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The coffee market, exceeding $100 billion in the U.S., features intense competition between established players like Starbucks (SBUX) and fast-growing chains such as Dutch Bros (BROS). Starbucks aims to reclaim its 'third place' social space status, while Dutch Bros aggressively expands its drive-thru footprint, reporting 27.9% revenue growth and 154 new stores in FY25. Dutch Bros is also developing a hot food menu to enhance customer retention.