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DG·Dollar General Corporation

$133.73
-4.27 (-3.09%)
After Hours
High
$140.76
Open
$134.55
Market Cap
31.25B
52W High
$158.23
Low
$133.15
P. Close
$133.73
P/E
18.34
52W Low
$95.11
Fwd P/E
16.60
DailyIQ Est.
$145.71
Inst. Own.
77.0%
Short Interest
2.57%
Days to Cover
3.1
Div. Yield
1.75%
Next Ex-Div
~Jan 5
NewEarnings release, scored · filed Aug 27, 2026Guidance raised · tone -8.1 vs prior release · 58 lines scoredSee the breakdown
Technical Score (1D)
71
BULLISH
News Sentiment
39
BEARISH
On Nov 5, the Federal Trade Commission and several states filed a lawsuit against Dollar General alleging consumer protection and privacy violations, seeking monetary penalties and court orders that could restrict certain business practices across the retailer’s store network and digital channels. The same day, Dollar General announced that it would reduce prices on nearly 100 seasonal food items, including holiday sides, baking supplies, and entertaining essentials, a move intended to attract budget‑conscious shoppers and increase foot traffic during the peak holiday period. Also on Nov 5, the company disclosed that it would release its fiscal 2026 third‑quarter earnings on a webcast scheduled for Dec 3, 2026, providing investors with the date and time of the upcoming earnings call without offering new financial guidance or operational details. The FTC and state suits represent a confirmed material risk to Dollar General’s operations, while the price cuts were positioned to strengthen the retailer’s value proposition during the holiday season. The earnings announcement was a routine disclosure of the release date.
LOW TARGET
$90 -32.7%
2 analysts
MEAN TARGET
$142 +5.8%
24 analysts
HIGH TARGET
$178 +33.1%
15 analysts
PRICE RANGE
$90.00 - $178.00
SB / B / H / S / SS
11/9/19/1/1
DAILYIQ EST.
$145.71 (+8.9%)
Sector
Consumer Defensive
Industry
Discount Stores
Exchange
NYQ
Country
United States
Symbol
DG
Description
Dollar General Corporation operates as a leading discount retailer, primarily serving communities across the southern, southwestern, midwestern, and eastern United States. The company's core value proposition centers on offering a wide assortment of essential merchandise at value prices. This includes a broad selection of consumable products like food, household supplies, and personal care items, alongside seasonal goods, home products, and apparel. Dollar General also carries pet supplies and tobacco products. Founded in 1939 and formerly known as J.L. Turner & Son, Inc., the company rebranded in 1968 and is headquartered in Goodlettsville, Tennessee.
Bought (1Y)
0 shares
$0
Sold (1Y)
8,872 shares
$1.2M
Herrmann Tracey NEVP, Store Operations
Tax Withholding1,647 shares2026-11-04
Wheeler Bryan DEVP & Chief Merchandising Ofc
Tax Withholding1,647 shares2026-11-04
REARDON KATHLEEN AEVP & Chief People Officer
Sell5,578 shares2026-09-03
Hicks Gregory H-
Award/Grant1,647 shares2026-05-28
BRYANT WARREN F-
D1.285 shares2026-05-28
60/ 100
Neutral / mixed
Overall: Neutral
✓Revenue growing year over year
✓Positive net margin
✓Positive operating cash flow
Gross Margin
30.7%
Net Margin
3.5%
Revenue CAGR
8.4%
Current Ratio
1.13x
Debt / Equity
0.54x
Return on Equity
17.8%

EPS

EstBeatMiss
$0.70$1.20$1.71$2.21$2.71Q1'25Q2'25Q3'25Q1'27Q2'27Q3'27
QtrEstActual+/−
Q3'27$1.45 - -
Q2'27$2.01$2.48+23.5%
Q1'27$1.98$2.00+1.2%
Q3'25$0.93$1.28+37.6%
Q2'25$1.57$1.86+18.5%
Q1'25$1.49$1.78+19.6%

Revenue

EstBeatMiss
$10.3B$10.6B$11.0B$11.3B$11.7BQ1'25Q2'25Q3'25Q1'27Q2'27Q3'27
QtrEstActual+/−
Q3'27$11.5B - -
Q2'27$11.5B$11.3B-2.1%
Q1'27$11.1B$10.8B-3.2%
Q3'25 - $10.6B -
Q2'25 - $10.7B -
Q1'25 - $10.4B -

Market Data

DG Stock Snapshot

BULLISH71/100
$135.10+$1.37 (1.0%)
Market cap
31.25B
P/E ratio
18.3
Day range
$133.15 – $140.76
News sentiment
39/100 · Bearish
Analyst target
$141.52 (+4.8%)
Consensus
Hold · 41 analysts
52-week range+42.0% off low · -14.6% from high
$95.11$158.23
Price $135.10 DailyIQ Est. $145.71

Dollar General Corporation ranks ahead of most of DailyIQ's universe on 12-month price momentum. The stock is liquid enough that positioning changes get absorbed without distorting the trend.

Reverse DCF

What growth is priced into DG?

CHEAP

At today's price, Dollar General Corporation needs to grow free cash flow about -5.0% a year for 3 years, slowing to a long-run rate by year 10, to justify its valuation at a 6.66% cost of capital. Over the last five years its revenue has trended at 5.3% a year, so the market is asking for 10.3 percentage points below its own delivered rate. On that basis DG looks priced below what its own growth record supports.

Implied FCF growth
-5.0%
Growth trend
5.3%
Growth gap
-10.3 pts
Verdict
CHEAP
Discount rate (WACC)
6.66%
Beta
0.46

Behaviour On Record

What DG's own history says about today's numbers

Realized volatility (21d)
53.1% 96th pct
Below its peak
-48.0%
vs 200-day average
+8.0%
Up days (1y)
51%

Dollar General Corporation is currently running 53.1% annualised volatility over the last 21 sessions. Measured against DG's own 13 years of daily returns rather than a market-wide average, that is the 96th percentile — an extreme by its own standards, against a typical reading of 24.2%.

DG is trading -48.0% below its running peak. Across 13 full years on file, its median worst-drawdown-in-a-year was -18.8%, and the deepest was -58.9% in 2023. The current drawdown is already deeper than this stock's typical annual low point, which puts it in the part of its range where past recoveries began, and where past declines also continued.

Price sits +8.0% from its 200-day moving average. Against every other day in its history, that gap ranks at the 57th percentile — a somewhat wider gap than its own norm. Over the past year DG closed higher on 51% of sessions, and it is currently 1 session into a falling streak.

On November specifically: over 13 years of records, DG finished the month higher 7 of 13 times, with a median return of +0.8% and an average of +3.1%. Its strongest month historically has been June at +4.6% on average, its weakest August at -3.2%.

Overnight risk is measurable too: DG has opened more than 2% away from the prior close in 95 of 3,266 sessions (2.9% of the time), with the largest gaps running +12.2% and -7.0%.

All figures computed from 3,267 daily closes between 2013-11-06 and 2026-11-05, split-adjusted, recomputed daily. Percentiles are against DG's own 13-year history, not a peer group or index.

Sector Rotation

Is money rotating into or out of DG's sector?

Dollar General Corporation sits in the Consumer Staples sector, currently ranked 2nd of 12 GICS sectors by relative-strength rotation score (leading).

Sector rank
#2 of 12
Sector state
Leading
Sector rotation score
73

Options Market

What is the options market pricing for DG?

CallsPuts

For Dollar General Corporation's nearest expiry (2026-11-06, 0 days out), open interest is call-heavy, a bullish tilt (put/call ratio of 0.77), with at-the-money implied volatility around 37.4%.

Put/call ratio (2026-11-06)
0.77
ATM implied volatility
37.4%
Total open interest
2,908

Analyst Consensus Estimates

What do analysts expect DG to earn?

Analysts expect Dollar General Corporation to earn $7.91 per share in the fiscal year ending Jan 2027 and $10.60 in the fiscal year ending Jan 2030, from 4 estimates. These are analyst forecasts, not company guidance, and later years rest on fewer analysts.

Quarter endingEPS estimateEPS rangeEPS analystsRevenue estimateRevenue analysts
Oct 2026$1.41$1.35 to $1.5224$11.14B22
Jan 2027$2.03$1.97 to $2.1024$11.32B22
Apr 2027$2.23$2.12 to $2.388~$12.30B-
Jul 2027$2.37$2.30 to $2.458~$13.08B-
Oct 2027$1.57$1.47 to $1.738--
Fiscal year endingEPS estimateEPS rangeEPS analystsRevenue estimateRevenue analysts
Jan 2027$7.91$7.40 to $8.0729$44.55B27
Jan 2028$8.38$8.00 to $8.9729$46.35B28
Jan 2029$9.48$9.15 to $10.328~$52.31B-
Jan 2030$10.60$10.17 to $11.144~$58.49B-

Revenue marked ~ is our calculation from the EPS estimate, not analyst consensus.

Analyst Rating Changes

Are analysts turning bullish or bearish on DG?

Gordon Haskett most recently upgraded Dollar General Corporation to Buy on Oct 6, 2026 with a price target of $140. Over the last 90 days, coverage has run 2 upgrades against 0 downgrades, a net bullish lean.

Latest action
Gordon Haskett: Buy
90-day upgrades
2
90-day downgrades
0
Net rating momentum
+2
DateFirmActionRatingPrice target
Oct 6, 2026Gordon HaskettUpgradeHold → Buy$140
Sep 24, 2026HSBCUpgradeHold → Buy$125 → $160
Sep 8, 2026BarclaysMaintainedOverweight$148 → $151
Sep 4, 2026Argus ResearchMaintainedBuy$165 → $170
Aug 31, 2026GuggenheimReiteratedBuy$140
Aug 28, 2026Telsey Advisory GroupMaintainedMarket Perform$125 → $140
Aug 28, 2026BNP ParibasMaintainedNeutral$113 → $129
Aug 28, 2026CitigroupMaintainedNeutral$116 → $133
Aug 28, 2026Piper SandlerMaintainedNeutral$118 → $123
Aug 28, 2026Morgan StanleyMaintainedEqual-Weight$132 → $145
Aug 28, 2026BMO CapitalMaintainedMarket Perform$120 → $135
Aug 28, 2026Goldman SachsMaintainedNeutral$128 → $141

Earnings Release, Scored

What did Dollar General Corporation's latest earnings release say?

Filed Aug 27, 2026 · SEC Form 8-K, Exhibit 99

Guidance raised
Tone71.8/ 100-8.1 vs prior release
Hedging words1.66per 100 words-0.54 vs prior release
Tone, last 2 releasesScale 50–85

Most important lines

  1. 1

    Same-Store Sales Increased 3.5%

    New this quarter
  2. 2

    Diluted EPS in the range of approximately $7.80 to $8.00, compared to its previous expectation in the range of $7.20 to $7.45

    Guidance raised
  3. 3

    Same-store sales growth in the range of approximately 2.5% to 2.9%, compared to its previous expectation in the range of 2.2% to 2.7%

    Guidance raised

Peers & ETF holders

DG peers & ETF holders

News & sentiment

What is the news saying about DG?

DG rose 8.5% over the month to Nov 6. News tone held between 32 and 81 from Oct 6 to Oct 16, then jumped to 92 on Oct 19.

Daily close and news tone, Oct 6 to Nov 6
$130$140Oct 6: tone 64Oct 7: tone 66Oct 8: tone 79Oct 9: tone 49Oct 12: tone 73Oct 13Oct 14: tone 50Oct 15: tone 81Oct 16: tone 32Oct 19: tone 92Oct 20Oct 21: tone 55Oct 22: tone 57Oct 23: tone 75Oct 26: tone 31Oct 27: tone 25Oct 28: tone 44Oct 29: tone 38Oct 30Nov 2: tone 73Nov 3: tone 50Nov 4: tone 66Nov 5: tone 44Nov 6: tone 27Oct 6News toneNov 6123
  1. Oct 22 +6.1%same day: Dollar General (DG) Stock May Be A Bargain Despite SKU Cuts
  2. Oct 23 -5.4%same day: Bull of the Day: Dollar General (DG)
  3. Nov 4 +8.6%same day: Should You Buy Dollar General Stock At This Price?

Technical analysis

How strong is DG's momentum right now?

On the daily chart DG ranks at the 71st percentile for momentum against 1,060 stocks and ETFs, a bullish reading.

Momentum rank by timeframe0 = weakest, 100 = strongest
See what drives the rankThe inputs behind each timeframe's momentum rank, plus RSI, stochastics, Bollinger Bands and moving averages. Free with an account.

Institutional ownership

Are big funds buying or selling DG?

100 of the 208 tracked managers added to DG in their latest 13F and 100 trimmed. Together they own 77.0% of the company, worth $20.6B. BlackRock and Vanguard Capital Management alone hold 16.2%.

100adding100trimming8unchanged
Largest holders by stake, latest 13FBar = share of DG
  1. $2.6B positionTrimmed 9.5% last quarter
  2. $1.7B positionAdded 0.6% last quarter
  3. $1.3B positionAdded 5.5% last quarter
  4. $1.2B positionTrimmed 4.1% last quarter
  5. $1.2B positionTrimmed 5.1% last quarter
  6. $680.3M positionAdded 1.5% last quarter
  7. $525.0M positionAdded 66.2% last quarter
  8. $514.2M positionTrimmed 12.3% last quarter
  9. $518.0M positionAdded 1.0% last quarter
  10. $449.8M positionTrimmed 9.6% last quarter
Full holdings history

Congressional trading

Is Congress trading DG?

8 members of Congress disclosed 12 DG trades between Jan 4, 2021 and Dec 11, 2025: 7 buys and 5 sells, about $212.0K in estimated value.

BuysSells20212022202320242025
BuySell$1K–$15K$15K–$50K$50K–$100K$100K–$250K

What stands out

Click one to highlight its trades in the chart

Discover more

How has DG done against its peers?

Over the six months to Nov 6, DG returned +14.9%. Of the 15 related stocks and ETFs, 5 did better, led by DLTR at +35.7%.

Change since May 6, through Nov 6
−40%−20%0%+20%+40%+60%May 6JunJulAugSepOctNov 6DLTR +35.7%DG +14.9%TJX −13.0%