DailyIQ
Last updatedjust now

YUM·Yum! Brands, Inc.

$137.93
+2.18 (+1.61%)
Market Closed (Overnight)$138.00+0.07 (+0.05%)
High
$138.32
Open
$135.50
Market Cap
38.44B
52W High
$170.14
Low
$134.26
P. Close
$137.93
P/E
17.34
52W Low
$134.26
Fwd P/E
19.72
DailyIQ Est.
$175.03
Inst. Ownership
48.8%
Short Interest
3.19%
Days to Cover
3.5
Technical Score (1D)
0
SELL
News Sentiment
45
MIXED
Yum Brands’ shares have fallen roughly nine percent year‑to‑date, a decline that mirrors a broader restaurant‑sector selloff. The drop is driven by a confluence of headwinds: labor inflation has pushed operating costs higher, commodity price pressure has squeezed margins, and consumers are increasingly favoring value‑centric dining and digital convenience over traditional fast‑food experiences. Because YUM’s traffic and sales growth have lagged its peers, investors are re‑evaluating its valuation, which has become a drag on the stock’s performance. The market implication is that YUM may continue to underperform until it can demonstrate a turnaround in traffic or cost control, or until the broader sector recovers from the current cost‑inflation cycle. In the next one to ten trading days, watch for any signs that YUM’s management is tightening its cost structure or launching new value‑focused menu items that could stem the decline. Also monitor any updates on labor negotiations or commodity hedging strategies, as these could materially alter the cost outlook. Finally, keep an eye on sector‑wide data releases on consumer spending and restaurant traffic, which will help gauge whether YUM’s relative weakness is temporary or indicative of a deeper shift in the industry.
Earnings Summary
Yum! Brands, Inc. is a global quick‑service restaurant leader headquartered in Louisville, Kentucky, operating the KFC, Taco Bell, Pizza Hut, and Habit Burger & Grill brands that cater to diverse consumer tastes. The company’s franchise‑heavy model places it firmly within the consumer cyclical restaurant sector, where same‑store sales and average unit volume are key performance indicators. In the most recent quarters, Yum! reported Q1 2026 revenue of $2.059B, slightly above the $2.043B estimate, and EPS of $1.50 versus the $1.389 forecast, indicating a modest earnings beat. Q2 2026 revenue fell to $2.169B from the $2.220B estimate, and EPS dipped to $1.62 from the $1.679 forecast, reflecting a slight miss on both metrics; however, the company still posted a positive EPS. Compared to the prior two quarters (Q3 2025 and Q4 2024), revenue growth slowed from a 4.4% increase in Q3 2025 to a 2.6% decline in Q2 2026, while EPS growth decelerated from a 9.5% rise in Q3 2025 to a 4.2% decline in Q2 2026, underscoring a tightening earnings trajectory. Historically, Yum! has maintained a steady YoY revenue growth of roughly 3–4% over the past four quarters, with EPS fluctuating between modest beats and misses; the company has consistently outperformed revenue estimates even when EPS fell short, suggesting resilient top‑line performance. Recent news highlights a $2.7B sale of Pizza Hut, a strategic divestiture that freed capital and removed a slower‑growing franchise, potentially improving operating leverage and cash flow; the move coincides with a relocation of the remaining brands to a new Irvine headquarters aimed at streamlining operations and accelerating automation. Investors should watch the integration timeline of the Irvine campus and any subsequent capital deployment toward franchisee support, menu innovation, or technology upgrades, as these factors will likely influence the next earnings cycle. Additionally, monitoring same‑store sales recovery for Taco Bell and KFC, particularly in light of traffic slump concerns, will be key to assessing whether the core brands can sustain the momentum seen in recent quarters.

EPS

EstBeatMiss
$1.22$1.35$1.48$1.61$1.74Q1'25Q2'25Q3'25Q1'26Q2'26Q3'26
QtrEstActual+/−
Q3'26$1.48 - -
Q2'26$1.68$1.62-3.5%
Q1'26$1.39$1.50+8.0%
Q3'25$1.48$1.58+6.7%
Q2'25$1.46$1.44-1.3%
Q1'25$1.28$1.30+1.5%

Revenue

EstBeatMiss
$1.7B$1.9B$2.0B$2.1B$2.3BQ1'25Q2'25Q3'25Q1'26Q2'26Q3'26
QtrEstActual+/−
Q3'26$2.2B - -
Q2'26$2.2B$2.2B-2.3%
Q1'26$2.0B$2.1B+0.8%
Q3'25 - $2.0B -
Q2'25 - $1.9B -
Q1'25 - $1.8B -

Market Data

YUM Stock Snapshot

SELL0/100
$138.00+$0.07 (0.1%)
Market cap
38.44B
P/E ratio
17.3
Day range
$134.26 – $138.32
News sentiment
45/100 · Neutral
Analyst target
$172.89 (+25.3%)
Consensus
Hold · 34 analysts
52-week range+2.8% off low · -18.9% from high
$134.26$170.14
Price $138.00 DailyIQ Est. $175.03

YUM is on the weaker side of its setup, with little confirmation for a reversal yet. The stock is liquid enough that positioning changes get absorbed without distorting the trend.

Reverse DCF

What growth is priced into YUM?

RICH

At today's price, Yum! Brands, Inc. needs to grow free cash flow about 7.1% a year for the next 10 years to justify its valuation at a 6.67% cost of capital. Over its actual history it has compounded free cash flow at 3.8% a year, so the market is asking for 3.4 percentage points above its own delivered rate. On that basis YUM looks priced above what its own growth record supports.

Implied FCF growth
7.1%
Historical FCF CAGR
3.8%
Growth gap
+3.4 pts
Verdict
RICH
Discount rate (WACC)
6.67%
Beta
0.54

Behaviour On Record

What YUM's own history says about today's numbers

Realized volatility (21d)
31.9% 93rd pct
Below its peak
-17.9%
vs 200-day average
-10.7%
Up days (1y)
49%

Yum! Brands, Inc. is currently running 31.9% annualised volatility over the last 21 sessions. Measured against YUM's own 13 years of daily returns rather than a market-wide average, that is the 93rd percentile an extreme by its own standards, against a typical reading of 19.5%. The distinction matters because a number that looks calm for one stock is turbulent for another, and the absolute figure on its own tells you neither.

YUM is trading -17.9% below its running peak. Across 12 full years on file, its median worst-drawdown-in-a-year was -17.3%, and the deepest was -45.9% in 2020. The current drawdown is already deeper than this stock's typical annual low point, which puts it in the part of its range where past recoveries began — and where past declines also continued.

Price sits -10.7% from its 200-day moving average. Against every other day in its history, that gap ranks at the 5th percentile a narrower gap than it typically runs. Over the past year YUM closed higher on 49% of sessions, and it is currently 1 session into a rising streak.

On September specifically: over 13 years of records, YUM finished the month higher 6 of 13 times, with a median return of -2.8% and an average of -1.9%. Its strongest month historically has been November at +6.3% on average, its weakest October at -2.9%. Seasonality is a weak signal on its own — a decade is a small sample and regimes change — but it is a real distribution rather than a rule of thumb.

Overnight risk is measurable too: YUM has opened more than 2% away from the prior close in 90 of 3,268 sessions (2.8% of the time), with the largest gaps running +13.9% and -7.0%. For anyone holding through an event, that rate is a better guide to overnight exposure than the intraday range.

All figures computed from 3,269 daily closes between 2013-09-19 and 2026-09-18, split-adjusted, recomputed daily. Percentiles are against YUM's own 13-year history, not a peer group or index.

Sector Rotation

Is money rotating into or out of YUM's sector?

Yum! Brands, Inc. sits in the Consumer Discretionary sector, currently ranked 10th of 11 GICS sectors by relative-strength rotation score (improving).

Sector rank
#10 of 11
Sector state
Improving
Sector rotation score
20

Options Market

What is the options market pricing for YUM?

CallsPuts

For Yum! Brands, Inc.'s nearest expiry (2026-10-16, 27 days out), open interest is call-heavy, a bullish tilt (put/call ratio of 0.58), with at-the-money implied volatility around 34.0%. The options market is pricing roughly a ±12.1% move by that expiry — a range of about $138.64–$176.86.

Put/call ratio (2026-10-16)
0.58
ATM implied volatility
34.0%
Total open interest
3,331
Expected move by 2026-10-16
±12.1% ($138.64–$176.86)

Analyst Rating Changes

Are analysts turning bullish or bearish on YUM?

Baird most recently reiterated its rating on Yum! Brands, Inc. to Outperform on Sep 16, 2026 with a price target of $165 (from $174). Over the last 90 days, coverage has run 1 upgrade against 0 downgrades, a net bullish lean.

Latest action
BairdOutperform
90-day upgrades
1
90-day downgrades
0
Net rating momentum
+1
DateFirmActionRatingPrice target
Sep 16, 2026BairdMaintainedOutperform$174 → $165
Sep 16, 2026Seaport GlobalInitiatedBuy$162
Sep 10, 2026Wells FargoUpgradeEqual-Weight → Overweight$165 → $175
Aug 17, 2026Argus ResearchMaintainedBuy$185 → $180
Aug 4, 2026JP MorganMaintainedOverweight$170 → $160
Jul 31, 2026RBC CapitalMaintainedSector Perform$165 → $170
Jul 13, 2026CitigroupMaintainedNeutral$175 → $178
Jun 16, 2026TD CowenReiteratedBuy$180
Jun 3, 2026Morgan StanleyUpgradeEqual-Weight → Overweight$180 → $185
May 27, 2026TD CowenMaintainedBuy$186 → $180
Apr 30, 2026CitigroupMaintainedNeutral$174 → $175
Apr 30, 2026Wells FargoMaintainedEqual-Weight$160 → $165

YUM Competitive Positioning

Yum! Brands, Inc. (YUM) is tracked alongside these names in Restaurants on DailyIQ — ranked by market cap, with today's move alongside.