DailyIQ
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Sector:Consumer CyclicalAll sectors
Last updatedUpdating…

NKE·NIKE, Inc.

$34.61
+0.65 (+1.91%)
After Hours
High
$34.62
Open
$33.70
Market Cap
49.47B
52W High
$71.58
Low
$33.39
P. Close
$34.61
P/E
15.99
52W Low
$32.00
Fwd P/E
19.33
DailyIQ Est.
$41.44
Inst. Ownership
42.4%
Short Interest
5.98%
Days to Cover
3.1
Technical Score (1D)
0
BEARISH
News Sentiment
31
BEARISH
On Oct 6, Nike reported first‑quarter 2027 revenue of $11.2 billion, a 4 % decline from the prior year and below analyst expectations, which the company said signaled ongoing operational challenges. The same day, the firm’s market‑capitalization borrowing rose to 6.97 % of its market cap, a six‑point increase from the previous year, reflecting heightened financial strain in the athletic‑retail sector. Earlier on Oct 5, Nike’s Q1 2026 sales reached $11.213 billion with net income of $712 million, while the company issued guidance for fiscal 2027 that anticipated a high‑single‑digit revenue decline, raising questions about its long‑term earnings profile. That day also saw an analyst downgrade Nike to a sell rating after noting a slide in sales and mounting margin pressure, a move that underscored concerns over the company’s premium pricing strategy. Additionally on Oct 5, Barclays maintained a positive rating but lowered its price target to $37 from $48, citing a potential turnaround after a difficult quarter and noting planned job cuts amid weak China sales. The same date, Goldman Sachs cut Nike’s price target following a report that highlighted a 26 % decline in China sales and challenges within the Jordan brand, signaling a negative outlook for the company’s near‑term performance. Finally, on Oct 5, a retail CEO warned that AI shopping agents could divert consumers toward rival brands, underscoring a new competitive threat that may erode Nike’s market share.
LOW TARGET
$19 -45.1%
5 analysts
MEAN TARGET
$40 +15.5%
23 analysts
HIGH TARGET
$94 +171.6%
19 analysts
PRICE RANGE
$19.00 - $94.00
SB / B / H / S / SS
10/8/25/3/1
DAILYIQ EST.
$41.44 (+19.7%)
Sector
Consumer Cyclical
Industry
Footwear & Accessories
Exchange
NYQ
Country
United States
Website
nike.com
Symbol
NKE
Description
Nike, Inc. is a global leader in the athletic and casual apparel and footwear market, designing, developing, and selling a wide range of products for men, women, and children across numerous international markets. The company's diverse portfolio includes well-known brands such as Nike, Jordan, and Converse, offering a comprehensive selection of footwear, apparel, and accessories. Nike's value proposition extends beyond physical products, encompassing digital services, fitness apps, and sports-focused events, enhancing the consumer experience. Distribution channels are extensive, utilizing owned retail stores, wholesale accounts, and digital platforms to reach consumers, solidifying its competitive position in the industry. Founded in 1964 and headquartered in Beaverton, Oregon, Nike continues to innovate and maintain its brand recognition.
Bought (1Y)
0 shares
$0
Sold (1Y)
85,181 shares
$3.6M
Arnault Alexandre-
Award/Grant5,171 shares2026-09-15
Alagirisamy VenkateshEVP: CHIEF OPERATING OFFICER
Sell3,671 shares2026-09-09
Leinwand RobertEVP: Chief Legal Officer
Sell3,646 shares2026-09-09
McCartney PhilipEVP: CHIEF INN,PROD&DSG OFCR
Sell2,559 shares2026-09-09
PELUSO MICHELLE A-
Award/Grant5,047 shares2026-09-08
View full insider trading history →
66/ 100
Bullish
Overall: Bullish
✓Revenue growing year over year
✓Positive net margin
✓Positive operating cash flow
Gross Margin
42.9%
Net Margin
6.7%
Revenue CAGR
5.2%
Current Ratio
1.96x
Debt / Equity
0.53x
Return on Equity
20.9%
View full financials →
Earnings Summary
Nike, Inc. is a global leader in athletic and casual apparel and footwear, offering a broad portfolio that includes Nike, Jordan, and Converse brands, and extending its value proposition through digital services and fitness apps. Operating in the consumer cyclical footwear & accessories sector, the company relies on a mix of owned retail, wholesale, and digital channels to reach consumers worldwide. In the most recent two quarters, Nike reported Q2 2026 revenue of $12.427B, up from $11.069B in Q2 2025, while EPS rose from $0.14 to $0.53, a strong acceleration that beat analyst expectations in both periods. The company’s Q3 2025 results also showed a $11.720B revenue increase and EPS of $0.49 versus $0.54 in Q1 2025, indicating a consistent upward trend in earnings despite modest revenue growth. Historically, Nike has maintained a YoY revenue growth trajectory of roughly 4-5% in the past few years, with EPS growth outpacing revenue in most quarters; the company has frequently beat EPS estimates while occasionally missing revenue forecasts, reflecting a focus on margin expansion. Recent news highlights a strategic shift announced on October 4, 2024, where Nike emphasized new initiatives to counter competitive pressure and announced a workforce reduction as part of cost‑control measures, while also lowering its fiscal 2027 revenue outlook to a high‑single‑digit decline due to softer first‑quarter results and weaker demand assumptions.

EPS

EstBeatMiss
$0.06$0.19$0.33$0.46$0.59Q2'25Q3'25Q4'25Q2'26Q1'27Q4'26
QtrEstActual+/−
Q4'26$0.13 - -
Q1'27$0.50$0.48-3.7%
Q2'26$0.29$0.53+85.4%
Q4'25$0.37$0.53+41.9%
Q3'25$0.27$0.49+84.5%
Q2'25$0.12$0.14+13.5%

Revenue

EstBeatMiss
$10.6B$11.1B$11.6B$12.2B$12.7BQ2'25Q3'25Q4'25Q2'26Q1'27Q4'26
QtrEstActual+/−
Q4'26$10.8B - -
Q1'27$11.4B$11.2B-1.9%
Q2'26$11.2B$12.4B+10.7%
Q4'25 - $12.4B -
Q3'25 - $11.7B -
Q2'25 - $11.1B -
Full Earnings BreakdownEstimates, actuals, guidance, and historical context
→

Market Data

NKE Stock Snapshot

BEARISH0/100
$34.53−$0.08 (0.2%)
Market cap
49.47B
P/E ratio
16.0
Day range
$33.39 – $34.62
News sentiment
31/100 · Bearish
Analyst target
$39.99 (+15.8%)
Consensus
Hold · 47 analysts
52-week range+7.9% off low · -51.8% from high
$32.00$71.58
Price $34.53 DailyIQ Est. $41.44

The signals on NKE lean bearish, and the range position backs that up. Sector peers are worth watching - large caps in Consumer Cyclical tend to move together on rotation.

Reverse DCF

What growth is priced into NKE?

CHEAP

At today's price, NIKE, Inc. needs to grow free cash flow about -0.2% a year for the next 10 years to justify its valuation at a 9.30% cost of capital. Over its actual history it has compounded free cash flow at 6.2% a year, so the market is asking for 6.4 percentage points below its own delivered rate. On that basis NKE looks priced below what its own growth record supports.

Implied FCF growth
-0.2%
Historical FCF CAGR
6.2%
Growth gap
-6.4 pts
Verdict
CHEAP
Discount rate (WACC)
9.30%
Beta
0.93

Behaviour On Record

What NKE's own history says about today's numbers

Realized volatility (21d)
21.1% 44th pct
Below its peak
-80.8%
vs 200-day average
-30.2%
Up days (1y)
43%

NIKE, Inc. is currently running 21.1% annualised volatility over the last 21 sessions. Measured against NKE's own 13 years of daily returns rather than a market-wide average, that is the 44th percentile — close to its own typical level, against a typical reading of 22.6%. The distinction matters because a number that looks calm for one stock is turbulent for another, and the absolute figure on its own tells you neither.

NKE is trading -80.8% below its running peak. Across 12 full years on file, its median worst-drawdown-in-a-year was -22.1%, and the deepest was -50.2% in 2022. The current drawdown is already deeper than this stock's typical annual low point, which puts it in the part of its range where past recoveries began — and where past declines also continued.

Price sits -30.2% from its 200-day moving average. Against every other day in its history, that gap ranks at the 1st percentile — a narrower gap than it typically runs. Over the past year NKE closed higher on 43% of sessions, and it is currently 1 session into a rising streak.

On October specifically: over 13 years of records, NKE finished the month higher 7 of 13 times, with a median return of +5.7% and an average of +0.8%. Its strongest month historically has been November at +5.2% on average, its weakest March at -5.3%. Seasonality is a weak signal on its own — a decade is a small sample and regimes change — but it is a real distribution rather than a rule of thumb.

Overnight risk is measurable too: NKE has opened more than 2% away from the prior close in 39 of 3,267 sessions (1.2% of the time), with the largest gaps running +5.0% and -7.4%. For anyone holding through an event, that rate is a better guide to overnight exposure than the intraday range.

Across the last 3 dated reports on file, NKE moved an average of 3.8% in the session after earnings, closing higher 2 of those 3 times, with a median move of +0.5% and a largest of +7.2%.

All figures computed from 3,268 daily closes between 2013-10-07 and 2026-10-05, split-adjusted, recomputed daily. Percentiles are against NKE's own 13-year history, not a peer group or index.

Sector Rotation

Is money rotating into or out of NKE's sector?

NIKE, Inc. sits in the Consumer Discretionary sector, currently ranked 6th of 12 GICS sectors by relative-strength rotation score (improving).

Sector rank
#6 of 12
Sector state
Improving
Sector rotation score
64

Options Market

What is the options market pricing for NKE?

CallsPuts

For NIKE, Inc.'s nearest expiry (2026-10-09, 3 days out), open interest is call-heavy, a bullish tilt (put/call ratio of 0.64), with at-the-money implied volatility around 35.4%. The options market is pricing roughly a ±3.2% move by that expiry — a range of about $32.86–$35.02.

Put/call ratio (2026-10-09)
0.64
ATM implied volatility
35.4%
Total open interest
113,640
Expected move by 2026-10-09
±3.2% ($32.86–$35.02)

Analyst Rating Changes

Are analysts turning bullish or bearish on NKE?

Freedom Broker most recently upgraded NIKE, Inc. to Buy on Oct 2, 2026 with a price target of $51 (from $54). Over the last 90 days, coverage has run 1 upgrade against 4 downgrades, a net bearish lean.

Latest action
Freedom Broker — Buy
90-day upgrades
1
90-day downgrades
4
Net rating momentum
-3
DateFirmActionRatingPrice target
Oct 2, 2026Freedom BrokerUpgradeSell → Buy$54 → $51
Oct 2, 2026UBSMaintainedNeutral$42 → $34
Oct 2, 2026Telsey Advisory GroupMaintainedMarket Perform$44 → $35
Oct 2, 2026CitigroupMaintainedNeutral$39 → $32
Oct 2, 2026Morgan StanleyMaintainedUnderweight$31 → $27
Oct 2, 2026BNP ParibasReiteratedUnderperform$23 → $19
Oct 2, 2026Goldman SachsMaintainedNeutral$38 → $30
Oct 2, 2026JP MorganMaintainedUnderweight$40 → $33
Oct 2, 2026Truist SecuritiesMaintainedHold$42 → $29
Oct 2, 2026Wells FargoMaintainedEqual-Weight$40 → $30
Oct 2, 2026Piper SandlerMaintainedNeutral$38 → $28
Oct 2, 2026RBC CapitalReiteratedSector Perform$40

NKE Competitive Positioning

NIKE, Inc. (NKE) is tracked alongside these names in Footwear & Accessories on DailyIQ — ranked by market cap, with today's move alongside.

Held by These ETFs

NKE is a top holding in these ETFs tracked on DailyIQ — bar length shows portfolio weight.

News Sentiment Analysis

Sentiment gathered from recent headlines

31/100
Strong NegativeNeutralStrong Positive
BEARISH

Recent News Coverage

Most recent articles, ranked by recency (click to expand).

10+ articles
What did this article say?
Nike Inc. filed its extended quarterly report on Oct 6, noting a pullback on regional comparable store sales disclosures. The company shifted from quarterly like‑for‑like sales to year‑over‑year figures, reducing transparency on brick‑and‑mortar growth drivers. Analysts warned that the change could mask unit expansion and questioned the impact of collapsing regions into three. The move was viewed as a negative signal by Wall Street, adding to mixed reactions on the filing.
What did this article say?
On October 6, Brian Sozzi of Yahoo Finance reiterated his bearish view on Nike (NKE) after the company’s earnings, noting the stock’s prolonged decline and the resulting rise in dividend yield to nearly 4.84%. He highlighted former CEO Elliott Hill’s addition to the show’s “Wall of Underperformance” as evidence of the brand’s struggles. The commentary underscored concerns over Nike’s ability to sustain growth and maintain investor confidence amid a challenging market environment.
What did this article say?
Nike announced the global launch of Caitlin Clark’s signature collection on October 1, coinciding with its earnings release. The company reported earnings per share of $0.48, surpassing the $0.43 estimate, while revenue fell 4% year‑over‑year. The new line includes the Caitlin 1 shoe and an 18‑piece apparel set, priced between $105 and $140. The launch is expected to generate buzz given Clark’s influence on WNBA viewership, but the revenue decline signals ongoing market challenges. Overall, the earnings beat provides a modest tailwind, though the revenue dip tempers enthusiasm.
What did this article say?
On October 6, Nike Inc. shares fell ahead of the market open, tracking toward a new 13‑year low. The decline followed Berenberg’s decision to downgrade the stock to a Sell rating, citing a weak sales outlook. The downgrade and price drop signaled investor concern over Nike’s near‑term performance, though the company’s long‑term fundamentals remained intact.
What did this article say?
Nike Inc. (NKE) is trading at a forward 12‑month P/E of 20.12X, above the Shoes and Retail Apparel industry average of 17.3X, raising valuation concerns for investors. The company’s price‑to‑sales ratio of 1.11X also exceeds the industry norm of 1.04X, adding to the perception of an expensive stock. Despite strong fundamentals and brand leadership, the elevated multiples suggest that NKE may not offer a compelling value opportunity at current levels.
What did this article say?
On October 6, Nike Inc. shares fell sharply, trading near a 13‑year low after Berenberg downgraded the stock to a sell. The downgrade was driven by a weak sales outlook and concerns that the company’s growth trajectory may have stalled. The market reaction reflected a loss of confidence in Nike’s ability to sustain its recent momentum, leading to a significant decline in share price.
What did this article say?
Berenberg lowered Nike’s rating to Sell from Hold and trimmed its price target to $27.50 from $49, citing a shift in sportswear market structure and increased competition. The brokerage highlighted pressure on Nike’s lifestyle business and uncertainty about recovery in China and other regions. Analysts noted that while Nike’s performance segment grew in the first quarter, its broader sportswear category declined, contributing to the downgrade. The move reflects concerns about Nike’s competitive positioning rather than a change in company guidance.
What did this article say?
On October 6, Nike (NKE) fell 1.2% in pre‑market trading, reflecting a broader mixed sentiment among high‑profile stocks on WallStreetBets. The decline followed a modest 0.3% gain at the close of the previous day, indicating a short‑term reversal rather than a sustained trend. The move coincided with positive pre‑bell activity for SpaceX and other technology names, drawing attention away from Nike. The market reaction suggests investors are cautious about Nike’s near‑term performance amid broader sector volatility. No new corporate guidance or material events were reported to justify the decline.
What did this article say?
On October 6, DA Davidson upgraded Nike (NKE) to a Buy/Add rating from a neutral stance, signaling a modest confidence boost for the sportswear maker. The brokerage simultaneously reduced its price target from $46 to $39, reflecting a more conservative valuation outlook. The rating change was based on an assessment of Nike’s product pipeline and market positioning, but the lowered target suggests caution regarding future earnings growth. The update was issued without accompanying earnings guidance or new corporate announcements. The market reaction was muted, with no significant price movement reported.
What did this article say?
Nike shares fell over 1% in premarket trading after Berenberg downgraded the company to Sell and reduced its price target to $27.50 from $49. The downgrade was based on a perceived shift in sportswear market structure and increased competition from fragmented niche players. Analysts noted that while the performance business grew, the larger sportswear category and Jordan brand experienced declines, weakening overall guidance. The decision signals concerns about Nike’s ability to maintain market share amid evolving competitive dynamics.

Technical Analysis

Real-time indicators across multiple timeframes

0
BEARISH
Technical indicators reflect the latest computed signal mix for this timeframe.
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Institutional & Hedge Fund Ownership
25 tracked managers · $27.08B combined position · 14 adding, 9 trimming, 2 unchanged (latest 13F filings)
ManagerTrendShares Held% of Co.Position ValueFiled
Vanguard Group Inc▲ Buy116,993,5418.17%$7.45B2026-01-29
BlackRock, Inc.▼ Sell81,814,4905.71%$3.36B2026-08-07
Capital World Investors▲ Buy72,055,4295.03%$2.96B2026-08-12
Susquehanna International Group, LLP▲ Buy41,642,2202.91%$1.71B2026-08-14
Citadel Advisors LLC• Hold29,350,7842.05%$1.20B2026-09-02
Geode Capital Management, LLC▲ Buy29,258,5032.04%$1.20B2026-08-12
Wellington Management Group LLP▼ Sell22,208,9331.55%$911.68M2026-08-14
FMR LLC (Fidelity)▲ Buy21,166,6661.48%$868.89M2026-08-13
Morgan Stanley▼ Sell20,078,5601.40%$824.23M2026-08-13
Viking Global Investors LP▲ Buy8,996,5790.63%$627.33M2025-11-14
Invesco Ltd.▼ Sell14,898,5831.04%$611.59M2026-08-14
Harris Associates L P▼ Sell14,403,5701.01%$591.27M2026-08-14
Goldman Sachs Group Inc▲ Buy13,915,1440.97%$571.22M2026-08-14
Norges Bank▲ Buy13,357,3280.93%$548.32M2026-08-12
Northern Trust Corp▼ Sell11,862,3470.83%$486.95M2026-08-13
Bank of America Corp▼ Sell10,656,4060.74%$437.45M2026-08-14
Janus Henderson Group plc• Hold7,355,8420.51%$388.55M2026-05-18
JPMorgan Chase & Co▼ Sell8,798,8950.61%$364.98M2026-08-12
Millennium Management LLC▲ Buy8,843,1570.62%$363.01M2026-08-14
Squarepoint Ops LLC▲ Buy8,794,7420.61%$361.02M2026-08-14
Loomis Sayles & Co L P▼ Sell7,806,7080.55%$320.47M2026-08-14
Wells Fargo & Company▲ Buy7,141,1600.50%$293.14M2026-08-14
D. E. Shaw & Co., Inc.▲ Buy5,666,5650.40%$232.61M2026-08-14
Citigroup Inc▲ Buy4,806,8190.34%$197.32M2026-08-03
Neuberger Berman Group LLC▲ Buy4,791,1380.33%$196.77M2026-08-13
Q2 2026 flow:50.73M sh bought ($2.08B)45.67M sh sold ($1.88B)net +5.07M sh (+$202.54M)
View full institutional holdings history →
Congressional Trading Activity
24 disclosed trades · ~$575.0K est. traded value · 11 buys, 13 sells
MemberChamberStateTypeAmountTradedFiled
Gilbert CisnerosHouseCA31▼ Sell$15K - $50K2026-08-272026-09-10
Kevin HernHouseOK01▼ Sell$1K - $15K2026-08-132026-09-01
Gilbert CisnerosHouseCA31▼ Sell$1K - $15K2026-04-142026-05-08
Alan ArmstrongSenateOK▲ Buy$1K - $15K2026-03-272026-07-21
Valerie HoyleHouseOR04▼ Sell$1K - $15K2025-09-232025-10-10
Kelly Louise MorrisonHouseMN03▼ Sell$1K - $15K2025-06-042025-06-18
Shelley Moore CapitoSenateWV▼ Sell$1K - $15K2025-04-102025-05-07
Rob BresnahanHousePA08▲ Buy$1K - $15K2025-04-082025-05-08
Marjorie Taylor GreeneHouseGA14▲ Buy$1K - $15K2025-04-082025-04-11
Marjorie Taylor GreeneHouseGA14▲ Buy$1K - $15K2025-04-042025-04-07
Jefferson ShreveHouseIN06▼ Sell$15K - $50K2025-03-312025-04-11
Bruce WestermanHouseAR04▼ Sell$1K - $15K2025-03-202025-04-16
Bruce WestermanHouseAR04▲ Buy$1K - $15K2025-03-032025-04-16
Julie JohnsonHouseTX32▼ Sell$1K - $15K2025-01-152025-02-12
Shelley Moore CapitoSenateWV▼ Sell$1K - $15K2024-09-202024-10-05
Shelley Moore CapitoSenateWV▲ Buy$1K - $15K2024-08-282024-09-05
Shelley Moore CapitoSenateWV▲ Buy$1K - $15K2023-06-142023-07-17
Angus KingSenate-▼ Sell$1K - $15K2018-08-282018-09-14
Shelley Moore CapitoSenateWV▲ Buy$1K - $15K2018-04-242019-05-09
Sheldon WhitehouseSenateRI▼ Sell$1K - $15K2017-05-302017-06-08
John HoevenSenateND▲ Buy$100K - $250K2017-01-042017-01-04
John HoevenSenateND▲ Buy$100K - $250K2016-12-292017-05-05
Shelley Moore CapitoSenateWV▲ Buy$1K - $15K2016-01-212016-02-08
Cory BookerSenateNJ▼ Sell$1K - $15K2014-08-082014-09-07
View full congressional trading history →

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