The Procter & Gamble Company (PG) Stock Price, News, Analysis

Technical Score (1D)

BUY

News Sentiment

MIXED

Procter & Gamble’s shares are currently trading at a 21.8‑times forward P/E that some analysts view as a premium, even as the company’s five‑year return of 16.4% underscores its long‑term cash‑flow resilience. The valuation debate is intensified by a discounted‑cash‑flow model that suggests the stock may be overvalued, prompting investors to weigh the firm’s robust earnings against the premium priced into the shares. In the past eight hours, PG announced a highly successful predictive‑targeting campaign for Cascade Platinum Plus that lifted marketing outcomes 2.3‑fold and drove 71% higher spend per buyer, validating Walmart’s Sam’s Club Connect platform and demonstrating PG’s ability to extract incremental value from first‑party data. This tactical win is unlikely to shift fundamentals but signals that PG is sharpening its media spend efficiency, which could modestly improve operating margins over the next few weeks. The broader context is that PG’s diversified staples lineup and 70‑year dividend‑growth streak position it as a defensive play amid a cooling consumer‑spending environment, offering a buffer against discretionary demand cuts. For the next 1–10 trading days, the market will watch whether the company’s cash‑flow generation continues to support its high payout ratio and whether the valuation premium holds as earnings guidance remains unchanged. Key watch items include any revision to free‑cash‑flow projections, the persistence of the predictive‑targeting gains, and any macro‑economic data that could test the defensive nature of PG’s portfolio. If earnings guidance stays flat, the premium may tighten; if PG can sustain or improve its cash‑flow profile, the stock could retain its valuation buffer.

PG|Analyst Targets

LOW TARGET

$143 -2.4%

2 analysts

MEAN TARGET

$161 +9.6%

22 analysts

HIGH TARGET

$186 +27.0%

14 analysts

PRICE RANGE

$143.00 - $186.00

SB / B / H / S / SS

6/13/17/1/1

DAILYIQ EST.

$162.40 (+10.9%)

PG|Company Info

Sector

Consumer Defensive

Industry

Household & Personal Products

Exchange

NYQ

Country

United States

Website

pginvestor.com

Symbol

Description

Procter & Gamble is a global leader in the consumer packaged goods industry, offering a diverse portfolio of well-known brands across several key segments. The company's core business centers on providing everyday essentials, including personal care items like shampoo and razors, health products such as pain relievers, and household cleaning supplies like detergents and air fresheners. P&G's value proposition lies in its established brand recognition, extensive distribution network, and consistent product innovation, which allows them to reach consumers through multiple channels, including mass retailers, online platforms, and specialty stores. With a history dating back to 1837, the company maintains a strong competitive position by continuously adapting to evolving consumer preferences and market trends.

PG|Insider Trading

Bought (1Y)

0 shares

Sold (1Y)

14,912 shares

$2.1M

Aguilar Moses Victor JavierChf Rsch, Dev & Innov Officer

Award/Grant3,519 shares2026-09-15

Santos de Azevedo Juliana MonteiroCEO - Grooming

Award/Grant14,476 shares2026-09-15

Jejurikar ShaileshChairman, President and CEO

Award/Grant22,787 shares2026-09-15

Purushothaman BalajiChief Human Resources Officer

Award/Grant12,336 shares2026-09-15

Bharucha Freddy P.CEO - Beauty

Award/Grant9,271 shares2026-09-15

PG|Fundamentals

Bullish

Verdict: Bullish

✓Revenue growing year over year

✓Positive net margin

✓Positive operating cash flow

Net Margin

18.4%

Revenue CAGR

0.5%

Current Ratio

0.68x

Debt / Equity

0.54x

Return on Equity

29.5%

PG|Earnings Snapshot

Earnings Summary

Procter & Gamble is a global leader in consumer packaged goods, offering a broad portfolio of household and personal care brands that benefit from strong brand equity and extensive distribution. Operating in the consumer defensive sector, PG has historically leveraged its scale to maintain stable earnings even amid shifting consumer preferences. In the most recent quarters, PG reported Q4 2024 EPS of $1.88 versus an estimate of $1.86, and Q1 2025 EPS of $1.54 versus $1.53, both beating expectations. Revenue, however, fell from $21.88 billion in Q4 2024 to $19.78 billion in Q1 2025, a decline that reflects seasonal demand softness and inventory adjustments. The company rebounded in Q2 2025 with EPS of $1.48 against $1.42 and revenue of $20.89 billion, and again in Q3 2025 with EPS of $1.99 versus $1.90 and revenue of $22.39 billion, indicating a gradual recovery in top‑line growth. Historically, PG has posted YoY revenue growth of 1–3 % in recent years, with EPS consistently beating estimates in 3 of the last 4 quarters, underscoring disciplined cost management. The latest news highlights PG’s CFO announcing an AI‑driven analytics initiative and a Supply Chain 3.0 overhaul aimed at cutting costs and accelerating product time‑to‑market; management also plans a strategic acquisition of Thorne to boost innovation. These operational changes are expected to improve margin profiles and earnings consistency, and investors should watch for early signs of cost savings and inventory turnover improvements in the next earnings release. Key watch points include the pace of the AI rollout, any progress on the Thorne acquisition, and how supply‑chain efficiencies translate into operating expense reductions, as these factors will shape PG’s earnings trajectory in the coming quarters.

Read full report

EPS

EstBeatMiss

Qtr	Est	Actual	+/−
Q1'27	$1.89	-	-
Q4'26	$1.92	$1.43	-25.6%
Q3'26	$1.56	$1.59	+2.2%
Q3'25	$1.90	$1.99	+4.9%
Q2'25	$1.42	$1.48	+4.1%
Q1'25	$1.53	$1.54	+0.9%

Revenue

EstBeatMiss

Qtr	Est	Actual	+/−
Q1'27	$23.4B	-	-
Q4'26	$22.0B	$21.2B	-3.7%
Q3'26	$20.5B	$21.2B	+3.5%
Q3'25	-	$22.4B	-
Q2'25	-	$20.9B	-
Q1'25	-	$19.8B	-

Full Earnings BreakdownEstimates, actuals, guidance, and historical context

→

PG|Monthly Returns

Market Data

PG Stock Snapshot

BUY68/100

$146.50+$0.17 (0.1%)

Market cap: 341.48B
P/E ratio: 21.3
Day range: $145.49 – $147.65
News sentiment: 51/100 · Neutral
Analyst target: $160.61 (+9.6%)
Consensus: Hold · 38 analysts

52-week range+6.5% off low · -12.4% from high

$137.62$167.25

Price $146.50 DailyIQ Est. $162.40

The setup on The Procter & Gamble Company is the constructive kind - confirmation across timeframes, not one lone indicator. At this size, moves are driven by index flows and macro positioning as much as by company news.

Reverse DCF

What growth is priced into PG?

FAIR

At today's price, The Procter & Gamble Company needs to grow free cash flow about 2.4% a year for the next 10 years to justify its valuation at a 6.79% cost of capital. Over its actual history it has compounded free cash flow at 2.1% a year, so the market is asking for 0.3 percentage points above its own delivered rate. On that basis PG looks priced roughly in line with its own growth record.

Implied FCF growth: 2.4%
Historical FCF CAGR: 2.1%
Growth gap: +0.3 pts
Verdict: FAIR
Discount rate (WACC): 6.79%
Beta: 0.43

Behaviour On Record

What PG's own history says about today's numbers

Realized volatility (21d): 13.4% 39th pct
Below its peak: -18.2%
vs 200-day average: -0.3%
Up days (1y): 49%

The Procter & Gamble Company is currently running 13.4% annualised volatility over the last 21 sessions. Measured against PG's own 13 years of daily returns rather than a market-wide average, that is the 39th percentile — on the quiet side for this stock, against a typical reading of 14.7%. The distinction matters because a number that looks calm for one stock is turbulent for another, and the absolute figure on its own tells you neither.

PG is trading -18.2% below its running peak. Across 12 full years on file, its median worst-drawdown-in-a-year was -12.1%, and the deepest was -25.6% in 2015. The current drawdown is already deeper than this stock's typical annual low point, which puts it in the part of its range where past recoveries began — and where past declines also continued.

Price sits -0.3% from its 200-day moving average. Against every other day in its history, that gap ranks at the 37th percentile — close to the gap it normally carries. Over the past year PG closed higher on 49% of sessions, and it is currently 5 sessions into a rising streak.

On September specifically: over 13 years of records, PG finished the month higher 7 of 13 times, with a median return of +0.4% and an average of -1.0%. Its strongest month historically has been November at +2.3% on average, its weakest May at -1.1%. Seasonality is a weak signal on its own — a decade is a small sample and regimes change — but it is a real distribution rather than a rule of thumb.

Overnight risk is measurable too: PG has opened more than 2% away from the prior close in 17 of 3,267 sessions (0.5% of the time), with the largest gaps running +4.0% and -6.2%. For anyone holding through an event, that rate is a better guide to overnight exposure than the intraday range.

All figures computed from 3,268 daily closes between 2013-09-18 and 2026-09-16, split-adjusted, recomputed daily. Percentiles are against PG's own 13-year history, not a peer group or index.

Sector Rotation

Is money rotating into or out of PG's sector?

The Procter & Gamble Company sits in the Consumer Staples sector, currently ranked 6th of 11 GICS sectors by relative-strength rotation score (improving).

Sector rank: #6 of 11
Sector state: Improving
Sector rotation score: 60

Options Market

What is the options market pricing for PG?

CallsPuts

For The Procter & Gamble Company's nearest expiry (2026-09-18, 0 days out), open interest is call-heavy, a bullish tilt (put/call ratio of 0.47), with at-the-money implied volatility around 13.3%.

Put/call ratio (2026-09-18): 0.47
ATM implied volatility: 13.3%
Total open interest: 105,840

Analyst Rating Changes

Are analysts turning bullish or bearish on PG?

Argus Research most recently downgraded The Procter & Gamble Company to Hold on Aug 7, 2026. Over the last 90 days, coverage has run 0 upgrades against 2 downgrades, a net bearish lean.

Latest action: Argus Research — Hold
90-day upgrades: 0
90-day downgrades: 2
Net rating momentum: -2

Date	Firm	Action	Rating	Price target
Aug 7, 2026	Argus Research	Downgrade	Buy → Hold	-
Jul 30, 2026	HSBC	Downgrade	Buy → Hold	$182 → $149
Jul 30, 2026	Citigroup	Maintained	Buy	$181 → $170
Jul 21, 2026	Barclays	Maintained	Equal-Weight	$146 → $152
Jul 16, 2026	JP Morgan	Maintained	Overweight	$164 → $162
Jul 10, 2026	B of A Securities	Maintained	Buy	$170 → $166
Jun 11, 2026	Bernstein	Initiated	Market Perform	$156
Apr 27, 2026	UBS	Maintained	Buy	$166 → $172
Apr 27, 2026	TD Cowen	Maintained	Hold	$142 → $150
Apr 27, 2026	Wells Fargo	Maintained	Overweight	$158 → $164
Apr 27, 2026	Evercore ISI Group	Maintained	In-Line	$170 → $162
Apr 17, 2026	JP Morgan	Maintained	Overweight	$165 → $162

PG Competitive Positioning

The Procter & Gamble Company (PG) is tracked alongside these names in Household & Personal Products on DailyIQ — ranked by market cap, with today's move alongside.

PGyou're hereThe Procter & Gamble Company$341.5B+0.12%
CLColgate-Palmolive Company$69.7B+0.02%
KVUEKenvue Inc.$34.4B+0.17%
ELThe Estée Lauder Companies Inc.$34.0B0.00%
CHDChurch & Dwight Co., Inc.$22.5B+0.03%
CLXThe Clorox Company$10.4B+0.24%

Held by These ETFs

PG is a top holding in these ETFs tracked on DailyIQ — bar length shows portfolio weight.

News Sentiment Analysis

Sentiment gathered from recent headlines

51/100

Strong NegativeNeutralStrong Positive

MIXED

Recent News Coverage

Most recent articles, ranked by recency (click to expand).

10+ articles

What did this article say?

Procter & Gamble (PG) has attracted increased interest from Zacks users, prompting investors to focus on factors that could influence the company’s outlook. The heightened attention reflects growing curiosity about PG’s performance and potential catalysts that may affect its stock trajectory.

What did this article say?

Procter & Gamble’s share price is under scrutiny as analysts debate whether its current valuation reflects the company’s robust cash flow generation. The stock’s 16.4% five‑year return and dividend‑king status suggest resilient earnings, yet its 21.8x P/E and DCF model imply a potential overvaluation. Investors are weighing the trade‑off between the firm’s solid cash flow history and the premium priced into the shares. The debate centers on whether the market has fully priced in PG’s long‑term cash‑flow strength.

What did this article say?

Procter & Gamble used Walmart’s Sam’s Club Connect predictive targeting to reach 800,000 households likely to buy Cascade Platinum Plus, achieving a 2.3‑fold lift in marketing outcomes and a 71% higher spend per buyer. The campaign’s 94% prediction accuracy demonstrates the effectiveness of first‑party data models for media spend decisions. While the result is a notable marketing win, it is a tactical improvement rather than a fundamental earnings catalyst.

What did this article say?

Procter & Gamble (PG) is positioned as a defensive play as consumer confidence dips, with its broad household staples portfolio expected to sustain demand even in a downturn. The company’s 70‑year dividend‑growth streak and strong free‑cash‑flow backing reinforce its financial resilience. Analysts view PG’s stable earnings and high payout ratio as a buffer against macro‑economic headwinds, making it an attractive option for risk‑averse investors.

What did this article say?

Procter & Gamble (PG) has partnered with Siemens to roll out the Visual Inspection Cockpit, an AI‑powered real‑time quality inspection system across its worldwide manufacturing sites. The deployment is expected to cut scrap rates by 10% to 20% and accelerate system commissioning by five to ten times compared to traditional vision solutions. This initiative enhances product quality, reduces waste, and improves operational speed, positioning PG to achieve cost savings and higher throughput in its supply chain.

What did this article say?

During a Mad Money episode, Jim Cramer criticized Procter & Gamble, labeling it a tough stock due to limited growth prospects. He noted the company’s 3% dividend yield but argued it is insufficient to offset the lack of top‑line momentum. Cramer highlighted PG’s focus on premiumization, margin expansion, and cash returns, yet expressed skepticism about the sustainability of these strategies. The commentary suggests investors may reassess PG’s valuation in light of modest earnings growth and competitive pressures. Traders should monitor any forthcoming guidance or strategic shifts that could alter the growth narrative.

What did this article say?

Procter & Gamble successfully challenged Zuru Edge Limited’s incentivized review program, prompting the New Zealand company to voluntarily cease the practice to comply with FTC endorsement guidelines. The dispute centered on a private Facebook group that allegedly solicited consumers to write paid reviews for Zuru’s products, which compete with P&G’s Pampers line. While the ruling confirms P&G’s regulatory stance, it does not directly affect the company’s financials or market position. The outcome may reinforce P&G’s brand integrity and could deter similar practices by competitors.

What did this article say?

Procter & Gamble’s Charmin Ultra Bamboo division earned a 2026 Business Intelligence Group Sustainability Award in the Sustainability Squad category, highlighting measurable progress in sustainability through innovation and collaboration. The accolade underscores PG’s commitment to eco‑friendly product lines and may enhance consumer perception of the brand’s environmental stewardship. While the award is a positive signal, it is largely a marketing win rather than a direct financial catalyst, and its impact on earnings or stock price is expected to be modest.

What did this article say?

Procter & Gamble (PG) will participate in an AI‑powered live content monetization panel at the Jupiter Festival Miami, scheduled for October 7, 2026. The event will feature discussions on contextual advertising and real‑time audience signals aimed at creating new revenue streams for media owners. PG’s involvement signals continued interest in emerging advertising technologies, but the announcement does not indicate any immediate financial impact or strategic shift for the company.

Technical Analysis

Real-time indicators across multiple timeframes

BUY

Technical indicators reflect the latest computed signal mix for this timeframe.

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Institutional & Hedge Fund Ownership

25 tracked managers · $73.50B combined position · 6 adding, 16 trimming, 3 unchanged (latest 13F filings)

Manager	Trend	Shares Held	% of Co.	Position Value	Filed
BlackRock, Inc.	▲ Buy	190,003,442	8.15%	$27.86B	2026-08-07
Morgan Stanley	▼ Sell	47,157,141	2.02%	$6.92B	2026-08-13
Norges Bank	• Hold	31,831,692	1.37%	$4.67B	2026-08-12
FMR LLC (Fidelity)	▼ Sell	29,298,374	1.26%	$4.30B	2026-08-13
Northern Trust Corp	▼ Sell	26,787,336	1.15%	$3.93B	2026-08-13
Bank of America Corp	▼ Sell	26,259,055	1.13%	$3.85B	2026-08-14
JPMorgan Chase & Co	▼ Sell	23,740,965	1.02%	$3.52B	2026-08-12
Goldman Sachs Group Inc	▼ Sell	17,694,767	0.76%	$2.59B	2026-08-14
Capital World Investors	▲ Buy	15,416,034	0.66%	$2.26B	2026-08-12
Wells Fargo & Company	▼ Sell	14,035,738	0.60%	$2.06B	2026-08-14
Invesco Ltd.	▼ Sell	12,781,657	0.55%	$1.87B	2026-08-14
Fisher Asset Management, LLC	▲ Buy	11,238,939	0.48%	$1.65B	2026-08-04
Susquehanna International Group, LLP	▲ Buy	7,542,720	0.32%	$1.11B	2026-08-14
Capital Research Global Investors	▼ Sell	6,855,096	0.29%	$1.01B	2026-08-12
Point72 Asset Management, L.P.	▲ Buy	6,575,596	0.28%	$964.25M	2026-08-14
Wellington Management Group LLP	▼ Sell	6,467,523	0.28%	$948.40M	2026-08-14
Citadel Advisors LLC	• Hold	5,704,993	0.24%	$836.58M	2026-09-02
AllianceBernstein L.P.	▼ Sell	5,547,058	0.24%	$801.22M	2026-08-14
Citigroup Inc	▲ Buy	4,741,520	0.20%	$695.30M	2026-08-03
Millennium Management LLC	▼ Sell	2,495,438	0.11%	$365.93M	2026-08-14
AQR Capital Management LLC	▼ Sell	2,173,696	0.09%	$315.21M	2026-08-14
Adage Capital Partners GP, L.L.C.	▼ Sell	2,120,273	0.09%	$310.92M	2026-08-14
Janus Henderson Group plc	• Hold	1,969,836	0.08%	$284.52M	2026-05-18
Prudential Financial Inc	▼ Sell	1,621,260	0.07%	$237.74M	2026-08-12
D. E. Shaw & Co., Inc.	▼ Sell	1,014,455	0.04%	$148.76M	2026-08-14

Q2 2026 flow:48.08M sh bought ($7.05B)23.70M sh sold ($3.49B)net +24.39M sh (+$3.56B)

Congressional Trading Activity

25 disclosed trades · ~$407.5K est. traded value · 13 buys, 12 sells

Member	Chamber	State	Type	Amount	Traded	Filed
Kevin Hern	House	OK01	▼ Sell	$50K - $100K	2026-08-24	2026-09-01
Lloyd Doggett	House	TX37	▲ Buy	$1K - $15K	2026-08-17	2026-09-08
David J. Taylor	House	OH02	▲ Buy	$1K - $15K	2026-08-11	2026-08-20
Lloyd Doggett	House	TX37	▲ Buy	$1K - $15K	2026-05-15	2026-06-04
David J. Taylor	House	OH02	▲ Buy	$1K - $15K	2026-04-27	2026-05-07
David J. Taylor	House	OH02	▼ Sell	$1K - $15K	2026-02-26	2026-03-06
Lloyd Doggett	House	TX37	▲ Buy	$1K - $15K	2026-02-17	2026-03-05
David J. Taylor	House	OH02	▲ Buy	$1K - $15K	2026-02-09	2026-02-20
David J. Taylor	House	OH02	▲ Buy	$1K - $15K	2026-01-09	2026-01-21
Ed Case	House	HI01	▼ Sell	$1K - $15K	2025-12-01	2025-12-24
Gilbert Cisneros	House	CA31	▲ Buy	$1K - $15K	2025-11-18	2025-12-15
Julie Johnson	House	TX32	▼ Sell	$1K - $15K	2025-11-13	2025-12-11
Marjorie Taylor Greene	House	GA14	▲ Buy	$15K - $50K	2025-11-06	2025-11-07
Julia Letlow	House	LA05	▲ Buy	$1K - $15K	2025-10-16	2026-01-13
Katherine M. Clark	House	MA05	▼ Sell	$15K - $50K	2025-09-17	2025-10-03
Tim Moore	House	NC14	▼ Sell	$1K - $15K	2025-09-10	2025-10-10
Julie Johnson	House	TX32	▼ Sell	$1K - $15K	2025-08-14	2025-09-11
David J. Taylor	House	OH02	▲ Buy	$1K - $15K	2025-08-13	2025-09-02
Ritchie John Torres	House	NY15	▼ Sell	$1K - $15K	2025-07-11	2025-08-20
Valerie Hoyle	House	OR04	▼ Sell	$1K - $15K	2025-07-02	2025-09-12
Lisa McClain	House	MI09	▲ Buy	$1K - $15K	2025-06-24	2025-08-13
Scott Scott Franklin	House	FL18	▼ Sell	$15K - $50K	2025-06-16	2025-07-14
Lloyd Doggett	House	TX37	▲ Buy	$1K - $15K	2025-05-15	2025-06-04
Jefferson Shreve	House	IN06	▼ Sell	$50K - $100K	2025-05-12	2025-06-22
Bruce Westerman	House	AR04	▼ Sell	$1K - $15K	2025-04-21	2025-05-12

PG·The Procter & Gamble Company

EPS

Revenue

PG Stock Snapshot

What growth is priced into PG?

What PG's own history says about today's numbers

Is money rotating into or out of PG's sector?

What is the options market pricing for PG?

Are analysts turning bullish or bearish on PG?

PG Competitive Positioning

Held by These ETFs

News Sentiment Analysis

Recent News Coverage

Technical Analysis

Real-time indicators across multiple timeframes

News Sentiment Analysis

Recent News Coverage

Technical Analysis

Real-time indicators across multiple timeframes

Market Status

Recently Viewed

Portfolio

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Portfolio News

Economic Events

Earnings Events

Economic News

PG·The Procter & Gamble Company

EPS

Revenue

PG Stock Snapshot

What growth is priced into PG?

What PG's own history says about today's numbers

Is money rotating into or out of PG's sector?

What is the options market pricing for PG?

Are analysts turning bullish or bearish on PG?

PG Competitive Positioning

Held by These ETFs

News Sentiment Analysis

Recent News Coverage

Technical Analysis

Real-time indicators across multiple timeframes

Discover More

News Sentiment Analysis

Recent News Coverage

Technical Analysis

Real-time indicators across multiple timeframes

Discover More

Market Status

Recently Viewed

Portfolio

Email Alerts

Portfolio News

Economic Events

Earnings Events

Economic News