Hasbro, Inc. (HAS) Stock Price, News, Analysis

Technical Score (1D)

SELL

News Sentiment

BULLISH

Hasbro’s shares slipped 1.01% today, a sharper decline than the broader market, but the company’s consensus estimates still project a 6.2 % revenue lift and an 11.9 % EPS increase for the current quarter, suggesting that the short‑term pullback may be temporary. The earnings outlook, which forecasts a $1.88 EPS and $1.47 billion in revenue, is expected to be confirmed in the upcoming earnings release, so traders should watch the actual results for any revisions that could alter the trajectory. In parallel, Bridgewater Associates disclosed a new $20.8 million stake in Hasbro, adding 0.13 % to its portfolio; this move signals confidence in Hasbro’s brand strength and diversified product lines and could lift investor sentiment and trading volume in the near term. The stake does not represent a transformative shift, but it does provide a short‑term catalyst that may help offset the market‑wide sell‑off in the consumer discretionary sector. Meanwhile, Hasbro’s recent licensing expansion with Upper Deck for Transformers, Power Rangers, and G.I. Joe cards adds incremental revenue potential, but it remains an extension of existing licensing expertise rather than a game‑changing initiative. The company’s focus on recurring revenue from Magic: The Gathering continues to underpin its gaming segment, offering a stable earnings engine that can cushion broader toy‑market softness. Over the next 1–10 trading days, the key watch items will be the Q2 earnings release for confirmation of the guidance, any commentary on cost‑transformation progress, and early sales data from the Upper Deck partnership. If the earnings beat expectations and the new licensing deal shows early traction, the stock could rebound from its recent dip; conversely, if the earnings miss or the Upper Deck rollout stalls, the downward bias may persist.

HAS|Analyst Targets

LOW TARGET

$90 +2.8%

1 analysts

MEAN TARGET

$110 +25.2%

11 analysts

HIGH TARGET

$120 +37.0%

10 analysts

PRICE RANGE

$90.00 - $120.00

SB / B / H / S / SS

8/8/4/1/1

DAILYIQ EST.

$112.69 (+28.7%)

HAS|Company Info

Sector

Consumer Cyclical

Industry

Leisure

Exchange

NMS

Country

United States

Website

shop.hasbro.com/en-in

Symbol

HAS

Description

Hasbro, Inc. is a global leader in the toy and game industry, designing, marketing, and selling a diverse portfolio of branded products. The company's core offerings encompass a wide range of categories, including action figures, arts and crafts, dolls, and preschool toys, as well as licensed products and entertainment content. Hasbro differentiates itself through its strong brand portfolio, which includes popular franchises like MAGIC: THE GATHERING, TRANSFORMERS, and NERF, along with licensed properties such as STAR WARS. These products are distributed through a variety of channels, including traditional retailers, e-commerce platforms, and specialty stores, ensuring broad market reach across the United States, Europe, and Asia. Founded in 1923, Hasbro's enduring success stems from its ability to innovate and adapt to evolving consumer preferences in the dynamic world of play.

HAS|Insider Trading

Bought (1Y)

0 shares

Sold (1Y)

96,486 shares

$9.2M

Barbacovi HollyChief People Officer

Sell5,057 shares2026-08-31

Hamren Elizabeth-

Gift1,500 shares2026-08-26

Hight JohnPresident, WOTC

Sell11,593 shares2026-08-19

Hight JohnPresident, WOTC

Sell11,229 shares2026-08-17

Barbacovi HollyChief People Officer

Tax Withholding538 shares2026-08-15

HAS|Fundamentals

Neutral / mixed

Verdict: Neutral

✓Revenue growing year over year

✕Negative net margin

✓Positive operating cash flow

Net Margin

-6.9%

Revenue CAGR

0.9%

Current Ratio

1.38x

Debt / Equity

5.77x

Return on Equity

-57.0%

HAS|Earnings Snapshot

Earnings Summary

Hasbro, Inc. is a global toy and game leader with a diversified portfolio of action figures, arts and crafts, dolls, and licensed franchises such as Magic: The Gathering, Transformers, and Star Wars, distributed through retail, e‑commerce, and specialty channels worldwide. In the consumer cyclical leisure sector, the company has historically leveraged its strong brand equity to drive sales across multiple categories. Recent quarterly performance shows a mixed trajectory: Q4 2024 EPS of $0.46 beat the $0.35 estimate while revenue of $1.10 B exceeded expectations; Q1 2025 EPS rose to $1.04 against a $0.67 estimate, yet revenue fell to $0.887 B. Q2 2025 EPS of $1.30 beat the $0.77 estimate and revenue rebounded to $0.981 B, followed by Q3 2025 EPS of $1.68 versus $1.63 estimate and a sharp revenue jump to $1.387 B. Q4 2025 EPS of $1.51 beat the $1.19 estimate and revenue surged to $1.445 B, while Q2 2026 EPS fell short of the $1.91 estimate at $1.28 and revenue rose modestly to $1.140 B. The pattern indicates consistent EPS beats in the last four quarters, though revenue growth has been volatile, with a notable decline in Q1 2025 offset by strong Q3 and Q4 results. Historically, Hasbro has maintained YoY revenue growth in most periods, with EPS often exceeding analyst forecasts, reflecting disciplined cost management and brand strength. Recent news highlights a 3.5 % annual sales decline over five years, raising concerns about demand erosion and margin pressure; investors should monitor cost‑control initiatives, product mix shifts, and guidance on digital and licensed‑content launches that could counteract physical toy sales weakness. Forward‑looking watch points include the company’s guidance for Q3 2026, potential updates on the Upper Deck licensing partnership, and any changes in capital allocation such as share buybacks or dividend adjustments that may signal management confidence.

Read full report

EPS

EstBeatMiss

Qtr	Est	Actual	+/−
Q3'26	$1.86	-	-
Q2'26	$1.91	$1.28	-33.0%
Q4'25	$1.19	$1.51	+26.9%
Q3'25	$1.63	$1.68	+2.9%
Q2'25	$0.77	$1.30	+68.6%
Q1'25	$0.67	$1.04	+54.3%

Revenue

EstBeatMiss

Qtr	Est	Actual	+/−
Q3'26	$1.5B	-	-
Q2'26	$1.1B	$1.1B	+5.5%
Q4'25	$941M	$1.4B	+53.6%
Q3'25	-	$1.4B	-
Q2'25	-	$981M	-
Q1'25	-	$887M	-

Full Earnings BreakdownEstimates, actuals, guidance, and historical context

→

HAS|Monthly Returns

Market Data

HAS Stock Snapshot

SELL32/100

$87.57+$0.00 (0.0%)

Market cap: 12.52B
P/E ratio: 15.8
Day range: $87.05 – $88.76
News sentiment: 63/100 · Bullish
Analyst target: $109.64 (+25.2%)
Consensus: Strong Buy · 22 analysts

52-week range+26.0% off low · -18.1% from high

$69.50$106.98

Price $87.57 DailyIQ Est. $112.69

Momentum has rolled over on Hasbro, Inc., which is what drives the bearish read. Sector peers are worth watching - large caps in Consumer Cyclical tend to move together on rotation.

Reverse DCF

What growth is priced into HAS?

FAIR

At today's price, Hasbro, Inc. needs to grow free cash flow about 3.2% a year for the next 10 years to justify its valuation at a 8.41% cost of capital. Over its actual history it has compounded free cash flow at 5.5% a year, so the market is asking for 2.3 percentage points below its own delivered rate. On that basis HAS looks priced roughly in line with its own growth record.

Implied FCF growth: 3.2%
Historical FCF CAGR: 5.5%
Growth gap: -2.3 pts
Verdict: FAIR
Discount rate (WACC): 8.41%
Beta: 0.89

Behaviour On Record

What HAS's own history says about today's numbers

Realized volatility (21d): 21.0% 31st pct
Below its peak: -30.5%
vs 200-day average: -2.7%
Up days (1y): 47%

Hasbro, Inc. is currently running 21.0% annualised volatility over the last 21 sessions. Measured against HAS's own 13 years of daily returns rather than a market-wide average, that is the 31st percentile — on the quiet side for this stock, against a typical reading of 26.0%. The distinction matters because a number that looks calm for one stock is turbulent for another, and the absolute figure on its own tells you neither.

HAS is trading -30.5% below its running peak. Across 12 full years on file, its median worst-drawdown-in-a-year was -24.5%, and the deepest was -57.7% in 2020. The current drawdown is already deeper than this stock's typical annual low point, which puts it in the part of its range where past recoveries began — and where past declines also continued.

Price sits -2.7% from its 200-day moving average. Against every other day in its history, that gap ranks at the 34th percentile — close to the gap it normally carries. Over the past year HAS closed higher on 47% of sessions, and it is currently 5 sessions into a falling streak.

On September specifically: over 13 years of records, HAS finished the month higher 5 of 13 times, with a median return of -0.7% and an average of -1.7%. Its strongest month historically has been April at +5.9% on average, its weakest October at -3.5%. Seasonality is a weak signal on its own — a decade is a small sample and regimes change — but it is a real distribution rather than a rule of thumb.

Overnight risk is measurable too: HAS has opened more than 2% away from the prior close in 130 of 3,267 sessions (4.0% of the time), with the largest gaps running +8.0% and -6.7%. For anyone holding through an event, that rate is a better guide to overnight exposure than the intraday range.

All figures computed from 3,268 daily closes between 2013-09-20 and 2026-09-18, split-adjusted, recomputed daily. Percentiles are against HAS's own 13-year history, not a peer group or index.

Sector Rotation

Is money rotating into or out of HAS's sector?

Hasbro, Inc. sits in the Consumer Discretionary sector, currently ranked 10th of 11 GICS sectors by relative-strength rotation score (improving).

Sector rank: #10 of 11
Sector state: Improving
Sector rotation score: 10

Options Market

What is the options market pricing for HAS?

CallsPuts

For Hasbro, Inc.'s nearest expiry (2026-10-16, 26 days out), open interest is call-heavy, a bullish tilt (put/call ratio of 0.42), with at-the-money implied volatility around 48.2%. The options market is pricing roughly a ±13.1% move by that expiry — a range of about $82.94–$107.88.

Put/call ratio (2026-10-16): 0.42
ATM implied volatility: 48.2%
Total open interest: 3,582
Expected move by 2026-10-16: ±13.1% ($82.94–$107.88)

Analyst Rating Changes

Are analysts turning bullish or bearish on HAS?

Wells Fargo most recently reiterated its rating on Hasbro, Inc. to Equal-Weight on Aug 20, 2026 with a price target of $90 (from $85). Over the last 90 days, coverage has run 0 upgrades against 0 downgrades, a net mixed lean.

Latest action: Wells Fargo — Equal-Weight
90-day upgrades: 0
90-day downgrades: 0
Net rating momentum: 0

Date	Firm	Action	Rating	Price target
Aug 20, 2026	Wells Fargo	Maintained	Equal-Weight	$85 → $90
Jul 23, 2026	Argus Research	Maintained	Buy	$90 → $105
Jul 22, 2026	JP Morgan	Maintained	Overweight	$125 → $111
Jul 22, 2026	DA Davidson	Maintained	Neutral	$100 → $95
Jul 16, 2026	Jefferies	Maintained	Buy	$120 → $110
Jul 16, 2026	B of A Securities	Maintained	Buy	$115 → $105
Jul 15, 2026	BNP Paribas	Maintained	Outperform	$117 → $114
Jul 14, 2026	Roth Capital	Maintained	Buy	$120 → $100
Jul 10, 2026	Citigroup	Maintained	Buy	$114 → $101
Jun 9, 2026	Wells Fargo	Maintained	Equal-Weight	$92 → $85
May 22, 2026	Citigroup	Maintained	Buy	$118 → $114
May 21, 2026	DA Davidson	Maintained	Neutral	$100

Held by These ETFs

HAS is a top holding in these ETFs tracked on DailyIQ — bar length shows portfolio weight.

News Sentiment Analysis

Sentiment gathered from recent headlines

63/100

Strong NegativeNeutralStrong Positive

MODERATELY BULLISH

Recent News Coverage

Most recent articles, ranked by recency (click to expand).

10+ articles

What did this article say?

Hasbro’s shares fell 1.01% in the latest session, trailing the broader market, yet the company’s upcoming earnings release is expected to beat consensus with an EPS of $1.88 and revenue of $1.47 billion, both up 11.9% and 6.2% YoY respectively. The guidance suggests a solid quarterly performance, which may offset the short‑term market pullback. Investors will monitor the actual results for confirmation of the upward trajectory and any revisions to analyst estimates.

What did this article say?

Bridgewater Associates, led by Ray Dalio, disclosed a new investment in Hasbro (NASDAQ:HAS) during its Q2 filings, purchasing a stake worth approximately $20.8 million. The move reflects confidence in Hasbro’s brand strength and potential upside from its diversified toy and entertainment portfolio. While the investment size is modest relative to Bridgewater’s overall portfolio, the endorsement from a high‑profile hedge fund can bolster investor sentiment. Traders should monitor subsequent trading volume and any commentary from Hasbro’s management that may indicate strategic initiatives or earnings guidance. The stake does not represent a transformative shift but provides a positive catalyst for the stock’s short‑term outlook.

What did this article say?

Hasbro’s Toddler of the Year competition generated a $4.5 million donation to Toys for Tots, bringing the program’s total to over $18 million. The event, run by Colossal and presented by Hasbro, highlighted a 3‑year‑old winner who will receive $25,000 and star in a national ad campaign. The fundraising success underscores Hasbro’s continued investment in purpose‑driven initiatives and strengthens its brand association with philanthropy.

What did this article say?

Hasbro (HAS) has been flagged as a sell by StockStory after noting a 3.5% annual decline in sales over the past five years, indicating weakening demand for its toy and game portfolio. The company’s long‑standing brand strength is offset by increasing competition from both established giants and new entrants in the entertainment space. Analysts suggest that the decline may erode margin pressure and limit growth prospects, prompting a downgrade in the stock’s outlook.

What did this article say?

Holly Barbacovi, Hasbro’s Chief People Officer, sold 5,057 shares on Aug. 31 2026, representing 12 % of her direct holdings. The sale reduces her stake to 0.0266 % of the $13.3 billion market‑cap company. The transaction occurred amid a 16 % one‑year share price gain and $5 billion in trailing revenue, suggesting a routine divestiture rather than a signal of distress.

What did this article say?

Hasbro (HAS) ended the latest session at $90.31, a 2.4% decline that outpaced the broader market. Despite the dip, the company projects earnings per share of $1.88, an 11.9% year‑over‑year increase, and revenue of $1.47 billion, up 6.2% YoY. Analysts expect full‑year EPS of $6.17 and revenue of $5.04 billion, reflecting modest growth. Investors will be watching the upcoming earnings release for confirmation of these forecasts.

What did this article say?

Hasbro’s valuation is being driven by the recurring revenue stream from Magic: The Gathering, which provides a stable earnings engine independent of broader toy market cycles. The analyst highlights the game’s robust growth and its role in supporting the company’s gaming segment. This positive assessment is based on confirmed, material upside from a single, high‑margin asset that can offset broader industry softness.

What did this article say?

Peachtree Group’s full subscription of the PG Savannah Industrial DST brings a 600,000‑sq‑ft distribution center into Hasbro’s U.S. logistics network, covering roughly 25% of the company’s domestic footprint. The debt‑free acquisition provides a stable, long‑term income stream that aligns with Hasbro’s focus on conservative capital structures. While the addition strengthens the company’s distribution capabilities, it represents a modest expansion relative to overall operations and is unlikely to materially shift earnings guidance.

What did this article say?

Hasbro's stock rose nearly 11% over the past three months, driven by strong momentum, cost‑saving initiatives, and an upgraded 2026 outlook. However, the company faces headwinds from tariffs, digital platform challenges, and rising cyber‑security expenses that could limit upside. The recent gains reflect market optimism about the company's strategic direction, but investors should monitor how well cost reductions translate into earnings and whether external pressures erode the growth trajectory.

What did this article say?

Hasbro announced a multi‑year licensing agreement with Upper Deck to produce trading cards and tabletop games featuring flagship brands such as Transformers, Power Rangers, and G.I. Joe. The partnership is positioned to capitalize on the company’s growing collectibles momentum and could generate incremental revenue streams across physical and digital channels. While the deal adds a new product line, it is largely an extension of existing licensing expertise and does not represent a transformative shift in the business model. Investors should monitor the rollout timeline and any early sales performance to gauge the partnership’s impact on earnings.

Technical Analysis

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SELL

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Institutional & Hedge Fund Ownership

25 tracked managers · $7.22B combined position · 18 adding, 6 trimming, 1 unchanged (latest 13F filings)

Manager	Trend	Shares Held	% of Co.	Position Value	Filed
BlackRock, Inc.	▲ Buy	26,694,382	18.67%	$2.20B	2026-08-07
Vanguard Group Inc	▲ Buy	16,976,679	11.88%	$1.39B	2026-01-29
Geode Capital Management, LLC	▲ Buy	4,180,542	2.92%	$344.73M	2026-08-12
Morgan Stanley	▲ Buy	3,757,982	2.63%	$310.37M	2026-08-13
Goldman Sachs Group Inc	▲ Buy	3,537,179	2.47%	$292.14M	2026-08-14
Bank of America Corp	▼ Sell	3,502,335	2.45%	$289.26M	2026-08-14
Capital Research Global Investors	▲ Buy	3,225,875	2.26%	$264.52M	2026-02-11
Viking Global Investors LP	▼ Sell	3,107,195	2.17%	$256.62M	2026-08-14
Invesco Ltd.	▲ Buy	3,073,395	2.15%	$253.83M	2026-08-14
AQR Capital Management LLC	▼ Sell	2,674,437	1.87%	$220.88M	2026-08-14
Citadel Advisors LLC	• Hold	2,297,851	1.61%	$189.78M	2026-09-02
Point72 Asset Management, L.P.	▲ Buy	2,118,402	1.48%	$174.96M	2026-08-14
Norges Bank	▲ Buy	1,820,643	1.27%	$150.37M	2026-08-12
FMR LLC (Fidelity)	▼ Sell	1,768,668	1.24%	$146.07M	2026-08-13
AllianceBernstein L.P.	▲ Buy	1,393,460	0.97%	$130.43M	2026-08-14
Northern Trust Corp	▲ Buy	1,526,045	1.07%	$126.04M	2026-08-13
Balyasny Asset Management L.P.	▲ Buy	1,060,267	0.74%	$87.57M	2026-08-14
D. E. Shaw & Co., Inc.	▼ Sell	787,379	0.55%	$65.03M	2026-08-14
Susquehanna International Group, LLP	▲ Buy	774,181	0.54%	$63.94M	2026-08-14
Gotham Asset Management, LLC	▲ Buy	694,777	0.49%	$57.38M	2026-08-14
JPMorgan Chase & Co	▲ Buy	672,770	0.47%	$57.31M	2026-08-12
Citigroup Inc	▲ Buy	571,179	0.40%	$47.17M	2026-08-03
Adage Capital Partners GP, L.L.C.	▲ Buy	452,772	0.32%	$37.39M	2026-08-14
Wells Fargo & Company	▼ Sell	420,966	0.29%	$34.77M	2026-08-14
Man Group plc	▲ Buy	224,571	0.16%	$21.02M	2026-05-15

Q2 2026 flow:5.62M sh bought ($465.12M)2.18M sh sold ($179.87M)net +3.44M sh (+$285.24M)

Congressional Trading Activity

6 disclosed trades · ~$48.0K est. traded value · 3 buys, 3 sells

Member	Chamber	State	Type	Amount	Traded	Filed
Lisa McClain	House	MI09	▼ Sell	$1K - $15K	2025-10-31	2025-11-21
Lisa McClain	House	MI09	▼ Sell	$1K - $15K	2025-10-30	2025-11-21
Lisa McClain	House	MI09	▲ Buy	$1K - $15K	2025-10-30	2025-11-21
Lisa McClain	House	MI09	▲ Buy	$1K - $15K	2025-06-17	2025-08-13
Julie Johnson	House	TX32	▼ Sell	$1K - $15K	2025-04-01	2025-05-14
Julie Johnson	House	TX32	▲ Buy	$1K - $15K	2025-01-15	2025-02-12

HAS·Hasbro, Inc.

EPS

Revenue

HAS Stock Snapshot

What growth is priced into HAS?

What HAS's own history says about today's numbers

Is money rotating into or out of HAS's sector?

What is the options market pricing for HAS?

Are analysts turning bullish or bearish on HAS?

Held by These ETFs

News Sentiment Analysis

Recent News Coverage

Technical Analysis

Real-time indicators across multiple timeframes

News Sentiment Analysis

Recent News Coverage

Technical Analysis

Real-time indicators across multiple timeframes

Market Status

Recently Viewed

Portfolio

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Portfolio News

Economic Events

Earnings Events

Economic News

HAS·Hasbro, Inc.

EPS

Revenue

HAS Stock Snapshot

What growth is priced into HAS?

What HAS's own history says about today's numbers

Is money rotating into or out of HAS's sector?

What is the options market pricing for HAS?

Are analysts turning bullish or bearish on HAS?

Held by These ETFs

News Sentiment Analysis

Recent News Coverage

Technical Analysis

Real-time indicators across multiple timeframes

Discover More

News Sentiment Analysis

Recent News Coverage

Technical Analysis

Real-time indicators across multiple timeframes

Discover More

Market Status

Recently Viewed

Portfolio

Email Alerts

Portfolio News

Economic Events

Earnings Events

Economic News