PepsiCo, Inc. (PEP) Stock Price, News, Analysis

Technical Score (1D)

SELL

News Sentiment

MIXED

PepsiCo’s shares slid to a 52‑week low just 1.4 hours ago after investors weighed a sharp decline in North American demand against rising costs and ongoing restructuring. The drop follows analysts’ recent price‑target cuts that flag margin pressure and question the company’s ability to sustain growth, a sentiment echoed in a 20‑hour‑old report that unit sales have fallen for two consecutive years and that the firm may need to lower prices to spur demand. The same report warns that 11 % of U.S. adults on GLP‑1 weight‑loss drugs could erode roughly $14 billion of PepsiCo’s snack‑brand value, with Lay’s most exposed at $6.8 billion, suggesting a potential shift in consumer spending away from snack categories. In the same week, PepsiCo announced the election of Johnson & Johnson CEO Joaquin Duato to its board, a governance move that adds strategic transformation expertise but is unlikely to alter short‑term financials. The combination of weaker demand, higher input costs, and brand‑value erosion signals that PepsiCo’s operating margin could compress further over the next 1–10 trading days, tightening earnings per share growth relative to peers. Meanwhile, the company’s diversified product mix and robust cash flow—generating over $56 billion in revenue—provide a cushion that may help it maintain its dividend in a rising‑rate environment, appealing to income‑focused investors. Watch for the next earnings release to see if PepsiCo adjusts pricing or launches new products to counter the GLP‑1‑driven demand shift, and monitor any further board appointments that could influence strategic direction.

PEP|Analyst Targets

LOW TARGET

$124 -4.5%

2 analysts

MEAN TARGET

$155 +19.4%

22 analysts

HIGH TARGET

$183 +40.9%

7 analysts

PRICE RANGE

$124.00 - $183.00

SB / B / H / S / SS

2/10/17/1/1

DAILYIQ EST.

$155.66 (+19.9%)

PEP|Company Info

Sector

Consumer Defensive

Industry

Beverages - Non-Alcoholic

Exchange

NMS

Country

United States

Website

pepsico.com

Symbol

PEP

Description

PepsiCo, Inc. is a global food and beverage giant, primarily engaged in the production, marketing, and distribution of a diverse portfolio of convenient foods and beverages. The company's operations span across seven key segments, including North America for both snacks and beverages, as well as international regions like Latin America, Europe, and Asia. PepsiCo's extensive product offerings encompass a wide array of well-known brands, ranging from savory snacks like Lay's and Doritos to iconic beverages such as Pepsi-Cola and Gatorade. Distribution channels are comprehensive, reaching consumers through a variety of outlets, including grocery stores, convenience stores, e-commerce platforms, and direct-store-delivery networks. Established in 1898, PepsiCo has built a significant presence in the consumer market.

PEP|Insider Trading

Bought (1Y)

0 shares

Sold (1Y)

2,900 shares

$405K

POHLAD ROBERT C-

J79,731 shares2026-08-06

POHLAD ROBERT C-

J900,000 shares2026-08-06

POHLAD ROBERT C-

Award/Grant398.323 shares2026-08-05

Krishnan RamkumarCEO, North America

Award/Grant76.859 shares2026-08-03

Krishnan RamkumarCEO, North America

J1,320 shares2026-08-03

PEP|Fundamentals

Bullish

Verdict: Bullish

✓Revenue growing year over year

✓Positive net margin

✓Positive operating cash flow

Gross Margin

54.1%

Net Margin

8.8%

Revenue CAGR

4.9%

Current Ratio

0.85x

Debt / Equity

2.41x

Return on Equity

40.4%

PEP|Earnings Snapshot

Earnings Summary

PepsiCo, Inc. is a global food and beverage giant that produces and markets a diverse portfolio of snacks and beverages across seven key segments, including North America, Latin America, Europe, and Asia, with iconic brands such as Lay’s, Doritos, Pepsi-Cola, and Gatorade. Operating in the consumer defensive sector, PepsiCo benefits from stable demand for its convenient foods and beverages, yet faces margin pressure from tighter beverage costs and softer snack demand. In the most recent quarters, PepsiCo’s Q4 2024 earnings surpassed estimates with an EPS of $1.96 versus $1.94 expected, while revenue of $27.78 billion matched the high‑end of analyst expectations; Q1 2025 saw a slight EPS miss at $1.48 versus $1.49 expected, with revenue of $17.92 billion. The company rebounded in Q2 2025 with an EPS of $2.12 beating the $2.03 estimate and revenue of $22.73 billion, and continued the trend in Q3 2025 with an EPS of $2.29 versus $2.26 expected and revenue of $23.94 billion. The pattern of earnings beats in three of the last four quarters underscores a resilient profitability trajectory, though revenue growth has slowed from $27.78 billion in Q4 2024 to $23.94 billion in Q3 2025, reflecting a deceleration in top‑line expansion. Historically, PepsiCo has maintained a steady YoY revenue growth of roughly 3 % over the past five years, with EPS consistently beating consensus in the majority of reporting periods; however, the company has occasionally missed revenue estimates, such as in Q1 2025, indicating a mixed revenue‑EPS dynamic. Recent news highlights PepsiCo’s launch of dirty soda ready‑to‑drink variants, a move aimed at capturing TikTok‑driven consumer trends, but analysts note the incremental nature of this strategy and its limited short‑term earnings impact; the company also continues to face margin pressure in its core beverage business, with weaker Zero‑Sugar sales relative to competitors. Investors should watch for any signs that snack sales are stabilizing or that beverage margins improve, as these factors will directly influence earnings expectations and dividend sustainability, given PepsiCo’s focus on maintaining a robust dividend yield in a high‑inflation environment.

Read full report

EPS

EstBeatMiss

Qtr	Est	Actual	+/−
Q3'26	$2.30	-	-
Q2'26	$2.21	$2.20	-0.4%
Q1'26	$2.26	$1.61	-28.7%
Q4'25	$2.26	$2.26	+0.0%
Q3'25	$2.26	$2.29	+1.3%
Q2'25	$2.03	$2.12	+4.5%

Revenue

EstBeatMiss

Qtr	Est	Actual	+/−
Q3'26	$25.3B	-	-
Q2'26	$24.2B	$24.2B	-0.1%
Q1'26	$23.9B	$19.4B	-18.5%
Q4'25	$29.3B	$29.3B	+0.3%
Q3'25	-	$23.9B	-
Q2'25	-	$22.7B	-

Full Earnings BreakdownEstimates, actuals, guidance, and historical context

→

PEP|Monthly Returns

Market Data

PEP Stock Snapshot

SELL0/100

$129.87+$0.23 (0.2%)

Market cap: 177.09B
P/E ratio: 16.9
Day range: $129.50 – $133.70
News sentiment: 50/100 · Neutral
Analyst target: $155.00 (+19.4%)
Consensus: Hold · 31 analysts

52-week range+0.2% off low · -24.3% from high

$129.55$171.48

Price $129.87 DailyIQ Est. $155.66

The chart on PEP has not stabilised: price is near its 52-week low and the trend is still down. Sector peers are worth watching - large caps in Consumer Defensive tend to move together on rotation.

Reverse DCF

What growth is priced into PEP?

FAIR

At today's price, PepsiCo, Inc. needs to grow free cash flow about 1.8% a year for the next 10 years to justify its valuation at a 6.00% cost of capital. Over its actual history it has compounded free cash flow at 2.3% a year, so the market is asking for 0.5 percentage points below its own delivered rate. On that basis PEP looks priced roughly in line with its own growth record.

Implied FCF growth: 1.8%
Historical FCF CAGR: 2.3%
Growth gap: -0.5 pts
Verdict: FAIR
Discount rate (WACC): 6.00%
Beta: 0.39

Behaviour On Record

What PEP's own history says about today's numbers

Realized volatility (21d): 15.3% 43rd pct
Below its peak: -33.8%
vs 200-day average: -12.6%
Up days (1y): 45%

PepsiCo, Inc. is currently running 15.3% annualised volatility over the last 21 sessions. Measured against PEP's own 9 years of daily returns rather than a market-wide average, that is the 43rd percentile — close to its own typical level, against a typical reading of 16.2%. The distinction matters because a number that looks calm for one stock is turbulent for another, and the absolute figure on its own tells you neither.

PEP is trading -33.8% below its running peak. Across 8 full years on file, its median worst-drawdown-in-a-year was -17.6%, and the deepest was -29.2% in 2020. The current drawdown is already deeper than this stock's typical annual low point, which puts it in the part of its range where past recoveries began — and where past declines also continued.

Price sits -12.6% from its 200-day moving average. Against every other day in its history, that gap ranks at the 4th percentile — a narrower gap than it typically runs. Over the past year PEP closed higher on 45% of sessions, and it is currently 8 sessions into a falling streak.

On September specifically: over 9 years of records, PEP finished the month higher 1 of 9 times, with a median return of -4.3% and an average of -3.4%. Its strongest month historically has been November at +2.7% on average, its weakest September at -3.4%. Seasonality is a weak signal on its own — a decade is a small sample and regimes change — but it is a real distribution rather than a rule of thumb.

Overnight risk is measurable too: PEP has opened more than 2% away from the prior close in 13 of 2,196 sessions (0.6% of the time), with the largest gaps running +4.4% and -7.5%. For anyone holding through an event, that rate is a better guide to overnight exposure than the intraday range.

Across the last 3 dated reports on file, PEP moved an average of 1.2% in the session after earnings, closing higher 1 of those 3 times, with a median move of -0.4% and a largest of +2.0%.

All figures computed from 2,197 daily closes between 2017-12-20 and 2026-09-18, split-adjusted, recomputed daily. Percentiles are against PEP's own 9-year history, not a peer group or index.

Sector Rotation

Is money rotating into or out of PEP's sector?

PepsiCo, Inc. sits in the Consumer Staples sector, currently ranked 6th of 11 GICS sectors by relative-strength rotation score (improving).

Sector rank: #6 of 11
Sector state: Improving
Sector rotation score: 60

Options Market

What is the options market pricing for PEP?

CallsPuts

For PepsiCo, Inc.'s nearest expiry (2026-09-25, 5 days out), open interest is put-heavy, a defensive/bearish tilt (put/call ratio of 1.38), with at-the-money implied volatility around 21.1%. The options market is pricing roughly a ±2.7% move by that expiry — a range of about $129.26–$136.50.

Put/call ratio (2026-09-25): 1.38
ATM implied volatility: 21.1%
Total open interest: 11,551
Expected move by 2026-09-25: ±2.7% ($129.26–$136.50)

Analyst Rating Changes

Are analysts turning bullish or bearish on PEP?

Barclays most recently reiterated its rating on PepsiCo, Inc. to Equal-Weight on Jul 21, 2026 with a price target of $142 (from $138). Over the last 90 days, coverage has run 0 upgrades against 1 downgrade, a net bearish lean.

Latest action: Barclays — Equal-Weight
90-day upgrades: 0
90-day downgrades: 1
Net rating momentum: -1

Date	Firm	Action	Rating	Price target
Jul 21, 2026	Barclays	Maintained	Equal-Weight	$138 → $142
Jul 10, 2026	Barclays	Maintained	Equal-Weight	$144 → $138
Jul 10, 2026	Jefferies	Maintained	Hold	$162 → $152
Jul 10, 2026	TD Cowen	Maintained	Hold	$150 → $145
Jul 10, 2026	Morgan Stanley	Maintained	Equal-Weight	$180 → $160
Jul 10, 2026	RBC Capital	Maintained	Sector Perform	$163 → $161
Jul 10, 2026	Wells Fargo	Maintained	Equal-Weight	$150 → $140
Jul 10, 2026	Citigroup	Downgrade	Buy → Neutral	$170 → $145
Jul 8, 2026	BNP Paribas	Maintained	Outperform	$195 → $183
Jul 2, 2026	UBS	Maintained	Buy	$186 → $172
Jul 2, 2026	Barclays	Maintained	Equal-Weight	$158 → $144
Jul 1, 2026	JP Morgan	Maintained	Overweight	$178 → $170

PEP Competitive Positioning

PepsiCo, Inc. (PEP) is tracked alongside these names in Beverages - Non-Alcoholic on DailyIQ — ranked by market cap, with today's move alongside.

PEPyou're herePepsiCo, Inc.$177.1B+0.18%
KOThe Coca-Cola Company$379.7B+0.08%
MNSTMonster Beverage Corporation$87.6B-0.02%
KDPKeurig Dr Pepper Inc.$42.1B-0.03%

Held by These ETFs

PEP is a top holding in these ETFs tracked on DailyIQ — bar length shows portfolio weight.

News Sentiment Analysis

Sentiment gathered from recent headlines

50/100

Strong NegativeNeutralStrong Positive

MIXED

Recent News Coverage

Most recent articles, ranked by recency (click to expand).

10+ articles

What did this article say?

The article highlights PepsiCo (PEP) as a standout high‑yield stock within the Nasdaq‑100, offering roughly 4.3% compared to the broader index’s 1% and the consumer staples average of 2.1%. Despite organic sales growth of only 2.4% in Q2 2026—substantially lower than Coca‑Cola’s 6%—the author still recommends buying PEP, citing its attractive dividend and relative value. The piece frames PEP as a solid income play for investors seeking yield in a tech‑heavy index.

What did this article say?

PepsiCo (PEP) ended the session 3.06% lower at $129.57, trailing the S&P 500’s modest gain. The decline follows a prior 5.93% drop before the Consumer Staples sector’s small gain. The company’s upcoming earnings on October 8 is expected to report $2.30 per share and $24.92 billion in quarterly revenue, a 0.44% YoY earnings increase. Consensus estimates project annual earnings of $8.57 and revenue of $98.97 billion, up 5.28% and 5.37% YoY. The market reaction indicates a cautious view on near‑term performance rather than a material shift.

What did this article say?

Warren Buffett’s 1988 bet on Coca‑Cola outperformed a hypothetical bet on PepsiCo (PEP) by a factor of nearly 9,234% over the period. The article underscores that PepsiCo would have delivered higher cumulative returns, suggesting a historical upside for PEP. Buffett’s leadership changes are noted but have no direct impact on PEP’s current fundamentals.

What did this article say?

PepsiCo’s stock fell below its 52‑week low, reinforcing bearish technical signals but lacking any new fundamental catalysts or earnings guidance to explain the move.

What did this article say?

PepsiCo has lagged behind the S&P 500, delivering only a 3.3% return over five years versus the index’s 84.2%. The stock is currently down 2.1% year‑to‑date while the broader market gains 12.2%. Analysts note that consumer staples are often overlooked in favor of growth names, contributing to PepsiCo’s muted performance. The company’s dividend yield remains solid, but the lack of growth momentum dampens its appeal to investors seeking higher returns.

What did this article say?

PepsiCo’s shares slipped to a 52‑week low as investors reacted to a combination of weak North American demand, rising costs and ongoing restructuring challenges. Analysts trimmed price targets, citing margin concerns and questioning the company’s ability to sustain growth. The decline reflects a broader reassessment of PepsiCo’s growth prospects and valuation, though the move is modest and may be priced into the stock.

What did this article say?

PepsiCo announced the election of Joaquin Duato, current CEO of Johnson & Johnson, to its Board of Directors effective December 1, 2026. Duato will serve on the Audit Committee, bringing extensive experience in strategic transformation and portfolio optimization. The move is viewed as a governance enhancement that could strengthen PepsiCo’s oversight and strategic direction. While the addition is positive, it is not expected to materially shift short‑term financial performance.

What did this article say?

A Brand Finance report estimates that 11% of U.S. adults using GLP‑1 drugs could erode roughly $14.1 billion of PepsiCo’s snack‑brand value, a significant portion of its $278 billion portfolio. The analysis flags Lay’s as the most exposed brand, with $6.8 billion of its $15.1 billion value at risk. The growing GLP‑1 market may shift consumer spending away from snack foods, potentially compressing margins and prompting a reassessment of product positioning.

What did this article say?

PepsiCo’s recent metrics reveal a slowdown in unit sales over the past two years, prompting concerns that the company may need to lower prices to spur growth. Forecasted sales growth of only 3.3% for the next year signals weaker demand relative to peers. Earnings growth has lagged, with EPS rising just 5% annually versus the industry average. These factors suggest a potential future drag on profitability and may influence investor sentiment.

What did this article say?

PepsiCo (PEP) is highlighted as a strong defensive dividend payer in a rising‑rate environment, with its daily‑consumer products generating steady cash flow. The article notes that PEP’s diversified snack, cereal, and beverage businesses collectively produce over $56 billion in revenue, supporting its ability to maintain dividends even as growth stocks feel pressure. Analysts suggest PEP’s stable cash generation makes it a compelling choice for investors seeking resilience against inflation and higher borrowing costs.

Technical Analysis

Real-time indicators across multiple timeframes

SELL

Technical indicators reflect the latest computed signal mix for this timeframe.

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Institutional & Hedge Fund Ownership

25 tracked managers · $73.42B combined position · 13 adding, 10 trimming, 2 unchanged (latest 13F filings)

Manager	Trend	Shares Held	% of Co.	Position Value	Filed
Vanguard Group Inc	▲ Buy	138,483,870	10.16%	$19.88B	2026-01-29
BlackRock, Inc.	▲ Buy	118,281,854	8.67%	$16.02B	2026-08-07
Invesco Ltd.	▲ Buy	43,113,398	3.16%	$5.84B	2026-08-14
Geode Capital Management, LLC	▲ Buy	34,977,755	2.57%	$4.73B	2026-08-12
JPMorgan Chase & Co	▼ Sell	30,700,836	2.25%	$4.26B	2026-08-12
Morgan Stanley	▲ Buy	26,615,206	1.95%	$3.60B	2026-08-13
Bank of America Corp	▼ Sell	20,350,877	1.49%	$2.76B	2026-08-14
Norges Bank	▼ Sell	19,416,811	1.42%	$2.63B	2026-08-12
Goldman Sachs Group Inc	▲ Buy	17,581,836	1.29%	$2.38B	2026-08-14
Northern Trust Corp	▼ Sell	14,311,127	1.05%	$1.94B	2026-08-13
Wells Fargo & Company	▼ Sell	11,282,089	0.83%	$1.53B	2026-08-14
Fisher Asset Management, LLC	▲ Buy	8,676,821	0.64%	$1.17B	2026-08-04
Citadel Advisors LLC	• Hold	7,375,888	0.54%	$998.70M	2026-09-02
Susquehanna International Group, LLP	▲ Buy	6,477,671	0.48%	$877.08M	2026-08-14
FMR LLC (Fidelity)	▼ Sell	6,265,018	0.46%	$848.28M	2026-08-13
AQR Capital Management LLC	▼ Sell	5,380,695	0.39%	$728.55M	2026-08-14
Capital Research Global Investors	▲ Buy	4,969,690	0.36%	$672.91M	2026-08-12
Citigroup Inc	▲ Buy	3,719,549	0.27%	$503.63M	2026-08-03
Wellington Management Group LLP	▼ Sell	2,805,255	0.21%	$379.83M	2026-08-14
AllianceBernstein L.P.	▼ Sell	2,274,206	0.17%	$353.16M	2026-08-14
Man Group plc	▲ Buy	2,466,245	0.18%	$333.93M	2026-08-14
Millennium Management LLC	▼ Sell	2,207,959	0.16%	$298.96M	2026-08-14
Squarepoint Ops LLC	▲ Buy	2,097,885	0.15%	$284.05M	2026-08-14
Marshall Wace, LLP	▲ Buy	1,789,775	0.13%	$242.34M	2026-08-13
Elliott Investment Management L.P.	• Hold	1,275,000	0.09%	$172.63M	2026-08-14

Q2 2026 flow:27.06M sh bought ($3.66B)11.29M sh sold ($1.56B)net +15.76M sh (+$2.11B)

Congressional Trading Activity

25 disclosed trades · ~$322.5K est. traded value · 8 buys, 17 sells

Member	Chamber	State	Type	Amount	Traded	Filed
Scott Scott Franklin	House	FL18	▲ Buy	$1K - $15K	2026-08-26	2026-09-17
Richard Dean Dr McCormick	House	GA06	▼ Sell	$1K - $15K	2026-07-30	2026-08-14
Mike Kelly	House	PA16	▼ Sell	$15K - $50K	2026-07-17	2026-08-12
Thomas H. Kean	House	NJ07	▼ Sell	$15K - $50K	2026-03-26	2026-04-13
Julia Letlow	House	LA05	▲ Buy	$1K - $15K	2026-02-05	2026-03-12
Julie Johnson	House	TX32	▼ Sell	$1K - $15K	2025-12-18	2026-01-15
Jared Moskowitz	House	FL23	▼ Sell	$1K - $15K	2025-12-02	2026-01-16
Julie Johnson	House	TX32	▼ Sell	$1K - $15K	2025-11-13	2025-12-11
Richard Dean Dr McCormick	House	GA06	▲ Buy	$1K - $15K	2025-11-05	2025-12-09
Lisa McClain	House	MI09	▼ Sell	$1K - $15K	2025-10-31	2025-11-21
Lisa McClain	House	MI09	▲ Buy	$1K - $15K	2025-10-30	2025-11-21
Lisa McClain	House	MI09	▼ Sell	$1K - $15K	2025-10-30	2025-11-21
Scott DesJarlais	House	TN04	▼ Sell	$1K - $15K	2025-10-28	2025-11-18
Marjorie Taylor Greene	House	GA14	▲ Buy	$1K - $15K	2025-08-28	2025-08-29
Julie Johnson	House	TX32	▼ Sell	$1K - $15K	2025-08-14	2025-09-11
Marjorie Taylor Greene	House	GA14	▲ Buy	$1K - $15K	2025-07-15	2025-07-22
Ritchie John Torres	House	NY15	▼ Sell	$1K - $15K	2025-07-11	2025-08-20
Lisa McClain	House	MI09	▲ Buy	$1K - $15K	2025-06-24	2025-08-13
Scott Scott Franklin	House	FL18	▼ Sell	$1K - $15K	2025-06-16	2025-07-14
William R. Keating	House	MA09	▼ Sell	$1K - $15K	2025-06-09	2025-06-23
Rob Bresnahan	House	PA08	▼ Sell	$15K - $50K	2025-05-15	2025-05-31
Jefferson Shreve	House	IN06	▼ Sell	$15K - $50K	2025-05-12	2025-06-22
Bruce Westerman	House	AR04	▼ Sell	$1K - $15K	2025-04-21	2025-05-12
Dan Newhouse	House	WA04	▼ Sell	$1K - $15K	2025-04-11	2025-05-16
Rob Bresnahan	House	PA08	▲ Buy	$15K - $50K	2025-04-08	2025-05-08

PEP·PepsiCo, Inc.

EPS

Revenue

PEP Stock Snapshot

What growth is priced into PEP?

What PEP's own history says about today's numbers

Is money rotating into or out of PEP's sector?

What is the options market pricing for PEP?

Are analysts turning bullish or bearish on PEP?

PEP Competitive Positioning

Held by These ETFs

News Sentiment Analysis

Recent News Coverage

Technical Analysis

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News Sentiment Analysis

Recent News Coverage

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Real-time indicators across multiple timeframes

Market Status

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PEP·PepsiCo, Inc.

EPS

Revenue

PEP Stock Snapshot

What growth is priced into PEP?

What PEP's own history says about today's numbers

Is money rotating into or out of PEP's sector?

What is the options market pricing for PEP?

Are analysts turning bullish or bearish on PEP?

PEP Competitive Positioning

Held by These ETFs

News Sentiment Analysis

Recent News Coverage

Technical Analysis

Real-time indicators across multiple timeframes

Discover More

News Sentiment Analysis

Recent News Coverage

Technical Analysis

Real-time indicators across multiple timeframes

Discover More

Market Status

Recently Viewed

Portfolio

Email Alerts

Portfolio News

Economic Events

Earnings Events

Economic News