NIKE, Inc. (NKE) Stock Price, News, Analysis

Technical Score (1D)

SELL

News Sentiment

BEARISH

Nike’s shareholders just voted against a proposal from Norway’s sovereign wealth fund to increase climate‑disclosure detail, a move that the board defended as giving management more control over target setting. The rejection removes a potential regulatory hurdle and frees the company to allocate resources toward product innovation and sales recovery, but it may dampen ESG sentiment among sustainability‑focused investors. In the same breath, Nike announced that Alexandre Arnault, a former LVMH executive with luxury‑brand experience, will join its board, a modest strategic addition that could strengthen the company’s premium positioning and digital strategy. Arnault’s presence signals a potential shift toward higher‑margin, high‑end offerings, yet analysts note that the impact is likely incremental and will not alter current financial guidance. UBS has cut its first‑quarter EPS estimate to $0.39 from $0.48, citing a slowdown in global sales growth, especially in the U.S., Europe, and China, and lowered its price target to $42, underscoring concerns over near‑term earnings. The combination of a relaxed disclosure stance, a luxury‑focused board addition, and a bearish earnings outlook suggests that Nike’s short‑term focus will remain on operational turnaround rather than aggressive sustainability commitments. Traders should watch for the company’s Q1 earnings release on Oct. 1 to see if sales trends validate the UBS downgrade, monitor any further ESG‑related investor pressure that could surface after the vote, and track how Arnault’s expertise translates into premium product launches or digital initiatives.

NKE|Analyst Targets

LOW TARGET

$23 -35.3%

4 analysts

MEAN TARGET

$48 +35.6%

27 analysts

HIGH TARGET

$94 +164.4%

16 analysts

PRICE RANGE

$23.00 - $94.00

SB / B / H / S / SS

10/8/25/3/1

DAILYIQ EST.

$49.58 (+39.5%)

NKE|Company Info

Sector

Consumer Cyclical

Industry

Footwear & Accessories

Exchange

NYQ

Country

United States

Website

nike.com

Symbol

NKE

Description

Nike, Inc. is a global leader in the athletic and casual apparel and footwear market, designing, developing, and selling a wide range of products for men, women, and children across numerous international markets. The company's diverse portfolio includes well-known brands such as Nike, Jordan, and Converse, offering a comprehensive selection of footwear, apparel, and accessories. Nike's value proposition extends beyond physical products, encompassing digital services, fitness apps, and sports-focused events, enhancing the consumer experience. Distribution channels are extensive, utilizing owned retail stores, wholesale accounts, and digital platforms to reach consumers, solidifying its competitive position in the industry. Founded in 1964 and headquartered in Beaverton, Oregon, Nike continues to innovate and maintain its brand recognition.

NKE|Insider Trading

Bought (1Y)

0 shares

Sold (1Y)

85,181 shares

$3.6M

Arnault Alexandre-

Award/Grant5,171 shares2026-09-15

Alagirisamy VenkateshEVP: CHIEF OPERATING OFFICER

Sell3,671 shares2026-09-09

Leinwand RobertEVP: Chief Legal Officer

Sell3,646 shares2026-09-09

McCartney PhilipEVP: CHIEF INN,PROD&DSG OFCR

Sell2,559 shares2026-09-09

PELUSO MICHELLE A-

Award/Grant5,047 shares2026-09-08

NKE|Fundamentals

Bullish

Verdict: Bullish

✓Revenue growing year over year

✓Positive net margin

✓Positive operating cash flow

Gross Margin

42.9%

Net Margin

6.7%

Revenue CAGR

5.2%

Current Ratio

1.96x

Debt / Equity

0.53x

Return on Equity

20.9%

NKE|Earnings Snapshot

Earnings Summary

Nike, Inc. is a global leader in athletic and casual apparel and footwear, offering a broad portfolio that includes Nike, Jordan, and Converse brands, and extending into digital services and fitness apps to enhance consumer experience. Operating in the consumer cyclical sector, the company relies on a mix of owned retail, wholesale, and digital channels to maintain its competitive position. In the most recent two quarters, Nike reported EPS of $0.49 in Q3 2025 and $0.53 in Q4 2025, both beating estimates of $0.2656 and $0.37351 respectively, while revenue rose to $11.72 billion and $12.427 billion, up from $11.269 billion in Q1 2025 and $11.097 billion in Q2 2025; the company has consistently outperformed analyst expectations in the last four quarters, with EPS beats in three of those periods. Historically, Nike has shown a steady YoY revenue growth trajectory, with each quarter’s earnings surpassing prior year figures, and has maintained a pattern of revenue growth even when EPS margins have fluctuated, reflecting strong top‑line momentum. Recent news highlights a downgrade to Neutral by Baird citing slowing growth in key categories and margin pressure, and insider share sales by the Chief Legal Officer, which may signal tightening market sentiment; these developments underscore the importance of monitoring guidance and margin dynamics in the upcoming Q1 2027 earnings. Investors should watch for any adjustments to revenue guidance and margin expectations in the next earnings release, as well as any shifts in digital sales strategy or Chinese market performance, which have been identified as long‑term concerns that could influence near‑term growth. The company’s ability to sustain revenue expansion while managing cost pressures will be key to maintaining its earnings trajectory.

Read full report

EPS

EstBeatMiss

Qtr	Est	Actual	+/−
Q4'26	$0.13	-	-
Q2'26	$0.29	$0.53	+85.4%
Q4'25	$0.37	$0.53	+41.9%
Q3'25	$0.27	$0.49	+84.5%
Q2'25	$0.12	$0.14	+13.5%
Q1'25	$0.28	$0.54	+94.9%

Revenue

EstBeatMiss

Qtr	Est	Actual	+/−
Q4'26	$10.8B	-	-
Q2'26	$11.2B	$12.4B	+10.7%
Q4'25	-	$12.4B	-
Q3'25	-	$11.7B	-
Q2'25	-	$11.1B	-
Q1'25	-	$11.3B	-

Full Earnings BreakdownEstimates, actuals, guidance, and historical context

→

NKE|Monthly Returns

Market Data

NKE Stock Snapshot

SELL5/100

$35.55+$0.02 (0.1%)

Market cap: 53.94B
P/E ratio: 17.4
Day range: $35.50 – $36.68
News sentiment: 40/100 · Bearish
Analyst target: $48.21 (+35.6%)
Consensus: Hold · 47 analysts

52-week range+0.1% off low · -53.8% from high

$35.50$76.97

Price $35.55 DailyIQ Est. $49.58

The signals on NKE lean bearish, and the range position backs that up. Sector peers are worth watching - large caps in Consumer Cyclical tend to move together on rotation.

Reverse DCF

What growth is priced into NKE?

CHEAP

At today's price, NIKE, Inc. needs to grow free cash flow about 0.0% a year for the next 10 years to justify its valuation at a 9.05% cost of capital. Over its actual history it has compounded free cash flow at 6.2% a year, so the market is asking for 6.2 percentage points below its own delivered rate. On that basis NKE looks priced below what its own growth record supports.

Implied FCF growth: 0.0%
Historical FCF CAGR: 6.2%
Growth gap: -6.2 pts
Verdict: CHEAP
Discount rate (WACC): 9.05%
Beta: 0.94

Behaviour On Record

What NKE's own history says about today's numbers

Realized volatility (21d): 24.4% 55th pct
Below its peak: -80.0%
vs 200-day average: -29.4%
Up days (1y): 43%

NIKE, Inc. is currently running 24.4% annualised volatility over the last 21 sessions. Measured against NKE's own 13 years of daily returns rather than a market-wide average, that is the 55th percentile — close to its own typical level, against a typical reading of 22.6%. The distinction matters because a number that looks calm for one stock is turbulent for another, and the absolute figure on its own tells you neither.

NKE is trading -80.0% below its running peak. Across 12 full years on file, its median worst-drawdown-in-a-year was -22.1%, and the deepest was -50.2% in 2022. The current drawdown is already deeper than this stock's typical annual low point, which puts it in the part of its range where past recoveries began — and where past declines also continued.

Price sits -29.4% from its 200-day moving average. Against every other day in its history, that gap ranks at the 1st percentile — a narrower gap than it typically runs. Over the past year NKE closed higher on 43% of sessions, and it is currently 1 session into a falling streak.

On September specifically: over 13 years of records, NKE finished the month higher 6 of 13 times, with a median return of -2.1% and an average of -0.1%. Its strongest month historically has been November at +5.2% on average, its weakest March at -5.3%. Seasonality is a weak signal on its own — a decade is a small sample and regimes change — but it is a real distribution rather than a rule of thumb.

Overnight risk is measurable too: NKE has opened more than 2% away from the prior close in 39 of 3,268 sessions (1.2% of the time), with the largest gaps running +5.0% and -5.8%. For anyone holding through an event, that rate is a better guide to overnight exposure than the intraday range.

All figures computed from 3,269 daily closes between 2013-09-19 and 2026-09-18, split-adjusted, recomputed daily. Percentiles are against NKE's own 13-year history, not a peer group or index.

Sector Rotation

Is money rotating into or out of NKE's sector?

NIKE, Inc. sits in the Consumer Discretionary sector, currently ranked 10th of 11 GICS sectors by relative-strength rotation score (improving).

Sector rank: #10 of 11
Sector state: Improving
Sector rotation score: 10

Options Market

What is the options market pricing for NKE?

CallsPuts

For NIKE, Inc.'s nearest expiry (2026-09-25, 6 days out), open interest is call-heavy, a bullish tilt (put/call ratio of 0.78), with at-the-money implied volatility around 34.4%. The options market is pricing roughly a ±4.5% move by that expiry — a range of about $34.66–$37.94.

Put/call ratio (2026-09-25): 0.78
ATM implied volatility: 34.4%
Total open interest: 73,103
Expected move by 2026-09-25: ±4.5% ($34.66–$37.94)

Analyst Rating Changes

Are analysts turning bullish or bearish on NKE?

UBS most recently reiterated its rating on NIKE, Inc. to Neutral on Sep 17, 2026 with a price target of $42 (from $48). Over the last 90 days, coverage has run 0 upgrades against 5 downgrades, a net bearish lean.

Latest action: UBS — Neutral
90-day upgrades: 0
90-day downgrades: 5
Net rating momentum: -5

Date	Firm	Action	Rating	Price target
Sep 17, 2026	UBS	Maintained	Neutral	$48 → $42
Sep 15, 2026	Telsey Advisory Group	Maintained	Market Perform	$47 → $44
Sep 14, 2026	Baird	Downgrade	Outperform → Neutral	$70 → $44
Sep 14, 2026	Citigroup	Maintained	Neutral	$45 → $39
Sep 9, 2026	BMO Capital	Initiated	Underperform	$30
Aug 26, 2026	Truist Securities	Downgrade	Buy → Hold	$47 → $42
Aug 25, 2026	RBC Capital	Reiterated	Sector Perform	$45
Aug 4, 2026	JP Morgan	Downgrade	Neutral → Underweight	$47 → $40
Jul 1, 2026	Jefferies	Maintained	Buy	$90 → $75
Jul 1, 2026	UBS	Maintained	Neutral	$50 → $48
Jul 1, 2026	Telsey Advisory Group	Maintained	Market Perform	$55 → $47
Jul 1, 2026	Baird	Reiterated	Outperform	$70

NKE Competitive Positioning

NIKE, Inc. (NKE) is tracked alongside these names in Footwear & Accessories on DailyIQ — ranked by market cap, with today's move alongside.

NKEyou're hereNIKE, Inc.$53.9B+0.06%
DECKDeckers Outdoor Corporation$10.9B+0.24%

Held by These ETFs

NKE is a top holding in these ETFs tracked on DailyIQ — bar length shows portfolio weight.

News Sentiment Analysis

Sentiment gathered from recent headlines

40/100

Strong NegativeNeutralStrong Positive

BEARISH

Recent News Coverage

Most recent articles, ranked by recency (click to expand).

10+ articles

What did this article say?

Nike expanded its board to twelve directors, adding Alexandre Arnault from LVMH, as the company navigates a challenging business reset. The move comes while the stock has fallen 13.5% in the last month and 43.9% year‑to‑date, reflecting ongoing concerns about sales trends and earnings risk. The appointment is viewed as a modest attempt to signal renewed focus, but the broader market reaction remains muted.

What did this article say?

Nike’s removal from the S&P 100 on September 21 reflects a shift in the index’s composition toward higher‑growth technology names such as Sandisk. The change follows a broader trend of large, mature companies being displaced by faster‑growing peers, and it coincides with Nike’s recent 52‑week low. While the index exit does not directly impact Nike’s earnings, it may affect passive fund exposure and investor perception of the brand’s growth prospects. Traders should monitor how the removal influences institutional holdings and any subsequent adjustments in analyst coverage.

What did this article say?

Nike’s board expansion with Alexandre Arnault, former LVMH executive, signals a strategic push to revitalize the brand amid a multi‑year sales slump. Ackman’s endorsement underscores confidence that Arnault’s luxury‑sector experience can inject fresh perspective into Nike’s turnaround plan. The appointment may enhance Nike’s product innovation pipeline and strengthen its premium positioning. Investors should monitor how Arnault’s influence translates into new product launches and brand collaborations. The board change also signals to the market that Nike is actively seeking external expertise to accelerate growth.

What did this article say?

Nike’s two‑decade partnership with Kylian Mbappe ended in July, removing a high‑profile ambassador and potential sales driver. The loss may dampen brand enthusiasm in key markets, especially in football‑heavy regions. While the impact is not immediate, the departure signals a potential decline in top‑line momentum and could influence investor sentiment ahead of the next earnings release.

What did this article say?

Nike shares fell 2.2% as part of a broader consumer‑sector decline late Friday. The drop followed On’s announcement of a partnership with Kylian Mbappé, which drew attention to competition in the soccer footwear space. The move highlights ongoing pressure on Nike from emerging brands and may weigh on short‑term earnings expectations.

What did this article say?

On Holding’s acquisition of Kylian Mbappé, a former Nike athlete, represents a strategic push into soccer that could erode Nike’s near‑monopoly. The deal, though undisclosed in size, is viewed as a near‑term catalyst that may lift On’s valuation and pressure Nike to accelerate its own soccer initiatives. Nike’s shares fell modestly following the announcement, reflecting market concern over intensified competition.

What did this article say?

Nike decided not to renew its endorsement with soccer star Kylian Mbappe, opting to reallocate marketing spend elsewhere after evaluating the value of the partnership during his prime years. The company will still collaborate with Mbappe on product testing and development, leveraging its LightSpray technology, and has appointed former France and Arsenal player Thierry Henry as director of football. The move signals a strategic shift in Nike’s endorsement portfolio, potentially freeing resources for other high‑profile campaigns.

What did this article say?

Nike was removed from a major blue‑chip index, a negative headline, but the company secured a new sponsorship deal that signals resilience. The fresh partnership may enhance brand exposure and offset the index loss, providing a modest upside to investor sentiment. The market reaction is positive, reflecting confidence in Nike’s ability to navigate the setback.

What did this article say?

In a broader consumer‑sector sell‑off, Nike shares fell 1.4% alongside a 0.5% decline in the Consumer Staples ETF and a 0.4% drop in the Consumer Discretionary ETF. The decline reflects general market softness rather than a company‑specific catalyst. Nike’s performance mirrors the sector trend, with no new earnings guidance or product announcements to offset the sell‑off.

What did this article say?

UBS has lowered its price target for Nike by 13% to $42, citing weaker global sales trends and a projected first‑quarter earnings miss of $0.05 per share. The downgrade signals management may further trim FY2027 earnings expectations, potentially impacting investor sentiment ahead of the November investor day. The cut reflects deteriorating direct‑to‑consumer sales in the U.S., Europe, MENA, and China, and increased promotional activity that could erode margins.

Technical Analysis

Real-time indicators across multiple timeframes

SELL

Technical indicators reflect the latest computed signal mix for this timeframe.

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Institutional & Hedge Fund Ownership

25 tracked managers · $27.08B combined position · 14 adding, 9 trimming, 2 unchanged (latest 13F filings)

Manager	Trend	Shares Held	% of Co.	Position Value	Filed
Vanguard Group Inc	▲ Buy	116,993,541	7.71%	$7.45B	2026-01-29
BlackRock, Inc.	▼ Sell	81,814,490	5.39%	$3.36B	2026-08-07
Capital World Investors	▲ Buy	72,055,429	4.75%	$2.96B	2026-08-12
Susquehanna International Group, LLP	▲ Buy	41,642,220	2.74%	$1.71B	2026-08-14
Citadel Advisors LLC	• Hold	29,350,784	1.93%	$1.20B	2026-09-02
Geode Capital Management, LLC	▲ Buy	29,258,503	1.93%	$1.20B	2026-08-12
Wellington Management Group LLP	▼ Sell	22,208,933	1.46%	$911.68M	2026-08-14
FMR LLC (Fidelity)	▲ Buy	21,166,666	1.40%	$868.89M	2026-08-13
Morgan Stanley	▼ Sell	20,078,560	1.32%	$824.23M	2026-08-13
Viking Global Investors LP	▲ Buy	8,996,579	0.59%	$627.33M	2025-11-14
Invesco Ltd.	▼ Sell	14,898,583	0.98%	$611.59M	2026-08-14
Harris Associates L P	▼ Sell	14,403,570	0.95%	$591.27M	2026-08-14
Goldman Sachs Group Inc	▲ Buy	13,915,144	0.92%	$571.22M	2026-08-14
Norges Bank	▲ Buy	13,357,328	0.88%	$548.32M	2026-08-12
Northern Trust Corp	▼ Sell	11,862,347	0.78%	$486.95M	2026-08-13
Bank of America Corp	▼ Sell	10,656,406	0.70%	$437.45M	2026-08-14
Janus Henderson Group plc	• Hold	7,355,842	0.48%	$388.55M	2026-05-18
JPMorgan Chase & Co	▼ Sell	8,798,895	0.58%	$364.98M	2026-08-12
Millennium Management LLC	▲ Buy	8,843,157	0.58%	$363.01M	2026-08-14
Squarepoint Ops LLC	▲ Buy	8,794,742	0.58%	$361.02M	2026-08-14
Loomis Sayles & Co L P	▼ Sell	7,806,708	0.51%	$320.47M	2026-08-14
Wells Fargo & Company	▲ Buy	7,141,160	0.47%	$293.14M	2026-08-14
D. E. Shaw & Co., Inc.	▲ Buy	5,666,565	0.37%	$232.61M	2026-08-14
Citigroup Inc	▲ Buy	4,806,819	0.32%	$197.32M	2026-08-03
Neuberger Berman Group LLC	▲ Buy	4,791,138	0.32%	$196.77M	2026-08-13

Q2 2026 flow:50.73M sh bought ($2.08B)45.67M sh sold ($1.88B)net +5.07M sh (+$202.54M)

Congressional Trading Activity

12 disclosed trades · ~$145.0K est. traded value · 4 buys, 8 sells

Member	Chamber	State	Type	Amount	Traded	Filed
Gilbert Cisneros	House	CA31	▼ Sell	$15K - $50K	2026-08-27	2026-09-10
Kevin Hern	House	OK01	▼ Sell	$1K - $15K	2026-08-13	2026-09-01
Gilbert Cisneros	House	CA31	▼ Sell	$1K - $15K	2026-04-14	2026-05-08
Valerie Hoyle	House	OR04	▼ Sell	$1K - $15K	2025-09-23	2025-10-10
Kelly Louise Morrison	House	MN03	▼ Sell	$1K - $15K	2025-06-04	2025-06-18
Rob Bresnahan	House	PA08	▲ Buy	$1K - $15K	2025-04-08	2025-05-08
Marjorie Taylor Greene	House	GA14	▲ Buy	$1K - $15K	2025-04-08	2025-04-11
Marjorie Taylor Greene	House	GA14	▲ Buy	$1K - $15K	2025-04-04	2025-04-07
Jefferson Shreve	House	IN06	▼ Sell	$15K - $50K	2025-03-31	2025-04-11
Bruce Westerman	House	AR04	▼ Sell	$1K - $15K	2025-03-20	2025-04-16
Bruce Westerman	House	AR04	▲ Buy	$1K - $15K	2025-03-03	2025-04-16
Julie Johnson	House	TX32	▼ Sell	$1K - $15K	2025-01-15	2025-02-12

NKE·NIKE, Inc.

EPS

Revenue

NKE Stock Snapshot

What growth is priced into NKE?

What NKE's own history says about today's numbers

Is money rotating into or out of NKE's sector?

What is the options market pricing for NKE?

Are analysts turning bullish or bearish on NKE?

NKE Competitive Positioning

Held by These ETFs

News Sentiment Analysis

Recent News Coverage

Technical Analysis

Real-time indicators across multiple timeframes

News Sentiment Analysis

Recent News Coverage

Technical Analysis

Real-time indicators across multiple timeframes

Market Status

Recently Viewed

Portfolio

Email Alerts

Portfolio News

Economic Events

Earnings Events

Economic News

NKE·NIKE, Inc.

EPS

Revenue

NKE Stock Snapshot

What growth is priced into NKE?

What NKE's own history says about today's numbers

Is money rotating into or out of NKE's sector?

What is the options market pricing for NKE?

Are analysts turning bullish or bearish on NKE?

NKE Competitive Positioning

Held by These ETFs

News Sentiment Analysis

Recent News Coverage

Technical Analysis

Real-time indicators across multiple timeframes

Discover More

News Sentiment Analysis

Recent News Coverage

Technical Analysis

Real-time indicators across multiple timeframes

Discover More

Market Status

Recently Viewed

Portfolio

Email Alerts

Portfolio News

Economic Events

Earnings Events

Economic News