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MARA·MARA Holdings Inc

$8.88
-0.23 (-2.52%)
High
$9.22
Open
$8.78
Market Cap
3.57B
52W High
$23.45
Low
$8.70
P. Close
$8.88
P/E
-
52W Low
$6.43
Fwd P/E
-26.79
DailyIQ Est.
$19.82
Inst. Ownership
-
Short Interest
25.74%
Days to Cover
2.2
NewEarnings release, scored · filed Aug 6, 2026New outlook issued · tone +2.7 vs prior release · 143 lines scoredSee the breakdown
Technical Score (1D)
6
BEARISH
News Sentiment
35
BEARISH
On Oct 14, analysts highlighted that MARA Holdings’ share price had fallen 83.1% over the past five years, raising questions about whether the current valuation aligns with its revenue base. They noted that the company must demonstrate revenue growth or predictability to justify its market price. On Oct 13, Strive announced a significant Bitcoin purchase, its largest acquisition since January, and indicated a strong interest in acquiring MARA. The move suggested Strive was positioning itself to expand its crypto asset holdings and potentially integrate MARA’s mining operations. The announcement was received positively by market participants, as it could enhance Strive’s scale and liquidity, and no regulatory or financial hurdles were disclosed. The deal remained in early negotiation stages with no regulatory obstacles reported.
LOW TARGET
$10 +12.6%
2 analysts
MEAN TARGET
$19 +109.6%
11 analysts
HIGH TARGET
$30 +237.8%
10 analysts
PRICE RANGE
$10.00 - $30.00
SB / B / H / S / SS
4/10/7/1/1
DAILYIQ EST.
$19.82 (+123.2%)
Sector
Financial Services
Industry
Capital Markets
Exchange
NCM
Country
United States
Website
Symbol
MARA
Description
MARA Holdings, Inc. is a digital asset technology firm serving both the United States and European markets. The company's core business centers on providing technology solutions that enhance data center efficiency, with a particular focus on optimizing operations for bitcoin mining. These solutions include liquid immersion cooling systems and specialized firmware. Formerly known as Marathon Digital Holdings, Inc., the company rebranded to MARA Holdings, Inc. in August 2024. Incorporated in 2010, MARA Holdings, Inc. is headquartered in Hallandale Beach, Florida.
Bought (1Y)
0 shares
$0
Sold (1Y)
814,350 shares
$9.8M
Khan Salman HassanChief Financial Officer
Tax Withholding9,210 shares2026-10-05
Thiel Frederick GChief Executive Officer
Sell27,505 shares2026-10-01
Khan Salman HassanChief Financial Officer
Tax Withholding52,307 shares2026-09-30
Thiel Frederick GChief Executive Officer
Tax Withholding63,101 shares2026-09-30
Nowaid ZabiGeneral Counsel
Tax Withholding20,923 shares2026-09-30
22/ 100
Very bearish
Overall: Bearish
✕Revenue declining year over year
✕Negative net margin
✕Negative operating cash flow
Gross Margin
-1225.2%
Net Margin
-2234.1%
Revenue CAGR
40.2%
Current Ratio
1.27x
Debt / Equity
1.04x
Return on Equity
-37.8%
Earnings Summary
MARA Holdings, Inc. is a digital asset technology firm that specializes in enhancing data center efficiency, particularly for bitcoin mining operations, and recently rebranded from Marathon Digital Holdings in August 2024. The company operates within the financial services sector, specifically the capital markets industry, focusing on technology solutions such as liquid immersion cooling systems and firmware for mining infrastructure. In Q4 2024, MARA reported a strong earnings surprise, posting an EPS of $1.2738 against an estimate of –$0.08, while revenue reached $214.394 million, indicating robust profitability during a period of high bitcoin prices. However, the subsequent Q4 2025 results reversed this trend, with an EPS of –$0.46 versus an estimate of –$0.1282 and revenue falling to $202.31 million from an estimate of $262.607 million, reflecting a decline in mining income as bitcoin prices weakened. Q1 2026 continued the downward trajectory with an EPS of –$0.61 versus –$2.1963 and revenue of $174.61 million versus an estimate of $182.735 million, while Q2 2026 saw a further loss of –$0.70 against an estimate of $0.1924 and revenue of $174.88 million versus an estimate of $207.741 million. The company’s earnings history shows a pattern of strong performance during bullish crypto markets, followed by significant losses as the market turned bearish, with revenue consistently declining in the last two quarters. Recent news highlights a strategic pivot announced on October 5, 2024, where MARA sold $1.63 billion of bitcoin to repay $913 million of debt, signaling a shift from mining to AI data center infrastructure; this move may reduce volatility but could also dampen short‑term earnings. The key will be whether the new technology focus can offset the decline in mining profitability and stabilize earnings moving forward.

EPS

EstBeatMiss
$-2.72$-1.59$-0.46$0.67$1.79Q4'24Q4'25Q1'26Q2'26Q3'26
QtrEstActual+/−
Q3'26$-0.10 - -
Q2'26$0.19$-0.70-463.8%
Q1'26$-2.20$-0.61+72.2%
Q4'25$-0.13$-0.46-258.8%
Q4'24$-0.08$1.27+1692.3%

Revenue

EstBeatMiss
$161M$190M$219M$247M$276MQ4'24Q4'25Q1'26Q2'26Q3'26
QtrEstActual+/−
Q3'26$186M - -
Q2'26$208M$175M-15.8%
Q1'26$183M$175M-4.4%
Q4'25$263M$202M-23.0%
Q4'24 - $214M -

Market Data

MARA Stock Snapshot

BEARISH6/100
$8.88−$0.23 (2.5%)
Market cap
3.57B
Day range
$8.70 – $9.22
News sentiment
35/100 · Bearish
Analyst target
$18.61 (+109.6%)
Consensus
Buy · 23 analysts
52-week range+38.1% off low · -62.1% from high
$6.43$23.45
Price $8.88 DailyIQ Est. $19.82

The trend on MARA is bearish, and its momentum ranks in the lower part of DailyIQ's universe. Position sizing matters more than usual in a name this size, where volatility is structural.

Behaviour On Record

What MARA's own history says about today's numbers

Realized volatility (21d)
62.5% 15th pct
Below its peak
-94.0%
vs 200-day average
-17.1%
Up days (1y)
42%

MARA Holdings Inc is currently running 62.5% annualised volatility over the last 21 sessions. Measured against MARA's own 12 years of daily returns rather than a market-wide average, that is the 15th percentile — unusually subdued by its own history, against a typical reading of 97.7%. The distinction matters because a number that looks calm for one stock is turbulent for another, and the absolute figure on its own tells you neither.

MARA is trading -94.0% below its running peak. Across 11 full years on file, its median worst-drawdown-in-a-year was -70.0%, and the deepest was -93.4% in 2017. The current drawdown is already deeper than this stock's typical annual low point, which puts it in the part of its range where past recoveries began — and where past declines also continued.

Price sits -17.1% from its 200-day moving average. Against every other day in its history, that gap ranks at the 48th percentile — close to the gap it normally carries. Over the past year MARA closed higher on 42% of sessions, and it is currently 8 sessions into a falling streak.

On October specifically: over 13 years of records, MARA finished the month higher 5 of 13 times, with a median return of -5.0% and an average of -0.9%. Its strongest month historically has been July at +24.4% on average, its weakest March at -13.0%. Seasonality is a weak signal on its own — a decade is a small sample and regimes change — but it is a real distribution rather than a rule of thumb.

Overnight risk is measurable too: MARA has opened more than 2% away from the prior close in 935 of 3,020 sessions (31.0% of the time), with the largest gaps running +34.0% and -41.2%. For anyone holding through an event, that rate is a better guide to overnight exposure than the intraday range.

Across the last 3 dated reports on file, MARA moved an average of 4.8% in the session after earnings, closing higher 0 of those 3 times, with a median move of -4.8% and a largest of -6.7%.

All figures computed from 3,023 daily closes between 2014-07-28 and 2026-10-14, split-adjusted, recomputed daily. Percentiles are against MARA's own 12-year history, not a peer group or index.

Sector Rotation

Is money rotating into or out of MARA's sector?

MARA Holdings Inc sits in the Financials sector, currently ranked 12th of 12 GICS sectors by relative-strength rotation score (improving).

Sector rank
#12 of 12
Sector state
Improving
Sector rotation score
9

Options Market

What is the options market pricing for MARA?

CallsPuts

For MARA Holdings Inc's nearest expiry (2026-10-16, 2 days out), open interest is call-heavy, a bullish tilt (put/call ratio of 0.34), with at-the-money implied volatility around 6.3%. The options market is pricing roughly a ±0.5% move by that expiry — a range of about $8.80–$8.88.

Put/call ratio (2026-10-16)
0.34
ATM implied volatility
6.3%
Total open interest
207,871
Expected move by 2026-10-16
±0.5% ($8.80–$8.88)

Analyst Rating Changes

Are analysts turning bullish or bearish on MARA?

Morgan Stanley most recently reiterated its rating on MARA Holdings Inc to Underweight on Oct 12, 2026 with a price target of $10 (from $11). Over the last 90 days, coverage has run 0 upgrades against 1 downgrade, a net bearish lean.

Latest action
Morgan Stanley — Underweight
90-day upgrades
0
90-day downgrades
1
Net rating momentum
-1
DateFirmActionRatingPrice target
Oct 12, 2026Morgan StanleyMaintainedUnderweight$11 → $10
Sep 18, 2026Morgan StanleyMaintainedUnderweight$6 → $11
Sep 14, 2026JP MorganDowngradeOverweight → Underweight$13 → $11
Aug 13, 2026Morgan StanleyMaintainedUnderweight$6 → $6
Aug 7, 2026Cantor FitzgeraldMaintainedOverweight$14 → $12
Aug 7, 2026RosenblattMaintainedBuy$15
Jul 17, 2026Piper SandlerMaintainedOverweight$16 → $13
Jul 8, 2026Morgan StanleyMaintainedUnderweight$7 → $6
Jun 24, 2026CitizensInitiatedMarket Outperform$24
Jun 1, 2026BTIGReiteratedBuy$27
May 19, 2026Morgan StanleyMaintainedUnderweight$9 → $7
May 1, 2026RosenblattMaintainedBuy$11 → $15

Earnings Release, Scored

What did MARA Holdings Inc's latest earnings release say?

Filed Aug 6, 2026 · SEC Form 8-K, Exhibit 99

New outlook issued
Tone57.6/ 100+2.7 vs prior release
Hedging words0.93per 100 words+0.31 vs prior release
Tone, last 2 releasesScale 49–69

Most important lines

  1. 1

    Bitcoin holdings decreased 29%

    New this quarter
  2. 2

    Net income (loss) decreased to ($611.3 million)

    New this quarter
  3. 3

    Total blocks won increased 1% to 700

    New this quarter

Peers & ETF holders

MARA peers & ETF holders

News Sentiment Analysis

Sentiment gathered from recent headlines

35/100
Strong NegativeNeutralStrong Positive
BEARISH

Recent News Coverage

Most recent articles, ranked by recency (click to expand).

10+ articles
What did this article say?
MARA Holdings’ share price has fallen 83.1% over the past five years, prompting scrutiny of whether the current valuation aligns with its revenue base. Analysts question whether the company can grow or stabilize its earnings to justify the market price. The decline highlights the need for a clearer revenue trajectory to support any future valuation.
What did this article say?
Strive announced a significant Bitcoin purchase, marking its largest acquisition since January, and indicated a strong interest in acquiring MARA. The move suggests Strive is positioning itself to expand its crypto asset holdings and potentially integrate MARA’s mining operations. The announcement was received positively by market participants, as it could enhance Strive’s scale and liquidity. No immediate regulatory or financial hurdles were disclosed, and the deal is still in preliminary stages.
What did this article say?
Morgan Stanley analyst Stephen Byrd reduced the price target for MARA Holdings from $11 to $10 while keeping an Underweight recommendation. The downgrade reflects concerns over the company’s valuation and potential earnings pressure. The move signals a modest negative outlook for the stock, suggesting investors may reassess their positions.
What did this article say?
On October 9, MARA Holdings sold 996 Bitcoin for $81 million, a move that lowered its total borrowings from $3.6 billion to $2.4 billion. The sale was part of a debt‑repayment strategy rather than a response to Bitcoin price movements. While the company reduced its asset base, the action strengthened its balance sheet by decreasing leverage. The transaction occurred amid a broader market shift where whales accumulated 15,000 BTC after a price dip.
What did this article say?
Marathon Digital Holdings, Inc. (MARA) closed the session at $9.68, down 2.37% from the previous day, while the broader market advanced. The decline followed a 13.3% month‑to‑date drop, lagging the S&P 500’s gain and the finance sector’s loss. Investors are awaiting the upcoming earnings release, which is expected to report a negative EPS of $0.04 and a revenue decline of 18.8% versus the prior quarter. The forecasted annual earnings of $5.25 per share and revenue of $795.44 million represent a 42.3% and 12.3% decline from the previous year, respectively. These figures suggest a cautious outlook for the company amid market volatility.
What did this article say?
Marathon Digital Holdings (MARA) has attracted significant attention from Zacks.com users, with the stock experiencing a 13.1% decline over the past month while the broader S&P 500 gained 1.4%. The company’s sector, Zacks Financial – Miscellaneous Services, fell 9.4%, contributing to the negative momentum. Analysts emphasize that earnings estimate revisions are the primary driver of fair value assessments for MARA, suggesting that future earnings projections will shape investor sentiment. No immediate catalysts or earnings releases were reported, indicating that the current outlook remains largely unchanged. The article highlights the importance of fundamental analysis over short‑term market noise for long‑term investors.
What did this article say?
In October 2025, MARA Holdings sold approximately $1.5 billion of Bitcoin, abandoning its HODL strategy as the market rebound approached. The company’s mining operations no longer cover costs, with adjusted EBITDA reporting a loss of about $18 million in Q2 after excluding Bitcoin mark‑to‑market. Share issuance has ceased, yet Bitcoin per share fell 34 % over six months, diluting holders. The AI pivot remains uncommitted, with no lease signed and the first Long Ridge capacity not due until mid‑2028, limiting upside potential.
What did this article say?
MARA Holdings announced a strategic pivot away from Bitcoin mining toward energy and digital infrastructure operations as mining costs increased. The company cited higher electricity expenses and declining margins as the primary drivers for the transition. By reallocating capital to infrastructure, MARA aims to stabilize revenue streams and reduce exposure to volatile crypto markets. The shift reflects a broader industry trend of miners seeking alternative business models to maintain profitability.
What did this article say?
Marathon Digital Holdings, Inc. closed at $10.97 on October 6, falling 1.79% while the broader market gained. The company’s latest earnings projection shows a loss of $0.04 per share, a sharp decline from the prior year, and revenue is expected to drop 18.83% quarter‑over‑quarter. Analysts note the negative outlook could weigh on investor sentiment ahead of the upcoming earnings release. The stock’s month‑to‑date decline of 1.24% contrasts with the broader sector’s 4.49% loss, indicating a modest underperformance relative to peers.

Technical Analysis

Real-time indicators across multiple timeframes

6
BEARISH
Momentum rank against about 1,000 stocks and ETFs for this timeframe.
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Institutional & Hedge Fund Ownership
25 tracked managers · $2.47B combined position · 19 adding, 6 trimming, 0 unchanged (latest 13F filings)
ManagerTrendShares Held% of Co.Position ValueFiled
BlackRock, Inc.▲ Buy64,095,64316.38%$890.29M2026-08-07
Vanguard Group Inc▲ Buy46,706,27711.93%$419.42M2026-01-29
Whitebox Advisors LLC▼ Sell167,381,50042.77%$212.63M2026-08-14
Geode Capital Management, LLC▲ Buy10,872,9172.78%$188.02M2026-08-12
D. E. Shaw & Co., Inc.▲ Buy10,376,0692.65%$144.12M2026-08-14
Morgan Stanley▲ Buy6,766,8611.73%$93.99M2026-08-13
Bank of America Corp▲ Buy6,100,5821.56%$84.74M2026-08-14
Goldman Sachs Group Inc▼ Sell4,977,9491.27%$69.14M2026-08-14
Northern Trust Corp▲ Buy3,702,0480.95%$51.42M2026-08-13
Susquehanna International Group, LLP▲ Buy3,336,0260.85%$46.34M2026-08-14
Graham Capital Management, L.P.▲ Buy45,909,00011.73%$46.10M2026-08-14
Two Sigma Investments, LP▲ Buy2,569,0380.66%$35.68M2026-08-14
JPMorgan Chase & Co▼ Sell2,491,9200.64%$35.21M2026-08-12
Wells Fargo & Company▲ Buy1,711,9860.44%$23.78M2026-08-14
Sculptor Capital LP▼ Sell12,944,6003.31%$19.68M2026-08-14
Invesco Ltd.▼ Sell1,271,4100.32%$17.66M2026-08-14
Millennium Management LLC▲ Buy1,232,0230.31%$17.11M2026-08-14
Balyasny Asset Management L.P.▲ Buy1,134,2500.29%$15.75M2026-08-14
Renaissance Technologies LLC▼ Sell1,111,9380.28%$15.44M2026-08-13
AQR Capital Management LLC▲ Buy972,5760.25%$13.51M2026-08-14
Citigroup Inc▲ Buy902,3860.23%$12.53M2026-08-03
Man Group plc▲ Buy601,0650.15%$8.35M2026-08-14
Prudential Financial Inc▲ Buy395,7050.10%$5.50M2026-08-12
AllianceBernstein L.P.▲ Buy513,8910.13%$4.19M2026-08-14
Winton Group Ltd▲ Buy255,2400.07%$3.55M2026-08-07
Q2 2026 flow:49.95M sh bought ($322.89M)21.34M sh sold ($83.89M)net +28.61M sh (+$239.01M)