DailyIQ
Last updated1 minute ago

WSM·Williams-Sonoma, Inc.

$239.72
-0.26 (-0.11%)
High
$243.22
Open
$238.29
Market Cap
27.63B
52W High
$254.89
Low
$238.29
P. Close
$239.72
P/E
23.44
52W Low
$165.51
Fwd P/E
23.01
DailyIQ Est.
$250.98
Inst. Ownership
38.8%
Short Interest
4.75%
Days to Cover
4.8
Div. Yield
1.18%
Next Ex-Div
~Oct 16
Div. Growth
19+ yrs
Technical Score (1D)
75
BULLISH
News Sentiment
56
BULLISH
The 1D chart for Williams-Sonoma, Inc. (WSM) is putting up a BUY signal at a score of 75 - a reading that places it in the top tier of technical strength. Momentum is strong and the trend bias is firmly bullish. Sentiment at 56 is aligned with the move, meaning the news backdrop and the price trend are reinforcing each other rather than diverging. Price action is constructive. Continuation setups at this level of conviction typically favor buying dips toward $230.38 over chasing the current price. Traders with existing positions are managing risk around that level, with $249.58 as the measured upside reference. Trends this clean don't need much active management - the main risk is over-trading around a setup that's already working. Trailing risk toward $230.38 and letting $249.58 act as the next checkpoint, rather than taking profits prematurely on strength, is typically the higher-expectancy approach when strong trend structure and aligned with sentiment are both confirming the same direction.
LOW TARGET
$151 -37.0%
2 analysts
MEAN TARGET
$246 +2.8%
17 analysts
HIGH TARGET
$280 +16.8%
10 analysts
PRICE RANGE
$151.00 - $280.00
SB / B / H / S / SS
6/8/12/2/1
DAILYIQ EST.
$250.98 (+4.7%)
Sector
Consumer Cyclical
Industry
Specialty Retail
Exchange
NYQ
Country
United States
Symbol
WSM
Description
Williams-Sonoma, Inc. is a leading omni-channel retailer specializing in high-quality home products. The company's core offerings span kitchenware, dining, and entertaining essentials, alongside a broad selection of home furnishings, decor, and accessories. Operating under a portfolio of well-known brands, including Williams Sonoma, Pottery Barn, and West Elm, the company caters to diverse consumer tastes through its various retail channels. Williams-Sonoma distinguishes itself through a multi-faceted approach, combining e-commerce platforms, direct-mail catalogs, and physical retail stores to reach its target market. Founded in 1956, the company leverages innovative technologies, such as 3-D imaging and augmented reality, to enhance the customer experience within the home furnishings and decor sector.
Bought (1Y)
0 shares
$0
Sold (1Y)
115,662 shares
$24.4M
Yearout KaralynEVP CHIEF TALENT OFFICER
Sell522 shares2026-10-09
ALBER LAURAPRESIDENT & CEO
Sell2,382 shares2026-09-16
ALBER LAURAPRESIDENT & CEO
Sell11,606 shares2026-09-16
ALBER LAURAPRESIDENT & CEO
Sell7,734 shares2026-09-16
ALBER LAURAPRESIDENT & CEO
Sell8,568 shares2026-09-16
68/ 100
Bullish
Overall: Bullish
✓Revenue growing year over year
✓Positive net margin
✓Positive operating cash flow
Gross Margin
46.2%
Net Margin
13.9%
Revenue CAGR
5.1%
Current Ratio
1.39x
Debt / Equity
0.14x
Return on Equity
52.3%
Earnings Summary
Williams‑Sonoma, Inc. is a leading omni‑channel retailer specializing in high‑quality home products, offering kitchenware, dining, and home furnishings through brands such as Williams Sonoma, Pottery Barn, and West Elm, and operating across e‑commerce, catalogs, and physical stores. The company operates within the consumer cyclical specialty retail sector, which has experienced an 8.5% decline in recent months. In Q4 2024, Williams‑Sonoma reported earnings per share of $3.28 versus an estimate of $2.91, a 12% beat, while revenue reached $2.462 billion, though no estimate was provided; the company’s guidance for Q1 2027 remains pending, with revenue estimates of $2.409 billion and $1.936 billion for Q2 and Q3 respectively, and EPS estimates of $2.90, $2.08, and $2.18. The Q4 performance shows a modest acceleration in earnings relative to prior quarters, with the company maintaining a pattern of beating EPS estimates in the most recent quarter, while revenue growth has been steady but without a clear trend due to missing estimates for the latest periods. Historically, Williams‑Sonoma has delivered year‑over‑year revenue growth in most quarters, with occasional EPS misses that have not eroded overall profitability; the company’s 15‑year average annual return of 18.8% and a 23‑x forward P/E suggest resilient fundamentals despite sector weakness. Recent news highlights a spike in search volume and a CFO share sale under a Rule 10b5‑1 plan, neither of which signals a change in outlook, and a $0.76 quarterly dividend that underscores robust cash flow; the opening of a new Rejuvenation showroom in Dallas is expected to have modest incremental revenue impact.

EPS

EstBeatMiss
$2.84$2.97$3.09$3.21$3.34Q4'24Q1'27
QtrEstActual+/−
Q1'27$2.90 - -
Q4'24$2.91$3.28+12.8%

Revenue

EstBeatMiss
$2.4B$2.4B$2.4B$2.5B$2.5BQ4'24Q1'27
QtrEstActual+/−
Q1'27$2.4B - -
Q4'24 - $2.5B -

Market Data

WSM Stock Snapshot

BULLISH75/100
$239.72−$0.26 (0.1%)
Market cap
27.63B
P/E ratio
23.4
Day range
$238.29 – $243.22
News sentiment
56/100 · Neutral
Analyst target
$246.35 (+2.8%)
Consensus
Hold · 29 analysts
52-week range+44.8% off low · -6.0% from high
$165.51$254.89
Price $239.72 DailyIQ Est. $250.98

Trend, momentum and range position line up bullish on WSM at the moment. In Consumer Cyclical, names this size usually take direction from sector flows before company-level news.

Behaviour On Record

What WSM's own history says about today's numbers

Realized volatility (21d)
24.7% 21st pct
Below its peak
-4.7%
vs 200-day average
+14.0%
Up days (1y)
51%

Williams-Sonoma, Inc. is currently running 24.7% annualised volatility over the last 21 sessions. Measured against WSM's own 13 years of daily returns rather than a market-wide average, that is the 21st percentile — unusually subdued by its own history, against a typical reading of 32.8%. The distinction matters because a number that looks calm for one stock is turbulent for another, and the absolute figure on its own tells you neither.

WSM is trading -4.7% below its running peak. Across 12 full years on file, its median worst-drawdown-in-a-year was -26.0%, and the deepest was -58.3% in 2020. The current pullback is therefore shallower than what this stock gives back in a typical year, which is context worth having before treating it as a dislocation.

Price sits +14.0% from its 200-day moving average. Against every other day in its history, that gap ranks at the 71st percentile — a somewhat wider gap than its own norm. Over the past year WSM closed higher on 51% of sessions, and it is currently 1 session into a rising streak.

On October specifically: over 13 years of records, WSM finished the month higher 4 of 13 times, with a median return of -1.5% and an average of -2.3%. Its strongest month historically has been November at +7.0% on average, its weakest December at -2.9%. Seasonality is a weak signal on its own — a decade is a small sample and regimes change — but it is a real distribution rather than a rule of thumb.

Overnight risk is measurable too: WSM has opened more than 2% away from the prior close in 159 of 3,267 sessions (4.9% of the time), with the largest gaps running +20.2% and -14.4%. For anyone holding through an event, that rate is a better guide to overnight exposure than the intraday range.

All figures computed from 3,268 daily closes between 2013-10-15 and 2026-10-13, split-adjusted, recomputed daily. Percentiles are against WSM's own 13-year history, not a peer group or index.

Sector Rotation

Is money rotating into or out of WSM's sector?

Williams-Sonoma, Inc. sits in the Consumer Discretionary sector, currently ranked 7th of 12 GICS sectors by relative-strength rotation score (improving). Within its narrower Retail industry group, WSM ranks 4th of 15 tracked industries, improving.

Sector rank
#7 of 12
Sector state
Improving
Sector rotation score
55
Industry rank
#4 of 15

Options Market

What is the options market pricing for WSM?

CallsPuts

For Williams-Sonoma, Inc.'s nearest expiry (2026-10-16, 2 days out), open interest is call-heavy, a bullish tilt (put/call ratio of 0.61), with at-the-money implied volatility around 34.7%. The options market is pricing roughly a ±2.9% move by that expiry — a range of about $232.68–$246.36.

Put/call ratio (2026-10-16)
0.61
ATM implied volatility
34.7%
Total open interest
2,541
Expected move by 2026-10-16
±2.9% ($232.68–$246.36)

Analyst Rating Changes

Are analysts turning bullish or bearish on WSM?

Evercore ISI Group most recently reiterated its rating on Williams-Sonoma, Inc. to In-Line on Sep 9, 2026 with a price target of $240 (from $245). Over the last 90 days, coverage has run 0 upgrades against 0 downgrades, a net mixed lean.

Latest action
Evercore ISI Group — In-Line
90-day upgrades
0
90-day downgrades
0
Net rating momentum
0
DateFirmActionRatingPrice target
Sep 9, 2026Evercore ISI GroupMaintainedIn-Line$245 → $240
Sep 2, 2026Argus ResearchMaintainedBuy$230 → $250
Aug 27, 2026CitigroupMaintainedNeutral$248 → $252
Aug 27, 2026UBSMaintainedNeutral$190 → $247
Aug 27, 2026RBC CapitalReiteratedOutperform$260
Aug 27, 2026GuggenheimReiteratedNeutral-
Aug 27, 2026Morgan StanleyMaintainedEqual-Weight$210 → $240
Aug 27, 2026Evercore ISI GroupMaintainedIn-Line$240 → $245
Aug 27, 2026KeybancMaintainedOverweight$250 → $270
Aug 24, 2026B of A SecuritiesMaintainedBuy$250 → $261
Aug 14, 2026RBC CapitalMaintainedOutperform$192 → $260
Aug 13, 2026Telsey Advisory GroupMaintainedOutperform$225 → $255

Peers & ETF holders

WSM peers & ETF holders

News Sentiment Analysis

Sentiment gathered from recent headlines

56/100
Strong NegativeNeutralStrong Positive
MODERATELY BULLISH

Recent News Coverage

Most recent articles, ranked by recency (click to expand).

10+ articles
What did this article say?
Williams‑Sonoma closed higher on Oct 9, outperforming the S&P 500 and other major indices. The retailer’s shares rose 6.82% over the month, outpacing the Retail‑Wholesale sector’s decline. Analysts project EPS of $2.16, a 10.2% year‑over‑year increase, and revenue of $1.98 billion, up 5.39% from the prior year. These revisions suggest a positive trajectory for the company’s financial performance.
What did this article say?
Gordon Haskett lowered Williams‑Sonoma’s price target to $230 from $260, reflecting a more cautious view on the retailer’s near‑term prospects. The adjustment follows a broader shift in analyst sentiment, with WSM maintaining an overweight rating but a lower consensus target. The cut signals concerns over margin pressure and slower growth in the home‑goods sector, potentially dampening investor enthusiasm.
What did this article say?
The article compares Williams‑Sonoma (WSM) to Alliance Laundry Holdings (ALH) for value investors. It notes that ALH holds a Zacks Rank of #2 (Buy) versus WSM’s #3 (Hold), indicating a stronger earnings outlook improvement for ALH. Valuation metrics such as P/E and P/S ratios suggest ALH is more undervalued at current prices, while WSM appears less attractive. The piece concludes that WSM is not the better value option at present.
What did this article say?
Williams‑Sonoma (WSM) attracted increased interest from Zacks.com users, prompting analysts to review key facts that could influence the stock. The article highlights the growing attention and suggests investors consider the company’s fundamentals and market positioning. No specific earnings or guidance updates were disclosed, leaving the impact on the stock largely uncertain. The piece serves as a reminder to evaluate WSM’s competitive stance and potential growth drivers before making investment decisions.
What did this article say?
Williams‑Sonoma (WSM) increased its dividend from $0.94 in 2019 to $3.04 in 2024, a 225% rise, and reiterated its full‑year earnings guidance. The company attributed the boost to its AI shopping assistants, Olive and Otto, which reportedly lifted customer engagement by 700% and related revenue by 620%. The dividend hike and guidance upgrade signal strong cash flow generation and confidence in continued growth, benefiting shareholders and reinforcing the company’s market position.
What did this article say?
Williams‑Sonoma (WSM) posted an average annual return of 25.81% over the past decade, outperforming the broader market by 11.99% on an annualized basis. The company’s market capitalization was noted at the time of the report. The data highlights WSM’s strong long‑term performance but does not indicate any new catalysts or changes in guidance. The information serves as a historical benchmark rather than a forward‑looking signal. Investors may view the track record as a positive factor in assessing the brand’s resilience.
What did this article say?
The article compares Williams‑Sonoma (WSM) and Alliance Laundry Holdings (ALH) as potential value picks in the retail‑home furnishings sector. It notes WSM holds a Zacks Rank of #3 (Hold) while ALH has a #2 (Buy), indicating a slightly more favorable earnings outlook for ALH. Both companies receive moderate value grades from the Style Scores system, suggesting neither is deeply undervalued.
What did this article say?
On October 1, Williams‑Sonoma closed at $233.39, up 2.39%, outperforming the S&P 500’s 0.2% gain. The retailer’s shares had risen 2.81% over the past month, contrasting with a 5.49% decline in the Retail‑Wholesale sector. Analysts project Q4 EPS of $2.16, a 10.2% year‑over‑year increase, and revenue of $1.99 billion, up 5.43% from last year. Full‑year estimates forecast earnings of $9.51 per share and revenue of $8.23 billion, up 7.58% and 5.46% respectively. Investors are watching the upcoming earnings report for confirmation of the positive trajectory.
What did this article say?
Williams‑Sonoma announced a higher 2026 earnings forecast and a quarterly dividend of $0.76 per share, payable November 20, 2026. The guidance lift was supported by solid Q2 results and was expected to strengthen the company’s income profile. The move was well received by investors, contributing to a 22.42% year‑to‑date share price gain and a three‑year total shareholder return exceeding 200%. The announcement reinforced WSM’s positioning as a dividend‑focused retailer with a resilient earnings outlook.

Technical Analysis

Real-time indicators across multiple timeframes

75
BULLISH
Momentum rank against about 1,000 stocks and ETFs for this timeframe.
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Institutional & Hedge Fund Ownership
25 tracked managers · $9.53B combined position · 15 adding, 10 trimming, 0 unchanged (latest 13F filings)
ManagerTrendShares Held% of Co.Position ValueFiled
Vanguard Group Inc▼ Sell15,172,74413.18%$2.71B2026-01-29
BlackRock, Inc.▼ Sell11,394,5179.90%$2.66B2026-08-07
Geode Capital Management, LLC▲ Buy3,815,0203.31%$897.29M2026-08-12
Norges Bank▼ Sell1,757,0801.53%$409.58M2026-08-12
Invesco Ltd.▼ Sell1,688,8881.47%$393.68M2026-08-14
FMR LLC (Fidelity)▼ Sell1,616,2471.40%$376.75M2026-08-13
Northern Trust Corp▼ Sell1,559,1831.35%$363.45M2026-08-13
Morgan Stanley▲ Buy1,145,9371.00%$267.12M2026-08-13
Bank of America Corp▲ Buy1,134,4530.99%$264.44M2026-08-14
Goldman Sachs Group Inc▲ Buy933,3590.81%$217.57M2026-08-14
D. E. Shaw & Co., Inc.▲ Buy899,7230.78%$209.73M2026-08-14
JPMorgan Chase & Co▼ Sell593,8060.52%$143.93M2026-08-12
Citigroup Inc▲ Buy448,7650.39%$104.61M2026-08-03
Renaissance Technologies LLC▼ Sell419,9000.36%$97.88M2026-08-13
Wells Fargo & Company▲ Buy386,3520.34%$90.06M2026-08-14
Gotham Asset Management, LLC▲ Buy308,6340.27%$71.94M2026-08-14
Citadel Advisors LLC▲ Buy288,6350.25%$67.28M2026-09-02
AQR Capital Management LLC▼ Sell179,7780.16%$41.91M2026-08-14
Adage Capital Partners GP, L.L.C.▲ Buy146,9000.13%$34.24M2026-08-14
Neuberger Berman Group LLC▲ Buy106,4120.09%$24.80M2026-08-13
AllianceBernstein L.P.▲ Buy129,9620.11%$23.70M2026-08-14
Squarepoint Ops LLC▲ Buy82,1220.07%$19.14M2026-08-14
Marshall Wace, LLP▲ Buy76,4980.07%$17.83M2026-08-13
Prudential Financial Inc▼ Sell56,4800.05%$13.17M2026-08-12
Fisher Asset Management, LLC▲ Buy49,9010.04%$11.63M2026-08-04
Q2 2026 flow:825.5K sh bought ($191.94M)3.49M sh sold ($816.61M)net -2.67M sh (−$624.67M)
Congressional Trading Activity
3 disclosed trades · ~$24.0K est. traded value · 3 buys, 0 sells
MemberChamberStateTypeAmountTradedFiled
Rick LarsenHouseWA02▲ Buy$1K - $15K2026-10-082026-10-12
Julia LetlowHouseLA05▲ Buy$1K - $15K2025-07-252026-01-13
Julia LetlowHouseLA05▲ Buy$1K - $15K2024-10-232026-01-13