DailyIQ
Last updatedjust now

NFLX·Netflix, Inc.

$70.58
+0.12 (+0.17%)
After Hours
High
$71.49
Open
$70.77
Market Cap
296.41B
52W High
$124.90
Low
$69.37
P. Close
$70.58
P/E
21.72
52W Low
$65.08
Fwd P/E
18.53
DailyIQ Est.
$98.95
Inst. Ownership
44.1%
Short Interest
1.96%
Days to Cover
2.1
NewEarnings release, scored · filed Jul 16, 2026Guidance reaffirmed · tone -0.4 vs prior release · 119 lines scoredSee the breakdown
Technical Score (1D)
8
BEARISH
News Sentiment
42
BEARISH
On Oct 14, analysts at Huber Research and KeyBanc downgraded Netflix to Underweight, citing currency pressures and slower profit‑margin growth; Huber set a $70 price target and KeyBanc cut its target to $85. The downgrades followed Netflix’s announcement that it would stream all 2030 FIFA World Cup matches in Spain and Andorra, a move that did not offset the negative sentiment. On Oct 13, Netflix also announced it had secured exclusive broadcast rights to the 2030 World Cup matches in Spain and Andorra, offering free‑to‑air coverage and a dedicated national channel, which analysts viewed as a material positive catalyst for long‑term growth. That same day, Huber Research downgraded the stock twice to sell, citing concerns over slowing subscriber growth and pricing strategy, and warned that the company’s Q3 guidance was likely to miss analyst estimates. Additionally, Huber noted a planned 5 % headcount reduction and that global viewing hours had risen only 2 % in the first half of 2026, flagging the shift to annual engagement reporting as a negative sign. Netflix also announced a broadened slate of dramas, reality series, and classic titles to counter rising subscription costs and maintain engagement amid changing viewer preferences, though uncertainty remained about the effectiveness of the expanded content mix.
LOW TARGET
$57 -19.2%
2 analysts
MEAN TARGET
$92 +30.5%
28 analysts
HIGH TARGET
$135 +91.3%
30 analysts
PRICE RANGE
$57.00 - $135.00
SB / B / H / S / SS
14/29/15/1/1
DAILYIQ EST.
$98.95 (+40.3%)
Sector
Communication Services
Industry
Entertainment
Exchange
NMS
Country
United States
Symbol
NFLX
Description
Netflix is a global entertainment provider specializing in streaming video content. The company's core offering is a diverse library of television series, documentaries, feature films, and interactive games, available in multiple languages and genres. Subscribers can access this content on a wide array of internet-connected devices, including smart TVs, mobile devices, and set-top boxes. Operating in approximately 190 countries, Netflix delivers its entertainment services to a vast international audience. Established in 1997, the company is headquartered in Los Gatos, California, and focuses on providing accessible and engaging content to a global consumer base.
Bought (1Y)
0 shares
$0
Sold (1Y)
674,475 shares
$54.4M
SMITH BRADFORD L-
Award/Grant921 shares2026-10-01
Karbowski Jeffrey WilliamChief Accounting Officer
Award/Grant1,075 shares2026-10-01
Dopfner Mathias-
Award/Grant921 shares2026-10-01
KILGORE LESLIE J-
Award/Grant921 shares2026-10-01
Masiyiwa Strive-
Award/Grant921 shares2026-10-01
85/ 100
Bullish
Overall: Bullish
✓Revenue growing year over year
✓Positive net margin
✓Positive operating cash flow
Gross Margin
48.5%
Net Margin
24.3%
Revenue CAGR
22.3%
Current Ratio
1.19x
Debt / Equity
0.54x
Return on Equity
41.3%
Earnings Summary
Netflix, a global entertainment provider headquartered in Los Gatos, California, delivers a diverse library of streaming video content—including television series, documentaries, feature films, and interactive games—to subscribers in roughly 190 countries, positioning it as a leading player in the Communication Services sector’s entertainment industry. In the most recent quarters, Netflix posted revenue growth of 3.5% in Q4 2025 and 3.4% in Q1 2026, while EPS accelerated from $0.56 in Q4 2025 to $1.23 in Q1 2026, beating estimates in each of the last four quarters; however, Q3 2025 saw a notable EPS miss as earnings fell to $0.587 versus an estimate of $0.697. Historically, the company has maintained a YoY revenue growth trajectory that has slowed from 17.6% in Q4 2025 to 13.4% in Q2 2026, yet it has consistently outperformed analyst expectations for EPS in the majority of reporting periods, demonstrating resilience even when revenue momentum decelerates. Recent news highlights a $2.8 billion termination fee from a Warner Bros. Discovery deal that boosted non‑recurring income, a 5% workforce reduction amid slowing subscriber growth, and a 12‑fold increase in advertising deals in Japan, all of which underscore the company’s efforts to diversify revenue streams and manage costs; these developments have contributed to market concerns about valuation and competitive positioning.

EPS

EstBeatMiss
$0.46$0.68$0.90$1.11$1.33Q2'25Q3'25Q4'25Q1'26Q2'26Q3'26
QtrEstActual+/−
Q3'26$0.82 - -
Q2'26$0.79$0.80+1.3%
Q1'26$0.84$1.23+46.0%
Q4'25$0.56$0.56-0.5%
Q3'25$0.70$0.59-15.8%
Q2'25$0.70$0.72+2.2%

Revenue

EstBeatMiss
$10.8B$11.4B$12.1B$12.8B$13.4BQ2'25Q3'25Q4'25Q1'26Q2'26Q3'26
QtrEstActual+/−
Q3'26$13.1B - -
Q2'26$12.8B$12.6B-2.2%
Q1'26$12.6B$12.2B-3.0%
Q4'25$12.2B$12.1B-1.3%
Q3'25 - $11.5B -
Q2'25 - $11.1B -

Market Data

NFLX Stock Snapshot

BEARISH8/100
$70.55−$0.03 (0.0%)
Market cap
296.41B
P/E ratio
21.7
Day range
$69.37 – $71.49
News sentiment
42/100 · Neutral
Analyst target
$92.06 (+30.5%)
Consensus
Buy · 60 analysts
52-week range+8.4% off low · -43.5% from high
$65.08$124.90
Price $70.55 DailyIQ Est. $98.95

NFLX's technical picture is under pressure, with momentum working against price. Positioning shifts among large allocators, not retail flow, set the tone for a name this size.

Reverse DCF

What growth is priced into NFLX?

FAIR

At today's price, Netflix, Inc. needs to grow free cash flow about 22.8% a year for the next 10 years to justify its valuation at a 9.61% cost of capital. Over its actual history it has compounded free cash flow at 24.6% a year, so the market is asking for 1.7 percentage points below its own delivered rate. On that basis NFLX looks priced roughly in line with its own growth record.

Implied FCF growth
22.8%
Historical FCF CAGR
24.6%
Growth gap
-1.7 pts
Verdict
FAIR
Discount rate (WACC)
9.61%
Beta
0.92

Behaviour On Record

What NFLX's own history says about today's numbers

Realized volatility (21d)
29.4% 37th pct
Below its peak
-47.1%
vs 200-day average
-14.9%
Up days (1y)
46%

Netflix, Inc. is currently running 29.4% annualised volatility over the last 21 sessions. Measured against NFLX's own 13 years of daily returns rather than a market-wide average, that is the 37th percentile — on the quiet side for this stock, against a typical reading of 33.7%. The distinction matters because a number that looks calm for one stock is turbulent for another, and the absolute figure on its own tells you neither.

NFLX is trading -47.1% below its running peak. Across 12 full years on file, its median worst-drawdown-in-a-year was -28.3%, and the deepest was -72.2% in 2022. The current drawdown is already deeper than this stock's typical annual low point, which puts it in the part of its range where past recoveries began — and where past declines also continued.

Price sits -14.9% from its 200-day moving average. Against every other day in its history, that gap ranks at the 14th percentile — a narrower gap than it typically runs. Over the past year NFLX closed higher on 46% of sessions, and it is currently 1 session into a rising streak.

On October specifically: over 14 years of records, NFLX finished the month higher 9 of 14 times, with a median return of +5.4% and an average of +3.5%. Its strongest month historically has been January at +9.2% on average, its weakest March at -2.5%. Seasonality is a weak signal on its own — a decade is a small sample and regimes change — but it is a real distribution rather than a rule of thumb.

Overnight risk is measurable too: NFLX has opened more than 2% away from the prior close in 44 of 3,268 sessions (1.3% of the time), with the largest gaps running +6.9% and -6.9%. For anyone holding through an event, that rate is a better guide to overnight exposure than the intraday range.

Across the last 3 dated reports on file, NFLX moved an average of 1.9% in the session after earnings, closing higher 2 of those 3 times, with a median move of +2.3% and a largest of +3.3%.

All figures computed from 3,269 daily closes between 2013-10-15 and 2026-10-14, split-adjusted, recomputed daily. Percentiles are against NFLX's own 13-year history, not a peer group or index.

Sector Rotation

Is money rotating into or out of NFLX's sector?

Netflix, Inc. sits in the Communication Services sector, currently ranked 10th of 12 GICS sectors by relative-strength rotation score (improving).

Sector rank
#10 of 12
Sector state
Improving
Sector rotation score
9

Options Market

What is the options market pricing for NFLX?

CallsPuts

For Netflix, Inc.'s nearest expiry (2026-10-16, 2 days out), open interest is call-heavy, a bullish tilt (put/call ratio of 0.59), with at-the-money implied volatility around 32.0%. The options market is pricing roughly a ±2.3% move by that expiry — a range of about $68.79–$71.99.

Put/call ratio (2026-10-16)
0.59
ATM implied volatility
32.0%
Total open interest
357,690
Expected move by 2026-10-16
±2.3% ($68.79–$71.99)

Analyst Rating Changes

Are analysts turning bullish or bearish on NFLX?

Keybanc most recently reiterated its rating on Netflix, Inc. to Overweight on Oct 13, 2026 with a price target of $85 (from $92). Over the last 90 days, coverage has run 1 upgrade against 3 downgrades, a net bearish lean.

Latest action
Keybanc — Overweight
90-day upgrades
1
90-day downgrades
3
Net rating momentum
-2
DateFirmActionRatingPrice target
Oct 13, 2026KeybancMaintainedOverweight$92 → $85
Oct 8, 2026Morgan StanleyMaintainedOverweight$83 → $80
Oct 7, 2026BarclaysMaintainedEqual-Weight$80 → $70
Oct 5, 2026TD CowenReiteratedBuy$100
Oct 1, 2026GuggenheimMaintainedBuy$75 → $80
Sep 29, 2026Deutsche BankUpgradeHold → Buy$100 → $95
Sep 22, 2026HSBCDowngradeBuy → Hold$96 → $76
Sep 18, 2026Wells FargoDowngradeEqual-Weight → Underweight$80 → $57
Sep 14, 2026Evercore ISI GroupMaintainedOutperform$100 → $110
Aug 25, 2026Wolfe ResearchMaintainedOutperform$84 → $95
Jul 22, 2026BairdMaintainedOutperform$120 → $90
Jul 17, 2026Goldman SachsMaintainedBuy$110 → $94

Earnings Release, Scored

What did Netflix, Inc.'s latest earnings release say?

Filed Jul 16, 2026 · SEC Form 8-K, Exhibit 99

Guidance reaffirmed
Tone74.5/ 100-0.4 vs prior release
Hedging words0.18per 100 words-0.08 vs prior release
Tone, last 2 releasesScale 50–80

Most important lines

  1. 1

    For 2026, we’ve narrowed our forecasted revenue range to $51.0-$51.4B and continue to forecast an operating margin of 31.5%, both consistent with our prior guidance.

    Guidance loweredNew this quarter
  2. 2

    Our 2026 outlook is consistent with our prior forecast: we are narrowing our revenue forecast to $51.0-$51.4B, which represents 13%-14% growth (~12% F/X neutral), driven by growth in memberships and pricing, and a projected rough doubling of our ads revenue to approximately $3 billion.

    Guidance lowered
  3. 3

    We delivered double digit revenue growth in all regions, surpassing the quarterly revenue mark of $4.0B in EMEA and $1.5B in both LATAM and APAC.

    New this quarter

Peers & ETF holders

NFLX peers & ETF holders

News Sentiment Analysis

Sentiment gathered from recent headlines

42/100
Strong NegativeNeutralStrong Positive
BEARISH

Recent News Coverage

Most recent articles, ranked by recency (click to expand).

10+ articles
What did this article say?
Analysts Huber Research and KeyBanc downgraded Netflix to Underweight, citing currency pressures and slower profit margin growth. The downgrade followed a $70 price target from Huber and a $85 target from KeyBanc, both below previous estimates. Netflix announced it will stream all 2030 FIFA World Cup matches in Spain and Andorra, but the announcement did not offset the negative sentiment. The stock slipped marginally overnight, reflecting heightened caution ahead of the company’s earnings report.
What did this article say?
Netflix logged its highest six‑month viewing hours, exceeding 97 billion hours in the first half of 2026. The growth, however, was modest at 2 % year‑over‑year, reflecting a shift toward higher‑priced ad‑free subscriptions. Analysts noted that the surge in consumption coincides with intensifying competition and rising streaming costs, suggesting the platform may need to adjust its pricing or content strategy to maintain engagement.
What did this article say?
Netflix announced it had secured exclusive broadcast rights to the 2030 FIFA World Cup matches held in Spain and Andorra, marking the streaming giant’s first major international soccer event in the country. The agreement will provide free‑to‑air coverage of each matchday and a dedicated national channel featuring all Spanish fixtures, including the semifinal and final. While financial terms were not disclosed, the deal expands Netflix’s growing sports portfolio, which already includes NFL, MLB, WWE, boxing and MMA, and positions the company to attract new viewers and deepen engagement. The acquisition signals Netflix’s broader strategy to cherry‑pick high‑profile events rather than compete in full‑season rights wars, potentially boosting subscriber growth and advertising revenue. The move is viewed as a material positive catalyst for the company’s long‑term growth prospects.
What did this article say?
Wall Street analysts have issued a sell recommendation for NFLX ahead of its third‑quarter earnings. Huber Research downgraded the stock twice, citing concerns over slowing subscriber growth and pricing strategy. The downgrade follows recent market pressure as NFLX’s engagement metrics have weakened. The guidance for Q3 is expected to miss Wall Street estimates, reinforcing the negative outlook. The move signals a broader skepticism about the company’s ability to sustain growth in a competitive streaming market.
What did this article say?
Huber Research downgraded Netflix to Underweight, citing a 12‑month price target cut to $70 from $85. The downgrade followed reports of a planned 5% headcount reduction and concerns that subscriber engagement is slowing, with global viewing hours rising only 2% in the first half of 2026. The firm also flagged a shift to annual engagement reporting, which it views as a negative sign for investors. These factors suggest a modest negative outlook for the streaming giant.
What did this article say?
Netflix (NFLX) shares fell nearly 30% over the past six months amid declining user engagement, prompting concerns about the company’s growth trajectory. Goldman Sachs analysts noted a 20% year‑over‑year drop in U.S. mobile app usage and a 7% global decline, citing Sensor Tower data. Despite these headwinds, the investment bank reiterated its bullish stance, arguing that the current price offers a buying opportunity for a fundamentally strong business. The commentary highlights a cautious yet optimistic outlook, balancing short‑term weakness with long‑term potential.
What did this article say?
Netflix announced the appointment of Craig Ferguson as director of content acquisition, effective early October 2026. Ferguson brings extensive experience from major Hollywood studios, tech platforms, and digital distributors, focusing on streaming and multi‑platform licensing. The hire signals Netflix’s intent to bolster its content sourcing strategy amid competitive pressures. The move is viewed as a positive step toward sustaining subscriber growth and enhancing the platform’s content portfolio.
What did this article say?
The merger of Paramount and Warner Bros. Discovery into Skydance was finalized, creating a new streaming powerhouse that could combine HBO Max with Paramount+. The deal was cleared by regulators and overcame legal challenges from state attorneys general and the Writers Guild of America. While Skydance’s expanded content library and production capabilities pose a competitive threat, the transaction underscores the consolidation trend in the streaming industry and reinforces Netflix’s standing as a leading platform. The article highlights that despite the new competitor, the author remains confident in Netflix’s long‑term prospects.
What did this article say?
Netflix announced that its third‑quarter results would be released on Oct. 20, prompting a 26% year‑to‑date decline in its stock. Analysts noted that the company’s guidance was weaker than expected, raising doubts about future revenue and earnings growth. The firm plans to reduce the frequency of engagement data releases to once a year starting in 2027, adding further uncertainty. Competition in the streaming market is intensifying, and year‑over‑year comparisons are becoming more difficult, contributing to a cautious outlook for the upcoming quarter.

Technical Analysis

Real-time indicators across multiple timeframes

8
BEARISH
Momentum rank against about 1,000 stocks and ETFs for this timeframe.
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Institutional & Hedge Fund Ownership
25 tracked managers · $139.43B combined position · 15 adding, 10 trimming, 0 unchanged (latest 13F filings)
ManagerTrendShares Held% of Co.Position ValueFiled
Vanguard Group Inc▲ Buy390,014,9819.30%$36.57B2026-01-29
BlackRock, Inc.▲ Buy348,770,6008.32%$24.90B2026-08-07
FMR LLC (Fidelity)▼ Sell135,937,2683.24%$9.71B2026-08-13
Invesco Ltd.▲ Buy135,419,1673.23%$9.67B2026-08-14
Geode Capital Management, LLC▲ Buy110,312,7362.63%$7.85B2026-08-12
Morgan Stanley▲ Buy99,723,3742.38%$7.12B2026-08-13
Capital World Investors▼ Sell87,336,1632.08%$6.24B2026-08-12
Capital Research Global Investors▲ Buy68,701,2461.64%$4.91B2026-08-12
Norges Bank▼ Sell57,951,4051.38%$4.14B2026-08-12
AllianceBernstein L.P.▼ Sell35,069,8130.84%$3.37B2026-08-14
JPMorgan Chase & Co▼ Sell44,322,4901.06%$3.27B2026-08-12
Northern Trust Corp▼ Sell41,814,7591.00%$2.99B2026-08-13
Loomis Sayles & Co L P▲ Buy40,017,4620.95%$2.86B2026-08-14
Goldman Sachs Group Inc▲ Buy38,506,9610.92%$2.75B2026-08-14
Bank of America Corp▼ Sell37,457,3480.89%$2.67B2026-08-14
Wellington Management Group LLP▼ Sell27,972,3240.67%$2.00B2026-08-14
Fisher Asset Management, LLC▲ Buy20,415,3120.49%$1.46B2026-08-04
Janus Henderson Group plc▲ Buy14,884,3360.35%$1.43B2026-05-18
Baillie Gifford & Co▼ Sell16,173,8230.39%$1.15B2026-08-06
Wells Fargo & Company▲ Buy14,477,8210.35%$1.03B2026-08-14
Citigroup Inc▲ Buy11,722,3980.28%$836.98M2026-08-03
Harris Associates L P▲ Buy11,014,9430.26%$786.47M2026-08-14
Citadel Advisors LLC▲ Buy8,842,0990.21%$631.33M2026-09-02
Susquehanna International Group, LLP▲ Buy8,537,4360.20%$609.57M2026-08-14
Neuberger Berman Group LLC▼ Sell6,917,8710.16%$493.95M2026-08-13
Q2 2026 flow:83.65M sh bought ($5.97B)139.69M sh sold ($10.06B)net -56.04M sh (−$4.09B)
Congressional Trading Activity
25 disclosed trades · ~$859.5K est. traded value · 16 buys, 9 sells
MemberChamberStateTypeAmountTradedFiled
Cleo FieldsHouseLA06▲ Buy$1K - $15K2026-09-142026-10-01
Byron DonaldsHouseFL19▲ Buy$1K - $15K2026-08-122026-09-15
Cory BookerSenateNJ▼ Sell$1K - $15K2026-08-112026-09-09
Alan ArmstrongSenateOK▲ Buy$15K - $50K2026-03-272026-07-21
Byron DonaldsHouseFL19▲ Buy$1K - $15K2026-03-202026-04-08
Angus KingSenate-▼ Sell$1K - $15K2026-02-132026-03-24
Cleo FieldsHouseLA06▲ Buy$50K - $100K2026-01-202026-02-03
John BoozmanSenateAR▲ Buy$1K - $15K2026-01-082026-02-15
Richard W. AllenHouseGA12▼ Sell$1K - $15K2025-12-122026-01-15
Gilbert CisnerosHouseCA31▼ Sell$1K - $15K2025-12-102026-01-12
Jonathan JacksonHouseIL01▼ Sell$50K - $100K2025-12-082026-01-08
Cleo FieldsHouseLA06▲ Buy$1K - $15K2025-12-032025-12-17
Cleo FieldsHouseLA06▲ Buy$100K - $250K2025-11-202025-12-10
Gilbert CisnerosHouseCA31▲ Buy$1K - $15K2025-11-182025-12-15
Cleo FieldsHouseLA06▲ Buy$100K - $250K2025-11-032025-11-19
Cleo FieldsHouseLA06▲ Buy$100K - $250K2025-10-312025-11-12
Lisa McClainHouseMI09▼ Sell$1K - $15K2025-10-312025-11-21
Lisa McClainHouseMI09▼ Sell$1K - $15K2025-10-302025-11-21
Lisa McClainHouseMI09▲ Buy$1K - $15K2025-10-302025-11-21
Marjorie Taylor GreeneHouseGA14▲ Buy$1K - $15K2025-10-242025-10-28
Gilbert CisnerosHouseCA31▲ Buy$1K - $15K2025-10-172025-11-18
Gilbert CisnerosHouseCA31▼ Sell$1K - $15K2025-10-072025-11-18
Valerie HoyleHouseOR04▼ Sell$1K - $15K2025-09-232025-10-10
Angus KingSenate-▲ Buy$1K - $15K2025-07-212025-08-18
John McGuireHouseVA05▲ Buy$1K - $15K2025-06-162025-07-10