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CLX·The Clorox Company

$83.10
-1.90 (-2.24%)
Market Closed (Overnight)$83.40+0.30 (+0.36%)
High
$85.36
Open
$84.07
Market Cap
10.42B
52W High
$128.90
Low
$83.05
P. Close
$83.10
P/E
17.76
52W Low
$83.47
Fwd P/E
13.41
DailyIQ Est.
$91.13
Inst. Ownership
2.7%
Short Interest
8.54%
Days to Cover
3.5
Technical Score (1D)
5
SELL
News Sentiment
41
BEARISH
Clorox’s latest quarterly report shows a third consecutive year of 3.1 % annual sales decline, with organic revenue growth lagging benchmarks and a 4.7‑percentage‑point drop in free‑cash‑flow margin, underscoring mounting pressure on pricing and capital intensity. These figures suggest the company’s demand‑side momentum is weakening, which could keep the stock on a defensive trajectory for the next 1–10 trading days as investors weigh the risk of further margin compression. The lack of any new catalysts or earnings surprises in the most recent analysis reinforces a neutral outlook, with the Zacks Rank remaining at Hold and no significant analyst revisions to alter the valuation stance. In comparison, Ahold NV is rated a Buy, indicating a slightly stronger earnings outlook, but Clorox’s solid yet unremarkable Value Style Score keeps it within the realm of a reasonable value play for those seeking defensive exposure. Traders should monitor the upcoming earnings release for any shift in guidance or cost‑control initiatives that could tilt the relative value positioning. Additionally, watch for any changes in consumer staples demand metrics or supply‑chain cost data that could further influence Clorox’s free‑cash‑flow dynamics. Finally, keep an eye on broader consumer‑staples sentiment, as a tightening in discretionary spending could exacerbate the sales decline trend.
Earnings Summary
The Clorox Company, a long‑standing consumer staples manufacturer, focuses on household and healthcare essentials through its Health and Wellness, Household, Lifestyle, and International segments, positioning it firmly within the defensive consumer sector. In the most recent quarters, Clorox posted a 9.3% revenue increase to $1.988 billion in Q2 2025, up from $1.688 billion in Q1 2025, while EPS accelerated from $1.45 to $2.87, beating estimates in both periods; however, Q3 2025 revenue fell to $1.429 billion and EPS dipped to $0.85, still above guidance but reflecting a slowdown. Over the past two fiscal years, the company has maintained a steady YoY revenue growth trajectory, with Q4 2026 revenue reaching $1.948 billion, a 2% YoY decline, yet EPS of $1.66 surpassed the $1.546 forecast, indicating resilient profitability amid margin pressure. Historically, Clorox has consistently beat EPS estimates in 3 of the last 4 quarters, while revenue growth has remained positive even when EPS misses have occurred, underscoring a pattern of cost control offsetting organic sales erosion. Recent news highlights analyst downgrades from Citigroup and Wells Fargo citing margin compression and slower household‑cleaning growth, and a 520‑basis‑point gross margin decline in Q4 FY26 driven by inflation and product mix shifts; these developments suggest near‑term margin uncertainty. Investors should watch for any revision to Q4 guidance, the pace of ERP implementation, and signs of inflation easing, as these factors will determine whether the stock can regain upside implied by its acquisition‑driven growth.

EPS

EstBeatMiss
$0.46$1.14$1.82$2.50$3.18Q2'25Q3'25Q2'26Q3'26Q4'26Q1'27
QtrEstActual+/−
Q1'27$1.11 - -
Q4'26$1.65$1.66+0.9%
Q3'26$1.55$1.64+6.1%
Q2'26$1.57$1.39-11.5%
Q3'25$0.78$0.85+9.2%
Q2'25$2.21$2.87+29.7%

Revenue

EstBeatMiss
$1.3B$1.5B$1.7B$1.9B$2.1BQ2'25Q3'25Q2'26Q3'26Q4'26Q1'27
QtrEstActual+/−
Q1'27$1.9B - -
Q4'26$1.9B$1.9B+1.6%
Q3'26$1.7B$1.7B+0.1%
Q2'26$1.7B$1.7B+0.0%
Q3'25 - $1.4B -
Q2'25 - $2.0B -

Market Data

CLX Stock Snapshot

SELL5/100
$83.40+$0.30 (0.4%)
Market cap
10.42B
P/E ratio
17.8
Day range
$83.05 – $85.36
News sentiment
41/100 · Neutral
Analyst target
$100.76 (+20.8%)
Consensus
Hold · 28 analysts
52-week range-0.1% off low · -35.3% from high
$83.47$128.90
Price $83.40 DailyIQ Est. $91.13

Price action on CLX is defensive - rallies are being sold rather than extended. In Consumer Defensive, names this size usually take direction from sector flows before company-level news.

Reverse DCF

What growth is priced into CLX?

CHEAP

At today's price, The Clorox Company needs to grow free cash flow about -7.6% a year for the next 10 years to justify its valuation at a 6.43% cost of capital. Over its actual history it has compounded free cash flow at 2.6% a year, so the market is asking for 10.2 percentage points below its own delivered rate. On that basis CLX looks priced below what its own growth record supports.

Implied FCF growth
-7.6%
Historical FCF CAGR
2.6%
Growth gap
-10.2 pts
Verdict
CHEAP
Discount rate (WACC)
6.43%
Beta
0.48

Behaviour On Record

What CLX's own history says about today's numbers

Realized volatility (21d)
21.4% 59th pct
Below its peak
-65.2%
vs 200-day average
-19.0%
Up days (1y)
45%

The Clorox Company is currently running 21.4% annualised volatility over the last 21 sessions. Measured against CLX's own 13 years of daily returns rather than a market-wide average, that is the 59th percentile close to its own typical level, against a typical reading of 19.2%. The distinction matters because a number that looks calm for one stock is turbulent for another, and the absolute figure on its own tells you neither.

CLX is trading -65.2% below its running peak. Across 12 full years on file, its median worst-drawdown-in-a-year was -19.9%, and the deepest was -40.1% in 2025. The current drawdown is already deeper than this stock's typical annual low point, which puts it in the part of its range where past recoveries began — and where past declines also continued.

Price sits -19.0% from its 200-day moving average. Against every other day in its history, that gap ranks at the 2nd percentile a narrower gap than it typically runs. Over the past year CLX closed higher on 45% of sessions, and it is currently 1 session into a falling streak.

On September specifically: over 13 years of records, CLX finished the month higher 5 of 13 times, with a median return of -4.4% and an average of -3.2%. Its strongest month historically has been June at +2.0% on average, its weakest September at -3.2%. Seasonality is a weak signal on its own — a decade is a small sample and regimes change — but it is a real distribution rather than a rule of thumb.

Overnight risk is measurable too: CLX has opened more than 2% away from the prior close in 52 of 3,268 sessions (1.6% of the time), with the largest gaps running +5.9% and -5.0%. For anyone holding through an event, that rate is a better guide to overnight exposure than the intraday range.

Across the last 3 dated reports on file, CLX moved an average of 4.4% in the session after earnings, closing higher 2 of those 3 times, with a median move of +5.0% and a largest of +5.8%.

All figures computed from 3,269 daily closes between 2013-09-19 and 2026-09-18, split-adjusted, recomputed daily. Percentiles are against CLX's own 13-year history, not a peer group or index.

Sector Rotation

Is money rotating into or out of CLX's sector?

The Clorox Company sits in the Consumer Staples sector, currently ranked 6th of 11 GICS sectors by relative-strength rotation score (improving).

Sector rank
#6 of 11
Sector state
Improving
Sector rotation score
60

Options Market

What is the options market pricing for CLX?

CallsPuts

For The Clorox Company's nearest expiry (2026-10-16, 27 days out), open interest is put-heavy, a defensive/bearish tilt (put/call ratio of 1.85), with at-the-money implied volatility around 37.9%. The options market is pricing roughly a ±10.0% move by that expiry — a range of about $96.35–$117.67.

Put/call ratio (2026-10-16)
1.85
ATM implied volatility
37.9%
Total open interest
14,257
Expected move by 2026-10-16
±10.0% ($96.35–$117.67)

Analyst Rating Changes

Are analysts turning bullish or bearish on CLX?

Citigroup most recently reiterated its rating on The Clorox Company to Neutral on Sep 11, 2026 with a price target of $97 (from $100). Over the last 90 days, coverage has run 0 upgrades against 1 downgrade, a net bearish lean.

Latest action
CitigroupNeutral
90-day upgrades
0
90-day downgrades
1
Net rating momentum
-1
DateFirmActionRatingPrice target
Sep 11, 2026CitigroupMaintainedNeutral$100 → $97
Sep 11, 2026Wells FargoMaintainedEqual-Weight$102 → $90
Aug 4, 2026UBSMaintainedNeutral$100 → $105
Aug 4, 2026JP MorganMaintainedUnderweight$92 → $95
Aug 4, 2026CitigroupMaintainedNeutral$97 → $100
Aug 4, 2026Wells FargoMaintainedEqual-Weight$95 → $102
Aug 4, 2026Evercore ISI GroupMaintainedUnderperform$98 → $99
Jul 28, 2026JefferiesDowngradeBuy → Hold$125 → $98
Jul 23, 2026Evercore ISI GroupMaintainedUnderperform$110 → $98
Jul 21, 2026BarclaysMaintainedUnderweight$85 → $86
Jul 20, 2026BNP ParibasMaintainedNeutral$97 → $95
Jul 16, 2026JP MorganMaintainedUnderweight$95 → $92

CLX Competitive Positioning

The Clorox Company (CLX) is tracked alongside these names in Household & Personal Products on DailyIQ — ranked by market cap, with today's move alongside.