Dollar General Corporation (DG) Stock Price, News, Analysis

Technical Score (1D)

BUY

News Sentiment

BULLISH

Dollar General’s latest move is the launch of an exclusive “Simply for You” by Hallmark® Holiday 2026 Collection, which debuted in DG stores the week of September 20. The assortment of more than 30 low‑priced items—over 70 % priced at $5 or less—aims to pull budget‑conscious shoppers into stores during the holiday season, potentially boosting same‑store sales and foot traffic in the next few weeks. This product expansion dovetails with DG’s broader value strategy, which already includes a $1‑or‑less inventory of over 2,000 items and a growing delivery channel that added 40 basis points to Q2 comparable sales. The company’s CEO transition, with Todd Vasos stepping down in January 2027 and JJ Fleeman taking the helm, may signal a continuity of that value focus but also introduces a short‑term uncertainty about leadership style and execution. Meanwhile, DG’s Q2 2026 earnings beat and the subsequent narrowing of the valuation gap to analyst targets suggest that the market is beginning to price in the company’s margin recovery and expansion plans. Analysts have upgraded the stock to Overweight and raised price targets to $151–$170, reflecting confidence in the retailer’s ability to sustain growth amid inflationary pressures. The AI partnership with RELEX Solutions announced in Q2 2026 is expected to improve inventory accuracy and reduce carrying costs, which could further lift operating margins over the next 1–10 trading days. Traders should watch for the first quarterly guidance update to see how the Hallmark line and AI initiative translate into revenue and margin numbers, and monitor foot‑traffic data for any early signs of holiday lift or core‑customer distress that could temper the expected sales boost.

DG|Analyst Targets

LOW TARGET

$90 -26.5%

2 analysts

MEAN TARGET

$140 +14.0%

26 analysts

HIGH TARGET

$176 +43.8%

13 analysts

PRICE RANGE

$90.00 - $176.00

SB / B / H / S / SS

10/8/21/1/1

DAILYIQ EST.

$142.82 (+16.7%)

DG|Company Info

Sector

Consumer Defensive

Industry

Discount Stores

Exchange

NYQ

Country

United States

Website

dollargeneral.com

Symbol

Description

Dollar General Corporation operates as a leading discount retailer, primarily serving communities across the southern, southwestern, midwestern, and eastern United States. The company's core value proposition centers on offering a wide assortment of essential merchandise at value prices. This includes a broad selection of consumable products like food, household supplies, and personal care items, alongside seasonal goods, home products, and apparel. Dollar General also carries pet supplies and tobacco products. Founded in 1939 and formerly known as J.L. Turner & Son, Inc., the company rebranded in 1968 and is headquartered in Goodlettsville, Tennessee.

DG|Insider Trading

Bought (1Y)

0 shares

Sold (1Y)

5,578 shares

$733K

REARDON KATHLEEN AEVP & Chief People Officer

Sell5,578 shares2026-09-03

Hicks Gregory H-

Award/Grant1,647 shares2026-05-28

BRYANT WARREN F-

D1.285 shares2026-05-28

CALBERT MICHAEL M-

Award/Grant1,647 shares2026-05-28

Chadwick Ana Maria-

D0.326 shares2026-05-28

DG|Fundamentals

Neutral / mixed

Verdict: Neutral

✓Revenue growing year over year

✓Positive net margin

✓Positive operating cash flow

Gross Margin

30.7%

Net Margin

3.5%

Revenue CAGR

8.4%

Current Ratio

1.13x

Debt / Equity

0.54x

Return on Equity

17.8%

DG|Earnings Snapshot

Earnings Summary

Dollar General Corporation operates as a leading discount retailer, offering a broad assortment of essential merchandise at value prices across the United States. In Q4 2024, DG reported revenue of $10.30 billion and EPS of $0.87, falling short of the $1.50 estimate, while Q1 2025 revenue rose to $10.44 billion and EPS climbed to $1.78, beating the $1.49 estimate, indicating a rebound in sales and profitability. Q2 2025 revenue increased to $10.73 billion and EPS to $1.86, surpassing the $1.57 estimate, and Q3 2025 revenue was $10.65 billion with EPS of $1.28, exceeding the $0.93 estimate, reflecting continued earnings strength despite modest revenue growth. Historically, DG has shown a YoY revenue growth trend, with EPS consistently beating estimates in the last four quarters, while revenue growth has been moderate but steady, suggesting a resilient cost‑control strategy. Recent news reports highlight DG’s Q2 2025 earnings beat and store‑count expansion, with 126 new openings and 1,376 remodels, supporting revenue growth; analysts have noted a potential shift toward operational efficiencies and store‑size adjustments to lift margins. Investors should watch the upcoming Q3 earnings release for guidance on discretionary category sales, store‑size strategy, and margin trends, as well as any updates on commodity cost impacts that could affect profitability.

Read full report

EPS

EstBeatMiss

Qtr	Est	Actual	+/−
Q2'27	$2.01	$2.23	+10.8%
Q1'27	$1.98	$2.00	+1.2%
Q3'25	$0.93	$1.28	+37.6%
Q2'25	$1.57	$1.86	+18.5%
Q1'25	$1.49	$1.78	+19.6%

Revenue

EstBeatMiss

Qtr	Est	Actual	+/−
Q2'27	$11.5B	$11.3B	-2.1%
Q1'27	$11.1B	$10.8B	-3.2%
Q3'25	-	$10.6B	-
Q2'25	-	$10.7B	-
Q1'25	-	$10.4B	-

Full Earnings BreakdownEstimates, actuals, guidance, and historical context

→

DG|Monthly Returns

Market Data

DG Stock Snapshot

HOLD55/100

$122.70+$0.29 (0.2%)

Market cap: 27.32B
P/E ratio: 16.0
Day range: $122.22 – $125.74
News sentiment: 70/100 · Bullish
Analyst target: $139.55 (+13.7%)
Consensus: Hold · 41 analysts

52-week range+29.0% off low · -22.5% from high

$95.11$158.23

Price $122.70 DailyIQ Est. $142.82

The setup on Dollar General Corporation is patient: consolidation, not accumulation or distribution. The stock is liquid enough that positioning changes get absorbed without distorting the trend.

Reverse DCF

What growth is priced into DG?

CHEAP

At today's price, Dollar General Corporation needs to grow free cash flow about -11.1% a year for the next 10 years to justify its valuation at a 6.86% cost of capital. Over its actual history it has compounded free cash flow at 8.3% a year, so the market is asking for 19.4 percentage points below its own delivered rate. On that basis DG looks priced below what its own growth record supports.

Implied FCF growth: -11.1%
Historical FCF CAGR: 8.3%
Growth gap: -19.4 pts
Verdict: CHEAP
Discount rate (WACC): 6.86%
Beta: 0.43

Behaviour On Record

What DG's own history says about today's numbers

Realized volatility (21d): 37.1% 87th pct
Below its peak: -53.1%
vs 200-day average: -3.6%
Up days (1y): 51%

Dollar General Corporation is currently running 37.1% annualised volatility over the last 21 sessions. Measured against DG's own 13 years of daily returns rather than a market-wide average, that is the 87th percentile — elevated for this stock, against a typical reading of 23.9%. The distinction matters because a number that looks calm for one stock is turbulent for another, and the absolute figure on its own tells you neither.

DG is trading -53.1% below its running peak. Across 12 full years on file, its median worst-drawdown-in-a-year was -18.6%, and the deepest was -58.9% in 2023. The current drawdown is already deeper than this stock's typical annual low point, which puts it in the part of its range where past recoveries began — and where past declines also continued.

Price sits -3.6% from its 200-day moving average. Against every other day in its history, that gap ranks at the 27th percentile — a narrower gap than it typically runs. Over the past year DG closed higher on 51% of sessions, and it is currently 1 session into a falling streak.

On September specifically: over 13 years of records, DG finished the month higher 5 of 13 times, with a median return of -1.3% and an average of -2.1%. Its strongest month historically has been June at +4.6% on average, its weakest August at -3.2%. Seasonality is a weak signal on its own — a decade is a small sample and regimes change — but it is a real distribution rather than a rule of thumb.

Overnight risk is measurable too: DG has opened more than 2% away from the prior close in 92 of 3,266 sessions (2.8% of the time), with the largest gaps running +12.2% and -7.0%. For anyone holding through an event, that rate is a better guide to overnight exposure than the intraday range.

All figures computed from 3,267 daily closes between 2013-09-19 and 2026-09-18, split-adjusted, recomputed daily. Percentiles are against DG's own 13-year history, not a peer group or index.

Sector Rotation

Is money rotating into or out of DG's sector?

Dollar General Corporation sits in the Consumer Staples sector, currently ranked 6th of 11 GICS sectors by relative-strength rotation score (improving).

Sector rank: #6 of 11
Sector state: Improving
Sector rotation score: 60

Options Market

What is the options market pricing for DG?

CallsPuts

For Dollar General Corporation's nearest expiry (2026-09-25, 6 days out), open interest is put-heavy, a defensive/bearish tilt (put/call ratio of 1.32), with at-the-money implied volatility around 36.5%. The options market is pricing roughly a ±5.6% move by that expiry — a range of about $118.74–$132.76.

Put/call ratio (2026-09-25): 1.32
ATM implied volatility: 36.5%
Total open interest: 1,625
Expected move by 2026-09-25: ±5.6% ($118.74–$132.76)

Analyst Rating Changes

Are analysts turning bullish or bearish on DG?

Barclays most recently reiterated its rating on Dollar General Corporation to Overweight on Sep 8, 2026 with a price target of $151 (from $148). Over the last 90 days, coverage has run 0 upgrades against 0 downgrades, a net mixed lean.

Latest action: Barclays — Overweight
90-day upgrades: 0
90-day downgrades: 0
Net rating momentum: 0

Date	Firm	Action	Rating	Price target
Sep 8, 2026	Barclays	Maintained	Overweight	$148 → $151
Sep 4, 2026	Argus Research	Maintained	Buy	$165 → $170
Aug 31, 2026	Guggenheim	Reiterated	Buy	$140
Aug 28, 2026	Telsey Advisory Group	Maintained	Market Perform	$125 → $140
Aug 28, 2026	BNP Paribas	Maintained	Neutral	$113 → $129
Aug 28, 2026	Citigroup	Maintained	Neutral	$116 → $133
Aug 28, 2026	Piper Sandler	Maintained	Neutral	$118 → $123
Aug 28, 2026	Morgan Stanley	Maintained	Equal-Weight	$132 → $145
Aug 28, 2026	BMO Capital	Maintained	Market Perform	$120 → $135
Aug 28, 2026	Goldman Sachs	Maintained	Neutral	$128 → $141
Jul 7, 2026	Evercore ISI Group	Maintained	In-Line	$140 → $135
Jun 4, 2026	Barclays	Maintained	Overweight	$151 → $148

DG Competitive Positioning

Dollar General Corporation (DG) is tracked alongside these names in Discount Stores on DailyIQ — ranked by market cap, with today's move alongside.

DGyou're hereDollar General Corporation$27.3B+0.24%
WMTWalmart Inc.$850.1B+0.13%
COSTCostco Wholesale Corporation$399.9B+0.17%
TGTTarget Corporation$70.1B+0.21%
DLTRDollar Tree, Inc.$21.4B-0.02%

Held by These ETFs

DG is a top holding in these ETFs tracked on DailyIQ — bar length shows portfolio weight.

News Sentiment Analysis

Sentiment gathered from recent headlines

70/100

Strong NegativeNeutralStrong Positive

BULLISH

Recent News Coverage

Most recent articles, ranked by recency (click to expand).

10+ articles

What did this article say?

Five Below (DG) raised its fiscal 2026 earnings outlook after a Q2 earnings beat, citing stronger traffic, improved margins, and new product introductions as key drivers. The company’s updated guidance reflects a more optimistic revenue trajectory and higher operating margin expectations. This revision signals confidence in continued demand and cost discipline, potentially supporting a positive valuation narrative for DG investors.

What did this article say?

Dollar General (DG) has introduced the "Simply for You" by Hallmark® Holiday 2026 Collection, a line of more than 30 low‑priced holiday items available exclusively in DG stores starting the week of September 20. The assortment includes décor, kitchen accessories, and gift‑ready items priced between $1 and $15, with over 70% under $5, targeting budget‑conscious shoppers. The launch aims to boost foot traffic and seasonal sales during the holiday period, leveraging Hallmark’s brand recognition while keeping prices attractive. While the collection is a modest expansion of DG’s product mix, it could provide a modest lift in same‑store sales and help DG capture a larger share of the holiday retail market.

What did this article say?

Dollar General warns that core shoppers will continue to visit more often but spend less due to inflation and fuel costs through the second half of 2026. The retailer is pushing a value strategy with over 2,000 $1‑or‑less items and expanding delivery, which added 40 basis points to Q2 comparable sales. Management maintains 2028 targets of 2‑3% same‑store sales growth and 6‑7% operating margin, supported by margin recovery and supply‑chain gains. CEO Todd Vasos will step down in January 2027, with JJ Fleeman named successor. The outlook reflects a confirmed but contained downside driver, as the company’s growth plans are already priced into the market.

What did this article say?

Dollar General’s share price has fallen 38% over five years, prompting a reassessment of whether its current valuation aligns with cash‑flow fundamentals. Recent earnings growth and a plan to resume up to $700 million in share buybacks could strengthen cash generation expectations. Analysts compare DG’s 16.2x P/E and DCF‑derived intrinsic value to peers, suggesting the stock may be undervalued relative to its cash‑flow profile. The narrative hinges on whether the market has priced in future cash‑flow improvements and buyback activity.

What did this article say?

Dollar General’s Q2 2026 earnings surpassed expectations, driving a 2.5% share price lift on August 27. The company’s recent performance has generated short‑term momentum, with a 4.78% one‑month return and a 13.56% 90‑day gain, while the year‑to‑date return remains slightly negative. Analysts note that the earnings beat has narrowed the valuation gap to consensus targets, suggesting the stock may be approaching fair value but still trading at a discount to intrinsic estimates.

What did this article say?

Dollar General Corporation (DG) participated in the Goldman Sachs Global Consumer and Retail Conference on September 15, 2026, where executives outlined the company’s strategic priorities and operational outlook. The presentation covered DG’s focus on expanding its footprint in high‑traffic, low‑cost locations, enhancing e‑commerce integration, and maintaining disciplined cost management. No new financial guidance or material business developments were disclosed, leaving the market with a routine update rather than a catalyst.

What did this article say?

Dollar General (DG) has cleared ChartMill’s breakout screen, earning a Technical Rating of 8 and Setup Quality of 9. The analysis highlights a clear entry point, defined stop levels, and solid support, suggesting a bullish technical setup. While the signal is positive, it represents a short‑term technical opportunity rather than a fundamental shift. Traders should monitor the price action around the identified support and stop levels to confirm the breakout’s strength.

What did this article say?

Dollar General has outperformed other consumer defensive stocks in recent trading, reflecting a broader rally in the sector. Analysts view the stock favorably, citing steady sales growth and a resilient discount retail model. The positive sentiment is reinforced by the company's ability to maintain margin pressure while expanding its store footprint. Investors should watch for upcoming earnings guidance and any changes in consumer spending trends that could influence the discount retail landscape.

What did this article say?

Dollar General reported Q2 2024 net sales of $11.29 billion, up 5.2% YoY and above the $11.2 billion consensus, while diluted EPS rose 33.3% to $2.48, surpassing expectations. The company also raised its full‑year guidance, citing sustained demand from value‑seeking consumers amid inflation. The earnings beat and guidance lift suggest a robust operating environment and support for the stock’s recent upside.

What did this article say?

Dollar General announced a new program aimed at helping shoppers locate additional savings across its stores. The initiative leverages digital tools and in‑store signage to highlight promotional items and price‑matching opportunities. By enhancing the perceived value of each visit, the company expects to increase foot traffic and average basket size. The move aligns with DG’s broader strategy to compete with discount retailers and e‑commerce platforms. Analysts view the program as a modest tailwind that could support modest earnings growth if adoption is strong.

Technical Analysis

Real-time indicators across multiple timeframes

NEUTRAL

Technical indicators reflect the latest computed signal mix for this timeframe.

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Institutional & Hedge Fund Ownership

5 tracked managers · $1.16B combined position · 2 adding, 2 trimming, 1 unchanged (latest 13F filings)

Manager	Trend	Shares Held	% of Co.	Position Value	Filed
Geode Capital Management, LLC	▲ Buy	5,933,054	2.66%	$680.26M	2026-08-12
Baillie Gifford & Co	▼ Sell	2,897,946	1.30%	$333.58M	2026-08-06
Marshall Wace, LLP	▼ Sell	1,284,607	0.58%	$147.87M	2026-08-13
Neuberger Berman Group LLC	▲ Buy	23,109	0.01%	$2.66M	2026-08-13
Loomis Sayles & Co L P	• Hold	124	0.00%	$14.7K	2026-05-14

Q2 2026 flow:91.9K sh bought ($10.54M)1.20M sh sold ($138.00M)net -1.11M sh (−$127.46M)

Congressional Trading Activity

11 disclosed trades · ~$137.0K est. traded value · 7 buys, 4 sells

Member	Chamber	State	Type	Amount	Traded	Filed
Dan Newhouse	House	WA04	▼ Sell	$1K - $15K	2025-12-11	2026-01-15
Lisa McClain	House	MI09	▼ Sell	$1K - $15K	2025-06-11	2025-08-13
Lisa McClain	House	MI09	▲ Buy	$1K - $15K	2025-06-09	2025-08-13
Marjorie Taylor Greene	House	GA14	▲ Buy	$1K - $15K	2025-05-14	2025-05-19
Jefferson Shreve	House	IN06	▼ Sell	$15K - $50K	2025-05-12	2025-06-22
Greg Landsman	House	OH01	▼ Sell	$1K - $15K	2025-03-27	2025-04-08
Marjorie Taylor Greene	House	GA14	▲ Buy	$1K - $15K	2025-03-07	2025-03-09
Jefferson Shreve	House	IN06	▲ Buy	$15K - $50K	2025-03-05	2025-04-11
Marjorie Taylor Greene	House	GA14	▲ Buy	$1K - $15K	2025-03-03	2025-03-09
Gilbert Cisneros	House	CA31	▲ Buy	$1K - $15K	2025-02-26	2025-03-06
Julie Johnson	House	TX32	▲ Buy	$1K - $15K	2025-01-15	2025-02-12

DG·Dollar General Corporation

EPS

Revenue

DG Stock Snapshot

What growth is priced into DG?

What DG's own history says about today's numbers

Is money rotating into or out of DG's sector?

What is the options market pricing for DG?

Are analysts turning bullish or bearish on DG?

DG Competitive Positioning

Held by These ETFs

News Sentiment Analysis

Recent News Coverage

Technical Analysis

Real-time indicators across multiple timeframes

News Sentiment Analysis

Recent News Coverage

Technical Analysis

Real-time indicators across multiple timeframes

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Earnings Events

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DG·Dollar General Corporation

EPS

Revenue

DG Stock Snapshot

What growth is priced into DG?

What DG's own history says about today's numbers

Is money rotating into or out of DG's sector?

What is the options market pricing for DG?

Are analysts turning bullish or bearish on DG?

DG Competitive Positioning

Held by These ETFs

News Sentiment Analysis

Recent News Coverage

Technical Analysis

Real-time indicators across multiple timeframes

Discover More

News Sentiment Analysis

Recent News Coverage

Technical Analysis

Real-time indicators across multiple timeframes

Discover More

Market Status

Recently Viewed

Portfolio

Email Alerts

Portfolio News

Economic Events

Earnings Events

Economic News