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AAPLApple Inc.

Earnings Release

Apple Inc.'s latest earnings press release, filed Jul 30, 2026, scored line by line for tone, guidance and what changed since the prior release.

No guidance given13 lines scoredFiled Jul 30, 2026SEC 8-K · Exhibit 99
Release Tone
86
UPBEAT
GuidanceNo guidance givenWhat this release does to the company's outlook
Tone change▼ 1.4pointsvs the prior release (Apr 30, 2026)
Hedging language0.44per 100 words▼ 0.28 vs prior
New this quarter5of 13 linesWording that was not in the prior release

The lines that matter most

Ranked by how material, how strongly worded and how new each sentence is.

  1. 1

    Company gross margin was 50.1 percent, including a favorable impact of approximately 2 percentage points from tariff refunds.

    New this quarter
  2. 2

    Diluted earnings per share was $2.02, up 29 percent year over year, and included a favorable impact of $0.11 from tariff refunds.

  3. 3

    iPhone, Mac and Services revenue set new June quarter records

    New this quarter
  4. 4

    The Company posted quarterly revenue of $109.4 billion, up 16 percent year over year.

  5. 5

    “Today, Apple is proud to report our strongest June quarter ever, with double-digit revenue growth across iPhone, Mac and Services, and in every geographic segment,” said Tim Cook, Apple’s CEO.

  6. 6

    “We are very pleased with our record business performance during the quarter, which set new June quarter records for both EPS and operating cash flow,” said Kevan Parekh, Apple’s CFO.

    New this quarter
  7. 7

    “Our installed base of active devices also reached a new all-time high across all major product categories and geographic segments.”

  8. 8

    Apple’s board of directors has declared a cash dividend of $0.27 per share of the Company’s common stock.

Release by release

Tone and guidance for the last 2 earnings releases.

  1. Jul 30, 2026No guidance given85.6-1.4
  2. Apr 30, 2026No guidance given87.0

Bar length: tone on a 50–92 scale.

The release, annotated

1Highlight rankPositive toneNeutralNegative toneDimmed text: low materiality
Results
Apple reports third quarter results
June quarter records for total company revenue and EPS
3iPhone, Mac and Services revenue set new June quarter records
CUPERTINO, CALIFORNIA — Apple ® today announced financial results for its fiscal 2026 third quarter ended June 27, 2026.
4The Company posted quarterly revenue of $109.4 billion, up 16 percent year over year.
1Company gross margin was 50.1 percent, including a favorable impact of approximately 2 percentage points from tariff refunds.
2Diluted earnings per share was $2.02, up 29 percent year over year, and included a favorable impact of $0.11 from tariff refunds.
Management commentary
5“Today, Apple is proud to report our strongest June quarter ever, with double-digit revenue growth across iPhone, Mac and Services, and in every geographic segment,” said Tim Cook, Apple’s CEO.
“At WWDC26, we were thrilled to introduce the all-new Siri AI, alongside all of Apple’s latest software innovations and important new child safety features.”
6“We are very pleased with our record business performance during the quarter, which set new June quarter records for both EPS and operating cash flow,” said Kevan Parekh, Apple’s CFO.
7“Our installed base of active devices also reached a new all-time high across all major product categories and geographic segments.”
Capital return
8Apple’s board of directors has declared a cash dividend of $0.27 per share of the Company’s common stock.
The dividend is payable on August 13, 2026, to shareholders of record as of the close of business on August 10, 2026.
28 boilerplate lines (safe-harbor disclaimer, contacts, call details) are set aside.

How this is scored

  • Source: the press release Apple Inc. filed with the SEC as Exhibit 99 to Form 8-K (Item 2.02). Financial statements and boilerplate are set aside.
  • Tone: a financial sentiment model scores each sentence 0 to 100; the release score weights sentences by how material they are.
  • Materiality and guidance: a classifier judges whether each sentence is specific information, and what the release does to the outlook.
  • New this quarter: wording that does not appear in the prior release.
  • Hedging: uncertainty words (may, could, approximately, headwinds and similar) per 100 words of narrative.

These scores describe the release's language. They are not a forecast or a recommendation. Read the original filing

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