DailyIQ
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BKNG·Booking Holdings Inc.

$160.68
+3.17 (+2.01%)
After Hours
High
$160.90
Open
$157.81
Market Cap
117.82B
52W High
$220.81
Low
$156.27
P. Close
$160.68
P/E
16.34
52W Low
$150.14
Fwd P/E
12.72
DailyIQ Est.
$247.37
Inst. Ownership
33.4%
Short Interest
3.03%
Days to Cover
2.3
Div. Yield
1.02%
Next Ex-Div
~Dec 11
Technical Score (1D)
23
BEARISH
News Sentiment
69
BULLISH
On the 1D view, BKNG is trending bearish with a score of 23 and declining momentum. The SELL signal is technically clear, and price is persistently weak. The nuance is sentiment: at 69, it's diverging from the price action, suggesting news flow hasn't caught up to the selling yet. That gap between technicals and sentiment doesn't invalidate the chart-based read, but it does add a wildcard. If sentiment eventually turns to confirm the weakness, the move likely has further to run. If sentiment holds and draws in buyers near $148.52, a base could form before a recovery toward $164.32. Position sizing should reflect the unresolved nature of this split. Mixed setups like this tend to punish traders who commit early to either side. The more disciplined approach is waiting for $148.52 or $164.32 to actually trade and hold, rather than anticipating which one wins based on the diverging from sentiment read alone - Booking Holdings Inc.'s current structure doesn't yet reward that kind of conviction.
LOW TARGET
$170 +5.8%
2 analysts
MEAN TARGET
$234 +45.5%
21 analysts
HIGH TARGET
$301 +87.3%
26 analysts
PRICE RANGE
$170.00 - $301.00
SB / B / H / S / SS
13/26/8/1/1
DAILYIQ EST.
$247.37 (+54.0%)
Sector
Consumer Cyclical
Industry
Travel Services
Exchange
NMS
Country
United States
Symbol
BKNG
Description
Booking Holdings Inc. is a global leader in online travel and restaurant reservations, facilitating bookings across various platforms. The company's core value lies in connecting consumers with accommodation, flights, rental cars, and activities through its diverse portfolio of brands, including Booking.com and Priceline. These platforms offer a range of services, from direct bookings to discount travel options, catering to diverse consumer preferences. Furthermore, Booking Holdings operates Agoda, KAYAK, and OpenTable, expanding its reach into the Asian market, travel search, and restaurant reservation management. This multifaceted approach, combined with travel-related insurance and advertising services, positions Booking Holdings as a comprehensive provider within the dynamic travel and hospitality industry.
Bought (1Y)
0 shares
$0
Sold (1Y)
145,698 shares
$27.4M
Pisano PauloCHIEF HUMAN RESOURCES OFFICER
Sell1,500 shares2026-09-15
MYLOD ROBERT J JR-
Sell1,000 shares2026-09-01
Pisano PauloCHIEF HUMAN RESOURCES OFFICER
Sell3,000 shares2026-08-31
MILLONES PETER JEXECUTIVE VP, GENERAL COUNSEL
Sell390 shares2026-08-17
MILLONES PETER JEXECUTIVE VP, GENERAL COUNSEL
Sell2,890 shares2026-08-17
65/ 100
Neutral / mixed
Overall: Neutral
✓Revenue growing year over year
✓Positive net margin
✓Positive operating cash flow
Gross Margin
46.2%
Net Margin
0.2%
Revenue CAGR
16.9%
Current Ratio
1.33x
Debt / Equity
-3.36x
Return on Equity
-1.1%
Earnings Summary
Booking Holdings Inc. operates as a global leader in online travel and restaurant reservations, connecting consumers with accommodation, flights, rental cars, and activities through brands such as Booking.com, Priceline, Agoda, KAYAK, and OpenTable, positioning it within the dynamic travel services sector. In the most recent quarters, the company posted EPS of $41.55 in Q4 2024, $24.81 in Q1 2025, $55.40 in Q2 2025, and $99.50 in Q3 2025, each exceeding analyst estimates of $36.05, $17.57, $50.40, and $95.92 respectively, while revenue grew from $5.47 bn in Q4 2024 to $9.01 bn in Q3 2025, a 65% YoY increase; the company also beat revenue estimates in Q2 2025 and Q3 2025. Historically, Booking has maintained a strong upward trajectory, with revenue growth outpacing EPS in several periods, and has consistently delivered EPS beats in the last four quarters, underscoring resilient profitability despite volatile travel demand. Recent news highlights a Federal Trade Commission investigation into the company’s hotel advertising practices, with potential penalties exceeding $500 million, and a downgrade of its price target by Goldman Sachs from $225 to $180, reflecting concerns over competitive pressures and margin compression; these developments may weigh on investor sentiment ahead of the upcoming earnings release.

EPS

EstBeatMiss
$-13.68$18.30$50.29$82.28$114.26Q2'25Q3'25Q4'25Q1'26Q2'26Q3'26
QtrEstActual+/−
Q3'26$4.49 - -
Q2'26$2.49$2.54+2.0%
Q1'26$1.08$1.14+5.7%
Q4'25$49.24$48.80-0.9%
Q3'25$95.92$99.50+3.7%
Q2'25$50.40$55.40+9.9%

Revenue

EstBeatMiss
$4.9B$6.3B$7.6B$9.0B$10.4BQ2'25Q3'25Q4'25Q1'26Q2'26Q3'26
QtrEstActual+/−
Q3'26$9.7B - -
Q2'26$7.3B$7.4B+0.1%
Q1'26$5.5B$5.5B+0.3%
Q4'25$6.3B$6.3B+1.5%
Q3'25 - $9.0B -
Q2'25 - $6.8B -

Market Data

BKNG Stock Snapshot

BEARISH23/100
$160.68+$0.00 (0.0%)
Market cap
117.82B
P/E ratio
16.3
Day range
$156.27 – $160.90
News sentiment
69/100 · Bullish
Analyst target
$233.83 (+45.5%)
Consensus
Buy · 49 analysts
52-week range+7.0% off low · -27.2% from high
$150.14$220.81
Price $160.68 DailyIQ Est. $247.37

Booking Holdings Inc. is trading near its 52-week low with momentum still pointing lower. Earnings and guidance carry more weight than macro data at this capitalisation.

Reverse DCF

What growth is priced into BKNG?

CHEAP

At today's price, Booking Holdings Inc. needs to grow free cash flow about -20.0% a year for the next 10 years to justify its valuation at a 9.58% cost of capital. Over its actual history it has compounded free cash flow at 17.8% a year, so the market is asking for 37.8 percentage points below its own delivered rate. On that basis BKNG looks priced below what its own growth record supports.

Implied FCF growth
-20.0% (capped)
Historical FCF CAGR
17.8%
Growth gap
-37.8 pts
Verdict
CHEAP
Discount rate (WACC)
9.58%
Beta
0.96

Behaviour On Record

What BKNG's own history says about today's numbers

Realized volatility (21d)
30.2% 63rd pct
Below its peak
-30.9%
vs 200-day average
-11.1%
Up days (1y)
49%

Booking Holdings Inc. is currently running 30.2% annualised volatility over the last 21 sessions. Measured against BKNG's own 13 years of daily returns rather than a market-wide average, that is the 63rd percentile — a little above its own norm, against a typical reading of 26.3%. The distinction matters because a number that looks calm for one stock is turbulent for another, and the absolute figure on its own tells you neither.

BKNG is trading -30.9% below its running peak. Across 12 full years on file, its median worst-drawdown-in-a-year was -21.9%, and the deepest was -44.8% in 2020. The current drawdown is already deeper than this stock's typical annual low point, which puts it in the part of its range where past recoveries began — and where past declines also continued.

Price sits -11.1% from its 200-day moving average. Against every other day in its history, that gap ranks at the 11th percentile — a narrower gap than it typically runs. Over the past year BKNG closed higher on 49% of sessions, and it is currently 1 session into a rising streak.

On October specifically: over 14 years of records, BKNG finished the month higher 8 of 14 times, with a median return of +1.5% and an average of +2.0%. Its strongest month historically has been February at +4.4% on average, its weakest September at -2.1%. Seasonality is a weak signal on its own — a decade is a small sample and regimes change — but it is a real distribution rather than a rule of thumb.

Overnight risk is measurable too: BKNG has opened more than 2% away from the prior close in 134 of 3,268 sessions (4.1% of the time), with the largest gaps running +11.4% and -8.2%. For anyone holding through an event, that rate is a better guide to overnight exposure than the intraday range.

Across the last 3 dated reports on file, BKNG moved an average of 4.1% in the session after earnings, closing higher 2 of those 3 times, with a median move of +1.3% and a largest of -6.4%.

All figures computed from 3,269 daily closes between 2013-10-15 and 2026-10-14, split-adjusted, recomputed daily. Percentiles are against BKNG's own 13-year history, not a peer group or index.

Sector Rotation

Is money rotating into or out of BKNG's sector?

Booking Holdings Inc. sits in the Consumer Discretionary sector, currently ranked 7th of 12 GICS sectors by relative-strength rotation score (improving).

Sector rank
#7 of 12
Sector state
Improving
Sector rotation score
64

Options Market

What is the options market pricing for BKNG?

CallsPuts

For Booking Holdings Inc.'s nearest expiry (2026-10-16, 2 days out), open interest is call-heavy, a bullish tilt (put/call ratio of 0.73), with at-the-money implied volatility around 47.5%. The options market is pricing roughly a ±3.9% move by that expiry — a range of about $154.20–$166.82.

Put/call ratio (2026-10-16)
0.73
ATM implied volatility
47.5%
Total open interest
53,319
Expected move by 2026-10-16
±3.9% ($154.20–$166.82)

Analyst Rating Changes

Are analysts turning bullish or bearish on BKNG?

Cantor Fitzgerald most recently reiterated its rating on Booking Holdings Inc. to Neutral on Oct 12, 2026 with a price target of $170 (from $220). Over the last 90 days, coverage has run 0 upgrades against 0 downgrades, a net mixed lean.

Latest action
Cantor Fitzgerald — Neutral
90-day upgrades
0
90-day downgrades
0
Net rating momentum
0
DateFirmActionRatingPrice target
Oct 12, 2026Cantor FitzgeraldMaintainedNeutral$220 → $170
Oct 7, 2026Wells FargoMaintainedEqual-Weight$220 → $190
Sep 30, 2026Truist SecuritiesMaintainedBuy$242 → $216
Sep 24, 2026BTIGReiteratedBuy$250
Sep 1, 2026RosenblattInitiatedBuy$245
Aug 27, 2026BTIGReiteratedBuy$250
Aug 24, 2026Evercore ISI GroupMaintainedOutperform$245 → $270
Aug 10, 2026Argus ResearchMaintainedBuy$210 → $245
Aug 5, 2026UBSMaintainedBuy$266 → $274
Aug 5, 2026BenchmarkMaintainedBuy$220 → $250
Aug 5, 2026CitigroupMaintainedBuy$225 → $236
Aug 5, 2026OppenheimerMaintainedOutperform$215 → $240

Peers & ETF holders

BKNG peers & ETF holders

News Sentiment Analysis

Sentiment gathered from recent headlines

69/100
Strong NegativeNeutralStrong Positive
MODERATELY BULLISH

Recent News Coverage

Most recent articles, ranked by recency (click to expand).

10+ articles
What did this article say?
Booking Holdings reported that advances from travelers had increased its cash flow for the quarter. The company noted that the higher cash inflows were driven by a rise in pre-paid bookings and improved payment terms with travel partners. Management highlighted that the stronger cash position could support future capital expenditures and potential dividend enhancements. The move was seen as a positive development for investors, reflecting Booking’s continued ability to generate liquidity from its core booking operations.
What did this article say?
Cantor Fitzgerald’s analyst Deepak Mathivanan downgraded Booking Holdings to a neutral stance and reduced the price target from $220 to $170. The downgrade reflects concerns over the company’s growth trajectory and competitive pressures in the travel industry. The move signals a potential short‑term headwind for the stock as investors reassess valuation expectations.
What did this article say?
Booking Holdings Inc. (BKNG) is slated to report its Q3 earnings on November 3, 2026, with analysts projecting diluted EPS of $4.48, a 12.6% increase from the prior year‑quarter. The company has consistently surpassed Wall Street estimates for the past four quarters, reinforcing its earnings strength. Forecasts for fiscal 2026 anticipate EPS of $10.49, up 15% from 2025, while 2027 guidance projects a further 18% rise to $12.38. Despite a 25.7% decline in its stock over the past year, BKNG’s earnings trajectory remains robust relative to broader market indices.
What did this article say?
Booking Holdings (BKNG) is under investigation by the Federal Trade Commission for hotel advertising practices that may mislead consumers and inflate costs. The FTC has not filed a complaint yet but has indicated it could impose penalties exceeding $500 million, representing roughly 5% of the company’s annual free cash flow. The probe focuses on ads that redirect users from Booking’s site to third‑party booking platforms, potentially violating impersonation rules and fee regulations. While the investigation itself is not new, the magnitude of the potential fine signals a significant regulatory risk for BKNG.
What did this article say?
Booking Holdings (BKNG) stock dropped 14% over three months, closing at $156 on October 7 after a peak near $214 in August. Reuters reported that the FTC is preparing action against Booking’s affiliate partner Guest Reservations, citing unfair or deceptive practices in hotel advertising. The potential penalties could exceed $500 million, creating a significant regulatory risk for the company. The filing also indicated that FTC staff had warned Priceline, a Booking affiliate, of possible complaints. This regulatory threat has materially weighed on investor sentiment and the company’s valuation.
What did this article say?
Goldman Sachs reduced its price target for Booking Holdings (BKNG) from $225 to $180, signaling a more cautious view of the company’s near‑term prospects. The downgrade reflects concerns about competitive pressures and potential margin compression in the travel industry. The rating remains a buy, but the lowered target suggests analysts expect slower revenue growth than previously anticipated.
What did this article say?
Booking Holdings (BKNG) closed at $155.87 on October 7, falling 1.12% from the previous day and lagging the broader market. The dip mirrored a modest decline in the S&P 500 and Nasdaq, while the Dow fell more sharply. Investors noted the upcoming earnings release on November 3, 2026, with analysts projecting modest year‑over‑year growth. The market reaction reflected a cautious stance ahead of the earnings announcement.
What did this article say?
Booking Holdings (BKNG) is under investigation by the U.S. Federal Trade Commission for its affiliate Priceline.com's hotel advertising practices. The FTC alleges that ads mislead consumers by directing them to third‑party sites that charge higher rates, potentially violating impersonation and fee rules. If the probe results in penalties, the company could face fines exceeding $500 million. The investigation highlights regulatory risks associated with BKNG’s affiliate marketing model. No comment has been received from BKNG or the FTC as of the publication date.
What did this article say?
Wells Fargo reduced its price target for Booking Holdings (BKNG) from $220 to $190, citing a more cautious outlook. The downgrade reflects a shift in analyst sentiment toward a less optimistic valuation of the company’s growth prospects. The change is expected to influence investor perception and could weigh on BKNG’s stock performance.
What did this article say?
Wells Fargo analyst Ken Gawrelski maintained an equal‑weight rating for Booking Holdings (BKNG) while reducing the price target from $220 to $190. The downgrade reflects a reassessment of the company’s valuation relative to peers. The move signals a more cautious outlook for BKNG’s growth prospects, though the rating itself remains neutral. The adjustment may influence investor sentiment and trading activity around the stock. Overall, the action indicates a modest negative shift in analyst sentiment toward BKNG.

Technical Analysis

Real-time indicators across multiple timeframes

23
BEARISH
Momentum rank against about 1,000 stocks and ETFs for this timeframe.
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Institutional & Hedge Fund Ownership
25 tracked managers · $67.42B combined position · 14 adding, 11 trimming, 0 unchanged (latest 13F filings)
ManagerTrendShares Held% of Co.Position ValueFiled
Vanguard Group Inc▲ Buy2,997,9490.40%$16.06B2026-01-29
BlackRock, Inc.▼ Sell65,340,5628.76%$11.65B2026-08-07
AllianceBernstein L.P.▼ Sell1,843,5310.25%$7.76B2026-08-14
Invesco Ltd.▲ Buy25,735,0593.45%$4.59B2026-08-14
Geode Capital Management, LLC▼ Sell21,923,0742.94%$3.92B2026-08-12
Capital World Investors▲ Buy20,614,1122.76%$3.67B2026-08-12
JPMorgan Chase & Co▼ Sell18,836,4952.53%$3.44B2026-08-12
Norges Bank▼ Sell12,434,0961.67%$2.22B2026-08-12
Morgan Stanley▼ Sell12,302,5181.65%$2.19B2026-08-13
FMR LLC (Fidelity)▲ Buy9,522,2861.28%$1.70B2026-08-13
Capital Research Global Investors▲ Buy8,963,7081.20%$1.60B2026-08-12
Northern Trust Corp▼ Sell8,690,4791.17%$1.55B2026-08-13
Goldman Sachs Group Inc▲ Buy7,023,9280.94%$1.25B2026-08-14
Janus Henderson Group plc▼ Sell270,0190.04%$1.14B2026-05-18
AQR Capital Management LLC▼ Sell5,100,5040.68%$909.11M2026-08-14
Bank of America Corp▲ Buy4,323,7920.58%$770.67M2026-08-14
Loomis Sayles & Co L P▲ Buy3,414,0190.46%$608.51M2026-08-14
D. E. Shaw & Co., Inc.▼ Sell2,019,0940.27%$359.88M2026-08-14
Susquehanna International Group, LLP▲ Buy1,842,9120.25%$328.48M2026-08-14
Citigroup Inc▲ Buy1,828,2740.25%$325.87M2026-08-03
Wells Fargo & Company▲ Buy1,817,2440.24%$323.91M2026-08-14
Temasek Holdings (Private) Ltd▲ Buy1,710,3630.23%$304.86M2026-08-07
Harris Associates L P▲ Buy1,557,5030.21%$277.61M2026-08-14
Millennium Management LLC▲ Buy1,416,0880.19%$252.40M2026-08-14
Man Group plc▼ Sell1,314,0310.18%$234.21M2026-08-14
Q2 2026 flow:23.96M sh bought ($4.27B)18.22M sh sold ($3.57B)net +5.74M sh (+$697.92M)
Congressional Trading Activity
17 disclosed trades · ~$227.5K est. traded value · 9 buys, 8 sells
MemberChamberStateTypeAmountTradedFiled
Josh GottheimerHouseNJ05▼ Sell$1K - $15K2026-06-012026-07-07
Gilbert CisnerosHouseCA31▼ Sell$1K - $15K2026-05-152026-06-08
Gilbert CisnerosHouseCA31▲ Buy$1K - $15K2026-04-142026-05-08
Alan ArmstrongSenateOK▲ Buy$1K - $15K2026-03-272026-07-21
Gilbert CisnerosHouseCA31▲ Buy$1K - $15K2026-03-132026-04-07
Gilbert CisnerosHouseCA31▼ Sell$1K - $15K2026-02-102026-03-09
Gilbert CisnerosHouseCA31▲ Buy$1K - $15K2025-12-192026-01-12
Gilbert CisnerosHouseCA31▲ Buy$1K - $15K2025-11-182025-12-15
Valerie HoyleHouseOR04▼ Sell$1K - $15K2025-09-232025-10-10
Jefferson ShreveHouseIN06▼ Sell$50K - $100K2025-05-122025-06-22
Dan NewhouseHouseWA04▼ Sell$1K - $15K2025-04-112025-05-16
Jefferson ShreveHouseIN06▲ Buy$15K - $50K2025-04-072025-05-08
Josh GottheimerHouseNJ05▲ Buy$1K - $15K2025-03-052025-04-10
Josh GottheimerHouseNJ05▲ Buy$1K - $15K2025-03-042025-04-10
Valerie HoyleHouseOR04▲ Buy$1K - $15K2024-10-292025-09-12
Dan SullivanSenateAK▼ Sell$1K - $15K2023-08-222023-09-22
Dan SullivanSenateAK▼ Sell$1K - $15K2023-01-102023-02-13