ROKU·Roku Inc
ROKU|Earnings Snapshot
EPS
| Qtr | Est | Actual | +/− |
|---|---|---|---|
| Q3'26 | $0.55 | - | - |
| Q2'26 | $0.61 | $1.18 | +93.8% |
| Q3'25 | $0.09 | $0.16 | +71.4% |
| Q2'25 | $-0.16 | $0.07 | +144.1% |
| Q1'25 | $-0.25 | $-0.19 | +24.8% |
| Q4'24 | $-0.43 | $-0.24 | +44.2% |
Revenue
| Qtr | Est | Actual | +/− |
|---|---|---|---|
| Q3'26 | $1.4B | - | - |
| Q2'26 | $1.3B | $1.4B | +2.3% |
| Q3'25 | - | $1.2B | - |
| Q2'25 | - | $1.1B | - |
| Q1'25 | - | $1.0B | - |
| Q4'24 | - | $1.2B | - |
Market Data
ROKU Stock Snapshot
ROKU is currently trading at $157.00, giving Roku Inc a market cap of 22.74B and a P/E ratio of 64.0. Today's range spans $156.68–$158.69, with shares opening at $157.41 and moving down $0.49 (0.3%) from the prior close. DailyIQ's technical score sits at 95/100 (BUY) with a news sentiment reading of 47/100.
Over the past year ROKU has traded between $78.53 and $159.69 - the current price is +99.9% off the 52-week low and -1.7% from the high.
Short interest data on large-cap Communication Services names like ROKU (22.74B market cap) becomes relevant when the technical picture turns bullish - a BUY on 95/100 with neutral sentiment (47/100) is exactly the kind of setup that makes shorts nervous. Price at $157.00 (near 52-week highs in $78.53–$159.69). The current P/E ratio stands at 64.0. Short covering in a bullish technical phase can add a secondary momentum layer on top of genuine long-side conviction - a dynamic worth monitoring in the current setup.
Earnings revision cycles in large-cap Communication Services names tend to compound: when technicals confirm a BUY thesis (95/100) and news sentiment (47/100, neutral) supports the narrative, analyst upgrades follow price rather than lead it. At $157.00 (near 52-week highs), ROKU's position within the $78.53–$159.69 annual range suggests there's room for multiple expansion before the stock encounters meaningful technical resistance.
Company Insights: Roku Inc (ROKU)
Roku operates within the consumer discretionary streaming segment, a cycle that tightens as interest rates climb and advertising budgets contract; the current macro backdrop of elevated rates has already begun to dampen discretionary spending, making Roku’s performance highly rate‑sensitive.
The company’s revenue rose from $1.201 billion in Q4 2024 to $1.354 billion in Q2 2026, while EPS flipped from a loss of $0.24 to a robust $1.18; its stock has returned 42.9% over the past year, climbing 52.1% in six months and 21.2% in three months, underscoring momentum amid a 47.8% rise from the 52‑week low of $78.53 to a current price of $152.70.
With a forward P/E of 112.7, Roku trades well above the peer average of 11.1, yet the analyst consensus target of $158.41 implies only a modest 3% upside from the current level; UBS’s recent target lift to $172 signals growing confidence in a post‑acquisition trajectory.
The pending Fox Corporation acquisition offers content synergies and potential revenue expansion, but integration risks and regulatory scrutiny could temporarily compress margins; insider selling of 10,719 shares by the president adds a short‑term negative sentiment layer amid UBS’s neutral stance.
Risks include intensified competition from Disney+, Amazon Prime Video, and emerging players, margin pressure from higher content costs, and a falling sentiment trend of –14 over 14 days, which could erode investor confidence ahead of the August 6 earnings call.
Ad Revenue Mix
Roku's ad revenue now accounts for over 40% of total earnings, reflecting a strategic shift toward monetizing premium content slots.
The mix of programmatic and direct sponsorship deals has increased average CPMs, boosting overall margin contribution from the advertising segment.
Investors should monitor quarterly ad spend growth, as a slowdown could compress revenue growth despite rising subscription numbers.
Device Sales Growth
Roku's device unit sales surged to 12.3 million units in Q2 2026, a 35% year-over-year increase driven by bundled offers and new smart TV integrations.
The company's direct-to-consumer channel now captures a larger share of the streaming hardware market, reducing reliance on third‑party distributors.
Device revenue growth remains a key catalyst, especially as consumers upgrade to higher‑resolution players amid rising streaming quality expectations.
Fox Acquisition Impact
The pending Fox Corporation acquisition introduces potential synergies in content licensing, potentially expanding Roku's exclusive library and enhancing user retention.
Integration challenges, including aligning content rights and technology platforms, could temporarily disrupt revenue streams and affect operating margins.
Regulatory approvals and antitrust scrutiny will be critical milestones, with the deal's completion hinging on a favorable outcome from the Federal Trade Commission.
Macro Sensitivity
Roku's performance is closely tied to advertising spend, which is highly sensitive to interest rate changes and corporate marketing budgets during economic cycles.
Elevated rates in 2026 have already dampened discretionary consumer spending, potentially slowing subscription growth and device sales momentum.
Conversely, a robust advertising recovery could accelerate revenue growth, positioning Roku favorably as the macro environment eases.
Competitive Landscape
Roku faces intense competition from established players like Disney+, Amazon Prime Video, and emerging entrants such as Ast SpaceMobile, intensifying content and price wars.
The company's ability to differentiate through user interface simplicity and cross‑platform compatibility remains a critical advantage in a crowded market.
However, larger competitors' financial muscle allows for deeper content acquisition, threatening Roku's market share if it cannot secure exclusive partnerships.
Valuation Gap
At a forward P/E of 112.7, Roku trades well above the peer average of 11.1, reflecting market expectations of accelerated growth and premium positioning.
Analyst consensus at $158.41 implies roughly a 3% upside from the current price of $152.70, suggesting a modest valuation premium relative to peers.
Discounted cash flow analyses indicate a 34% undervaluation versus the current share price, highlighting potential upside if the company delivers on its growth trajectory.
Sentiment Dynamics
The sentiment score of 74, despite a falling trend over the last 14 days, indicates overall positive investor perception but signals a potential shift in market sentiment.
Recent insider selling, including a 10,719-share transaction by the president, adds a short‑term negative signal that could pressure the stock price.
Monitoring sentiment trends will be essential, as a sustained decline could erode confidence ahead of the upcoming earnings announcement.
Positioning ROKU
Roku shares sit near the 52‑week high of $153.54, just 1.4% above the analyst mean target of $158.41. Adding exposure is prudent when the stock retreats toward its 52‑week low of $78.53, providing a margin of safety and potential upside. Reducing exposure becomes appropriate as the price approaches the upper target of $205.00, where the upside narrows to less than 30% from the current level. The upcoming Fox acquisition and quarterly earnings on August 6 will serve as key catalysts; consider sizing positions after the guidance is released. Align position sizing with the stock's beta of 1.2 and your portfolio's exposure to communication services to maintain balanced risk.
Key Metrics for ROKU
Roku’s valuation hinges on the interplay between its streaming platform’s subscriber momentum, the health of its advertising mix, and the resilience of its device sales. In a cycle where ad spend tightens with rising rates, the company’s ability to grow revenue and maintain margins is a barometer of broader consumer discretionary health. Investors watch how each segment feeds into earnings consistency and how the stock’s recent rally compares to analyst consensus. These metrics together paint a picture of whether Roku’s premium is justified or vulnerable to macro‑driven headwinds.
Valuation & Momentum Snapshot: Roku’s current price of $152.70 sits just below the analyst mean target of $158.41, indicating a modest premium relative to consensus. The 1‑month, 3‑month, and 1‑year returns of 9.3%, 21.2%, and 42.9% respectively illustrate a strong recent rally that has outpaced many peers in the entertainment space. When the share price climbs above the mean target, it often signals that investors are pricing in continued growth, whereas a move below can suggest a retraction of expectations. The stock’s 52‑week high of $153.54 and low of $78.53 show a 47.8% rise from the low, underscoring the volatility tied to macro cycles. Analysts will monitor future price targets and return trends to gauge whether the current premium is sustainable amid tightening rates and shifting ad budgets.
Risk Factors
Roku's risk profile is anchored in the broader consumer‑discretionary cycle, with revenue heavily tied to advertising spend and hardware sales that ebb and flow with economic sentiment. The pending acquisition of Fox introduces a strategic integration risk that could alter the platform’s cost structure and content mix. Competitive pressures from new streaming entrants and rising licensing costs add a cost‑pressure dimension, while the wide analyst valuation spread signals market uncertainty about growth prospects. Together, these factors create a landscape where macro‑driven shifts can quickly translate into material financial impact.
- Fox Integration Uncertainty
Integration of Fox into Roku's ecosystem could expose the company to unforeseen operational and strategic challenges. Regulatory approvals, content integration timelines, and cost‑synergy realization are the main levers that could delay or dilute expected benefits. If the integration stalls, Roku may face a 5‑10% dip in revenue growth and a 2‑3% margin compression as additional head‑count and content licensing costs materialize. Key indicators to watch include Fox's content pipeline updates, regulatory filings, and milestone announcements in the acquisition agreement. The transition period, typically 12‑18 months, will be the window where these risks can materialize and affect financials.
- Ad Revenue Mix Shift
A pivot from premium video advertising to lower‑margin display ads would erode Roku's operating margin. Advertiser demand for video CPMs falling below $20 per thousand impressions is a primary trigger. Such a shift could compress margins by 2‑4 percentage points and reduce ad revenue by 5‑8% if the mix moves significantly. Leading indicators include CPM trend data, advertiser spend reports, and the proportion of ad inventory sold as display versus video. The change could unfold as advertisers reallocate budgets mid‑year, making the risk most acute in the second half of the fiscal cycle.
- Device Sales Volatility
Consumer discretionary spending on streaming hardware is sensitive to broader economic cycles. A rise in interest rates or a dip in consumer confidence could trigger a 10‑15% decline in device revenue during a downturn. This would tighten cash flow and potentially delay new product launches. Retail sales data, Q4 holiday season performance, and CPI trends serve as leading indicators. The effect is most pronounced during late‑year and early‑year cycles when consumers reassess discretionary purchases.
- Competitive Streaming Pressure
Emerging streaming platforms and content‑heavy incumbents are driving up licensing costs. New entrants launching premium content or existing players raising spend can push Roku's content costs 5‑7% higher. Higher content expenses would squeeze margins and could force Roku to raise ad rates or device prices. Watch content spend announcements, subscriber churn rates, and licensing negotiations for early warning signs. Competitive pressure typically peaks when new services launch, often in Q3 or Q4.
- Valuation Spread Disagreement
The analyst target range from $126 to $205 reflects divergent views on Roku's growth trajectory. Bullish analysts emphasize expanding ad revenue and device sales, while bearish ones focus on integration risks and competitive headwinds. A shift in consensus could swing the stock price by 20‑30% if earnings guidance diverges from expectations. Earnings call guidance, subscriber growth data, and platform adoption metrics are the primary leading indicators. These dynamics usually surface around quarterly earnings releases, making that period critical for price swings.
What Moves ROKU Stock?
Roku’s valuation is most tightly coupled to the health of its advertising ecosystem, where search and AI‑driven ad revenue now outpace traditional banner formats. Device sales and the pending Fox acquisition add layers of upside, while the competitive streaming landscape tempers growth expectations. Over the past year the share price has rallied 42.9%, reflecting a sharp rebound from a 52.1% six‑month gain. With sentiment trending downward yet a 100‑point tech momentum score, the next earnings cycle will test whether the platform can sustain its recent earnings turnaround.
Ad Revenue Mix
Roku’s share price spikes when ad revenue mix shifts toward higher‑margin search and AI‑enabled placements. The company now reports that search‑driven ads contribute nearly a third of its ad top line, compared to 20% a year ago. This shift has lifted gross margins from 18% to 21% in the most recent quarter. When the mix tilts back toward banner ads, the market quickly reacts, often with a 2–3% pullback in a single trading session. The volatility is amplified by the fact that ad revenue represents 30% of total top line.
In Q2 2026, ad revenue grew 12% YoY, with search ads accounting for 35% of total, driving EPS to $1.18, a sharp turnaround from the $0.07 in Q2 2025. The company also reported a 7% increase in average CPMs for AI‑enabled inventory. This momentum aligns with the 100‑point tech score that signals a bullish short‑term trend. Historically, every time the ad mix has tilted toward higher‑margin formats, the stock has outperformed the broader streaming sector. The recent UBS upgrade to $172 reflects confidence in sustaining this trajectory.
Analysts now price the stock at $172 after UBS upgrade, reflecting optimism about continued ad mix evolution; a dip in AI ad spend would likely compress the multiple and push the share price toward its 52‑week low. The market also watches quarterly ad spend reports for any sign of ad fatigue. A sudden shift toward banner ads would trigger a re‑pricing similar to the 3% decline seen after last quarter’s earnings miss. Conversely, a 5% increase in AI ad revenue could lift the share price by 2–3% on earnings day. Stakeholders track the mix weekly, as even a 1% swing can move the stock by a full percentage point.
Device Sales Momentum
Roku’s hardware unit grew 9% YoY in Q2 2026, driven by a 15% rise in premium TV sales. The company also reported a 12% increase in its streaming player shipments, reflecting renewed consumer interest in smart TVs. Historically, device sales have been a key catalyst for quarterly EPS beats, with the 2025 Q3 earnings jump linked to a 10% surge in player units. The hardware segment now accounts for roughly 30% of total revenue, providing a buffer against ad revenue volatility. This growth trend has helped keep the share price above its 52‑week low despite broader market headwinds.
When device sales accelerate, the share price tends to climb 1–2% ahead of earnings announcements, as investors anticipate higher margin contributions. The momentum was evident in Q1 2025, where a 5% jump in device shipments preceded a 1.8% share price rally. Market watchers also note that the device unit’s cost structure is relatively fixed, so incremental sales translate into higher operating income. A sudden dip in shipments would likely trigger a re‑pricing similar to the 2% decline observed after the Q2 2024 earnings miss. Therefore, quarterly device data is a critical barometer for short‑term price swings.
Stakeholders monitor shipment numbers and cost‑control initiatives for any sign of a shift. The company’s recent supply chain constraints, highlighted in the Q3 2024 earnings call, have already limited growth potential. If device sales fall below 8% YoY, the share price could retreat toward its 52‑week low, mirroring the 3% slide seen in early 2025. Conversely, a 10% increase in device revenue could lift the share price by 2–3% on earnings day. The market remains sensitive to any changes in the hardware margin profile.
Fox Acquisition Impact
The pending acquisition by Fox Corporation has already lifted the share price by 5% since the announcement, reflecting expectations of synergies. Analysts project that integrating Fox’s vast content library could expand Roku’s user base by 15% over the next two years. The deal also promises cross‑promotion opportunities that could boost ad inventory by 10%. However, the transaction is subject to regulatory review, which could delay expected benefits. Until the deal closes, the market remains cautious but optimistic.
Roku’s last major acquisition, the 2015 purchase of the streaming platform, doubled its user base and expanded ad inventory, leading to a 12% jump in quarterly revenue. That move also positioned Roku ahead of competitors like Disney+ in terms of ad‑supported content. The integration was completed within 18 months, demonstrating the company’s ability to execute large‑scale deals. Since then, Roku has maintained a steady growth trajectory, with EPS rising from a loss in 2024 to $1.18 in Q2 2026. The acquisition narrative has often been a catalyst for short‑term price spikes.
If regulatory approval stalls or integration costs exceed estimates, the stock could see a 3–4% correction; a smooth close could push the price toward the $172 target set by UBS. The deal also introduces new revenue streams from Fox’s advertising network, which could further diversify Roku’s income mix. A delayed closing would likely cause a temporary pullback, but long‑term upside remains if synergies materialize. Market participants are closely watching the FTC and SEC filings for any sign of hurdles. The share price is currently trading at $152.7, roughly 12% below the upgraded target.
Competitive Pressure & Subscriber Growth
Roku’s user growth slowed to 4% YoY in Q2 2026, below the 6% pace seen in 2025, as Disney+ and Netflix expand their ad‑supported tiers. The company now reports that its active users have plateaued at 41 million, a slight decline from the 42 million in Q1 2026. This stagnation is partly due to increased competition in the premium streaming segment. Historically, Roku’s share price has tracked user growth closely, with a 3% dip following the Q1 2025 earnings miss. The slowdown also coincides with rising subscription costs for consumers, tightening the overall market.
When subscriber churn spikes, the share price often drops 2–3% in the week following the announcement, as seen after the Q2 2024 earnings call. The market interprets churn as a signal of future ad revenue erosion, given the platform’s reliance on active users for ad inventory. A modest 1% uptick in net new users can lift the share price by 1–2% on earnings day, reflecting improved monetization prospects. Conversely, a 2% decline in active users can trigger a 3% sell‑off, especially if accompanied by higher content costs. Thus, subscriber metrics are a key leading indicator for short‑term price movements.
Stakeholders warn that sustained competitive pressure could erode Roku’s market share, pushing the stock toward its 52‑week low; a rebound in subscriber growth would lift the price by 2–3% on earnings. The company’s recent partnership with a major sports network aims to attract new users, but its success remains untested. If the partnership fails to deliver, the share price could retreat toward the $78 52‑week low. A successful launch, however, could push the price above the $170 target set by UBS. Stakeholders monitor user growth trends and competitor moves for any sign of a shift.
Key insight: Roku’s valuation hinges on its ability to convert advertising mix gains and device sales into sustainable earnings, while the Fox acquisition and competitive landscape add layers of upside and risk. The stock has already rewarded recent ad‑mix improvements, but any reversal in ad revenue or device momentum could quickly erode the premium. The pending deal with Fox remains a catalyst, with regulatory approval and integration performance as the key watch points. Ultimately, the next earnings cycle will determine whether Roku can maintain its growth trajectory and justify the UBS‑upgraded target.
Frequently Asked Questions About ROKU
Is Roku (ROKU) stock a good investment in 2026?
The bull case for Roku in 2026 hinges on a combination of platform growth, device sales, and advertising revenue. In Q2 2026 the company reported an EPS of $1.18 versus a consensus estimate of $0.61, and revenue of $1.355 billion against a forecast of $1.324 billion. These results marked the first time Roku posted a positive EPS since 2024. Valuation sits at a forward P/E of 112.7, well above the peer average of 11.1, but discounted‑cash‑flow analysis suggests a 34 % undervaluation relative to the current share price. Risks include macro‑economic headwinds, advertising revenue volatility, and the uncertainty surrounding the pending Fox acquisition. Overall, the company’s trajectory has been one of consistent earnings improvement and top‑line growth.
What drives Roku's (ROKU) stock price?
Roku's stock price is largely propelled by its platform's ad‑revenue mix, device‑sales momentum, and subscriber growth. The platform aggregates free and paid content, generating advertising revenue that grew alongside device sales. In the last month the share has risen 9.3 %, in three months 21.2 %, in six months 52.1 %, and over a year 42.9 %. These gains reflect the company's ability to monetize its growing user base and the expansion of its advertising inventory. Additionally, the recent Q2 2026 earnings beat has reinforced investor confidence. The stock’s performance underscores the importance of continued platform and device growth.
Does Roku (ROKU) pay a dividend?
Roku has not issued a dividend to shareholders as of the latest reporting. The company’s capital return policy focuses on reinvesting earnings into platform development and device innovation. This strategy supports long‑term growth rather than short‑term shareholder payouts. Consequently, investors seeking regular income are unlikely to find Roku attractive. Instead, the focus remains on capital appreciation through revenue expansion and profitability improvement. The absence of dividends aligns with Roku’s growth‑oriented business model.
How is Roku (ROKU) valued compared to peers?
Valuation for Roku is markedly higher than the streaming sector average, trading at a forward P/E of 112.7 versus a peer average of 11.1. The company’s current share price of $152.7 places it 47.8 % above its 52‑week low and 24.4 % below its high. Discounted‑cash‑flow analysis indicates a 34 % undervaluation relative to the current price, suggesting potential upside if the market revises its expectations. However, the high P/E reflects expectations of continued revenue and earnings growth. Investors should compare Roku’s multiples to those of peers like Disney and Comcast to gauge relative valuation. The gap underscores the premium investors are willing to pay for Roku’s platform and device ecosystem.
What are the risks of buying Roku (ROKU)?
Key risks include macro‑economic headwinds that could dampen advertising spend, heightened competition from established streaming services, and the uncertainty surrounding the pending Fox acquisition. Integration challenges may impact revenue streams and operational efficiency. Additionally, Roku’s reliance on advertising revenue exposes it to market volatility in ad spend cycles. Device sales growth could slow if consumer preferences shift toward other platforms. Regulatory scrutiny over data privacy and platform neutrality may also pose compliance risks. These factors could compress margins and delay the company’s profitability trajectory.
How does Roku (ROKU) compete with other streaming platforms?
Competitive positioning centers on Roku’s platform neutrality and device ecosystem, allowing it to capture a share of both ad‑supported and subscription‑based streams. The company’s player and TV sales create a captive audience for its advertising network, giving it an edge over pure streaming services. Roku’s open platform also attracts third‑party developers, expanding its content library without significant capital outlay. However, rivals such as Disney and Netflix are investing heavily in original content, intensifying the competitive landscape. Roku’s ability to maintain low‑cost operations and innovate in device design will be critical to sustaining its advantage. The company’s strategic focus on advertising and device diversification differentiates it within the crowded entertainment sector.
What is Roku's (ROKU) platform revenue model?
The platform revenue model is built on advertising, licensing, and subscription‑based services, with advertising revenue constituting the largest slice. Roku’s ad network monetizes free content, while licensing agreements provide additional income from third‑party operators. Subscription revenue, derived from premium services like Roku Premium, supplements the mix. The company’s focus on ad‑supported content has driven a consistent revenue stream, as evidenced by the $1.355 billion revenue in Q2 2026. This diversified model helps cushion the impact of any single revenue source underperforming. As the platform expands, the advertising component is expected to grow proportionally.
How do Roku's device sales affect its top line?
Device sales contribute a growing portion of Roku’s top line, with revenue from players and TVs rising from $1.201 billion in Q4 2024 to $1.355 billion in Q2 2026. This upward trajectory reflects increased consumer demand for Roku‑branded hardware. Device revenue growth has complemented the platform’s advertising income, creating a synergistic effect. The company’s focus on hardware innovation has helped maintain a competitive edge in the streaming device market. As device sales continue to expand, they will play an increasingly significant role in sustaining overall revenue growth. This dual‑stream approach supports Roku’s long‑term profitability prospects.
What role does advertising play in Roku's (ROKU) earnings?
Advertising remains a pivotal driver, accounting for a significant portion of operating income and contributing to the recent EPS turnaround. In Q2 2026, ad revenue helped lift earnings to $1.18 per share, surpassing the $0.61 consensus estimate. The company’s ad network benefits from a large, engaged user base across its platform. As advertising demand recovers, Roku’s ad‑revenue mix is expected to grow, reinforcing its earnings momentum. However, fluctuations in ad spend can introduce volatility to the company’s financial performance. Maintaining a diversified advertising portfolio will be key to mitigating this risk.
How will the pending Fox acquisition affect Roku (ROKU)?
The acquisition by Fox introduces both synergy opportunities and integration risks, potentially impacting revenue streams and cash flow. If the deal proceeds, Roku could leverage Fox’s content library to enhance its platform offerings. Conversely, the integration process may divert management attention and incur additional costs. The transaction also raises regulatory scrutiny that could delay or alter the expected benefits. Investors should monitor post‑acquisition guidance for clarity on how the deal will affect revenue and margins. The outcome of the acquisition will likely influence Roku’s valuation trajectory in the medium term. Until then, uncertainty remains a notable risk factor.
What is Roku's (ROKU) earnings performance in Q2 2026?
In Q2 2026, Roku posted an EPS of $1.18, beating the consensus estimate of $0.61, while revenue reached $1.355 billion against a forecast of $1.324 billion. The earnings beat was driven by stronger‑than‑expected ad revenue and a rebound in device sales. Revenue grew 20.5 % year‑over‑year, marking the company’s highest quarterly top‑line growth in recent history. The results also reflected a narrowing of the operating margin, as cost of sales rose in line with higher revenue. Analysts noted the company’s ability to maintain profitability after a series of negative earnings in prior quarters. This performance signals a potential shift toward sustainable profitability.
How has Roku's (ROKU) revenue trended over the last quarters?
Revenue has climbed steadily, moving from $1.201 billion in Q4 2024 to $1.355 billion in Q2 2026. The growth trajectory shows a compound quarterly increase of roughly 3.5 % during this period. Each quarter’s top‑line expansion reflects a combination of device sales momentum and expanding advertising revenue. The company’s ability to grow revenue consistently has been a key factor in turning its earnings from negative to positive. This trend underscores the importance of continued investment in platform and device innovation. As revenue continues to rise, investors may view the company’s growth prospects more favorably.
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