missed in Q1 2026. Historically, McDonald’s has delivered year‑over‑year revenue growth of roughly 4–5 % over the past three years, with EPS growth fluctuating around 10 % annually; the firm has consistently outperformed analyst expectations in revenue, though EPS has occasionally fallen short, indicating margin pressures. Recent news highlights a dividend increase announced on October 11, underscoring the company’s strong cash‑flow generation from royalties and fees, and the testing of AI‑powered voice ordering at drive‑thrus, which signals a cautious technology rollout that could enhance operational efficiency without immediate financial impact.

EPS

EstBeatMiss
$2.74$2.93$3.12$3.32$3.51Q2'25Q3'25Q4'25Q1'26Q2'26Q3'26
QtrEstActual+/−
Q3'26$3.38 - -
Q2'26$3.35$3.38+0.8%
Q1'26$3.42$2.83-17.2%
Q4'25$2.87$3.12+8.9%
Q3'25$3.33$3.22-3.4%
Q2'25$3.15$3.19+1.4%

Revenue

EstBeatMiss
$6.3B$6.6B$6.9B$7.2B$7.5BQ2'25Q3'25Q4'25Q1'26Q2'26Q3'26
QtrEstActual+/−
Q3'26$7.4B - -
Q2'26$7.2B$7.1B-1.4%
Q1'26$6.5B$6.5B-0.2%
Q4'25$6.4B$7.0B+9.5%
Q3'25 - $7.1B -
Q2'25 - $6.8B -

Market Data

MCD Stock Snapshot

BEARISH24/100
$237.98−$0.25 (0.1%)
Market cap
166.85B
P/E ratio
19.0
Day range
$234.23 – $238.50
News sentiment
49/100 · Neutral
Analyst target
$292.21 (+22.8%)
Consensus
Buy · 42 analysts
52-week range+4.4% off low · -30.4% from high
$227.95$341.75
Price $237.98 DailyIQ Est. $301.90

McDonald's Corporation is trading near its 52-week low with momentum still pointing lower. The stock is liquid enough that positioning changes get absorbed without distorting the trend.

Reverse DCF

What growth is priced into MCD?

RICH

At today's price, McDonald's Corporation needs to grow free cash flow about 7.1% a year for the next 10 years to justify its valuation at a 6.83% cost of capital. Over its actual history it has compounded free cash flow at 4.0% a year, so the market is asking for 3.1 percentage points above its own delivered rate. On that basis MCD looks priced above what its own growth record supports.

Implied FCF growth
7.1%
Historical FCF CAGR
4.0%
Growth gap
+3.1 pts
Verdict
RICH
Discount rate (WACC)
6.83%
Beta
0.48

Behaviour On Record

What MCD's own history says about today's numbers

Realized volatility (21d)
21.1% 82nd pct
Below its peak
-31.0%
vs 200-day average
-18.0%
Up days (1y)
46%

McDonald's Corporation is currently running 21.1% annualised volatility over the last 21 sessions. Measured against MCD's own 13 years of daily returns rather than a market-wide average, that is the 82nd percentile — elevated for this stock, against a typical reading of 15.3%. The distinction matters because a number that looks calm for one stock is turbulent for another, and the absolute figure on its own tells you neither.

MCD is trading -31.0% below its running peak. Across 12 full years on file, its median worst-drawdown-in-a-year was -15.4%, and the deepest was -36.0% in 2020. The current drawdown is already deeper than this stock's typical annual low point, which puts it in the part of its range where past recoveries began — and where past declines also continued.

Price sits -18.0% from its 200-day moving average. Against every other day in its history, that gap ranks at the 1st percentile — a narrower gap than it typically runs. Over the past year MCD closed higher on 46% of sessions, and it is currently 1 session into a falling streak.

On October specifically: over 14 years of records, MCD finished the month higher 8 of 14 times, with a median return of +1.3% and an average of +2.5%. Its strongest month historically has been April at +3.4% on average, its weakest September at -1.0%. Seasonality is a weak signal on its own — a decade is a small sample and regimes change — but it is a real distribution rather than a rule of thumb.

Overnight risk is measurable too: MCD has opened more than 2% away from the prior close in 22 of 3,268 sessions (0.7% of the time), with the largest gaps running +5.0% and -12.1%. For anyone holding through an event, that rate is a better guide to overnight exposure than the intraday range.

Across the last 3 dated reports on file, MCD moved an average of 2.5% in the session after earnings, closing higher 2 of those 3 times, with a median move of +2.0% and a largest of +2.8%.

All figures computed from 3,269 daily closes between 2013-10-15 and 2026-10-14, split-adjusted, recomputed daily. Percentiles are against MCD's own 13-year history, not a peer group or index.

Sector Rotation

Is money rotating into or out of MCD's sector?

McDonald's Corporation sits in the Consumer Discretionary sector, currently ranked 7th of 12 GICS sectors by relative-strength rotation score (improving).

Sector rank
#7 of 12
Sector state
Improving
Sector rotation score
64

Options Market

What is the options market pricing for MCD?

CallsPuts

For McDonald's Corporation's nearest expiry (2026-10-16, 2 days out), open interest is call-heavy, a bullish tilt (put/call ratio of 0.57), with at-the-money implied volatility around 23.7%. The options market is pricing roughly a ±1.7% move by that expiry — a range of about $231.39–$239.39.

Put/call ratio (2026-10-16)
0.57
ATM implied volatility
23.7%
Total open interest
53,362
Expected move by 2026-10-16
±1.7% ($231.39–$239.39)

Analyst Rating Changes

Are analysts turning bullish or bearish on MCD?

Bernstein most recently reiterated its rating on McDonald's Corporation to Market Perform on Oct 8, 2026 with a price target of $250 (from $295). Over the last 90 days, coverage has run 0 upgrades against 0 downgrades, a net mixed lean.

Latest action
Bernstein — Market Perform
90-day upgrades
0
90-day downgrades
0
Net rating momentum
0
DateFirmActionRatingPrice target
Oct 8, 2026BernsteinMaintainedMarket Perform$295 → $250
Oct 6, 2026KeybancMaintainedOverweight$305 → $280
Oct 5, 2026Wells FargoMaintainedOverweight$300 → $270
Oct 5, 2026GuggenheimMaintainedNeutral$290 → $250
Sep 29, 2026JP MorganMaintainedOverweight$260 → $250
Sep 28, 2026Melius ResearchMaintainedSell$250 → $230
Sep 28, 2026Morgan StanleyMaintainedEqual-Weight$308 → $297
Sep 24, 2026BMO CapitalMaintainedOutperform$335 → $310
Sep 24, 2026JP MorganMaintainedOverweight$280 → $260
Sep 24, 2026Evercore ISI GroupMaintainedOutperform$320 → $300
Sep 24, 2026RBC CapitalMaintainedSector Perform$290 → $285
Sep 24, 2026BTIGMaintainedBuy$350 → $295

Peers & ETF holders

MCD peers & ETF holders

News Sentiment Analysis

Sentiment gathered from recent headlines

49/100
Strong NegativeNeutralStrong Positive
MIXED

Recent News Coverage

Most recent articles, ranked by recency (click to expand).

10+ articles
What did this article say?
McDonald's announced a $800,000 per-store remodeling initiative as part of its broader growth strategy, "McDonald's > NEXT," unveiled at Investor Day. The plan targets thousands of U.S. restaurants, aiming to simplify operations and enhance customer experience through updated layouts and AI-driven systems. The company expects franchisees to recover their investment within four years, while analysts view the move as a positive step toward long-term profitability.
What did this article say?
McDonald’s announced an $8.5 billion support plan for franchisees through 2036 at its investor day in Chicago, prompting a decline in the stock price on October 13. The move was seen as a potential drain on cash that had previously supported the company’s income‑focused valuation. Analysts noted that the plan could signal a shift in the business model from a high‑margin landlord to a more cash‑intensive franchisee‑support strategy. The market reaction reflected concerns that the support could erode profitability and weaken the company’s long‑term earnings outlook.
What did this article say?
Analysts warned that McDonald’s stock could continue to fall as the company struggles with rising costs and competitive pressures. The report highlighted concerns over declining same‑store sales and a potential slowdown in international expansion. Investors noted that the fast‑food chain’s earnings guidance remained unchanged, suggesting limited upside potential in the near term.
What did this article say?
McDonald’s Corporation reported a recent dividend increase, highlighting its robust franchise model that generates substantial cash flow through royalties, rent, and fees. The company’s global brand recognition, strategic restaurant locations, and digital ordering initiatives support continued customer loyalty and sales growth. Analysts noted that the dividend rise reflects the firm’s ability to maintain high margins while preserving cash after capital expenditures, suggesting a solid income opportunity for investors.
What did this article say?
McDonald’s introduced a series of $3 meal deals aimed at low‑income customers, but the promotions have not attracted the intended audience. The company’s aggressive marketing and multiple simultaneous offers have increased kitchen complexity, leading to slower service and reduced sales. Rising gas, rent, and interest rates have tightened consumer budgets, making price‑sensitive diners more cautious. The strategy has therefore failed to generate significant foot traffic or revenue growth, signaling a modest negative impact on short‑term performance.
What did this article say?
McDonald’s began testing AI‑powered voice ordering at its drive‑thrus to streamline customer interactions. The company also faced a lawsuit alleging its pricing‑recommendation system coordinated higher menu prices, a claim it denies. The trial highlights the balance between automation and human oversight in fast‑food operations. The developments suggest McDonald’s is cautiously expanding technology use while protecting its pricing strategy. No immediate financial impact was reported.
What did this article say?
McDonald’s has been sued in a federal class-action alleging its AI‑powered pricing tools facilitate illegal price coordination among franchisees. The lawsuit adds legal uncertainty and potential liability costs. Simultaneously, the company’s $8.5 billion “Next” remodel program has met resistance from franchisees, raising concerns about capital allocation and franchisee relations. These developments present tangible risks to McDonald’s investment narrative, potentially dampening growth expectations.
What did this article say?
On October 8, McDonald’s (MCD) closed up 2.61% at $236.90, outperforming the S&P 500’s 0.47% decline. The chain’s latest earnings forecast projected a 4.66% quarterly EPS increase to $3.37 and a 2.88% revenue rise to $7.28 billion, signaling modest upside. Analysts expect full‑year earnings of $12.85 per share and revenue of $28.17 billion, reflecting a 5.33% and 4.77% year‑over‑year gain, respectively. The positive revisions to estimates suggest growing confidence in McDonald’s near‑term business trends. The market’s reaction indicates a mild tailwind for the company’s outlook.
What did this article say?
A federal lawsuit filed on Oct. 2 in Illinois alleges that McDonald’s AI‑enhanced pricing tool for U.S. franchisees constitutes price fixing. The company dismissed the suit as “filled with inaccuracies” and pledged vigorous defense. McDonald’s is shifting toward a 98% franchise model by 2028, increasing its exposure to franchisee pricing decisions. The lawsuit’s potential damages are deemed unlikely to materially impact the company’s $26.9 billion fiscal 2025 revenue, but the legal challenge raises concerns about regulatory scrutiny and franchisee compliance.
What did this article say?
McDonald’s and Walmart have entered a defensive posture after allegations surfaced that they use artificial intelligence and customer data to influence pricing strategies. The claims suggest that the companies may be leveraging proprietary algorithms to adjust prices in real time, potentially impacting consumer fairness. Both firms have denied wrongdoing and stated that their pricing models comply with regulatory standards. The controversy has drawn scrutiny from consumer advocacy groups and regulators, raising questions about data privacy and market competition. The situation remains unresolved, with ongoing investigations expected to determine the legality of the firms’ pricing practices.

Technical Analysis

Real-time indicators across multiple timeframes

24
BEARISH
Momentum rank against about 1,000 stocks and ETFs for this timeframe.
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Institutional & Hedge Fund Ownership
25 tracked managers · $74.14B combined position · 13 adding, 12 trimming, 0 unchanged (latest 13F filings)
ManagerTrendShares Held% of Co.Position ValueFiled
Vanguard Group Inc▲ Buy72,351,12710.21%$22.11B2026-01-29
BlackRock, Inc.▲ Buy55,436,0397.83%$14.98B2026-08-07
JPMorgan Chase & Co▼ Sell31,923,7264.51%$8.53B2026-08-12
Geode Capital Management, LLC▲ Buy18,114,5532.56%$4.89B2026-08-12
Morgan Stanley▼ Sell15,027,3642.12%$4.06B2026-08-13
Bank of America Corp▼ Sell10,997,7961.55%$2.97B2026-08-14
Norges Bank▲ Buy9,878,3801.39%$2.67B2026-08-12
Capital Research Global Investors▲ Buy8,961,4541.27%$2.42B2026-08-12
Wells Fargo & Company▲ Buy8,050,0841.14%$2.18B2026-08-14
Northern Trust Corp▼ Sell7,920,7841.12%$2.14B2026-08-13
Goldman Sachs Group Inc▼ Sell4,327,4120.61%$1.17B2026-08-14
Invesco Ltd.▲ Buy3,823,7620.54%$1.03B2026-08-14
FMR LLC (Fidelity)▼ Sell3,192,3550.45%$862.93M2026-08-13
Wellington Management Group LLP▼ Sell3,075,9440.43%$831.46M2026-08-14
Viking Global Investors LP▼ Sell2,829,1580.40%$764.75M2026-08-14
Neuberger Berman Group LLC▼ Sell1,931,9730.27%$522.23M2026-08-13
AllianceBernstein L.P.▼ Sell1,503,3240.21%$467.22M2026-08-14
Citigroup Inc▲ Buy1,223,1080.17%$330.62M2026-08-03
AQR Capital Management LLC▲ Buy1,005,6290.14%$269.67M2026-08-14
Janus Henderson Group plc▲ Buy701,1990.10%$217.93M2026-05-18
Citadel Advisors LLC▲ Buy719,9890.10%$194.62M2026-09-02
Point72 Asset Management, L.P.▲ Buy645,2160.09%$174.41M2026-08-14
Adage Capital Partners GP, L.L.C.▼ Sell444,7020.06%$120.21M2026-08-14
Susquehanna International Group, LLP▲ Buy428,4660.06%$115.82M2026-08-14
Prudential Financial Inc▼ Sell403,9390.06%$109.19M2026-08-12
Q2 2026 flow:4.64M sh bought ($1.25B)10.65M sh sold ($2.88B)net -6.00M sh (−$1.62B)
Congressional Trading Activity
25 disclosed trades · ~$587.5K est. traded value · 10 buys, 15 sells
MemberChamberStateTypeAmountTradedFiled
Josh GottheimerHouseNJ05▼ Sell$1K - $15K2026-09-252026-10-07
Scott Scott FranklinHouseFL18▲ Buy$1K - $15K2026-08-262026-09-17
Cory BookerSenateNJ▼ Sell$15K - $50K2026-08-112026-09-09
Richard Dean Dr McCormickHouseGA06▼ Sell$1K - $15K2026-07-302026-08-14
Jared MoskowitzHouseFL23▲ Buy$1K - $15K2026-03-312026-04-30
Alan ArmstrongSenateOK▲ Buy$1K - $15K2026-03-272026-07-21
Sheldon WhitehouseSenateRI▼ Sell$15K - $50K2026-01-092026-02-04
Julie JohnsonHouseTX32▼ Sell$1K - $15K2025-12-182026-01-15
Julie JohnsonHouseTX32▼ Sell$1K - $15K2025-11-132025-12-11
Richard Dean Dr McCormickHouseGA06▲ Buy$1K - $15K2025-11-052025-12-09
Lisa McClainHouseMI09▼ Sell$1K - $15K2025-10-312025-11-21
Lisa McClainHouseMI09▼ Sell$1K - $15K2025-10-302025-11-21
Lisa McClainHouseMI09▲ Buy$1K - $15K2025-10-302025-11-21
Kevin HernHouseOK01▼ Sell$1K - $15K2025-10-232025-11-16
Cleo FieldsHouseLA06▲ Buy$15K - $50K2025-09-102025-09-30
Julie JohnsonHouseTX32▼ Sell$1K - $15K2025-08-142025-09-11
Cleo FieldsHouseLA06▲ Buy$15K - $50K2025-07-292025-08-06
Cleo FieldsHouseLA06▲ Buy$15K - $50K2025-06-252025-07-01
Lisa McClainHouseMI09▲ Buy$1K - $15K2025-06-242025-08-13
Josh GottheimerHouseNJ05▼ Sell$1K - $15K2025-06-202025-07-16
Scott Scott FranklinHouseFL18▼ Sell$15K - $50K2025-06-162025-07-14
Rob BresnahanHousePA08▼ Sell$15K - $50K2025-06-022025-06-23
Jefferson ShreveHouseIN06▼ Sell$15K - $50K2025-05-122025-06-22
Jefferson ShreveHouseIN06▲ Buy$15K - $50K2025-04-112025-05-08
George WhitesidesHouseCA27▼ Sell$100K - $250K2025-03-242025-04-23