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ROL·Rollins, Inc.

$32.48
+0.33 (+1.03%)
High
$32.66
Open
$32.32
Market Cap
15.45B
52W High
$66.14
Low
$32.01
P. Close
$32.48
P/E
29.07
52W Low
$29.28
Fwd P/E
24.99
DailyIQ Est.
$42.57
Inst. Ownership
26.2%
Short Interest
5.73%
Days to Cover
2.8
Div. Yield
2.28%
Next Ex-Div
~Nov 9
Div. Growth
5+ yrs
Technical Score (1D)
8
BEARISH
News Sentiment
47
MIXED
Rollins, Inc. (ROL) scores 8 on the 1D Technical Score, placing it near the bottom of DailyIQ's momentum ranking: its 12-month price momentum, excluding the latest month, trails most of the stocks we track. The SELL signal and declining momentum reflect that, and the trend bias is bearish. Sentiment at 47 is diverging from the technical read. A low rank describes relative performance, not an oversold condition, so it is not by itself a bounce signal. $33.68 is the first level a recovery would need to clear; $31.08 is the near-term floor. A bottom momentum rank reflects the prior year of trading, so it changes gradually even when the stock has a strong week. For near-term direction, price levels give the earlier read: a close back above $33.68 on real volume would be the first sign of repair, while a break of $31.08 keeps the bearish trend in charge.
LOW TARGET
$27 -16.9%
3 analysts
MEAN TARGET
$42 +30.6%
15 analysts
HIGH TARGET
$66 +103.2%
7 analysts
PRICE RANGE
$27.00 - $66.00
SB / B / H / S / SS
3/7/11/3/1
DAILYIQ EST.
$42.57 (+31.1%)
Sector
Consumer Cyclical
Industry
Personal Services
Exchange
NYQ
Country
United States
Symbol
ROL
Description
Rollins, Inc. is a global leader in pest and wildlife control, delivering essential services to both residential and commercial clients. The company's core offering focuses on protecting homes and businesses from a wide range of pests, including rodents, insects, and wildlife, providing peace of mind and safeguarding property. Rollins serves diverse commercial sectors, such as healthcare and logistics, tailoring its solutions to meet specific industry needs. Furthermore, the company extends its services to include termite protection and related offerings, solidifying its comprehensive approach to pest management. Established in 1901, Rollins operates through both direct operations and a franchise network, ensuring broad market reach and customer accessibility.
Bought (1Y)
0 shares
$0
Sold (1Y)
357 shares
$19K
Gary W. Rollins Voting Trust U/A dated September 14, 1994-
J8,028,982 shares2026-09-17
Gary W. Rollins Voting Trust U/A dated September 14, 1994-
J2,235,811 shares2026-09-17
Gary W. Rollins Voting Trust U/A dated September 14, 1994-
J744,963 shares2026-09-17
Gary W. Rollins Voting Trust U/A dated September 14, 1994-
J3,945,035 shares2026-09-17
Gary W. Rollins Voting Trust U/A dated September 14, 1994-
J145,284,066 shares2026-09-17
80/ 100
Bullish
Overall: Bullish
✓Revenue growing year over year
✓Positive net margin
✓Positive operating cash flow
Gross Margin
52.8%
Net Margin
14.0%
Revenue CAGR
8.0%
Current Ratio
0.60x
Debt / Equity
0.44x
Return on Equity
38.3%
Earnings Summary
Rollins, Inc. is a global leader in pest and wildlife control, offering comprehensive services to residential and commercial clients across diverse sectors such as healthcare and logistics. The company operates through direct operations and a franchise network, positioning it firmly within the consumer cyclical personal services industry. In the most recent quarters, Rollins delivered a steady revenue trajectory, with Q4 2025 revenue of $912.9 million slightly above the $908.4 million estimate, and Q1 2026 revenue of $906.4 million falling short of the $1.09 billion forecast; however, EPS remained near estimates, with Q4 2025 EPS of $0.25 versus an estimate of $0.2499 and Q1 2026 EPS of $0.24 against an estimate of $0.3419, indicating a modest earnings shortfall. The company’s EPS trend shows a gradual decline from Q2 2025 ($0.30) to Q1 2026 ($0.24), while revenue growth accelerated from $999.5 million in Q2 2025 to $1.026 billion in Q3 2025, suggesting a shift toward higher top‑line growth amid earnings compression. Historically, Rollins has maintained a consistent revenue expansion path, with YoY growth rates hovering around 5–7% over the past four quarters, and has frequently met or exceeded analyst EPS estimates, though recent estimates have tightened. Notably, the company beat revenue estimates in Q4 2025 and Q3 2025 but missed in Q1 2026, reflecting a pattern of revenue resilience despite earnings volatility. Recent news highlights a stable customer retention rate and positive pricing response, as reported on September 28, which underscores the firm’s pricing power and service model resilience amid market volatility; this aligns with the earnings trend of steady revenue growth.

EPS

EstBeatMiss
$0.22$0.26$0.29$0.33$0.37Q2'25Q3'25Q4'25Q1'26Q2'26Q3'26
QtrEstActual+/−
Q3'26$0.35 - -
Q2'26$0.34$0.32-7.0%
Q1'26$0.34$0.24-29.8%
Q4'25$0.25$0.25+0.0%
Q3'25$0.33$0.35+6.4%
Q2'25$0.30$0.30-0.7%

Revenue

EstBeatMiss
$874M$944M$1.0B$1.1B$1.2BQ2'25Q3'25Q4'25Q1'26Q2'26Q3'26
QtrEstActual+/−
Q3'26$1.1B - -
Q2'26$1.1B$1.1B-2.2%
Q1'26$1.1B$906M-16.9%
Q4'25$908M$913M+0.5%
Q3'25 - $1.0B -
Q2'25 - $1000M -

Market Data

ROL Stock Snapshot

BEARISH8/100
$32.48+$0.33 (1.0%)
Market cap
15.45B
P/E ratio
29.1
Day range
$32.01 – $32.66
News sentiment
47/100 · Neutral
Analyst target
$42.41 (+30.6%)
Consensus
Hold · 25 analysts
52-week range+10.9% off low · -50.9% from high
$29.28$66.14
Price $32.48 DailyIQ Est. $42.57

ROL is on the weaker side of its setup, with little confirmation for a reversal yet. Earnings and guidance carry more weight than macro data at this capitalisation.

Reverse DCF

What growth is priced into ROL?

CHEAP

At today's price, Rollins, Inc. needs to grow free cash flow about 7.3% a year for the next 10 years to justify its valuation at a 7.56% cost of capital. Over its actual history it has compounded free cash flow at 12.9% a year, so the market is asking for 5.6 percentage points below its own delivered rate. On that basis ROL looks priced below what its own growth record supports.

Implied FCF growth
7.3%
Historical FCF CAGR
12.9%
Growth gap
-5.6 pts
Verdict
CHEAP
Discount rate (WACC)
7.56%
Beta
0.50

Behaviour On Record

What ROL's own history says about today's numbers

Realized volatility (21d)
34.2% 89th pct
Below its peak
-50.5%
vs 200-day average
-34.0%
Up days (1y)
44%

Rollins, Inc. is currently running 34.2% annualised volatility over the last 21 sessions. Measured against ROL's own 13 years of daily returns rather than a market-wide average, that is the 89th percentile — elevated for this stock, against a typical reading of 19.9%. The distinction matters because a number that looks calm for one stock is turbulent for another, and the absolute figure on its own tells you neither.

ROL is trading -50.5% below its running peak. Across 12 full years on file, its median worst-drawdown-in-a-year was -15.5%, and the deepest was -27.7% in 2019. The current drawdown is already deeper than this stock's typical annual low point, which puts it in the part of its range where past recoveries began — and where past declines also continued.

Price sits -34.0% from its 200-day moving average. Against every other day in its history, that gap ranks at the 1st percentile — a narrower gap than it typically runs. Over the past year ROL closed higher on 44% of sessions, and it is currently 2 sessions into a rising streak.

On October specifically: over 13 years of records, ROL finished the month higher 9 of 13 times, with a median return of +2.2% and an average of +3.8%. Its strongest month historically has been October at +3.8% on average, its weakest September at -1.8%. Seasonality is a weak signal on its own — a decade is a small sample and regimes change — but it is a real distribution rather than a rule of thumb.

Overnight risk is measurable too: ROL has opened more than 2% away from the prior close in 83 of 3,267 sessions (2.5% of the time), with the largest gaps running +7.9% and -11.5%. For anyone holding through an event, that rate is a better guide to overnight exposure than the intraday range.

Across the last 3 dated reports on file, ROL moved an average of 4.5% in the session after earnings, closing higher 3 of those 3 times, with a median move of +4.4% and a largest of +6.0%.

All figures computed from 3,268 daily closes between 2013-10-15 and 2026-10-13, split-adjusted, recomputed daily. Percentiles are against ROL's own 13-year history, not a peer group or index.

Sector Rotation

Is money rotating into or out of ROL's sector?

Rollins, Inc. sits in the Consumer Discretionary sector, currently ranked 7th of 12 GICS sectors by relative-strength rotation score (improving).

Sector rank
#7 of 12
Sector state
Improving
Sector rotation score
55

Options Market

What is the options market pricing for ROL?

CallsPuts

For Rollins, Inc.'s nearest expiry (2026-10-16, 2 days out), open interest is call-heavy, a bullish tilt (put/call ratio of 0.44), with at-the-money implied volatility around 37.8%. The options market is pricing roughly a ±2.8% move by that expiry — a range of about $31.48–$33.32.

Put/call ratio (2026-10-16)
0.44
ATM implied volatility
37.8%
Total open interest
5,395
Expected move by 2026-10-16
±2.8% ($31.48–$33.32)

Analyst Rating Changes

Are analysts turning bullish or bearish on ROL?

Morgan Stanley most recently reiterated its rating on Rollins, Inc. to Overweight on Oct 13, 2026 with a price target of $43 (from $45). Over the last 90 days, coverage has run 0 upgrades against 6 downgrades, a net bearish lean.

Latest action
Morgan Stanley — Overweight
90-day upgrades
0
90-day downgrades
6
Net rating momentum
-6
DateFirmActionRatingPrice target
Oct 13, 2026Morgan StanleyMaintainedOverweight$45 → $43
Sep 29, 2026Morgan StanleyMaintainedOverweight$60 → $45
Sep 29, 2026Wells FargoMaintainedUnderweight$32 → $27
Sep 29, 2026BNP ParibasMaintainedNeutral$44 → $35
Sep 24, 2026Piper SandlerDowngradeOverweight → Neutral$46 → $33
Aug 5, 2026Argus ResearchDowngradeBuy → Hold-
Jul 25, 2026UBSMaintainedNeutral$50 → $43
Jul 25, 2026Canaccord GenuityMaintainedHold$51 → $45
Jul 24, 2026BNP ParibasMaintainedNeutral$63 → $44
Jul 24, 2026BarclaysMaintainedOverweight$72 → $45
Jul 24, 2026Piper SandlerMaintainedOverweight$72 → $46
Jul 24, 2026Wells FargoDowngradeEqual-Weight → Underweight$46 → $32

ETF holders

ETFs holding ROL

News Sentiment Analysis

Sentiment gathered from recent headlines

47/100
Strong NegativeNeutralStrong Positive
MIXED

Recent News Coverage

Most recent articles, ranked by recency (click to expand).

10+ articles
What did this article say?
JPMorgan reduced its price target for Rollins (ROL) from $40 to $35, reflecting a reassessment of the company’s valuation. The downgrade suggests the bank now sees weaker growth prospects or higher risk relative to peers. The move may influence investor sentiment and could pressure ROL’s share price. No additional earnings or operational updates were cited to justify the cut.
What did this article say?
Rollins, Inc. (ROL) scheduled the release of its third‑quarter 2026 financial results for October 21, 2026, following market close. The company will host a conference call the next day to discuss the results. The announcement provides the dates and contact details for the call but does not include any operational or financial updates.
What did this article say?
The article compared Rollins, Inc. (ROL) with Cintas Corporation (CTAS), noting that ROL trades at a 25.91x forward earnings multiple versus Cintas’ 36.23x. It highlighted ROL’s focus on consolidating pest‑control services and building recurring relationships across its brand portfolio. The piece suggested that ROL’s lower valuation may reflect stronger quality or more favorable growth prospects relative to Cintas. No material guidance changes or catalysts were mentioned. The comparison positioned ROL as a more attractive buy on a valuation basis.
What did this article say?
Morgan Stanley lowered Rentokil Initial to equal‑weight and cut its price target by 16% to 420 pence, citing heightened competition from private‑equity‑backed operators in the U.S. pest‑control market. The brokerage noted that private‑equity firms now capture over 16% of revenue among the top 100 pest‑control companies, up from 1% a decade ago, eroding Rentokil’s market share and valuation multiples. Rentokil also trimmed its 2026 acquisition spending guidance to about $120 million from roughly $200 million, reflecting the tighter competitive environment.
What did this article say?
Morgan Stanley reduced its price target for Rollins (ROL) from $60 to $45 while keeping an overweight rating. The downgrade reflects a reassessment of the company’s valuation relative to peers. Analysts noted that the target cut was driven by concerns over margin pressure and competitive dynamics in the specialty chemicals sector. The rating change suggests the brokerage still views ROL as a buy relative to the market. The adjustment signals a more cautious outlook for ROL’s near‑term earnings potential.
What did this article say?
Wells Fargo lowered its price target for Rollins (ROL) from $32 to $27 while retaining an underweight rating. The cut reflects a reassessment of ROL’s growth prospects amid tightening margins and competitive pressures. Analysts cited concerns over the company’s ability to sustain profitability in a crowded specialty chemicals market. The rating suggests the brokerage views ROL as less attractive than the broader market. The adjustment indicates a more conservative view of ROL’s near‑term performance.
What did this article say?
Wells Fargo analyst Jason Haas downgraded Rollins to an Underweight rating and cut the price target from $32 to $27. The downgrade reflects concerns about the company’s valuation and growth prospects relative to peers. The move signals a negative outlook for the stock, potentially impacting investor sentiment and trading activity.

Technical Analysis

Real-time indicators across multiple timeframes

8
BEARISH
Momentum rank against about 1,000 stocks and ETFs for this timeframe.
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Institutional & Hedge Fund Ownership
25 tracked managers · $5.88B combined position · 14 adding, 11 trimming, 0 unchanged (latest 13F filings)
ManagerTrendShares Held% of Co.Position ValueFiled
Vanguard Group Inc▲ Buy38,282,5238.02%$2.30B2026-01-29
BlackRock, Inc.▲ Buy28,853,2316.05%$1.20B2026-08-07
Geode Capital Management, LLC▲ Buy11,779,6712.47%$490.39M2026-08-12
Morgan Stanley▲ Buy6,455,5161.35%$269.45M2026-08-13
Invesco Ltd.▼ Sell6,126,5891.28%$255.72M2026-08-14
Norges Bank▼ Sell3,934,4280.82%$164.22M2026-08-12
Goldman Sachs Group Inc▲ Buy2,994,4340.63%$124.99M2026-08-14
Northern Trust Corp▲ Buy2,984,1170.63%$124.56M2026-08-13
Wellington Management Group LLP▼ Sell2,867,7170.60%$119.70M2026-08-14
JPMorgan Chase & Co▼ Sell2,260,9210.47%$95.59M2026-08-12
Wells Fargo & Company▼ Sell2,061,9070.43%$86.06M2026-08-14
Citadel Advisors LLC▲ Buy1,893,4150.40%$79.03M2026-09-02
Renaissance Technologies LLC▼ Sell1,671,0650.35%$69.75M2026-08-13
Polen Capital Management LLC▼ Sell1,590,9030.33%$66.40M2026-08-04
Squarepoint Ops LLC▲ Buy1,491,2570.31%$62.25M2026-08-14
Marshall Wace, LLP▲ Buy1,289,6830.27%$53.83M2026-08-13
D. E. Shaw & Co., Inc.▲ Buy1,214,1010.25%$50.68M2026-08-14
Two Sigma Investments, LP▼ Sell1,164,3810.24%$48.60M2026-08-14
Bank of America Corp▼ Sell957,9310.20%$39.98M2026-08-14
Susquehanna International Group, LLP▲ Buy927,4660.19%$38.71M2026-08-14
Millennium Management LLC▲ Buy908,9010.19%$37.94M2026-08-14
AQR Capital Management LLC▼ Sell802,7680.17%$33.51M2026-08-14
Citigroup Inc▲ Buy658,3630.14%$27.48M2026-08-03
Man Group plc▲ Buy456,2290.10%$19.04M2026-08-14
AllianceBernstein L.P.▼ Sell287,7500.06%$15.37M2026-08-14
Q2 2026 flow:8.69M sh bought ($362.70M)5.73M sh sold ($240.47M)net +2.96M sh (+$122.24M)
Congressional Trading Activity
11 disclosed trades · ~$228.5K est. traded value · 6 buys, 5 sells
MemberChamberStateTypeAmountTradedFiled
April McClain DelaneyHouseMD06▼ Sell$50K - $100K2026-08-252026-09-09
Richard W. AllenHouseGA12▼ Sell$15K - $50K2026-08-122026-09-22
April McClain DelaneyHouseMD06▲ Buy$1K - $15K2026-02-202026-03-10
April McClain DelaneyHouseMD06▲ Buy$1K - $15K2026-02-182026-03-10
April McClain DelaneyHouseMD06▲ Buy$15K - $50K2026-02-132026-03-10
Lisa McClainHouseMI09▼ Sell$1K - $15K2025-10-142025-11-21
Julie JohnsonHouseTX32▼ Sell$1K - $15K2025-09-252025-10-07
Lisa McClainHouseMI09▲ Buy$1K - $15K2025-09-252025-10-22
Julie JohnsonHouseTX32▲ Buy$1K - $15K2025-09-232026-08-05
Julie JohnsonHouseTX32▼ Sell$1K - $15K2025-09-232026-08-05
Richard W. AllenHouseGA12▲ Buy$15K - $50K2024-12-122025-01-16