DailyIQ
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DailyIQ
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Sector:Consumer CyclicalAll sectors
Last updatedUpdating…

HAS·Hasbro, Inc.

$119.89
+0.35 (+0.29%)
High
$121.87
Open
$117.28
Market Cap
17.04B
52W High
$124.00
Low
$117.13
P. Close
$119.89
P/E
17.83
52W Low
$74.54
Fwd P/E
17.13
DailyIQ Est.
$123.06
Inst. Own.
83.1%
Short Interest
5.63%
Days to Cover
4.6
Div. Yield
2.30%
Next Ex-Div
~Nov 18
NewEarnings release, scored · filed Oct 20, 2026Guidance raised · tone +9.8 vs prior release · 62 lines scoredSee the breakdown
Technical Score (1D)
68
BULLISH
News Sentiment
74
BULLISH
On Nov 5, Hasbro announced plans to launch six major Magic: The Gathering sets in 2027, following a 34 % revenue increase in 2026 and a record $616 million third‑quarter. The company expects each full‑product release to lift sales by more than 50 % over limited assortments, positioning the franchise for a potential revenue record. The strategy also includes expanding distribution, new Commander decks, and a fresh storyline in the upcoming Marvel: Darkhold Destiny release. On the same day, analysts highlighted Hasbro as one of two toy and game companies poised to benefit from industry growth, citing licensed franchises, collectibles, product innovation, and rising consumer demand as key drivers. The analysts viewed the company’s strategic focus in these areas as a positive catalyst for future revenue and profitability.
LOW TARGET
$100 -16.6%
2 analysts
MEAN TARGET
$119 -0.7%
8 analysts
HIGH TARGET
$137 +14.3%
11 analysts
PRICE RANGE
$100.00 - $137.00
SB / B / H / S / SS
8/8/3/1/1
DAILYIQ EST.
$123.06 (+2.6%)
Sector
Consumer Cyclical
Industry
Leisure
Exchange
NMS
Country
United States
Website
shop.hasbro.com/en-in
Symbol
HAS
Description
Hasbro, Inc. is a global leader in the toy and game industry, designing, marketing, and selling a diverse portfolio of branded products. The company's core offerings encompass a wide range of categories, including action figures, arts and crafts, dolls, and preschool toys, as well as licensed products and entertainment content. Hasbro differentiates itself through its strong brand portfolio, which includes popular franchises like MAGIC: THE GATHERING, TRANSFORMERS, and NERF, along with licensed properties such as STAR WARS. These products are distributed through a variety of channels, including traditional retailers, e-commerce platforms, and specialty stores, ensuring broad market reach across the United States, Europe, and Asia. Founded in 1923, Hasbro's enduring success stems from its ability to innovate and adapt to evolving consumer preferences in the dynamic world of play.
Bought (1Y)
0 shares
$0
Sold (1Y)
103,748 shares
$10.0M
GOETTER GINA MEVP & CFO
Sell7,262 shares2026-11-02
Gersh Lisa-
Award/Grant744 shares2026-09-30
Stoddart Richard S-
Award/Grant136 shares2026-09-30
Bowser Douglas S-
Award/Grant398 shares2026-09-30
Barbacovi HollyChief People Officer
Sell5,057 shares2026-08-31
View full insider trading history →
53/ 100
Neutral / mixed
Overall: Neutral
✓Revenue growing year over year
✕Negative net margin
✓Positive operating cash flow
Net Margin
-6.9%
Revenue CAGR
0.9%
Current Ratio
1.38x
Debt / Equity
5.77x
Return on Equity
-57.0%
View full financials →

EPS

EstBeatMiss
$0.45$1.14$1.84$2.53$3.22Q2'25Q3'25Q4'25Q2'26Q3'26Q4'26
QtrEstActual+/−
Q4'26$1.49 - -
Q3'26$1.88$2.90+54.6%
Q2'26$1.13$1.28+12.8%
Q4'25$1.19$1.51+26.9%
Q3'25$1.63$1.68+2.9%
Q2'25$0.77$1.30+68.6%

Revenue

EstBeatMiss
$843M$1.1B$1.3B$1.5B$1.7BQ2'25Q3'25Q4'25Q2'26Q3'26Q4'26
QtrEstActual+/−
Q4'26$1.4B - -
Q3'26$1.5B$1.6B+7.0%
Q2'26$1.1B$1.1B+5.5%
Q4'25$941M$1.4B+53.6%
Q3'25 - $1.4B -
Q2'25 - $981M -
Full Earnings BreakdownEstimates, actuals, guidance, and historical context
→

Market Data

HAS Stock Snapshot

BULLISH68/100
$119.89+$0.35 (0.3%)
Market cap
17.04B
P/E ratio
17.8
Day range
$117.13 – $121.87
News sentiment
74/100 · Bullish
Analyst target
$119.08 (-0.7%)
Consensus
Strong Buy · 21 analysts
52-week range+60.8% off low · -3.3% from high
$74.54$124.00
Price $119.89 DailyIQ Est. $123.06

HAS is trading with the trend behind it, which is what pushes the technical read bullish. Sector peers are worth watching - large caps in Consumer Cyclical tend to move together on rotation.

Reverse DCF

What growth is priced into HAS?

RICH

At today's price, Hasbro, Inc. needs to grow free cash flow about 11.8% a year for 3 years, slowing to a long-run rate by year 10, to justify its valuation at a 8.02% cost of capital. Over the last five years its revenue has trended at -9.3% a year, so the market is asking for 21.0 percentage points above its own delivered rate. On that basis HAS looks priced above what its own growth record supports.

Implied FCF growth
11.8%
Growth trend
-9.3%
Growth gap
+21.0 pts
Verdict
RICH
Discount rate (WACC)
8.02%
Beta
0.90

Behaviour On Record

What HAS's own history says about today's numbers

Realized volatility (21d)
39.0% 83rd pct
Below its peak
-3.2%
vs 200-day average
+31.3%
Up days (1y)
48%

Hasbro, Inc. is currently running 39.0% annualised volatility over the last 21 sessions. Measured against HAS's own 13 years of daily returns rather than a market-wide average, that is the 83rd percentile — elevated for this stock, against a typical reading of 26.1%.

HAS is trading -3.2% below its running peak. Across 13 full years on file, its median worst-drawdown-in-a-year was -25.4%, and the deepest was -57.7% in 2020. The current pullback is therefore shallower than what this stock gives back in a typical year, which is context worth having before treating it as a dislocation.

Price sits +31.3% from its 200-day moving average. Against every other day in its history, that gap ranks at the 100th percentile — a wider gap than this stock usually carries. Over the past year HAS closed higher on 48% of sessions, and it is currently 2 sessions into a rising streak.

On November specifically: over 13 years of records, HAS finished the month higher 10 of 13 times, with a median return of +2.7% and an average of +2.2%. Its strongest month historically has been April at +5.9% on average, its weakest December at -2.4%.

Overnight risk is measurable too: HAS has opened more than 2% away from the prior close in 131 of 3,268 sessions (4.0% of the time), with the largest gaps running +8.0% and -6.7%.

Across the last 3 dated reports on file, HAS moved an average of 3.0% in the session after earnings, closing higher 3 of those 3 times, with a median move of +3.8% and a largest of +3.9%.

All figures computed from 3,269 daily closes between 2013-11-06 and 2026-11-05, split-adjusted, recomputed daily. Percentiles are against HAS's own 13-year history, not a peer group or index.

Sector Rotation

Is money rotating into or out of HAS's sector?

Hasbro, Inc. sits in the Consumer Discretionary sector, currently ranked 5th of 12 GICS sectors by relative-strength rotation score (leading).

Sector rank
#5 of 12
Sector state
Leading
Sector rotation score
91

Options Market

What is the options market pricing for HAS?

CallsPuts

For Hasbro, Inc.'s nearest expiry (2026-11-20, 14 days out), open interest is put-heavy, a defensive/bearish tilt (put/call ratio of 1.83), with at-the-money implied volatility around 35.7%. The options market is pricing roughly a ±8.6% move by that expiry — a range of about $109.63–$130.21.

Put/call ratio (2026-11-20)
1.83
ATM implied volatility
35.7%
Total open interest
21,834
Expected move by 2026-11-20
±8.6% ($109.63–$130.21)

Analyst Consensus Estimates

What do analysts expect HAS to earn?

Analysts expect Hasbro, Inc. to earn $7.12 per share in the fiscal year ending Dec 2026 and $7.54 in the fiscal year ending Dec 2028, from 3 estimates. These are analyst forecasts, not company guidance, and later years rest on fewer analysts.

Quarter endingEPS estimateEPS rangeEPS analystsRevenue estimateRevenue analysts
Dec 2026$1.49$1.38 to $1.6011$1.43B9
Mar 2027$1.39$1.03 to $1.546$1.06B6
Jun 2027$1.43$1.32 to $1.544~$1.15B-
Sep 2027$2.21$1.95 to $2.414--
Fiscal year endingEPS estimateEPS rangeEPS analystsRevenue estimateRevenue analysts
Dec 2026$7.12$6.60 to $7.3212$5.17B10
Dec 2027$6.98$6.44 to $7.3514$5.54B12
Dec 2028$7.54$7.08 to $8.263~$6.04B-

Revenue marked ~ is our calculation from the EPS estimate, not analyst consensus.

Analyst Rating Changes

Are analysts turning bullish or bearish on HAS?

UBS most recently reiterated its rating on Hasbro, Inc. to Buy on Oct 28, 2026 with a price target of $137 (from $120). Over the last 90 days, coverage has run 0 upgrades against 0 downgrades, a net mixed lean.

Latest action
UBS: Buy
90-day upgrades
0
90-day downgrades
0
Net rating momentum
0
DateFirmActionRatingPrice target
Oct 28, 2026UBSMaintainedBuy$120 → $137
Oct 21, 2026CitigroupMaintainedBuy$117 → $137
Oct 21, 2026Wells FargoMaintainedEqual-Weight$90 → $100
Oct 21, 2026BNP ParibasReiteratedOutperform$116 → $127
Oct 13, 2026CitigroupMaintainedBuy$107 → $117
Aug 20, 2026Wells FargoMaintainedEqual-Weight$85 → $90
Jul 23, 2026Argus ResearchMaintainedBuy$90 → $105
Jul 22, 2026JP MorganMaintainedOverweight$125 → $111
Jul 22, 2026DA DavidsonMaintainedNeutral$100 → $95
Jul 16, 2026JefferiesMaintainedBuy$120 → $110
Jul 16, 2026B of A SecuritiesMaintainedBuy$115 → $105
Jul 15, 2026BNP ParibasMaintainedOutperform$117 → $114

Earnings Release, Scored

What did Hasbro, Inc.'s latest earnings release say?

Filed Oct 20, 2026 · SEC Form 8-K, Exhibit 99

Guidance raised
Tone69.6/ 100+9.8 vs prior release
Hedging words0.13per 100 words-0.08 vs prior release
Tone, last 3 releasesScale 50–75

Most important lines

  1. 1

    “Given this momentum, we are raising our 2026 outlook and doubling our share repurchase target for the year, balancing investment in the business with returning cash to shareholders.”

    Guidance raisedNew this quarter
  2. 2

    Total Hasbro revenue up 7-9% in constant currency (previously up 5-7% in constant currency)

    Guidance raised
  3. 3

    Revenue increased 9%, driven by growth in Family Brands.

    New this quarter

Scores describe the release's wording. They are not a forecast.

Read all 62 scored lines →

Peers & ETF holders

HAS peers & ETF holders

LeisureMarket cap · today

Top ETF holdersWeight

News & sentiment

What is the news saying about HAS?

HAS rose 31.7% over the month to Nov 6. News tone held between 0 and 84 from Oct 6 to Oct 29, then jumped to 73 on Oct 30.

Daily close and news tone, Oct 6 to Nov 6
$100$120Oct 6: tone 62Oct 7Oct 8: tone 72Oct 9Oct 12: tone 41Oct 13: tone 67Oct 14: tone 70Oct 15: tone 83Oct 16: tone 48Oct 19: tone 70Oct 20: tone 80Oct 21: tone 84Oct 22: tone 73Oct 23: tone 61Oct 26: tone 77Oct 27: tone 67Oct 28: tone 66Oct 29: tone 0Oct 30: tone 73Nov 2: tone 70Nov 3: tone 54Nov 4Nov 5: tone 78Nov 6: tone 50Oct 6News toneNov 6123
  1. Oct 20 +11.4%same day: Hasbro Reports Third Quarter 2026 Financial Results
  2. Oct 21 +3.9%same day: Why Did BRZE, HLT, HAS Stocks Hit 52-Week Highs Today?
  3. Nov 4 +3.4%
Latest stories naming Hasbro

Technical analysis

How strong is HAS's momentum right now?

On the daily chart HAS ranks at the 68th percentile for momentum against 1,060 stocks and ETFs, a bullish reading.

Momentum rank by timeframe0 = weakest, 100 = strongest
See what drives the rankThe inputs behind each timeframe's momentum rank, plus RSI, stochastics, Bollinger Bands and moving averages. Free with an account.

Institutional ownership

Are big funds buying or selling HAS?

99 of the 180 tracked managers added to HAS in their latest 13F and 76 trimmed. Together they own 83.1% of the company, worth $9.8B. BlackRock and Vanguard Capital Management alone hold 25.1%.

99adding76trimming5unchanged
Largest holders by stake, latest 13FBar = share of HAS
  1. 1BlackRock, Inc.18.75%
    $2.2B positionAdded 5.5% last quarter
  2. 2Vanguard Capital Management LLC6.33%
    $744.1M positionAdded 1.2% last quarter
  3. 3Vanguard Portfolio Management LLC4.99%
    $586.3M positionAdded 1.0% last quarter
  4. 4State Street Corp4.19%
    $492.8M positionAdded 3.7% last quarter
  5. 5Geode Capital Management, LLC2.94%
    $344.7M positionAdded 4.0% last quarter
  6. 6Morgan Stanley2.64%
    $310.4M positionAdded 24.2% last quarter
  7. 7Goldman Sachs Group Inc2.48%
    $292.1M positionAdded 8.2% last quarter
  8. 8Bank of America Corp2.46%
    $289.3M positionTrimmed 1.9% last quarter
  9. 9Viking Global Investors LP2.18%
    $256.6M positionTrimmed 16.9% last quarter
  10. 10Invesco Ltd.2.16%
    $253.8M positionAdded 17.2% last quarter
Full holdings history

Congressional trading

Is Congress trading HAS?

6 members of Congress disclosed 12 HAS trades between May 7, 2014 and Mar 27, 2026: 7 buys and 5 sells, about $187.5K in estimated value.

BuysSells201620182020202220242026
BuySell$1K–$15K$15K–$50K$50K–$100K$100K–$250K

What stands out

Click one to highlight its trades in the chart
Full trading history

Discover more

How has HAS done against its peers?

Over the six months to Nov 6, HAS returned +23.0%. Of the 15 related stocks and ETFs, none did better.

Change since May 6, through Nov 6
−40%−20%0%+20%+40%May 6JunJulAugSepOctNov 6HAS +23.0%MELI −17.9%