DailyIQ
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Sector:Consumer CyclicalAll sectors
Last updated 2 minutes ago

ULTA·Ulta Beauty, Inc.

$.
+. (+.%)
After Hours
High
$470.70
Open
$463.83
Market Cap
19.77B
52W High
$714.97
Low
$461.25
P. Close
$469.39
P/E
16.63
52W Low
$443.60
Fwd P/E
14.73
DailyIQ Est.
$647.38
Technical Score (1D)
32
SELL
News Sentiment
70
BULLISH
ULTA has announced a celebrity partnership with Hilary Duff aimed at revitalizing its brand and attracting younger shoppers. The same announcement comes with a rollout of Bath & Body Works body‑care and home‑fragrance products in more than 600 ULTA stores, expanding its product mix. These moves are intended to reverse a recent sales decline and could lift foot traffic and average basket size over the next trading week. The company is also opening new international stores to diversify revenue, which may provide a buffer if domestic demand remains weak. Investors will be watching the first‑quarter sales data to gauge whether the Hilary Duff campaign and Bath & Body Works partnership translate into measurable lift. Analysts will also monitor margin performance, as the new product lines could affect cost of goods sold and operating expenses. The timing of the Bath & Body Works launch later this month means early sales figures will be critical for assessing the partnership’s impact. If foot traffic and sales rebound, ULTA may accelerate its international rollout, so watch for store‑opening announcements in the next few weeks. Conversely, if the campaign fails to generate traction, the company may need to revisit its pricing or promotional strategy. Overall, the combination of a high‑profile partnership, expanded product assortment, and overseas expansion signals ULTA’s push to regain momentum, making the next 1–10 trading days a key period for evaluating the effectiveness of these initiatives.
Earnings Summary
Ulta Beauty, Inc. is a leading specialty retailer that blends a wide assortment of cosmetics, skincare, haircare, fragrances, and professional salon services with a multi‑channel retail strategy encompassing physical stores, e‑commerce, and mobile platforms, thereby creating a comprehensive beauty experience for consumers across the United States, Mexico, and Kuwait. In the latest two quarters, Ulta reported EPS of $7.74 in Q1 2027, with Q2 2027 EPS pending, compared to $5.14 in Q3 2025 and $5.78 in Q2 2025, reflecting a modest decline in earnings growth; revenue, however, increased from $2.7885 B in Q2 2025 to $2.8576 B in Q3 2025 and then to $3.1639 B in Q1 2027, indicating accelerating top‑line momentum. Historically, Ulta has consistently beaten analyst EPS estimates in every quarter reported, with five consecutive beats, while revenue has grown each quarter, demonstrating a strong earnings streak and resilient sales performance. Recent news highlights a partnership with Bath & Body Works that will introduce fragrance, body‑care, and home‑fragrance products into over 600 Ulta stores and the e‑commerce platform, a move expected to boost foot traffic and online sales; Argus has lowered Ulta’s target price to $550 from $615 amid concerns over consumer spending, yet maintains a buy rating, and the company’s loyalty program has expanded to 47 million members, powered by a proprietary beauty‑graph algorithm aimed at increasing basket size and repeat traffic. Investors should watch the next earnings cycle for early revenue lift attributable to the new partnership, the impact of the loyalty program on same‑store sales and gross margin, and any commentary on inventory rollout or supply‑chain constraints that could affect the timing and profitability of the Bath & Body Works launch.

EPS

EstBeatMiss
$4.02$5.28$6.53$7.78$9.04Q4'24Q1'25Q2'25Q3'25Q1'27Q2'27
QtrEstActual+/−
Q2'27$6.15 - -
Q1'27$6.89$7.74+12.3%
Q3'25$4.60$5.14+11.7%
Q2'25$5.04$5.78+14.7%
Q1'25$5.80$6.70+15.5%
Q4'24$7.15$8.46+18.4%

Revenue

EstBeatMiss
$2.7B$2.9B$3.1B$3.4B$3.6BQ4'24Q1'25Q2'25Q3'25Q1'27Q2'27
QtrEstActual+/−
Q2'27$3.0B - -
Q1'27$3.2B$3.2B+0.3%
Q3'25 - $2.9B -
Q2'25 - $2.8B -
Q1'25 - $2.8B -
Q4'24 - $3.5B -
Full Earnings BreakdownEstimates, actuals, guidance, and historical context
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Market Data

ULTA Stock Snapshot

ULTA is currently trading at $468.00, giving Ulta Beauty, Inc. a market cap of 19.77B and a P/E ratio of 16.6. Today's range spans $461.25–$470.70, with shares opening at $463.83 and moving down $1.39 (0.3%) from the prior close. DailyIQ's technical score sits at 32/100 (SELL) with a news sentiment reading of 70/100.

Over the past year ULTA has traded between $443.60 and $714.97 - the current price is +5.5% off the 52-week low and -34.5% from the high. 35 analysts cover the stock with a Buy consensus and a mean 12-month target of $623.58 (range $450.00–$735.00), implying upside of +33.2%.

Ulta Beauty, Inc. (ULTA) is at $468.00 (near 52-week lows in $443.60–$714.97), carrying a SELL signal (32/100) and bullish sentiment (70/100). The current P/E ratio stands at 16.6. The 19.77B market cap in Consumer Cyclical means this name is well-covered by analysts who can accelerate the downside through rating cuts and target reductions - a feedback loop that smaller stocks with less coverage don't face to the same degree.

Analyst coverage for ULTA becomes a double-edged factor in a SELL phase: at 19.77B in Consumer Cyclical market cap, active coverage is high enough that downgrade risk is real and impactful. The 32/100 technical reading and bullish sentiment (70/100) at $468.00 (near 52-week lows) place the stock in the zone where one or two high-profile estimate cuts can convert a grinding decline into a sharper re-rating — the $443.60–$714.97 range establishes where that repricing lands.