DailyIQ
MNSTMonster Beverage Corporation

Earnings Release

Monster Beverage Corporation's latest earnings press release, filed Aug 6, 2026, scored line by line for tone, guidance and what changed since the prior release.

No guidance given63 lines scoredFiled Aug 6, 2026SEC 8-K · Exhibit 99
Release Tone
85
UPBEAT
GuidanceNo guidance givenWhat this release does to the company's outlook
Tone change▲ 1.2pointsvs the prior release (May 7, 2026)
Hedging language0.38per 100 words▼ 0.36 vs prior
New this quarter17of 63 linesWording that was not in the prior release

The lines that matter most

Ranked by how material, how strongly worded and how new each sentence is.

  1. 1

    Operating expenses for the six-months ended June 30, 2026 were $1.24 billion, compared with $1.02 billion in the comparable period last year.

    New this quarter
  2. 2

    Net income for the six-months ended June 30, 2026 increased 23.9 percent to $1.15 billion, from $931.8 million in the comparable period last year.

    New this quarter
  3. 3

    Net income per diluted share for the six-months ended June 30, 2026 was $1.17, compared with $0.95 in the comparable period last year.

    New this quarter
  4. 4

    Operating income for the six-months ended June 30, 2026 increased to $1.47 billion, from $1.20 billion in the comparable period last year.

    New this quarter
  5. 5

    Net sales for the six-months ended June 30, 2026 increased 23.3 percent to $4.89 billion, from $3.97 billion in the comparable period last year.

  6. 6

    “Our international operations continued their meaningful contribution to revenue growth, with net sales to customers outside the United States increasing 34.6 percent in the 2026 second quarter to approximately 46 percent of total net sales.

  7. 7

    Net income for the 2026 second quarter increased 19.6 percent to $584.5 million, from $488.8 million in the 2025 second quarter.

  8. 8

    Operating income for the 2026 second quarter increased 17.2 percent to $740.4 million, from $631.6 million in the 2025 second quarter.

Release by release

Tone and guidance for the last 2 earnings releases.

  1. Aug 6, 2026No guidance given84.7+1.2
  2. May 7, 2026No guidance given83.5

Bar length: tone on a 50–90 scale.

The release, annotated

1Highlight rankPositive toneNeutralNegative toneDimmed text: low materiality
2026 Second Quarter Highlights
Net Sales rise 20.2 percent to $2.54 billion
Net Income increases 19.6 percent to $584.5 million (15.7 percent to $590.5 million on a non-GAAP adjusted basis) 1
Net Income Per Diluted Share increases 19.0 percent to $0.59 per share (15.2 percent to $0.60 per share on a non-GAAP adjusted basis)
Net sales for the 2026 second quarter increased 20.2 percent to $2.54 billion, from $2.11 billion in the same period last year.
Net changes in foreign currency exchange rates had a favorable impact on net sales for the 2026 second quarter of $48.5 million.
Net sales on a foreign currency adjusted basis (non-GAAP) increased 17.9 percent in the 2026 second quarter.
Net sales, excluding the Alcohol Brands segment (non-GAAP), increased 20.8 percent in the 2026 second quarter.
Net sales, excluding the Alcohol Brands segment, on a foreign currency adjusted basis (non-GAAP), increased 18.5 percent in the 2026 second quarter.
Net sales for the Company’s Monster Energy® Drinks segment, which primarily includes the Company’s Monster Energy® drinks, Reign Total Body Fuel® high performance energy drinks, Bang Energy® drinks, Storm TM and Reign Storm® total wellness energy drinks and FLRT TM total wellness energy drinks, increased 21.6 percent to $2.36 billion for the 2026 second quarter, from $1.94 billion for the 2025 second quarter.
Net changes in foreign currency exchange rates had a favorable impact on net sales for the Monster Energy® Drinks segment of approximately $45.3 million for the 2026 second quarter.
Net sales on a foreign currency adjusted basis (non-GAAP) for the Monster Energy® Drinks segment increased 19.3 percent in the 2026 second quarter.
(more)
Net sales for the Company’s Strategic Brands segment, which primarily includes the various energy drink brands acquired from The Coca-Cola Company, as well as the Company’s affordable energy brands, Predator® and Fury®, increased 10.6 percent to $143.7 million for the 2026 second quarter, from $129.9 million in the 2025 second quarter.
Net changes in foreign currency exchange rates had a favorable impact on net sales for the Strategic Brands segment of approximately $3.3 million for the 2026 second quarter.
Net sales on a foreign currency adjusted basis (non-GAAP) for the Strategic Brands segment increased 8.1 percent in the 2026 second quarter.
Net sales for the Alcohol Brands segment, which is comprised of various craft beers, flavored malt beverages and hard seltzers, decreased 15.2 percent to $32.2 million for the 2026 second quarter, from $38.0 million in the 2025 second quarter.
Net sales for the Company’s Other segment, which primarily includes certain products of American Fruits and Flavors, LLC, a wholly owned subsidiary of the Company, sold to independent third-party customers, decreased 15.3 percent to $5.4 million for the 2026 second quarter, from $6.4 million in the 2025 second quarter.
Net sales to customers outside the United States increased 34.6 percent to $1.16 billion in the 2026 second quarter, from $864.2 million in the 2025 second quarter, representing approximately 46 percent and 41 percent of total reported net sales for the 2026 and 2025 second quarters, respectively.
Net sales to customers outside the United States, on a foreign currency adjusted basis (non-GAAP), increased 29.0 percent to $1.11 billion in the 2026 second quarter.
Gross profit as a percentage of net sales for the 2026 second quarter was 55.9 percent, compared with 55.7 percent in the 2025 second quarter.
The increase in gross profit as a percentage of net sales for the 2026 second quarter was primarily the result of pricing actions and product sales mix, partially offset by increased aluminum can costs, geographical sales mix and increased freight-in costs .
Adjusted gross profit (non-GAAP) as a percentage of net sales, excluding the Alcohol Brands segment, for the 2026 second quarter was 56.3 percent, compared with 56.2 percent in the 2025 second quarter.
Distribution expenses for the 2026 second quarter were $118.8 million, or 4.7 percent of net sales, compared with $82.0 million, or 3.9 percent of net sales, in the 2025 second quarter.
Selling expenses for the 2026 second quarter were $269.2 million, or 10.6 percent of net sales, compared with $196.9 million, or 9.3 percent of net sales, in the 2025 second quarter.
The increase in selling expenses for the 2026 second quarter was primarily due to increased social, digital, media and other marketing expenses, including sponsorships and endorsements, in order to reach a broader consumer audience and increase household penetration.
General and administrative expenses for the 2026 second quarter were $291.2 million, or 11.5 percent of net sales, compared with $265.9 million, or 12.6 percent of net sales, for the 2025 second quarter.
Stock-based compensation was $35.7 million for the 2026 second quarter, compared with $33.2 million in the 2025 second quarter.
Operating expenses for the 2026 second quarter were $679.2 million, compared with $544.8 million in the 2025 second quarter.
Adjusted operating expenses (non-GAAP) for the 2026 second quarter were $662.7 million, compared with $505.6 million in the 2025 second quarter.
Operating expenses as a percentage of net sales for the 2026 second quarter were 26.8 percent, compared with 25.8 percent in the 2025 second quarter.
Adjusted operating expenses (non-GAAP) as a percentage of net sales, less the Alcohol Brands segment, were 26.5 percent and 24.4 percent for the 2026 and 2025 second quarters, respectively.
8Operating income for the 2026 second quarter increased 17.2 percent to $740.4 million, from $631.6 million in the 2025 second quarter.
Adjusted operating income (non-GAAP) for the 2026 second quarter increased 13.3 percent to $748.1 million, from $660.1 million in the 2025 second quarter.
The effective tax rate for the 2026 second quarter was 23.9 percent, compared with 24.4 percent in the 2025 second quarter.
7Net income for the 2026 second quarter increased 19.6 percent to $584.5 million, from $488.8 million in the 2025 second quarter.
Adjusted net income (non-GAAP) for the 2026 second quarter increased 15.7 percent to $590.5 million, from $510.4 million in the 2025 second quarter.
Net income per diluted share for the 2026 second quarter increased 19.0 percent to $0.59, from $0.50 in the 2025 second quarter.
Adjusted net income per diluted share (non-GAAP) for the 2026 second quarter increased 15.2 percent to $0.60, from $0.52 in the second quarter of 2025.
Hilton H. Schlosberg, Chief Executive Officer, said, “We delivered a strong 2026 second quarter, with net sales increasing 20.2 percent and net income per diluted share increasing 19.0 percent.
6“Our international operations continued their meaningful contribution to revenue growth, with net sales to customers outside the United States increasing 34.6 percent in the 2026 second quarter to approximately 46 percent of total net sales.
“The energy drink category continues to attract new consumers, expand usage occasions and increase household penetration.
Our 2026 marketing strategy includes increased marketing investments across a variety of new platforms and partnerships, including social, digital and media, to support both existing product offerings and new product launches, as well as reach a broadening consumer base for the Company.
“We remain focused on the growth of our existing core offerings as well as the continued introduction of product innovations, which remain central to our long-term growth strategy,” Mr. Schlosberg added.
2026 Six-Months Results
5Net sales for the six-months ended June 30, 2026 increased 23.3 percent to $4.89 billion, from $3.97 billion in the comparable period last year.
Net changes in foreign currency exchange rates had a favorable impact of $137.8 million on net sales for the six-months ended June 30, 2026.
Net sales on a foreign currency adjusted basis (non-GAAP) increased 19.8 percent in the six-months ended June 30, 2026.
Net sales, excluding the Alcohol Brands segment, on a foreign currency adjusted basis (non-GAAP), increased 20.4 percent in the six-months ended June 30, 2026.
Gross profit as a percentage of net sales for the six-months ended June 30, 2026 was 55.5 percent, compared with 56.1 percent in the comparable period last year.
1Operating expenses for the six-months ended June 30, 2026 were $1.24 billion, compared with $1.02 billion in the comparable period last year.
4Operating income for the six-months ended June 30, 2026 increased to $1.47 billion, from $1.20 billion in the comparable period last year.
The effective tax rate for the six-months ended June 30, 2026 was 24.0 percent, compared with 23.9 percent in the comparable period last year.
2Net income for the six-months ended June 30, 2026 increased 23.9 percent to $1.15 billion, from $931.8 million in the comparable period last year.
3Net income per diluted share for the six-months ended June 30, 2026 was $1.17, compared with $0.95 in the comparable period last year.
(more)
Share Repurchase Program
During the 2026 second quarter, no shares of the Company’s common stock were repurchased.
As of August 5, 2026, approximately $900.0 million remained available for repurchase under the previously authorized repurchase programs.
Stock Split
As previously announced, the Company’s Board of Directors approved and declared a two-for-one stock split of its common stock to be effected in the form of a 100% stock dividend.
The stock dividend will be distributed after close of trading on August 10, 2026.
The Company anticipates its common stock to begin trading at the split-adjusted price on August 11, 2026.
31 boilerplate lines (safe-harbor disclaimer, contacts, call details) are set aside.

How this is scored

  • Source: the press release Monster Beverage Corporation filed with the SEC as Exhibit 99 to Form 8-K (Item 2.02). Financial statements and boilerplate are set aside.
  • Tone: a financial sentiment model scores each sentence 0 to 100; the release score weights sentences by how material they are.
  • Materiality and guidance: a classifier judges whether each sentence is specific information, and what the release does to the outlook.
  • New this quarter: wording that does not appear in the prior release.
  • Hedging: uncertainty words (may, could, approximately, headwinds and similar) per 100 words of narrative.

These scores describe the release's language. They are not a forecast or a recommendation. Read the original filing

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