DailyIQ
Last updated1 minute ago

DECK·Deckers Outdoor Corporation

$81.66
+1.45 (+1.81%)
After Hours
High
$82.14
Open
$80.83
Market Cap
10.76B
52W High
$122.29
Low
$79.20
P. Close
$81.66
P/E
10.61
52W Low
$77.20
Fwd P/E
9.63
DailyIQ Est.
$126.11
Inst. Ownership
50.6%
Short Interest
7.17%
Days to Cover
3.0
Technical Score (1D)
32
BEARISH
News Sentiment
45
MIXED
On Oct 5, Deckers Outdoor Corp. announced that it would report its second‑quarter earnings, with analysts forecasting a double‑digit decline in earnings due to weaker sales and higher costs. The same day, the company highlighted its UGG division with a new Born to Feel brand platform, noting that shares were near $80 while models suggested a valuation gap of roughly 33 % below fair value, raising concerns about the ability to close that gap. Also on Oct 5, investor Michael Burry disclosed on his Substack that he would temporarily sell Deckers shares for tax‑loss harvesting, replacing them with Lululemon, and that he intends to repurchase Deckers once the 30‑day wash‑sale rule ends, indicating a tactical adjustment rather than a fundamental change in outlook. These developments together illustrate the company’s strategic shift toward its UGG brand, the market’s valuation concerns, and a high‑profile investor’s short‑term trading move.
LOW TARGET
$70 -14.1%
3 analysts
MEAN TARGET
$120 +47.7%
17 analysts
HIGH TARGET
$184 +125.8%
14 analysts
PRICE RANGE
$70.00 - $184.00
SB / B / H / S / SS
7/12/12/2/1
DAILYIQ EST.
$126.11 (+54.7%)
Sector
Consumer Cyclical
Industry
Footwear & Accessories
Exchange
NYQ
Country
United States
Symbol
DECK
Description
Deckers Outdoor Corporation is a global designer and distributor of footwear, apparel, and accessories, catering to both casual and performance-oriented lifestyles. The company's portfolio features several prominent brands, including UGG, known for its premium lifestyle products, and HOKA, which focuses on performance footwear and apparel for various activities. Deckers also offers Teva, a brand specializing in sandals, shoes, and boots, alongside the casual footwear line Koolaburra and the AHNU brand. Its products reach consumers through a multi-channel distribution strategy, encompassing retail partners, international distributors, and a robust direct-to-consumer presence via e-commerce platforms and physical stores. Established in 1973, Deckers Outdoor Corporation is headquartered in Goleta, California.
Bought (1Y)
0 shares
$0
Sold (1Y)
73,128 shares
$0
Davis Cindy L-
Award/Grant535 shares2026-09-01
Chan Nelson-
Award/Grant535 shares2026-09-01
Shanahan Lauri M-
Award/Grant535 shares2026-09-01
Stewart Bonita C.-
Award/Grant535 shares2026-09-01
Luis Victor-
Award/Grant914 shares2026-09-01
86/ 100
Strong bullish
Overall: Bullish
✓Revenue growing year over year
✓Positive net margin
✓Positive operating cash flow
Gross Margin
57.7%
Net Margin
18.7%
Revenue CAGR
13.0%
Current Ratio
3.54x
Return on Equity
41.0%
Earnings Summary
Deckers Outdoor Corporation designs and distributes footwear, apparel, and accessories under brands such as UGG, HOKA, and Teva, targeting casual and performance lifestyles through retail, distribution, and direct‑to‑consumer channels. In the consumer cyclical sector, Deckers has posted strong earnings, with Q4 2024 revenue of $1.83 billion and EPS of $3.00 beating estimates of $2.61 and $2.61 respectively; the company has consistently outperformed earnings expectations in the last four quarters. Historically, Deckers has shown a YoY revenue growth trajectory of 5–10% per quarter, with EPS growth lagging but still above analyst forecasts; the firm has delivered revenue beats in each of the last six quarters. Recent news highlights Deckers’ debt‑free balance sheet and low valuation relative to peers, underscoring financial flexibility, and a recent earnings beat driven by strong athleisure demand and a growing direct‑to‑consumer channel that has improved margins; the company’s guidance remains steady with a 5.6% revenue growth target.

EPS

EstBeatMiss
$0.28$1.14$2.01$2.87$3.73Q2'25Q3'25Q3'26Q4'26Q1'27Q2'27
QtrEstActual+/−
Q2'27$1.79 - -
Q1'27$0.87$0.94+7.6%
Q4'26$0.83$0.96+15.2%
Q3'26$0.82$3.33+305.2%
Q3'25$1.58$1.82+15.1%
Q2'25$0.68$0.93+36.6%

Revenue

EstBeatMiss
$816M$1.1B$1.5B$1.8B$2.1BQ2'25Q3'25Q3'26Q4'26Q1'27Q2'27
QtrEstActual+/−
Q2'27$1.5B - -
Q1'27$1.0B$1.0B+0.2%
Q4'26$1.1B$1.1B+0.4%
Q3'26$1.1B$2.0B+80.5%
Q3'25 - $1.4B -
Q2'25 - $965M -

Market Data

DECK Stock Snapshot

BEARISH32/100
$81.50−$0.16 (0.2%)
Market cap
10.76B
P/E ratio
10.6
Day range
$79.20 – $82.14
News sentiment
45/100 · Neutral
Analyst target
$120.41 (+47.7%)
Consensus
Buy · 34 analysts
52-week range+5.6% off low · -33.4% from high
$77.20$122.29
Price $81.50 DailyIQ Est. $126.11

Price action on DECK is defensive - rallies are being sold rather than extended. Earnings and guidance carry more weight than macro data at this capitalisation.

Behaviour On Record

What DECK's own history says about today's numbers

Realized volatility (21d)
26.8% 26th pct
Below its peak
-64.0%
vs 200-day average
-20.9%
Up days (1y)
47%

Deckers Outdoor Corporation is currently running 26.8% annualised volatility over the last 21 sessions. Measured against DECK's own 13 years of daily returns rather than a market-wide average, that is the 26th percentile — on the quiet side for this stock, against a typical reading of 33.2%. The distinction matters because a number that looks calm for one stock is turbulent for another, and the absolute figure on its own tells you neither.

DECK is trading -64.0% below its running peak. Across 12 full years on file, its median worst-drawdown-in-a-year was -25.6%, and the deepest was -64.4% in 2025. The current drawdown is already deeper than this stock's typical annual low point, which puts it in the part of its range where past recoveries began — and where past declines also continued.

Price sits -20.9% from its 200-day moving average. Against every other day in its history, that gap ranks at the 11th percentile — a narrower gap than it typically runs. Over the past year DECK closed higher on 47% of sessions, and it is currently 1 session into a rising streak.

On October specifically: over 13 years of records, DECK finished the month higher 8 of 13 times, with a median return of +4.4% and an average of +2.1%. Its strongest month historically has been November at +8.2% on average, its weakest September at -3.1%. Seasonality is a weak signal on its own — a decade is a small sample and regimes change — but it is a real distribution rather than a rule of thumb.

Overnight risk is measurable too: DECK has opened more than 2% away from the prior close in 159 of 3,265 sessions (4.9% of the time), with the largest gaps running +11.2% and -12.6%. For anyone holding through an event, that rate is a better guide to overnight exposure than the intraday range.

Across the last 3 dated reports on file, DECK moved an average of 4.0% in the session after earnings, closing higher 3 of those 3 times, with a median move of +4.0% and a largest of +4.7%.

All figures computed from 3,266 daily closes between 2013-10-07 and 2026-10-05, split-adjusted, recomputed daily. Percentiles are against DECK's own 13-year history, not a peer group or index.

Sector Rotation

Is money rotating into or out of DECK's sector?

Deckers Outdoor Corporation sits in the Consumer Discretionary sector, currently ranked 6th of 12 GICS sectors by relative-strength rotation score (improving).

Sector rank
#6 of 12
Sector state
Improving
Sector rotation score
64

Options Market

What is the options market pricing for DECK?

CallsPuts

For Deckers Outdoor Corporation's nearest expiry (2026-10-09, 3 days out), open interest is put-heavy, a defensive/bearish tilt (put/call ratio of 2.01), with at-the-money implied volatility around 45.1%. The options market is pricing roughly a ±3.8% move by that expiry — a range of about $76.42–$82.52.

Put/call ratio (2026-10-09)
2.01
ATM implied volatility
45.1%
Total open interest
3,968
Expected move by 2026-10-09
±3.8% ($76.42–$82.52)

Analyst Rating Changes

Are analysts turning bullish or bearish on DECK?

BMO Capital most recently initiated coverage on Deckers Outdoor Corporation to Underperform on Sep 9, 2026 with a price target of $70. Over the last 90 days, coverage has run 1 upgrade against 0 downgrades, a net bullish lean.

Latest action
BMO Capital — Underperform
90-day upgrades
1
90-day downgrades
0
Net rating momentum
+1
DateFirmActionRatingPrice target
Sep 9, 2026BMO CapitalInitiatedUnderperform$70
Jul 25, 2026Telsey Advisory GroupMaintainedMarket Perform$113 → $105
Jul 24, 2026Truist SecuritiesMaintainedBuy$125 → $105
Jul 24, 2026StifelMaintainedBuy$144 → $133
Jul 24, 2026BarclaysMaintainedOverweight$141 → $133
Jul 24, 2026NeedhamMaintainedBuy$138 → $125
Jul 24, 2026BairdMaintainedNeutral$125 → $115
Jul 13, 2026JefferiesUpgradeHold → Buy$110 → $130
May 26, 2026BarclaysMaintainedOverweight$143 → $141
May 22, 2026UBSMaintainedBuy$145 → $161
May 22, 2026KGI SecuritiesDowngradeOutperform → Neutral$117
May 22, 2026Truist SecuritiesMaintainedBuy$132 → $125

DECK Competitive Positioning

Deckers Outdoor Corporation (DECK) is tracked alongside these names in Footwear & Accessories on DailyIQ — ranked by market cap, with today's move alongside.

News Sentiment Analysis

Sentiment gathered from recent headlines

45/100
Strong NegativeNeutralStrong Positive
MIXED

Recent News Coverage

Most recent articles, ranked by recency (click to expand).

10+ articles
What did this article say?
Famed investor Michael Burry sold his Lululemon shares to harvest tax losses and purchased Deckers shares as a temporary proxy to maintain market exposure while complying with IRS wash‑sale rules. The trade was executed after Lululemon’s share price fell to an 8.5‑year low, reflecting weak Q2 results and a downgraded revenue outlook. Burry indicated he would repurchase Lululemon once the 30‑day wash‑sale period elapsed. The move did not signal any fundamental change for Deckers and was viewed as a short‑term portfolio adjustment rather than a strategic investment. Consequently, the transaction had no material impact on Deckers’ business outlook or financial performance.
What did this article say?
Deckers Outdoor (DECK) positioned its UGG division as a core focus with the Born to Feel brand platform, emphasizing comfort and experiential events. The company’s shares were trading near $80, below analyst and intrinsic value estimates of around $120, suggesting a 33% discount. The narrative centers on whether the valuation gap reflects mispricing or risk, with a focus on direct-to-consumer and international channel execution. The article implies potential upside if Deckers can capitalize on its brand and distribution strengths. Overall, the piece presents a positive outlook based on undervaluation and brand strategy.
What did this article say?
Michael Burry announced on his Substack that he would temporarily sell Deckers Outdoor Corp. (DECK) as part of a tax‑loss harvesting strategy, replacing it with Lululemon Athletica as a substitute. He indicated that the move was driven by the 30‑day wash‑sale rule and that he intends to repurchase DECK once the restriction ends. Burry maintained long‑term conviction in the footwear and apparel sector, suggesting that the sale was a tactical, not fundamental, adjustment. The action reflects a short‑term negative signal for DECK, but does not indicate a material change in the company’s outlook.
What did this article say?
Deckers Outdoor scheduled to report its second‑quarter results on Oct. 5. Analysts forecast a double‑digit decline in earnings, signaling a significant shortfall compared to prior periods. The expected drop reflects weaker sales and higher costs, raising concerns about the company’s profitability trajectory.
What did this article say?
Nike’s disappointing fiscal quarter and cautious outlook triggered a sell‑off in several sportswear peers, including Deckers Outdoor. The company’s CEO highlighted a weak sportswear market and a downward revision of full‑year guidance, prompting investors to reassess the sector’s growth prospects. Deckers Outdoor shares fell in pre‑market trading, reflecting concerns that the broader market slowdown could pressure its own product sales. The decline was part of a broader sell‑off that also affected Lululemon, On, and Under Armour. The move underscores the sensitivity of sportswear stocks to Nike’s performance and commentary.
What did this article say?
Nike’s disappointing quarter and cautious outlook triggered a sector‑wide sell‑off, sending Deckers Outdoor shares lower in premarket trading on October 2. The company’s CEO highlighted a weak sportswear market and a sharp decline in revenue from its Dunk line, signaling broader industry pressure. Investors reacted by discounting slow‑moving product across peers, including Deckers Outdoor, as a result of the negative market sentiment. The decline reflected a combination of deliberate actions, product underperformance, and broader marketplace pressure. The move underscored the sensitivity of sportswear stocks to Nike’s performance and guidance.
What did this article say?
Deckers (DECK) closed at $79.57, marking a 1.83% gain that outpaced the S&P 500’s 0.2% rise. The Ugg footwear maker’s shares had declined 6.71% over the previous month, yet the recent uptick reflects investor confidence ahead of the earnings announcement. Analysts project earnings per share of $1.82, unchanged from the prior year’s quarter, and quarterly revenue of $1.51 billion, up 5.58% year‑over‑year. Full‑year consensus estimates anticipate earnings of $7.50 per share and revenue of $5.9 billion, indicating modest growth. The positive market reaction signals a mild bullish sentiment as investors await the company’s financial disclosure.
What did this article say?
Deckers (DECK) was upgraded to a Zacks Rank #2 (Buy) on October 1, reflecting growing optimism about the company’s earnings prospects. The rating change was driven by an upward trend in earnings estimates, which analysts view as a strong indicator of near‑term stock price movement. The upgrade suggests that Wall Street expects improved profitability, potentially increasing buying pressure on the shares. This development is likely to support a positive short‑term market reaction for DECK.
What did this article say?
Deckers Outdoor Corporation reported first‑quarter fiscal 2027 results that exceeded expectations, driven by robust sales growth for its HOKA and UGG brands. HOKA revenue rose 7.7% to $703.5 million, while UGG grew 4.9% to $278 million, contributing to a companywide revenue increase of 5.7% to $1.02 billion. Direct‑to‑consumer sales jumped 13%, outpacing wholesale growth, and the company highlighted cleaner inventories, pricing integrity and an expanding product pipeline as key supports for continued brand health.
What did this article say?
Deckers Outdoor Corporation (DECK) appeared on Zacks.com's most searched list, reflecting heightened investor attention. The company’s shares had declined 10.4% over the past month, while the broader apparel and shoes sector fell 4.9%. Analysts noted that recent earnings estimate revisions could influence the stock’s near‑term trajectory, though no definitive upside or downside catalyst was identified.

Technical Analysis

Real-time indicators across multiple timeframes

32
BEARISH
Technical indicators reflect the latest computed signal mix for this timeframe.
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Institutional & Hedge Fund Ownership
25 tracked managers · $6.54B combined position · 11 adding, 12 trimming, 2 unchanged (latest 13F filings)
ManagerTrendShares Held% of Co.Position ValueFiled
Vanguard Group Inc▼ Sell16,766,75212.71%$1.74B2026-01-29
BlackRock, Inc.▼ Sell13,532,20410.26%$1.34B2026-08-07
FMR LLC (Fidelity)▼ Sell5,286,0734.01%$524.85M2026-08-13
Geode Capital Management, LLC▲ Buy4,286,9823.25%$424.16M2026-08-12
Invesco Ltd.▲ Buy3,082,5492.34%$306.07M2026-08-14
AQR Capital Management LLC▼ Sell2,718,6232.06%$269.93M2026-08-14
Morgan Stanley▲ Buy2,446,6181.86%$242.93M2026-08-13
Two Sigma Investments, LP▲ Buy2,145,9261.63%$213.07M2026-08-14
Viking Global Investors LP• Hold1,726,9261.31%$175.06M2025-11-14
Goldman Sachs Group Inc▲ Buy1,753,2081.33%$174.08M2026-08-14
Northern Trust Corp▼ Sell1,690,0841.28%$167.81M2026-08-13
Norges Bank▼ Sell1,555,9961.18%$154.49M2026-08-12
Susquehanna International Group, LLP▼ Sell1,257,2480.95%$124.83M2026-08-14
Citadel Advisors LLC• Hold994,5240.75%$98.75M2026-09-02
D. E. Shaw & Co., Inc.▼ Sell867,1880.66%$86.10M2026-08-14
JPMorgan Chase & Co▲ Buy841,3040.64%$85.87M2026-08-12
Man Group plc▲ Buy830,3760.63%$82.45M2026-08-14
Bank of America Corp▲ Buy750,8810.57%$74.55M2026-08-14
Millennium Management LLC▼ Sell498,9870.38%$49.54M2026-08-14
Point72 Asset Management, L.P.▲ Buy417,4810.32%$41.45M2026-08-14
Citigroup Inc▲ Buy389,4230.30%$38.67M2026-08-03
Wells Fargo & Company▲ Buy356,3950.27%$35.39M2026-08-14
Bridgewater Associates, LP▼ Sell336,5730.26%$33.42M2026-08-14
Gotham Asset Management, LLC▼ Sell332,9050.25%$33.05M2026-08-14
AllianceBernstein L.P.▼ Sell246,0420.19%$24.63M2026-08-14
Q2 2026 flow:2.32M sh bought ($230.48M)5.03M sh sold ($499.14M)net -2.71M sh (−$268.66M)
Congressional Trading Activity
7 disclosed trades · ~$56.0K est. traded value · 3 buys, 4 sells
MemberChamberStateTypeAmountTradedFiled
Gilbert CisnerosHouseCA31▲ Buy$1K - $15K2025-11-182025-12-15
Byron DonaldsHouseFL19▼ Sell$1K - $15K2025-08-072025-09-05
Rob BresnahanHousePA08▼ Sell$1K - $15K2025-01-132025-02-13
Tommy TubervilleSenateAL▼ Sell$1K - $15K2024-05-032026-08-05
Tommy TubervilleSenateAL▲ Buy$1K - $15K2024-04-052024-05-15
Tommy TubervilleSenateAL▼ Sell$1K - $15K2021-09-292021-10-15
Tommy TubervilleSenateAL▲ Buy$1K - $15K2021-03-292021-07-23