What did this article say?
Nike (NKE) shares are continuing their downward trend, down 11% in 2026 and over 50% since 2021, as the company attempts a significant comeback. The broader athletic apparel industry is grappling with inflation, supply chain disruptions, and intense competition from both established rivals and niche brands. Despite these sector-wide issues, Nike's fundamentals are described as strong, supporting its internal 'Win Now' strategic plan.