DailyIQ
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Sector:Consumer DefensiveAll sectors
Last updated just now

PG·The Procter & Gamble Company

$.
-. (-.%)
After Hours
High
$148.77
Open
$147.86
Market Cap
343.97B
52W High
$167.25
Low
$146.88
P. Close
$148.14
P/E
20.70
52W Low
$137.62
Fwd P/E
21.00
DailyIQ Est.
$165.76
Technical Score (1D)
45
NEUTRAL
News Sentiment
72
BULLISH
The AI sector’s recent selloff has pushed risk‑off investors toward stable names, positioning Procter & Gamble as a potential safe haven. PG’s diversified consumer goods portfolio and strong cash flow make it attractive during market volatility, and its global exposure could cushion localized downturns. However, UBS now projects that PG’s fiscal Q4 organic sales will fall short of analyst estimates, which could pressure earnings guidance and margin outlook. The shortfall may prompt PG to adjust product mix or pricing, so traders should monitor any guidance updates or strategy shifts in the next few days. Meanwhile, a comparison with Walmart shows PG has focused on defensive pricing and productivity gains, whereas Walmart has pursued aggressive reinvestment. This strategic divergence could influence short‑term performance, making the next six months a key period to watch for relative momentum between the two consumer giants. The combination of a safe‑haven appeal amid AI weakness and potential earnings pressure from weaker sales creates a mixed outlook for PG over the next 1–10 trading days. Traders should keep an eye on PG’s earnings guidance releases, any changes in pricing strategy, and broader consumer spending trends that could affect demand for its products. Additionally, monitoring global market conditions that could offset localized downturns will help gauge PG’s resilience in a volatile environment.
Earnings Summary
Procter & Gamble, a global consumer‑defensive powerhouse, delivers everyday household and personal‑care products through a portfolio of well‑known brands, supported by a robust distribution network and continuous innovation. In the latest reporting period, the company earned EPS of $1.59 in Q3 2026 and $1.99 in Q3 2025, both exceeding analyst estimates of $1.56 and $1.90 respectively, while revenue rose to $21.235 billion in Q3 2026 from $22.386 billion in Q3 2025; this follows a quarterly revenue increase from $19.776 billion in Q1 2025 to $22.386 billion in Q3 2025, with a slight dip in Q2 2025, and EPS consistently beating guidance across all quarters. Historically, P&G has maintained a streak of earnings beats for six consecutive quarters, with revenue growth peaking in Q3 2025 before a modest decline in Q2 2025, yet the company’s cost‑cutting initiatives and dividend growth have reinforced its cash‑flow resilience and shareholder appeal. Recent news highlights the company’s dividend hike to $1.0885 per share, its 70‑year streak of dividend increases, and a planned reduction of up to 7,000 non‑manufacturing jobs to improve margins; meanwhile, the AI sector selloff has positioned P&G as a safe haven, though UBS now projects a shortfall in Q4 2026 organic sales, potentially prompting pricing or mix adjustments. Going forward, investors should watch for the Q4 2026 earnings guidance, the impact of the cost‑cut program on operating margins, and any shifts in product mix or pricing strategy, as these factors will determine whether the company can sustain its defensive appeal amid broader market volatility.

EPS

EstBeatMiss
$1.32$1.51$1.70$1.89$2.08Q4'24Q1'25Q2'25Q3'25Q3'26Q4'26
QtrEstActual+/−
Q4'26$1.41 - -
Q3'26$1.56$1.59+2.2%
Q3'25$1.90$1.99+4.9%
Q2'25$1.42$1.48+4.1%
Q1'25$1.53$1.54+0.9%
Q4'24$1.86$1.88+1.1%

Revenue

EstBeatMiss
$19.4B$20.2B$21.1B$21.9B$22.8BQ4'24Q1'25Q2'25Q3'25Q3'26Q4'26
QtrEstActual+/−
Q4'26$22.0B - -
Q3'26$20.5B$21.2B+3.5%
Q3'25 - $22.4B -
Q2'25 - $20.9B -
Q1'25 - $19.8B -
Q4'24 - $21.9B -
Full Earnings BreakdownEstimates, actuals, guidance, and historical context
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Market Data

PG Stock Snapshot

PG is currently trading at $148.30, giving The Procter & Gamble Company a market cap of 343.97B and a P/E ratio of 20.7. Today's range spans $146.88–$148.77, with shares opening at $147.86 and moving up $0.16 (0.1%) from the prior close. DailyIQ's technical score sits at 45/100 (HOLD) with a news sentiment reading of 72/100.

Over the past year PG has traded between $137.62 and $167.25 - the current price is +7.8% off the 52-week low and -11.3% from the high. 38 analysts cover the stock with a Buy consensus and a mean 12-month target of $163.35 (range $145.00–$186.00), implying upside of +10.1%.

Systematic models flag PG as a hold in the current environment - large-cap, Consumer Defensive, 343.97B market cap, 45/100 (HOLD), sentiment bullish at 72/100. Price: $148.30 (in the lower half of its 52-week range). The current P/E ratio stands at 20.7. Quant strategies at this size tier typically shift allocation toward higher-momentum names during neutral phases, but maintain a base position given the structural liquidity that prevents disorderly exits. Annual range: $137.62–$167.25.

In neutral phases, large-cap Consumer Defensive names like PG are often where sector rotation debates play out quietly — at 343.97B in capitalization, the stock receives incremental allocation from funds reducing mega-cap exposure without the volatility of a small-cap entry. The 45/100 (HOLD) and bullish sentiment (72/100) at $148.30 (in the lower half of its 52-week range) describe a stock that is being considered rather than avoided.