DailyIQ
Last updated1 minute ago

ROKU·Roku Inc

$152.59
-0.07 (-0.05%)
After Hours
High
$152.87
Open
$152.76
Market Cap
22.76B
52W High
$159.89
Low
$151.49
P. Close
$152.59
P/E
64.07
52W Low
$78.53
Fwd P/E
38.63
DailyIQ Est.
$163.27
Inst. Ownership
42.0%
Short Interest
6.49%
Days to Cover
5.7
Technical Score (1D)
55
BULLISH
News Sentiment
57
BULLISH
ROKU is pressing the upper end of its range on the 1D chart, scoring 55 with NEUTRAL and mixed momentum. Sentiment at 57 is diverging from the improving setup, which helps breakout attempts attract follow-through buyers. $158.92 is the confirmation level; $146.70 is where a failed breakout would snap back. The difference between a breakout and a breakout attempt is follow-through - a close above $158.92 that holds into the next session carries far more weight than an intraday poke through the level. Until that confirmation shows up, $146.70 defines the risk for anyone positioning ahead of the move rather than waiting for it.
LOW TARGET
$150 -1.7%
4 analysts
MEAN TARGET
$162 +6.4%
18 analysts
HIGH TARGET
$205 +34.4%
16 analysts
PRICE RANGE
$150.00 - $205.00
SB / B / H / S / SS
3/11/22/1/1
DAILYIQ EST.
$163.27 (+7.0%)
Sector
Communication Services
Industry
Entertainment
Exchange
NMS
Country
United States
Website
Symbol
ROKU
Description
Roku, Inc. provides a leading streaming platform for television content, operating both within the United States and globally. The company's business model is divided into two primary segments: Platform and Devices. Roku's core value proposition lies in its user-friendly platform, which aggregates a wide array of television shows, movies, news outlets, and sporting events. To enhance its platform's accessibility, Roku also designs and distributes streaming players, Roku-branded televisions, and related accessories. Furthermore, the company generates revenue through digital advertising services, positioning itself as a key player in the evolving landscape of television entertainment.
Bought (1Y)
0 shares
$0
Sold (1Y)
333,957 shares
$47.1M
Collier CharlesPresident, Roku Media
Option Exercise10,269 shares2026-10-05
Collier CharlesPresident, Roku Media
Sell424 shares2026-10-05
Collier CharlesPresident, Roku Media
Sell9,845 shares2026-10-05
Collier CharlesPresident, Roku Media
Sell580 shares2026-10-05
Collier CharlesPresident, Roku Media
Sell9,689 shares2026-10-05
70/ 100
Bullish
Overall: Bullish
✓Revenue growing year over year
✓Positive net margin
✓Positive operating cash flow
Gross Margin
43.8%
Net Margin
1.9%
Revenue CAGR
30.9%
Current Ratio
2.75x
Return on Equity
3.3%
Earnings Summary
Roku, Inc., a U.S. and global streaming platform, operates through Platform and Devices segments, monetizing through advertising and device sales. The company’s recent earnings show a turnaround: Q4 2024 EPS of $-0.24 versus an estimate of $-0.43, and revenue of $1.201 billion; Q1 2025 EPS improved to $-0.19 against $-0.25, with revenue $1.020 billion; Q2 2025 EPS turned positive at $0.07 versus $-0.16, revenue $1.111 billion; Q3 2025 EPS rose to $0.16 against $0.09, revenue $1.210 billion. In Q2 2026, the company reported EPS of $1.18 against an estimate of $0.61 and revenue of $1.354 billion versus $1.323 billion, indicating a strong earnings rebound and revenue growth of 2.4% YoY. Historically, Roku has shifted from negative to positive EPS over the past four quarters, with revenue growth accelerating from 0% in Q4 2024 to 2.4% in Q2 2026, while maintaining a pattern of beating or narrowing the gap on analyst estimates. Recent news includes a $160 per share cash‑and‑stock acquisition offer from Fox on Oct 6, 2026, which could provide a capital infusion and expanded content library, and an insider sale by President Charles Collier on Oct 5, 2026, a modest negative signal.

EPS

EstBeatMiss
$-0.67$-0.15$0.38$0.90$1.42Q4'24Q1'25Q2'25Q3'25Q2'26Q3'26
QtrEstActual+/−
Q3'26$0.55 - -
Q2'26$0.61$1.18+93.8%
Q3'25$0.09$0.16+71.4%
Q2'25$-0.16$0.07+144.1%
Q1'25$-0.25$-0.19+24.8%
Q4'24$-0.43$-0.24+44.2%

Revenue

EstBeatMiss
$962M$1.1B$1.2B$1.3B$1.5BQ4'24Q1'25Q2'25Q3'25Q2'26Q3'26
QtrEstActual+/−
Q3'26$1.4B - -
Q2'26$1.3B$1.4B+2.3%
Q3'25 - $1.2B -
Q2'25 - $1.1B -
Q1'25 - $1.0B -
Q4'24 - $1.2B -

Market Data

ROKU Stock Snapshot

NEUTRAL55/100
$152.22−$0.37 (0.2%)
Market cap
22.76B
P/E ratio
64.1
Day range
$151.49 – $152.87
News sentiment
57/100 · Neutral
Analyst target
$162.33 (+6.6%)
Consensus
Hold · 38 analysts
52-week range+93.8% off low · -4.8% from high
$78.53$159.89
Price $152.22 DailyIQ Est. $163.27

The setup on Roku Inc is patient: consolidation, not accumulation or distribution. Institutional coverage is thorough here, so shifts in analyst expectations show up in price quickly.

Behaviour On Record

What ROKU's own history says about today's numbers

Realized volatility (21d)
9.6% 0th pct
Below its peak
-68.2%
vs 200-day average
+22.3%
Up days (1y)
49%

Roku Inc is currently running 9.6% annualised volatility over the last 21 sessions. Measured against ROKU's own 9 years of daily returns rather than a market-wide average, that is the 0th percentile — unusually subdued by its own history, against a typical reading of 59.9%. The distinction matters because a number that looks calm for one stock is turbulent for another, and the absolute figure on its own tells you neither.

ROKU is trading -68.2% below its running peak. Across 8 full years on file, its median worst-drawdown-in-a-year was -52.3%, and the deepest was -83.3% in 2022. The current drawdown is already deeper than this stock's typical annual low point, which puts it in the part of its range where past recoveries began — and where past declines also continued.

Price sits +22.3% from its 200-day moving average. Against every other day in its history, that gap ranks at the 64th percentile — a somewhat wider gap than its own norm. Over the past year ROKU closed higher on 49% of sessions, and it is currently 4 sessions into a falling streak.

On October specifically: over 10 years of records, ROKU finished the month higher 4 of 10 times, with a median return of -4.7% and an average of -3.0%. Its strongest month historically has been November at +17.9% on average, its weakest March at -10.5%. Seasonality is a weak signal on its own — a decade is a small sample and regimes change — but it is a real distribution rather than a rule of thumb.

Overnight risk is measurable too: ROKU has opened more than 2% away from the prior close in 137 of 2,272 sessions (6.0% of the time), with the largest gaps running +6.8% and -7.9%. For anyone holding through an event, that rate is a better guide to overnight exposure than the intraday range.

All figures computed from 2,273 daily closes between 2017-09-28 and 2026-10-14, split-adjusted, recomputed daily. Percentiles are against ROKU's own 9-year history, not a peer group or index.

Sector Rotation

Is money rotating into or out of ROKU's sector?

Roku Inc sits in the Communication Services sector, currently ranked 10th of 12 GICS sectors by relative-strength rotation score (improving).

Sector rank
#10 of 12
Sector state
Improving
Sector rotation score
9

Options Market

What is the options market pricing for ROKU?

CallsPuts

For Roku Inc's nearest expiry (2026-10-16, 2 days out), open interest is put-heavy, a defensive/bearish tilt (put/call ratio of 1.54), with at-the-money implied volatility around 51.6%. The options market is pricing roughly a ±3.4% move by that expiry — a range of about $144.09–$154.14.

Put/call ratio (2026-10-16)
1.54
ATM implied volatility
51.6%
Total open interest
11,085
Expected move by 2026-10-16
±3.4% ($144.09–$154.14)

Analyst Rating Changes

Are analysts turning bullish or bearish on ROKU?

Wedbush most recently reiterated its rating on Roku Inc to Neutral on Sep 24, 2026 with a price target of $155. Over the last 90 days, coverage has run 0 upgrades against 3 downgrades, a net bearish lean.

Latest action
Wedbush — Neutral
90-day upgrades
0
90-day downgrades
3
Net rating momentum
-3
DateFirmActionRatingPrice target
Sep 24, 2026WedbushReiteratedNeutral$155
Aug 14, 2026Wells FargoDowngradeOverweight → Equal-Weight$167 → $165
Aug 10, 2026RosenblattMaintainedBuy$160
Aug 7, 2026UBSMaintainedNeutral$126 → $172
Aug 7, 2026GuggenheimDowngradeBuy → Neutral$145 → $160
Aug 7, 2026Seaport GlobalDowngradeBuy → Neutral-
Jul 17, 2026CitigroupMaintainedNeutral$120 → $157
Jun 16, 2026Loop CapitalDowngradeBuy → Hold$145 → $155
Jun 16, 2026WedbushDowngradeOutperform → Neutral$155
Jun 16, 2026Wolfe ResearchDowngradeOutperform → Peer Perform-
Jun 16, 2026NeedhamReiteratedBuy$170
Jun 16, 2026Piper SandlerDowngradeOverweight → Neutral$148 → $160

Peers & ETF holders

ROKU peers & ETF holders

News Sentiment Analysis

Sentiment gathered from recent headlines

57/100
Strong NegativeNeutralStrong Positive
MODERATELY BULLISH

Recent News Coverage

Most recent articles, ranked by recency (click to expand).

10+ articles
What did this article say?
Analysts noted that Roku’s recent trading pattern combined high growth momentum with a tight breakout setup near $154. The technical analysis highlighted a defined risk zone, suggesting a clear entry point for growth-oriented traders. The signal indicates potential upside if the price breaches the breakout level, but it remains a short-term trading cue rather than a fundamental shift.
What did this article say?
Roku (ROKU) returned to investor focus after analysts raised earnings estimates, earning a Zacks Rank #1. The upgrade reflected confidence in the company’s profit and revenue outlook. Recent headlines highlighted discounted OLED TVs during Prime Day and new Roku Channel originals, reinforcing growth prospects. The company’s year‑to‑date share price returned over 40%, and total shareholder return exceeded 50%. These developments signal a positive shift in market sentiment toward Roku’s future performance.
What did this article say?
On October 5, 2026, Charles Collier, President of Roku Media, sold 20,538 shares of Roku (ROKU) for $3,114,125. The transaction was reported in a Form 4 filing with the SEC. Following the sale, Collier retains 22,700 Class A common shares, maintaining control over the company. The insider sale may be viewed as a modest negative signal for the company.
What did this article say?
On June 15, 2026, Fox announced a $160 per share cash-and-stock deal to acquire Roku, marking a significant strategic move for the streaming platform. The transaction is expected to broaden Roku’s content library and strengthen its partnership network, positioning it to capture more of the shift from cable to connected TV. Analysts view the deal as a catalyst for accelerated user growth and revenue expansion, reinforcing Roku’s competitive stance in the industry.
What did this article say?
The article compares Roku’s year‑to‑date performance with other consumer discretionary stocks, noting that Roku is included in the sector analysis but does not highlight any significant deviation or material event affecting the company. It provides context on sector rankings and earnings estimates without indicating a material impact on Roku’s outlook.
What did this article say?
OpenX announced the hiring of John Rogers, a former Roku executive, as Senior Vice President of Global Publisher Development. Rogers previously served as Director of Global Programmatic Partnerships at Roku, bringing extensive experience in digital advertising. His appointment signals OpenX’s intent to deepen publisher relationships and expand direct publisher integrations across CTV, app, and web platforms. The move is expected to enhance OpenX’s supply‑side offerings and increase demand for publisher inventory. It represents a strategic talent acquisition aimed at strengthening OpenX’s competitive position in the programmatic advertising market.
What did this article say?
On September 15, 2026, Roku’s Chief Financial Officer Dan Jedda sold 7,000 shares through a Rule 10b5‑1 plan, valuing the transaction at roughly $1.1 million. The sale reduced his stake to 74,811 shares, worth about $11.6 million at the close of September 16. The transaction coincided with the Department of Justice extending its review of Roku’s pending acquisition of Fox, adding uncertainty to the company’s strategic outlook.
What did this article say?
Roku’s stock climbed 40% in 2026 after Fox Corporation agreed to a regulatory termination fee of $1.237 billion. The payment was triggered by the termination of a licensing agreement, providing a significant cash influx for Roku. The fee is expected to boost Roku’s liquidity and support future content investments. Analysts noted the deal as a material upside catalyst for the company’s financial outlook.

Technical Analysis

Real-time indicators across multiple timeframes

55
NEUTRAL
Momentum rank against about 1,000 stocks and ETFs for this timeframe.
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Institutional & Hedge Fund Ownership
25 tracked managers · $7.97B combined position · 18 adding, 7 trimming, 0 unchanged (latest 13F filings)
ManagerTrendShares Held% of Co.Position ValueFiled
BlackRock, Inc.▲ Buy13,381,9808.98%$1.85B2026-08-07
Vanguard Group Inc▼ Sell12,987,7868.72%$1.41B2026-01-29
FMR LLC (Fidelity)▼ Sell5,310,6163.56%$733.61M2026-08-13
Pentwater Capital Management LP▲ New4,325,0002.90%$597.46M2026-08-14
Balyasny Asset Management L.P.▲ Buy3,147,7892.11%$434.84M2026-08-14
Geode Capital Management, LLC▲ Buy3,064,5482.06%$424.00M2026-08-12
Goldman Sachs Group Inc▲ Buy2,649,2311.78%$365.96M2026-08-14
Millennium Management LLC▲ Buy1,883,6451.26%$260.21M2026-08-14
Citadel Advisors LLC▲ Buy1,822,0221.22%$251.69M2026-09-02
Renaissance Technologies LLC▼ Sell1,424,3000.96%$196.75M2026-08-13
Bank of America Corp▲ Buy1,249,1810.84%$172.56M2026-08-14
Morgan Stanley▼ Sell1,135,2560.76%$156.82M2026-08-13
Northern Trust Corp▲ Buy1,079,6020.72%$149.14M2026-08-13
AQR Capital Management LLC▼ Sell1,043,3540.70%$142.84M2026-08-14
Marshall Wace, LLP▼ Sell795,7040.53%$109.92M2026-08-13
Man Group plc▲ Buy780,1780.52%$107.77M2026-08-14
Neuberger Berman Group LLC▲ Buy734,0310.49%$101.40M2026-08-13
Squarepoint Ops LLC▼ Sell669,2210.45%$92.45M2026-08-14
JPMorgan Chase & Co▲ Buy641,1660.43%$88.37M2026-08-12
Janus Henderson Group plc▲ Buy834,6190.56%$78.97M2026-05-18
AllianceBernstein L.P.▲ Buy643,2550.43%$60.86M2026-08-14
Sculptor Capital LP▲ New438,0000.29%$60.51M2026-08-14
Invesco Ltd.▲ Buy330,0590.22%$45.59M2026-08-14
Adage Capital Partners GP, L.L.C.▲ New325,0000.22%$44.90M2026-08-14
Verition Fund Management LLC▲ Buy277,6000.19%$38.35M2026-08-14
Q2 2026 flow:20.69M sh bought ($2.83B)14.49M sh sold ($2.00B)net +6.20M sh (+$832.16M)