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AAPL·Apple Inc.

$343.79
+0.00 (+0.00%)
High
$347.09
Open
$344.61
Market Cap
5.01T
52W High
$348.15
Low
$341.45
P. Close
$343.67
P/E
38.83
52W Low
$243.42
Fwd P/E
35.58
DailyIQ Est.
$338.91
Inst. Ownership
36.0%
Short Interest
0.83%
Days to Cover
3.0
Div. Yield
0.31%
Next Ex-Div
~Nov 9
Div. Growth
12+ yrs
NewEarnings release, scored · filed Jul 30, 2026tone -1.4 vs prior release · 13 lines scoredSee the breakdown
Technical Score (1D)
73
BULLISH
News Sentiment
62
BULLISH
On Oct 13, Apple announced a new lineup of smart‑home accessories—including cameras, thermostats, doorbells, and locks designed with LG Electronics and Schneider Electric—that integrate with the Apple Home app and can be set up with a single tap on an iPhone. The same day the company launched the HomeView smart hub, a device that incorporates an upgraded Siri AI to improve voice control across connected appliances, positioning it as a cornerstone of Apple’s AI expansion. The product announcements helped the stock reach a new 52‑week high of $348.15, marking a second consecutive week of gains for the company. On Oct 13, a judge granted Apple expedited access to OpenAI’s hiring records related to former Apple employees, ordering the company to provide documents within five days for already collected materials and fourteen days for additional items. The court noted that the records may contain interview checklists, technical presentations, and references to Apple technology, giving Apple a potential advantage in monitoring alleged intellectual‑property theft. In the same week, the Wall Street Journal’s market talk roundup mentioned Apple in the context of artificial‑intelligence safety discussions, but no new financial guidance or product news was disclosed, leaving the impact on Apple’s valuation unclear.
LOW TARGET
$215 -37.5%
3 analysts
MEAN TARGET
$329 -4.4%
30 analysts
HIGH TARGET
$405 +17.8%
20 analysts
PRICE RANGE
$215.00 - $405.00
SB / B / H / S / SS
12/22/15/3/1
DAILYIQ EST.
$338.91 (-1.4%)
Sector
Technology
Industry
Consumer Electronics
Exchange
NMS
Country
United States
Website
Symbol
AAPL
Description
Apple Inc. is a global technology leader focused on designing, manufacturing, and marketing a diverse range of consumer electronics. Its core offerings include the iPhone, Mac computers, iPad tablets, and an array of wearables and accessories, such as the Apple Watch and AirPods. Beyond hardware, Apple provides a robust ecosystem of services, including the App Store for content distribution, subscription-based offerings like Apple Music and Apple TV+, and financial services such as Apple Card and Apple Pay. This integrated approach, encompassing both hardware and software, allows Apple to cultivate a loyal customer base and maintain a strong competitive position across various market segments, including consumers, businesses, and government entities. Founded in 1976 and headquartered in Cupertino, California, Apple continues to leverage its innovative capabilities and brand recognition to deliver value to its customers.
Bought (1Y)
0 shares
$0
Sold (1Y)
716,524 shares
$235.8M
Newstead JenniferSVP, GC and Government Affairs
Sell2,399 shares2026-10-06
Ternus JohnCEO
Sell3,754 shares2026-10-02
Ternus JohnCEO
Sell12,746 shares2026-10-02
Ternus JohnCEO
Sell5,348 shares2026-10-02
Ternus JohnCEO
Sell3,564 shares2026-10-02
68/ 100
Bullish
Overall: Bullish
✓Revenue growing year over year
✓Positive net margin
✓Positive operating cash flow
Gross Margin
46.9%
Net Margin
26.9%
Revenue CAGR
17.2%
Current Ratio
0.89x
Debt / Equity
1.23x
Return on Equity
151.9%
Earnings Summary
Apple Inc. is a global technology leader that designs, manufactures, and markets a broad portfolio of consumer electronics, including the iPhone, Mac, iPad, and wearables, while also delivering a robust ecosystem of services such as the App Store, Apple Music, Apple TV+, and financial offerings like Apple Pay and Apple Card. Operating in the highly competitive consumer electronics sector, Apple leverages its integrated hardware‑software model to sustain a loyal customer base across consumer, business, and government markets. In the most recent quarters, Apple posted Q2 2026 revenue of $111.18 billion, slightly below the $111.85 billion estimate, and EPS of $2.01 versus the $1.99 estimate, reflecting a modest beat in earnings but a small revenue shortfall. The preceding quarter, Q3 2026, saw revenue of $109.42 billion against a $110.91 billion estimate and EPS of $1.91 versus $1.89, again a slight earnings beat with revenue trailing expectations. Compared to Q2 2025, revenue fell from $94.04 billion to $111.18 billion, a year‑over‑year increase of roughly 18%, while EPS rose from $1.57 to $2.01, a 28% gain, indicating accelerating profitability despite revenue volatility. Historically, Apple has maintained a consistent pattern of beating EPS estimates in the majority of recent quarters, with revenue growth persisting even when earnings miss or lag slightly behind forecasts, underscoring the company’s resilient operating margin. Recent news highlights a leadership transition, with Tim Cook stepping down as CEO in favor of John Ternus, and strategic moves such as the reverse acquisition of audio startup Huxe to enhance AI podcast capabilities and a partnership with LG to expand its smart‑home portfolio; these developments suggest a continued focus on ecosystem expansion and AI integration, though the HomePad’s conversational AI remains delayed until late 2026 or early 2027.

EPS

EstBeatMiss
$1.34$1.53$1.72$1.91$2.10Q1'25Q2'25Q3'25Q2'26Q3'26Q4'26
QtrEstActual+/−
Q4'26$1.98 - -
Q3'26$1.89$1.91+1.0%
Q2'26$1.99$2.01+1.1%
Q3'25$1.77$1.85+4.5%
Q2'25$1.43$1.57+10.1%
Q1'25$1.62$1.65+1.7%

Revenue

EstBeatMiss
$90.8B$97.8B$104.7B$111.6B$118.5BQ1'25Q2'25Q3'25Q2'26Q3'26Q4'26
QtrEstActual+/−
Q4'26$115.3B - -
Q3'26$110.8B$109.4B-1.3%
Q2'26$111.9B$111.2B-0.6%
Q3'25 - $102.5B -
Q2'25 - $94.0B -
Q1'25 - $95.4B -

Market Data

AAPL Stock Snapshot

BULLISH73/100
$343.79+$0.00 (0.0%)
Market cap
5.01T
P/E ratio
38.8
Day range
$341.45 – $347.09
News sentiment
62/100 · Bullish
Analyst target
$328.61 (-4.4%)
Consensus
Buy · 53 analysts
52-week range+41.2% off low · -1.3% from high
$243.42$348.15
Price $343.79 DailyIQ Est. $338.91

Momentum is working in AAPL's favour - it ranks in the upper part of DailyIQ's momentum universe. Coverage is deep enough that new information gets priced quickly, so surprises tend to be macro rather than fundamental.

Reverse DCF

What growth is priced into AAPL?

RICH

At today's price, Apple Inc. needs to grow free cash flow about 39.4% a year for the next 10 years to justify its valuation at a 10.48% cost of capital. Over its actual history it has compounded free cash flow at 15.9% a year, so the market is asking for 23.4 percentage points above its own delivered rate. On that basis AAPL looks priced above what its own growth record supports.

Implied FCF growth
39.4%
Historical FCF CAGR
15.9%
Growth gap
+23.4 pts
Verdict
RICH
Discount rate (WACC)
10.48%
Beta
1.07

Behaviour On Record

What AAPL's own history says about today's numbers

Realized volatility (21d)
15.6% 13th pct
Below its peak
0.0%
vs 200-day average
+17.1%
Up days (1y)
53%

Apple Inc. is currently running 15.6% annualised volatility over the last 21 sessions. Measured against AAPL's own 13 years of daily returns rather than a market-wide average, that is the 13th percentile — unusually subdued by its own history, against a typical reading of 23.1%. The distinction matters because a number that looks calm for one stock is turbulent for another, and the absolute figure on its own tells you neither.

AAPL is at its running peak. Across 13 full years on file its median worst-drawdown-in-a-year was -19.4%, with the deepest at -36.7% in 2018 — so highs have historically been given back before they were extended.

Price sits +17.1% from its 200-day moving average. Against every other day in its history, that gap ranks at the 74th percentile — a somewhat wider gap than its own norm. Over the past year AAPL closed higher on 53% of sessions, and it is currently 4 sessions into a rising streak.

On October specifically: over 14 years of records, AAPL finished the month higher 10 of 14 times, with a median return of +4.9% and an average of +3.6%. Its strongest month historically has been July at +5.6% on average, its weakest September at -1.7%. Seasonality is a weak signal on its own — a decade is a small sample and regimes change — but it is a real distribution rather than a rule of thumb.

Overnight risk is measurable too: AAPL has opened more than 2% away from the prior close in 52 of 3,272 sessions (1.6% of the time), with the largest gaps running +7.8% and -7.9%. For anyone holding through an event, that rate is a better guide to overnight exposure than the intraday range.

All figures computed from 3,273 daily closes between 2013-10-15 and 2026-10-14, split-adjusted, recomputed daily. Percentiles are against AAPL's own 13-year history, not a peer group or index.

Sector Rotation

Is money rotating into or out of AAPL's sector?

Apple Inc. sits in the Software sector, currently ranked 5th of 12 GICS sectors by relative-strength rotation score (weakening).

Sector rank
#5 of 12
Sector state
Weakening
Sector rotation score
73

Options Market

What is the options market pricing for AAPL?

CallsPuts

For Apple Inc.'s nearest expiry (2026-10-14, 0 days out), open interest is call-heavy, a bullish tilt (put/call ratio of 0.60), with at-the-money implied volatility around 5.0%.

Put/call ratio (2026-10-14)
0.60
ATM implied volatility
5.0%
Total open interest
133,027

Analyst Rating Changes

Are analysts turning bullish or bearish on AAPL?

JP Morgan most recently reiterated its rating on Apple Inc. to Overweight on Oct 12, 2026 with a price target of $360 (from $340). Over the last 90 days, coverage has run 2 upgrades against 2 downgrades, a net mixed lean.

Latest action
JP Morgan — Overweight
90-day upgrades
2
90-day downgrades
2
Net rating momentum
0
DateFirmActionRatingPrice target
Oct 12, 2026JP MorganMaintainedOverweight$340 → $360
Oct 1, 2026Morgan StanleyMaintainedOverweight$360 → $355
Oct 1, 2026NeedhamReiteratedHold-
Sep 29, 2026Morgan StanleyReiteratedOverweight$360
Sep 23, 2026B of A SecuritiesReiteratedBuy$370
Sep 18, 2026Evercore ISI GroupMaintainedOutperform$365 → $380
Sep 17, 2026B of A SecuritiesReiteratedBuy$370
Sep 10, 2026TD CowenReiteratedBuy$400
Sep 10, 2026RosenblattMaintainedNeutral$303
Sep 10, 2026B of A SecuritiesMaintainedBuy$380 → $370
Sep 8, 2026HSBCReiteratedBuy$366
Sep 8, 2026NeedhamReiteratedHold-

Earnings Release, Scored

What did Apple Inc.'s latest earnings release say?

Filed Jul 30, 2026 · SEC Form 8-K, Exhibit 99

Tone85.6/ 100-1.4 vs prior release
Hedging words0.44per 100 words-0.28 vs prior release
Tone, last 2 releasesScale 50–92

Most important lines

  1. 1

    Company gross margin was 50.1 percent, including a favorable impact of approximately 2 percentage points from tariff refunds.

    New this quarter
  2. 2

    Diluted earnings per share was $2.02, up 29 percent year over year, and included a favorable impact of $0.11 from tariff refunds.

  3. 3

    iPhone, Mac and Services revenue set new June quarter records

    New this quarter

Peers & ETF holders

AAPL peers & ETF holders

News Sentiment Analysis

Sentiment gathered from recent headlines

62/100
Strong NegativeNeutralStrong Positive
MODERATELY BULLISH

Recent News Coverage

Most recent articles, ranked by recency (click to expand).

10+ articles
What did this article say?
Apple announced the HomeView Smart Home Hub on October 14, integrating Apple Intelligence and facial recognition technology. The device is positioned as a central control point for home automation, offering voice and visual authentication for enhanced security. While the launch signals continued expansion into the smart‑home market, the product’s impact on revenue is expected to be incremental in the short term. The announcement underscores Apple’s strategy to deepen ecosystem integration across consumer devices.
What did this article say?
Apple and LG Electronics announced a joint launch of seven smart home accessories for the Apple Home Collection on October 14, 2026. The lineup includes indoor and outdoor cameras, a video doorbell, a smart lock, a smart thermostat, and a temperature sensor, all designed to integrate seamlessly with Apple devices. The collaboration leverages LG’s hardware expertise and Apple’s platform capabilities to deliver a more intuitive and secure home experience. The announcement signals Apple’s continued investment in its smart home ecosystem and may broaden its product offering to consumers seeking integrated solutions.
What did this article say?
Apple Inc. (AAPL) closed at a new annual high of $348.15 on October 13 after announcing a lineup of smart‑home accessories, including cameras, thermostats, and doorbells. The products, designed with LG Electronics and Schneider Electric, are intended to integrate seamlessly with the Apple Home app and can be set up with a single tap on an iPhone. The announcement contributed to the stock’s 52‑week high, marking a second consecutive week of gains for the company. The move signals continued momentum in Apple’s hardware expansion and strengthens its position in the growing smart‑home market.
What did this article say?
Apple announced its HomeView smart hub on October 13, positioning it as a cornerstone of the company’s AI expansion. The device integrates an upgraded Siri AI to enhance voice control across connected appliances. By launching HomeView, Apple aims to capture a larger share of the growing smart‑home market and demonstrate its commitment to ecosystem integration. The move signals confidence in AI as a growth lever, though the competitive landscape remains crowded.
What did this article say?
The Wall Street Journal’s market talk roundup highlighted Apple alongside other technology and media companies. The discussion focused on Apple’s role in artificial intelligence safety and its broader industry positioning. No specific financial guidance or product announcements were disclosed, leaving the impact on Apple’s valuation unclear. The coverage served primarily as a contextual update rather than a catalyst for immediate market movement.
What did this article say?
A judge granted Apple expedited access to OpenAI’s hiring records related to former Apple employees, as part of a trade‑secrets lawsuit filed in July. The court ordered OpenAI to provide documents within five days for already collected materials and fourteen days for additional items. The records may contain interview checklists, technical presentations, and references to Apple technology. The ruling gives Apple a potential advantage in monitoring alleged intellectual‑property theft. The outcome is a modest legal win for Apple but does not indicate a material shift in its business or financial outlook.
What did this article say?
Apple confirmed the succession of John Ternus as CEO, replacing Tim Cook, marking a leadership transition that could signal strategic shifts. The company secured a reverse acquisition of audio startup Huxe, integrating its personalization technology into the Podcasts team to enhance user experience. Meanwhile, SpaceX’s planned Starlink-only smartphone presents a new premium competitor that may pressure Apple’s high-end device market. These developments collectively suggest a period of intensified competition and internal realignment for Apple.
What did this article say?
SpaceX announced the acquisition of a nationwide low‑band spectrum portfolio to enable a future Starlink mobile network. Gene Munster, a SpaceX investor, suggested a Starlink‑powered smartphone could emerge, potentially offering unique features and lower costs. Apple’s current market share of 30.8% in the global mobile market is highlighted as a benchmark for the competitive threat. The article presents the Starlink phone as a speculative but plausible challenge to Apple’s handset dominance. No concrete launch dates or product details were provided, leaving the impact uncertain.
What did this article say?
Apple and LG quietly collaborated to develop a doorbell, lock, and camera system aimed at expanding Apple's smart‑home portfolio. The partnership leverages LG's hardware expertise and Apple's ecosystem integration. The move positions Apple to compete more directly with established smart‑home brands. It signals a strategic push to broaden revenue streams beyond consumer electronics.

Technical Analysis

Real-time indicators across multiple timeframes

73
BULLISH
Momentum rank against about 1,000 stocks and ETFs for this timeframe.
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Institutional & Hedge Fund Ownership
25 tracked managers · $1.48T combined position · 15 adding, 9 trimming, 1 unchanged (latest 13F filings)
ManagerTrendShares Held% of Co.Position ValueFiled
Vanguard Group Inc▲ Buy1,426,283,9149.76%$387.75B2026-01-29
BlackRock, Inc.▲ Buy1,162,996,9397.96%$336.52B2026-08-07
Geode Capital Management, LLC▲ Buy371,336,5432.54%$107.17B2026-08-12
FMR LLC (Fidelity)▲ Buy325,348,7542.23%$94.14B2026-08-13
Morgan Stanley▼ Sell242,614,2381.66%$70.20B2026-08-13
Berkshire Hathaway Inc• Hold227,917,8081.56%$65.95B2026-08-14
JPMorgan Chase & Co▼ Sell228,762,0081.57%$64.45B2026-08-12
Norges Bank▼ Sell190,726,8661.31%$55.19B2026-08-12
Invesco Ltd.▲ Buy187,965,5291.29%$54.39B2026-08-14
Northern Trust Corp▼ Sell157,785,3811.08%$45.66B2026-08-13
Bank of America Corp▲ Buy127,820,3290.87%$36.99B2026-08-14
Goldman Sachs Group Inc▲ Buy111,744,1050.76%$32.33B2026-08-14
Wells Fargo & Company▲ Buy59,910,5390.41%$17.34B2026-08-14
Wellington Management Group LLP▼ Sell59,450,7710.41%$17.20B2026-08-14
Capital Research Global Investors▼ Sell59,393,7120.41%$17.18B2026-08-12
Fisher Asset Management, LLC▲ Buy57,610,1040.39%$16.67B2026-08-04
Capital World Investors▲ Buy39,344,9070.27%$11.38B2026-08-12
AllianceBernstein L.P.▲ Buy43,033,4360.29%$10.92B2026-08-14
Citigroup Inc▲ Buy25,292,6590.17%$7.32B2026-08-03
Janus Henderson Group plc▼ Sell26,916,5940.18%$6.80B2026-05-18
Neuberger Berman Group LLC▲ Buy17,364,9660.12%$5.02B2026-08-13
AQR Capital Management LLC▲ Buy17,560,9700.12%$5.01B2026-08-14
Prudential Financial Inc▼ Sell13,143,1890.09%$3.80B2026-08-12
Adage Capital Partners GP, L.L.C.▼ Sell12,992,1540.09%$3.76B2026-08-14
Marshall Wace, LLP▲ Buy9,084,3030.06%$2.63B2026-08-13
Q2 2026 flow:150.60M sh bought ($43.55B)18.15M sh sold ($5.23B)net +132.45M sh (+$38.32B)
Congressional Trading Activity
25 disclosed trades · ~$783.0K est. traded value · 9 buys, 16 sells
MemberChamberStateTypeAmountTradedFiled
Pete SessionsHouseTX17▼ Sell$100K - $250K2026-09-222026-09-22
Kevin HernHouseOK01▼ Sell$1K - $15K2026-09-082026-09-25
Cleo FieldsHouseLA06▲ Buy$1K - $15K2026-09-082026-10-01
Scott Scott FranklinHouseFL18▼ Sell$1K - $15K2026-08-202026-09-17
John J Mr McGuireHouseVA05▼ Sell$1K - $15K2026-08-182026-09-02
Ed CaseHouseHI01▲ Buy$1K - $15K2026-08-132026-08-18
Cleo FieldsHouseLA06▲ Buy$1K - $15K2026-08-132026-09-02
Richard Dean Dr McCormickHouseGA06▼ Sell$1K - $15K2026-07-302026-08-14
Shelley Moore CapitoSenateWV▼ Sell$1K - $15K2026-07-212026-08-04
Michael RulliHouseOH06▼ Sell$1K - $15K2026-06-252026-08-07
Sheldon WhitehouseSenateRI▼ Sell$15K - $50K2026-06-242026-07-08
Matthew Robert Van EppsHouseTN07▼ Sell$1K - $15K2026-06-162026-06-17
Gilbert CisnerosHouseCA31▲ Buy$1K - $15K2026-06-052026-07-02
Daniel CrenshawHouseTX02▼ Sell$1K - $15K2026-06-012026-07-16
David J. TaylorHouseOH02▼ Sell$1K - $15K2026-05-152026-05-28
Ed CaseHouseHI01▲ Buy$1K - $15K2026-05-142026-05-31
Cleo FieldsHouseLA06▲ Buy$1K - $15K2026-05-142026-06-03
Shelley Moore CapitoSenateWV▼ Sell$1K - $15K2026-04-172026-05-07
John McGuireHouseVA05▲ Buy$1K - $15K2026-04-152026-05-13
Elizabeth FletcherHouseTX07▼ Sell$1K - $15K2026-04-082026-05-01
Alan ArmstrongSenateOK▲ Buy$1K - $15K2026-03-302026-07-21
Alan ArmstrongSenateOK▲ Buy$250K - $500K2026-03-272026-07-21
Mark AlfordHouseMO04▼ Sell$1K - $15K2026-03-162026-03-31
David J. TaylorHouseOH02▼ Sell$1K - $15K2026-02-262026-03-06
Thomas SuozziHouseNY03▼ Sell$15K - $50K2026-02-182026-03-17