NIKE, Inc. (NKE) Stock Price, News, Analysis

Technical Score (1D)

SELL

News Sentiment

BULLISH

Nike’s CEO Elliott Hill has returned to steer a brand and operational reset aimed at earnings recovery after a flat Q3 2026 revenue of $11.3 billion and a 35 % drop in EPS to $0.35. The reset is already showing early signs of stabilization, with North American wholesale volumes rebounding and momentum building in the running category. These developments suggest the company may begin to reverse its recent earnings decline, potentially improving investor sentiment over the next 1–10 trading days. However, the turnaround remains in its early stages, and the company’s exposure to tariff pressures and weaker China demand could still weigh on short‑term performance. Traders should monitor the upcoming Q4 earnings report for any confirmation of the wholesale rebound and running‑category growth. Pay particular attention to the wholesale revenue figures and any commentary on supply‑chain or pricing strategies. Watch for updates on tariff impacts and China sales, as these factors could quickly alter the earnings outlook. Finally, keep an eye on any further operational or marketing initiatives announced by Hill that could accelerate the recovery trajectory.

NKE|Company Info

Sector

Consumer Cyclical

Industry

Footwear & Accessories

Exchange

NYQ

Country

United States

Website

nike.com

Symbol

NKE

Description

Nike, Inc. is a global leader in the athletic and casual apparel and footwear market, designing, developing, and selling a wide range of products for men, women, and children across numerous international markets. The company's diverse portfolio includes well-known brands such as Nike, Jordan, and Converse, offering a comprehensive selection of footwear, apparel, and accessories. Nike's value proposition extends beyond physical products, encompassing digital services, fitness apps, and sports-focused events, enhancing the consumer experience. Distribution channels are extensive, utilizing owned retail stores, wholesale accounts, and digital platforms to reach consumers, solidifying its competitive position in the industry. Founded in 1964 and headquartered in Beaverton, Oregon, Nike continues to innovate and maintain its brand recognition.

NKE|Earnings Snapshot

Earnings Summary

Nike, Inc. is a global leader in athletic and casual apparel and footwear, offering a broad portfolio that includes the Nike, Jordan, and Converse brands and extending its value proposition through digital services and fitness apps. Operating in the consumer cyclical sector, the company relies on a mix of owned retail, wholesale, and digital channels to reach consumers worldwide. In the most recent quarters, Nike posted revenue of $11.269 billion in Q1 2025, $11.097 billion in Q2 2025, $11.720 billion in Q3 2025, and $12.427 billion in Q4 2025, with a rebound after a slight dip in Q2; the Q2 2026 revenue of $12.427 billion matched the Q4 2025 figure, indicating sustained top‑line momentum, while the Q4 2026 revenue estimate of $10.964 billion suggests a potential slowdown. EPS consistently beat estimates, reporting $0.54 versus $0.277, $0.14 versus $0.123, $0.49 versus $0.266, and $0.53 versus $0.374, and again $0.53 versus $0.286 in Q2 2026, underscoring robust profitability and a pattern of exceeding analyst expectations across all reported quarters. Historically, Nike has maintained a streak of EPS beats over the last four quarters, while revenue has trended upward after the Q2 2025 dip, reflecting resilience in demand and effective pricing; the company’s ability to generate margin gains through direct‑to‑consumer expansion has been a key driver. Recent news highlights a potential competitive shift with Lululemon’s new CEO and a focus on supply‑chain resilience, while the "Rip The Script" campaign and AI platform rollout may influence short‑term margins; the stock’s breach of the 50‑day SMA signals heightened technical risk. Investors should watch for guidance on inventory write‑downs, the impact of AI cost savings, and any adjustments to dividend policy, as well as commentary on supply‑chain improvements and China regulatory developments that could affect near‑term cash flow. Key will be how Nike balances its direct‑to‑consumer expansion and sustainability initiatives against the backdrop of competitive pressure and margin compression.

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EPS

EstBeatMiss

Qtr	Est	Actual	+/−
Q4'26	$0.12	-	-
Q2'26	$0.29	$0.53	+85.4%
Q4'25	$0.37	$0.53	+41.9%
Q3'25	$0.27	$0.49	+84.5%
Q2'25	$0.12	$0.14	+13.5%
Q1'25	$0.28	$0.54	+94.9%

Revenue

EstBeatMiss

Qtr	Est	Actual	+/−
Q4'26	$11.0B	-	-
Q2'26	$11.2B	$12.4B	+10.7%
Q4'25	-	$12.4B	-
Q3'25	-	$11.7B	-
Q2'25	-	$11.1B	-
Q1'25	-	$11.3B	-

Full Earnings BreakdownEstimates, actuals, guidance, and historical context

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Market Data

NKE Stock Snapshot

NKE is currently trading at $42.90, giving NIKE, Inc. a market cap of 63.65B and a P/E ratio of 28.3. Today's range spans $42.79–$43.78, with shares opening at $43.30 and moving down $0.08 (0.2%) from the prior close. DailyIQ's technical score sits at 14/100 (SELL) with a news sentiment reading of 75/100.

Over the past year NKE has traded between $41.35 and $80.17 - the current price is +3.7% off the 52-week low and -46.5% from the high.

The options market is expressing concern about NKE - elevated put activity in large-cap Consumer Cyclical names with SELL signals (14/100) is common when the technical and sentiment inputs (bullish, 75/100) both deteriorate. Price: $42.90 (near 52-week lows). (P/E: 28.3) At 63.65B in capitalization, that hedging activity from institutional holders can become a feedback loop that amplifies the initial selling pressure. Range: $41.35–$80.17.

The current SELL phase for NKE (14/100) at $42.90 (near 52-week lows) suggests that the market is discounting either a fundamental deterioration or a sector headwind that hasn't fully appeared in the earnings line yet. Sentiment at 75/100 (bullish) confirms that news flow is not providing a counternarrative. At 63.65B in Consumer Cyclical capitalization, NKE has the liquidity for institutional exits to be orderly — but orderly doesn't mean shallow within the $41.35–$80.17 range.

News Sentiment Analysis

Sentiment gathered from recent headlines

75/100

Strong NegativeNeutralStrong Positive

BULLISH

Recent News Coverage

Most recent articles, ranked by recency (click to expand).

10+ articles

What did this article say?

Nike’s shares traded at $44.94 on May 26, with a trailing P/E of 29.57 and a forward P/E of 23.15, indicating valuation upside potential. The bullish thesis emphasizes robust revenue growth, expanding product lines, and a solid balance sheet. Analysts project continued margin improvement driven by premium pricing and efficient cost management. The company’s strategic focus on direct-to-consumer channels and digital initiatives positions it well for future earnings momentum.

What did this article say?

Nike (NKE) keeps its current price target unchanged, with no adjustments to fair‑value assumptions such as revenue growth, net margin, P/E ratio, or discount rate. The update highlights two risk factors that could affect the stock’s valuation. While the baseline outlook remains steady, analysts suggest that shifts in these risks or future earnings data may prompt a target revision.

What did this article say?

Nike’s Global Football investor event highlighted a renewed focus on football as a growth engine ahead of the World Cup. The company unveiled a full range of federation kits and cleats, including updated Mercurial and Tiempo lines, to signal a return to consistent product cadence. Marketing efforts will center on a connected football universe campaign, “Rip the Script,” with a 12‑week activation schedule tied to the tournament. Distribution upgrades will elevate roughly 6,000 retail and wholesale doors to support the expanded product offering.

What did this article say?

Nike’s recent strategic moves—losing Stephen Curry to Li Ning and launching a World Cup‑focused marketing campaign—are under scrutiny as the company seeks to accelerate its turnaround. The lack of detailed guidance leaves uncertainty for investors, who will monitor how these initiatives impact sales and market perception.

What did this article say?

Lululemon Athletica's stock fell in extended hours after the company reported a modest revenue beat and trimmed its full‑year forecast. Analyst David Swartz noted that incoming CEO Heidi O'Neill will take the helm in September once her non‑compete with Nike (NKE) lapses. The market reaction underscores concerns about Lululemon's growth trajectory and the competitive pressure from Nike. The guidance cut may prompt investors to reassess the brand's margin profile and product pipeline. Watch for the CEO transition timeline and any updates on Lululemon's strategic initiatives.

What did this article say?

The piece notes that Nike is attracting investor attention, but offers no detailed financial or operational data.

What did this article say?

Nike’s latest marketing initiative, the "Rip The Script" campaign, highlights football stars such as Ronaldo, Mbappé, Haaland, and LeBron James, coinciding with the FIFA World Cup kickoff. Shares have already fallen 4 % this week, marking a potential end to a two‑week green run and the worst yearly performance since 1997. The campaign is part of a broader football‑centric strategy that includes federation kits and community programs. However, the immediate market reaction suggests that the campaign has yet to translate into a measurable lift in investor confidence.

What did this article say?

Nike’s shares have declined nearly 68% over the past five years, underscoring a significant valuation compression relative to its peers. The drop reflects broader market volatility and tightening consumer discretionary spending, yet the brand’s global footprint and premium pricing strategy remain intact. Analysts suggest that a rebound could hinge on successful product innovation and expansion into emerging markets. Traders should assess whether current price levels offer a meaningful entry point amid ongoing supply chain and inflationary pressures.

What did this article say?

No summary available yet for this article.

What did this article say?

Nike is confronting a more challenging recovery as excess inventory, a slowdown in its sportswear segment, and mounting pressure in China erode sales and margins, undermining investor confidence. The company’s inventory write‑downs are tightening cash flow, while weaker demand in key categories signals a potential slowdown in revenue growth. China’s regulatory and economic headwinds further constrain the brand’s ability to rebound, adding uncertainty to its near‑term outlook.

Recent News Coverage

Most recent articles, ranked by recency (click to expand).

10+ articles

What did this article say?

The piece notes that Nike is attracting investor attention, but offers no detailed financial or operational data.

What did this article say?

No summary available yet for this article.

What did this article say?

NKE·NIKE, Inc.

EPS

Revenue

NKE Stock Snapshot

News Sentiment Analysis

Recent News Coverage

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News Sentiment Analysis

Recent News Coverage

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