ZBRA|Earnings Snapshot
EPS
| Qtr | Est | Actual | +/− |
|---|---|---|---|
| Q3'26 | $4.85 | - | - |
| Q2'26 | $4.44 | $6.35 | +42.9% |
| Q1'26 | $4.20 | $4.75 | +13.1% |
| Q4'25 | $4.19 | $4.33 | +3.3% |
| Q3'25 | $3.75 | $3.88 | +3.4% |
| Q2'25 | $3.33 | $3.61 | +8.4% |
Revenue
| Qtr | Est | Actual | +/− |
|---|---|---|---|
| Q3'26 | $1.5B | - | - |
| Q2'26 | $1.5B | $1.6B | +2.0% |
| Q1'26 | $1.5B | $1.5B | -1.0% |
| Q4'25 | $1.5B | $1.5B | +1.4% |
| Q3'25 | - | $1.3B | - |
| Q2'25 | - | $1.3B | - |
Market Data
ZBRA Stock Snapshot
ZBRA is currently trading at $380.18, giving Zebra Technologies Corporation a market cap of 17.35B and a P/E ratio of 32.2. Today's range spans $365.49–$383.63, with shares opening at $368.29 and moving up $4.02 (1.1%) from the prior close. DailyIQ's technical score sits at 100/100 (BUY) with a news sentiment reading of 70/100.
Over the past year ZBRA has traded between $199.05 and $383.63 - the current price is +91.0% off the 52-week low and -0.9% from the high.
The Technology sector has plenty of names, but ZBRA is one of the few right now where technical and sentiment data are both bullish. Score: 100/100 (BUY). Sentiment: bullish (70/100). Price: $380.18 (near 52-week highs). The current P/E ratio stands at 32.2. With 17.35B in market cap, this is the scale where fundamental thesis and technical setup reinforce rather than compete with each other. Annual range: $199.05–$383.63.
Earnings revision cycles in large-cap Technology names tend to compound: when technicals confirm a BUY thesis (100/100) and news sentiment (70/100, bullish) supports the narrative, analyst upgrades follow price rather than lead it. At $380.18 (near 52-week highs), ZBRA's position within the $199.05–$383.63 annual range suggests there's room for multiple expansion before the stock encounters meaningful technical resistance.
Company Insights: Zebra Technologies Corporation (ZBRA)
Zebra Technologies Corporation (ZBRA) is a global leader in enterprise asset intelligence, specializing in automatic identification and data capture (AIDC) technologies. The company designs, manufactures, and sells a wide array of printers for labels, cards, and RFID tags, complemented by accessories, software, and mobile computing solutions. Zebra's offerings are critical for enhancing operational efficiency and visibility across diverse industries, including retail, manufacturing, and healthcare. Its integrated approach to hardware, software, and services positions it as a comprehensive solution provider in a dynamic market.
The company has demonstrated a consistent ability to meet or exceed analyst expectations in recent quarters, with both earnings per share (EPS) and revenue surpassing estimates. This trend of positive earnings surprises, observed in three of the last four reported quarters, suggests operational execution and effective market positioning. While revenue data has varied, the recent performance indicates a capacity to meet financial targets. Investors are closely monitoring management's ability to sustain this performance amidst evolving market conditions and strategic initiatives.
Zebra operates within the expanding global connected worker market, a sector projected to exceed $20 billion by 2030, highlighting significant growth potential. The company's strategic investments, such as its financial backing of Ithina Holdings Inc. for a global AI operating platform, signal an ambition to capture future market share. Navigating this growth requires careful management of operational challenges and strategic responses to analyst concerns, such as those raised by Argus Research. The company's success will hinge on translating technological advancements and market opportunities into sustained financial performance.
AIDC Leadership
Zebra Technologies is a dominant player in automatic identification and data capture (AIDC) solutions.
Its product portfolio includes printers, mobile computers, and software for asset tracking and visibility.
The company serves critical industries like retail, manufacturing, and healthcare, driving operational efficiency.
Financial Performance
Zebra has a recent track record of exceeding analyst estimates for both EPS and revenue.
Positive earnings surprises have been consistent in the last four reported quarters.
This performance indicates strong operational execution and market demand for its solutions.
Growth Opportunities
Zebra is positioned to benefit from the expanding global connected worker market, projected to exceed $20 billion by 2030.
Investments in AI operating platforms through Ithina Holdings signal a strategic focus on future growth areas.
The company's technology is integral to digital transformation initiatives across its customer base.
Valuation & Risks
Zebra's P/E ratio stands at approximately 25.26, against a 52-week range of $205.73 to $352.66.
Recent analyst ratings include a HOLD from Argus Research with a lowered target price, citing management and growth concerns.
Balancing growth investments with operational stability and addressing market concerns will be key to valuation.
Positioning ZBRA
Zebra Technologies (ZBRA) presents an investment profile characterized by market leadership in AIDC and significant growth potential in connected worker solutions. Exposure may be warranted for investors seeking exposure to industrial automation and enterprise efficiency technologies. However, potential investors should carefully consider the recent analyst concerns regarding management and growth, alongside the company's valuation metrics and competitive landscape.
Risk Factors
Zebra Technologies faces risks primarily tied to its reliance on hardware sales, evolving technology, and the execution of its strategic initiatives. Investors should monitor shifts in customer spending, competitive pressures, and the company's ability to integrate new technologies.
- Hardware Dependence
Zebra's significant revenue from hardware sales, particularly printers and mobile computers, exposes it to cyclical demand and potential commoditization. A slowdown in enterprise spending or increased price competition could directly impact sales volumes and margins. This risk materializes during economic downturns or when competitors offer significantly lower-priced alternatives.
- Technology Obsolescence
The rapid pace of technological advancement in automatic identification and data capture could render Zebra's current product offerings outdated. Failure to innovate or adapt to new standards, such as AI-driven solutions or advanced IoT capabilities, could lead to market share erosion. This risk is present as new technologies emerge and gain traction in the market.
- Supply Chain Disruptions
As a manufacturer, Zebra is susceptible to disruptions in its global supply chain for components and raw materials. Geopolitical events, natural disasters, or supplier issues can lead to production delays and increased costs. Such disruptions would directly impact Zebra's ability to meet customer demand and fulfill orders.
- Integration Risk
Zebra's strategic investments, such as its backing of Ithina Holdings, carry integration and execution risks. The success of these ventures in creating new platforms or expanding market reach is not guaranteed. Failure to effectively integrate new technologies or partnerships could result in underperformance and missed growth opportunities.
- Analyst Concerns
Recent analyst ratings, like Argus Research's lowered price target, highlight potential concerns regarding management, growth, and valuation. If these concerns reflect underlying operational issues or strategic missteps, they could lead to increased investor skepticism and downward pressure on the stock price. This risk becomes more pronounced if Zebra fails to address these identified challenges.
ZBRA Competitive Positioning
Zebra Technologies Corporation (ZBRA) is tracked alongside these names in Communication Equipment on DailyIQ.
What Moves ZBRA Stock?
Zebra Technologies' stock performance is primarily driven by demand for its enterprise asset intelligence solutions and its position in the growing connected worker market.
Enterprise Asset Intelligence
Zebra provides automatic identification and data capture technologies, including printers, RFID, and mobile computing solutions. These tools are crucial for industries like retail, manufacturing, and healthcare to improve operational efficiency and visibility.
Strong demand for these solutions translates directly into higher revenue and earnings for Zebra. Any slowdown in enterprise spending or adoption of these technologies can negatively impact the stock's valuation.
Connected Worker Market
The company is a key player in the expanding global connected worker market, which is projected to exceed $20 billion by 2030. Zebra's hardware and software enable frontline workers to access information and perform tasks more effectively.
As this market grows, Zebra is well-positioned to capture market share, driving future revenue growth and potentially leading to stock price appreciation. Conversely, increased competition or slower market expansion could create headwinds.
Analyst Ratings
Recent analyst actions, such as TD Cowen maintaining a Buy rating with a $400 price target, reflect confidence in Zebra's prospects. Conversely, Argus Research's lowered target price indicates potential concerns.
Positive analyst sentiment and price targets can boost investor confidence and support the stock price. Negative outlooks or rating downgrades, however, can trigger sell-offs and put downward pressure on the stock.
Key insight: Zebra Technologies' stock is primarily influenced by the adoption of its enterprise asset intelligence solutions and its strategic positioning in the growing connected worker market. Investor sentiment will likely hinge on the company's ability to capitalize on these trends while navigating analyst expectations and competitive dynamics.
ZBRA Recent Earnings History
- Q4 2025
EPS: $4.33 actual vs $4.19 estimate (beat) · Revenue: $1,475M actual vs $1,454M estimate
- Q3 2025
EPS: $3.88 actual vs $3.75 estimate (beat) · Revenue: $1,320M actual
- Q2 2025
EPS: $3.61 actual vs $3.33 estimate (beat) · Revenue: $1,293M actual
- Q1 2025
EPS: $4.02 actual vs $3.63 estimate (beat) · Revenue: $1,308M actual
- Q4 2024
EPS: $4.0 actual vs $3.94 estimate (beat) · Revenue: $1,334M actual
Key Metrics for ZBRA
Zebra Technologies' performance hinges on its ability to drive hardware sales and expand its software and services offerings. Investors should monitor these key metrics to gauge the company's operational health and growth trajectory.
Net Sales Growth: Measures the increase in total revenue from the sale of Zebra's products and services. Stronger growth indicates increasing demand for its asset intelligence solutions; declining sales suggest market headwinds or competitive pressures. This is crucial for ZBRA as it reflects the overall demand for its hardware, software, and services.
Gross Profit Margin: Indicates the profitability of Zebra's core operations after accounting for the cost of goods sold. Expanding margins suggest efficient production and pricing power; contracting margins may signal rising costs or pricing pressure. This metric is vital for ZBRA to demonstrate its ability to manage costs and maintain profitability on its product sales.
Software & Services Revenue: Tracks the revenue generated from Zebra's software and services segments, which often carry higher margins. Growth here shows successful diversification and recurring revenue potential; stagnation or decline indicates challenges in expanding beyond hardware. This is important for ZBRA as it represents a shift towards a more stable, high-margin revenue stream.
Operating Cash Flow: Represents the cash generated from Zebra's normal business operations. A consistently positive and growing trend indicates strong operational efficiency and the ability to fund growth initiatives; declining cash flow can signal underlying business issues. For ZBRA, this metric is key to assessing its financial health and capacity for investment and shareholder returns.
Free Cash Flow: Measures the cash available to Zebra after capital expenditures, indicating its ability to repay debt, pay dividends, or reinvest in the business. Increasing free cash flow is a positive sign of financial strength and flexibility; a decrease may limit ZBRA's strategic options. This is a critical indicator of ZBRA's financial flexibility and its capacity to generate value for shareholders.
Analyst Price Targets for ZBRA
Wall Street's current consensus view on Zebra Technologies Corporation (ZBRA), based on the most recently tracked analyst coverage.
Reflects the most recently tracked analyst ratings for ZBRA and may lag real-time updates. Not a recommendation to buy or sell.
Frequently Asked Questions About ZBRA
Is Zebra Technologies (ZBRA) stock a good investment opportunity?
The investment thesis for Zebra Technologies (ZBRA) often centers on its leading position in enterprise asset intelligence and automatic identification solutions. The company's diverse product portfolio, including printers, software, and mobile computing, caters to essential operational needs in industries like retail, manufacturing, and healthcare. Investors might consider its ability to capitalize on the growing demand for connected worker solutions and operational efficiency.
What drives Zebra Technologies (ZBRA) stock price?
Zebra Technologies' stock price is influenced by several factors, including the adoption rates of its asset intelligence solutions, demand from key industries such as retail and manufacturing, and its ability to innovate in areas like RFID and mobile computing. Macroeconomic conditions affecting business spending and supply chain dynamics also play a significant role in its performance.
Does Zebra Technologies (ZBRA) pay a dividend?
Zebra Technologies Corporation currently does not pay a regular cash dividend to its shareholders. The company has historically reinvested its earnings back into the business for growth initiatives, research and development, and potential acquisitions. Investors seeking income may need to look at other investment characteristics of ZBRA.
What is the valuation of Zebra Technologies (ZBRA) stock?
Zebra Technologies' valuation can be assessed by metrics such as its price-to-earnings (P/E) ratio, price-to-sales (P/S) ratio, and enterprise value to EBITDA. Comparing these to industry peers and its historical averages provides insight into whether the stock is trading at a premium or discount. Analysts also consider future growth prospects when determining fair value.
What are the risks of investing in Zebra Technologies (ZBRA)?
Investing in Zebra Technologies (ZBRA) carries risks, including intense competition in the technology sector, potential disruptions in global supply chains, and reliance on key customer industries that can be cyclical. Changes in technology, cybersecurity threats, and the company's ability to execute its strategic initiatives are also important considerations for investors.
How is Zebra Technologies (ZBRA) performing in its key markets?
Zebra Technologies serves critical markets like retail, manufacturing, transportation, and logistics, where its solutions enhance operational efficiency and visibility. Recent performance in these sectors is a key indicator, with demand for automated identification and data capture technologies often tied to economic activity and digital transformation efforts within these industries.
What is Zebra Technologies' (ZBRA) strategy for growth and innovation?
Zebra Technologies focuses on expanding its enterprise asset intelligence portfolio through organic innovation and strategic partnerships, such as its involvement with Ithina Holdings for AI platforms. The company aims to drive growth by addressing the evolving needs of the connected worker and enhancing solutions for supply chain visibility and operational automation.
How does Zebra Technologies (ZBRA) manage its supply chain and operational efficiency?
Effective supply chain management and operational efficiency are crucial for Zebra Technologies given its hardware manufacturing component. The company likely focuses on optimizing its production, logistics, and inventory to meet customer demand while managing costs. Any disruptions or improvements in these areas can significantly impact its financial results.
What are analyst price targets for Zebra Technologies (ZBRA) stock?
Analyst price targets for Zebra Technologies (ZBRA) can vary, reflecting different outlooks on the company's future performance and market conditions. For example, TD Cowen maintains a Buy rating with a price target of $400.00, while Argus Research has lowered its target to $214.00 with a HOLD rating. Investors should review these targets in conjunction with the underlying research and their own investment strategy.
What is Zebra Technologies' (ZBRA) competitive advantage?
Zebra Technologies' competitive advantage lies in its established market leadership, comprehensive product and solution ecosystem, and strong relationships with channel partners and customers. Its focus on specific industry needs and continuous innovation in automatic identification and data capture technologies helps it maintain a differentiated position in the market.
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