MS·Morgan Stanley

Morgan Stanley is expanding its E*Trade platform to include crypto trading, integrating AI tools into wealth management, and completing its first asset-backed securitization of personal loans. These strategic moves across retail brokerage, digital assets, and structured credit aim to enhance product delivery and advice, which could boost revenue streams. The firm's focus on AI and digital assets suggests a proactive approach to evolving market trends. Mike Wilson, Chief US Equity Strategist at Morgan Stanley, believes the AI cycle is just beginning, which could support a continued bullish outlook on the market. Simultaneously, the firm is also deploying AI tools to enhance wealth management operations and has completed its inaugural asset-backed securitization. These initiatives signal management's current resource allocation priorities. Morgan Stanley's positive outlook on Amazon, identifying it as a top pick for GenAI, has driven positive sentiment, which could influence Amazon's valuation. However, the firm's recent share price decline should be noted. Traders should watch for further details on the implementation and performance of these new strategies.