DailyIQ
Last updated 3 minutes ago

HAS·Hasbro, Inc.

$.
-. (-.%)
After Hours
High
$87.13
Open
$86.00
Market Cap
12.22B
52W High
$106.98
Low
$85.86
P. Close
$86.15
P/E
-
52W Low
$64.85
Fwd P/E
13.44
Mean Target
$113.53
Technical Score (1D)
23
SELL
News Sentiment
55
BULLISH
Hasbro has received a Zacks Rank #1 (Strong Buy) rating, effective May 28th, indicating strong fundamentals and positive income-generating potential for investors. This recent upgrade contrasts with a broader skepticism surrounding consumer discretionary stocks, including Hasbro, due to a slowdown in consumer spending. The sector's underperformance relative to the S&P 500 and the unpredictable nature of companies without recurring revenue models are key concerns. Investors should monitor Hasbro's ability to navigate this challenging consumer environment and demonstrate resilience in its revenue streams. Future developments will likely focus on Hasbro's strategic responses to shifting consumer demand and its success in securing recurring revenue streams.
Earnings Summary
Hasbro, Inc. is a global leader in the toy and game industry, designing, marketing, and selling a diverse portfolio of branded products within the Consumer Cyclical sector's Leisure industry. The company's strength lies in its robust brand portfolio, including MAGIC: THE GATHERING, TRANSFORMERS, and NERF, alongside licensed properties like STAR WARS, distributed through various retail and e-commerce channels worldwide. Hasbro's recent quarterly performance shows a consistent trend of beating analyst expectations for both EPS and revenue. In Q4 2025, EPS of $1.51 surpassed the estimate of $1.19, and revenue of $1.45 billion exceeded the $941.20 million estimate. This follows a strong Q3 2025 where EPS of $1.68 beat the $1.63 estimate, and revenue of $1.39 billion also surpassed projections. The Q2 2025 results showed EPS of $1.30 beating the $0.77 estimate, with revenue of $980.80 million also exceeding expectations. This pattern of consistent beats in EPS and revenue across the last several reported quarters indicates positive operational momentum. Historically, Hasbro has demonstrated a strong streak of exceeding analyst estimates. The company has consistently delivered better-than-expected earnings per share and revenue, particularly in the latter half of the 2025 fiscal year. This pattern suggests a reliable performance against market expectations, driven by its core brands and strategic initiatives. Recent news highlights Hasbro receiving a Zacks Rank #1 (Strong Buy) rating, signaling strong fundamentals, though concerns about consumer spending slowdown persist in the consumer discretionary sector. The company's Q1 earnings surpassed expectations, driven by the Wizards of the Coast segment and Consumer Products, with successful cost transformation efforts contributing to margin expansion. Despite a recent share price decline, Hasbro maintains a strong 1-year total shareholder return. Options market activity suggests traders anticipate significant price swings, while analysts generally maintain a positive outlook. A Wells Fargo initiation report set a $98 price target, citing market share challenges. Looking ahead, investors should watch for Hasbro's ability to navigate the challenging consumer spending environment and maintain its strong performance in key segments like Wizards of the Coast. Key will be the continued success of its cost transformation efforts and its strategy to secure recurring revenue streams amidst evolving consumer demand.

EPS

EstBeatMiss
$0.15$0.58$1.01$1.45$1.88Q4'24Q1'25Q2'25Q3'25Q4'25Q2'26
QtrEstActual+/−
Q2'26$1.19 - -
Q4'25$1.19$1.51+26.9%
Q3'25$1.63$1.68+2.9%
Q2'25$0.77$1.30+68.6%
Q1'25$0.67$1.04+54.3%
Q4'24$0.35$0.46+33.1%

Revenue

EstBeatMiss
$803M$985M$1.2B$1.3B$1.5BQ4'24Q1'25Q2'25Q3'25Q4'25Q2'26
QtrEstActual+/−
Q2'26$1.1B - -
Q4'25$941M$1.4B+53.6%
Q3'25 - $1.4B -
Q2'25 - $981M -
Q1'25 - $887M -
Q4'24 - $1.1B -

Market Data

HAS Stock Snapshot

HAS is currently trading at $86.17, giving Hasbro, Inc. a market cap of 12.22B. Today's range spans $85.86–$87.13, with shares opening at $86.00 and moving up $0.02 (0.0%) from the prior close. DailyIQ's technical score sits at 23/100 (SELL) with a news sentiment reading of 55/100.

Over the past year HAS has traded between $64.85 and $106.98 - the current price is +32.9% off the 52-week low and -19.5% from the high. 23 analysts cover the stock with a Buy consensus and a mean 12-month target of $113.53 (range $92.00–$125.00), implying upside of +31.8%.

The options market is expressing concern about HAS - elevated put activity in large-cap Consumer Cyclical names with SELL signals (23/100) is common when the technical and sentiment inputs (neutral, 55/100) both deteriorate. Price: $86.17 (in the middle of its 52-week range). At 12.22B in capitalization, that hedging activity from institutional holders can become a feedback loop that amplifies the initial selling pressure. Range: $64.85–$106.98.

When a large-cap Consumer Cyclical name with 12.22B in capitalization prints a SELL signal (23/100) alongside neutral news sentiment (55/100), the risk isn't just price depreciation — it's the loss of institutional sponsorship that makes recovery harder. At $86.17 (in the middle of its 52-week range in the $64.85–$106.98 range), the structural support levels are where that sponsorship question gets answered.