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ZBRA·Zebra Technologies Corporation

$382.67
-3.90 (-1.01%)
High
$384.79
Open
$380.51
Market Cap
18.05B
52W High
$399.00
Low
$380.51
P. Close
$382.67
P/E
33.49
52W Low
$199.05
Fwd P/E
17.35
DailyIQ Est.
$424.10
Inst. Ownership
43.6%
Short Interest
3.54%
Days to Cover
2.7
Technical Score (1D)
56
BULLISH
News Sentiment
71
BULLISH
ZBRA is pressing the upper end of its range on the 1D chart, scoring 56 with NEUTRAL and mixed momentum. Sentiment at 71 is diverging from the improving setup, which helps breakout attempts attract follow-through buyers. $401.29 is the confirmation level; $370.43 is where a failed breakout would snap back. The difference between a breakout and a breakout attempt is follow-through - a close above $401.29 that holds into the next session carries far more weight than an intraday poke through the level. Until that confirmation shows up, $370.43 defines the risk for anyone positioning ahead of the move rather than waiting for it.
LOW TARGET
$350 -8.5%
1 analysts
MEAN TARGET
$415 +8.3%
15 analysts
HIGH TARGET
$455 +18.9%
11 analysts
PRICE RANGE
$350.00 - $455.00
SB / B / H / S / SS
6/13/6/1/1
DAILYIQ EST.
$424.10 (+10.8%)
Sector
Technology
Industry
Communication Equipment
Exchange
NMS
Country
United States
Website
Symbol
ZBRA
Description
Zebra Technologies Corporation is a global provider of enterprise asset intelligence solutions, specializing in automatic identification and data capture technologies. The company's core business revolves around designing, manufacturing, and selling a diverse range of printers, including those for labels, cards, and RFID tags, alongside related accessories and consumables. Zebra complements its hardware offerings with a suite of software, services, and mobile computing solutions, catering to industries such as retail, manufacturing, and healthcare. Its comprehensive product portfolio, coupled with a robust network of channel partners and direct sales, allows Zebra to provide end-to-end solutions that enhance operational efficiency and visibility for its customers. Founded in 1969, the company is headquartered in Lincolnshire, Illinois.
Bought (1Y)
0 shares
$0
Sold (1Y)
7,546 shares
$2.4M
Connly Linda-
Sell500 shares2026-08-10
Cho MichaelChief Strategy Officer
Sell3,500 shares2026-08-07
Luff Loizides MelissaChief People Officer
Tax Withholding46 shares2026-08-03
Luff Loizides MelissaChief People Officer
Sell500 shares2026-05-26
SMITH MICHAEL A-
Award/Grant951 shares2026-05-19
69/ 100
Bullish
Overall: Bullish
✓Revenue growing year over year
✓Positive net margin
✓Positive operating cash flow
Gross Margin
48.1%
Net Margin
7.8%
Revenue CAGR
10.6%
Current Ratio
0.97x
Debt / Equity
0.70x
Return on Equity
11.7%
Earnings Summary
Zebra Technologies Corporation, headquartered in Lincolnshire, Illinois, is a global provider of enterprise asset intelligence solutions, focusing on automatic identification and data capture technologies such as printers for labels, cards, and RFID tags, complemented by software, services, and mobile computing solutions that serve retail, manufacturing, and healthcare industries. Operating within the technology sector and the communication equipment industry, Zebra delivers end‑to‑end solutions that enhance operational efficiency and visibility for its customers. In the most recent quarters, Zebra posted EPS of $4.00 in Q4 2024, $4.02 in Q1 2025, $3.61 in Q2 2025, and $3.88 in Q3 2025, all beating analyst estimates, while revenue hovered around $1.33 billion in Q4 2024 and $1.30 billion in Q1 2025, slightly declining from the $1.29 billion in Q2 2025 to $1.32 billion in Q3 2025; the company then achieved a revenue of $1.475 billion in Q4 2025, a 5.4% increase over the prior year’s $1.395 billion, and $1.495 billion in Q1 2026, a modest decline from the $1.500 billion in Q4 2025, yet still surpassing the $1.509 billion forecast. The EPS trend shows a steady rise from $4.00 in Q4 2024 to $4.75 in Q1 2026, with a sharp jump to $6.35 in Q2 2026, indicating accelerating profitability, while revenue growth has been generally positive with a slight dip in Q1 2026. Historically, Zebra has maintained a YoY revenue growth trajectory of roughly 4–6% over the past four quarters, consistently beating estimates in each period, and has shown a pattern of strong EPS performance even when revenue growth moderates. Recent news highlights include a routine earnings‑release notice for Q3 2026, an analyst upgrade by Truist Financial Services raising the price target to $378, and a historical investment return analysis underscoring the company’s long‑term value creation; these developments reinforce investor confidence but do not alter the earnings pattern.

EPS

EstBeatMiss
$2.88$3.86$4.84$5.82$6.80Q2'25Q3'25Q4'25Q1'26Q2'26Q3'26
QtrEstActual+/−
Q3'26$4.90 - -
Q2'26$4.44$6.35+42.9%
Q1'26$4.20$4.75+13.1%
Q4'25$4.19$4.33+3.3%
Q3'25$3.75$3.88+3.4%
Q2'25$3.33$3.61+8.4%

Revenue

EstBeatMiss
$1.2B$1.3B$1.4B$1.5B$1.6BQ2'25Q3'25Q4'25Q1'26Q2'26Q3'26
QtrEstActual+/−
Q3'26$1.6B - -
Q2'26$1.5B$1.6B+2.0%
Q1'26$1.5B$1.5B-1.0%
Q4'25$1.5B$1.5B+1.4%
Q3'25 - $1.3B -
Q2'25 - $1.3B -

Market Data

ZBRA Stock Snapshot

NEUTRAL56/100
$382.67−$3.90 (1.0%)
Market cap
18.05B
P/E ratio
33.5
Day range
$380.51 – $384.79
News sentiment
71/100 · Bullish
Analyst target
$414.52 (+8.3%)
Consensus
Buy · 27 analysts
52-week range+92.2% off low · -4.1% from high
$199.05$399.00
Price $382.67 DailyIQ Est. $424.10

Zebra Technologies Corporation is consolidating: price is near its 52-week high without a decisive push either way. The stock is liquid enough that positioning changes get absorbed without distorting the trend.

Reverse DCF

What growth is priced into ZBRA?

RICH

At today's price, Zebra Technologies Corporation needs to grow free cash flow about 22.1% a year for the next 10 years to justify its valuation at a 11.01% cost of capital. Over its actual history it has compounded free cash flow at 18.1% a year, so the market is asking for 4.0 percentage points above its own delivered rate. On that basis ZBRA looks priced above what its own growth record supports.

Implied FCF growth
22.1%
Historical FCF CAGR
18.1%
Growth gap
+4.0 pts
Verdict
RICH
Discount rate (WACC)
11.01%
Beta
1.32

Behaviour On Record

What ZBRA's own history says about today's numbers

Realized volatility (21d)
21.3% 17th pct
Below its peak
-37.6%
vs 200-day average
+42.5%
Up days (1y)
49%

Zebra Technologies Corporation is currently running 21.3% annualised volatility over the last 21 sessions. Measured against ZBRA's own 13 years of daily returns rather than a market-wide average, that is the 17th percentile — unusually subdued by its own history, against a typical reading of 32.8%. The distinction matters because a number that looks calm for one stock is turbulent for another, and the absolute figure on its own tells you neither.

ZBRA is trading -37.6% below its running peak. Across 12 full years on file, its median worst-drawdown-in-a-year was -31.2%, and the deepest was -61.4% in 2022. The current drawdown is already deeper than this stock's typical annual low point, which puts it in the part of its range where past recoveries began — and where past declines also continued.

Price sits +42.5% from its 200-day moving average. Against every other day in its history, that gap ranks at the 98th percentile — a wider gap than this stock usually carries. Over the past year ZBRA closed higher on 49% of sessions, and it is currently 1 session into a falling streak.

On October specifically: over 13 years of records, ZBRA finished the month higher 9 of 13 times, with a median return of +3.0% and an average of +2.3%. Its strongest month historically has been November at +8.1% on average, its weakest September at -2.7%. Seasonality is a weak signal on its own — a decade is a small sample and regimes change — but it is a real distribution rather than a rule of thumb.

Overnight risk is measurable too: ZBRA has opened more than 2% away from the prior close in 225 of 3,267 sessions (6.9% of the time), with the largest gaps running +10.3% and -19.7%. For anyone holding through an event, that rate is a better guide to overnight exposure than the intraday range.

Across the last 3 dated reports on file, ZBRA moved an average of 2.0% in the session after earnings, closing higher 2 of those 3 times, with a median move of +0.3% and a largest of -3.9%.

All figures computed from 3,268 daily closes between 2013-10-15 and 2026-10-13, split-adjusted, recomputed daily. Percentiles are against ZBRA's own 13-year history, not a peer group or index.

Sector Rotation

Is money rotating into or out of ZBRA's sector?

Zebra Technologies Corporation sits in the Software sector, currently ranked 2nd of 12 GICS sectors by relative-strength rotation score (weakening).

Sector rank
#2 of 12
Sector state
Weakening
Sector rotation score
82

Options Market

What is the options market pricing for ZBRA?

CallsPuts

For Zebra Technologies Corporation's nearest expiry (2026-10-16, 2 days out), open interest is put-heavy, a defensive/bearish tilt (put/call ratio of 1.67), with at-the-money implied volatility around 3.1%. The options market is pricing roughly a ±0.3% move by that expiry — a range of about $384.88–$387.56.

Put/call ratio (2026-10-16)
1.67
ATM implied volatility
3.1%
Total open interest
911
Expected move by 2026-10-16
±0.3% ($384.88–$387.56)

Analyst Rating Changes

Are analysts turning bullish or bearish on ZBRA?

Citigroup most recently reiterated its rating on Zebra Technologies Corporation to Neutral on Oct 12, 2026 with a price target of $400 (from $396). Over the last 90 days, coverage has run 0 upgrades against 0 downgrades, a net mixed lean.

Latest action
Citigroup — Neutral
90-day upgrades
0
90-day downgrades
0
Net rating momentum
0
DateFirmActionRatingPrice target
Oct 12, 2026CitigroupMaintainedNeutral$396 → $400
Oct 12, 2026BarclaysMaintainedOverweight$410 → $416
Oct 5, 2026Truist SecuritiesMaintainedHold$355 → $378
Sep 15, 2026NeedhamMaintainedBuy$410 → $435
Aug 5, 2026TD CowenMaintainedBuy$400 → $450
Aug 5, 2026CitigroupMaintainedNeutral$306 → $396
Aug 5, 2026Truist SecuritiesMaintainedHold$296 → $355
Aug 5, 2026BNP ParibasReiteratedOutperform$370 → $455
Aug 5, 2026KeybancMaintainedOverweight$305 → $430
Aug 5, 2026BarclaysMaintainedOverweight$346 → $410
Aug 5, 2026NeedhamMaintainedBuy$345 → $410
Jul 13, 2026CitigroupMaintainedNeutral$284 → $306

Peers & ETF holders

ZBRA peers & ETF holders

News Sentiment Analysis

Sentiment gathered from recent headlines

71/100
Strong NegativeNeutralStrong Positive
BULLISH

Recent News Coverage

Most recent articles, ranked by recency (click to expand).

10+ articles
What did this article say?
A recent analysis by Simply Wall St. suggested that Zebra Technologies’ shares could be undervalued by approximately 28% when evaluated against its cash flow metrics. The report highlighted that the company’s free cash flow generation remains robust, yet market pricing has not fully reflected this strength. The valuation gap indicates potential upside for investors who consider cash flow fundamentals in their assessment. The analysis did not identify any immediate catalysts that would alter this outlook in the short term.
What did this article say?
Zebra Technologies Corporation scheduled the release of its third‑quarter 2026 financial results for November 3, 2026. The company will host a conference call at 7:30 a.m. CT to discuss the earnings. A live webcast of the presentation will be available on the investor website and archived for at least one year. No earnings guidance or performance updates were provided in the announcement. The disclosure is a routine earnings‑release notice with no immediate impact on the company’s outlook.
What did this article say?
Truist Securities analyst Jamie Cook maintained a Hold rating on Zebra Technologies (NASDAQ:ZBRA) while raising the price target from $355 to $378. The upgrade reflects confidence in the company’s continued growth prospects and product pipeline. The new target suggests a potential upside for investors, though the rating itself remains unchanged. This move signals a positive outlook for ZBRA without indicating a drastic shift in fundamentals.
What did this article say?
Zebra Technologies was named to Business Insider America’s inaugural Most Innovative Businesses list on October 5, 2026. The recognition highlighted the company’s leadership in digitizing and automating frontline workflows across retail, manufacturing, logistics, healthcare, and public sectors. Zebra’s CTO emphasized that the award validates the company’s focus on digital intelligence intersecting with physical workflows, positioning it for future growth. The accolade reinforces Zebra’s reputation as a global leader in intelligent operations and connected asset visibility solutions.
What did this article say?
Truist Financial Services raised its price target for Zebra Technologies (ZBRA) to $378 from $355 while keeping a hold recommendation. The upgrade reflects confidence in the company’s earnings outlook and market positioning. The new target aligns with an average analyst rating of overweight and a mean price target of $421. This adjustment signals a modest positive outlook for ZBRA’s valuation.
What did this article say?
Zebra Technologies (NASDAQ:ZBRA) delivered an average annual return of 12.38% over the past 20 years, outperforming the market by 3.33% on an annualized basis. The company’s market capitalization has grown steadily, reflecting sustained investor confidence. This historical performance underscores ZBRA’s resilience and strong positioning in the enterprise technology sector. The data highlights the firm’s ability to generate consistent shareholder value over an extended period.
What did this article say?
Zebra Technologies reported a 76% jump in Q4 net sales, driven by strong demand for its AI‑enabled enterprise solutions. The company also posted a record Q2 2026 earnings beat, prompting a full‑year outlook upgrade. Analysts highlighted the expanding AI platform portfolio as a key growth catalyst, reinforcing confidence in ZBRA’s long‑term positioning.
What did this article say?
Zebra Technologies’ CTO Tom Bianculli will speak at the 6th UN General Assembly Digital Health Symposium, highlighting the company’s role in building intelligent, connected healthcare ecosystems. The event underscores ZBRA’s commitment to digital transformation in healthcare, aligning with its broader strategy of expanding into high‑growth verticals. While the keynote itself does not signal an immediate financial impact, it reinforces ZBRA’s positioning as a thought leader in health‑tech integration.

Technical Analysis

Real-time indicators across multiple timeframes

56
NEUTRAL
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Institutional & Hedge Fund Ownership
25 tracked managers · $5.17B combined position · 13 adding, 12 trimming, 0 unchanged (latest 13F filings)
ManagerTrendShares Held% of Co.Position ValueFiled
Vanguard Group Inc▲ Buy6,645,60514.22%$1.61B2026-01-29
BlackRock, Inc.▼ Sell3,311,5267.09%$871.79M2026-08-07
Invesco Ltd.▲ Buy1,765,9673.78%$464.91M2026-08-14
Geode Capital Management, LLC▲ Buy1,351,5012.89%$355.19M2026-08-12
JPMorgan Chase & Co▲ Buy1,078,0412.31%$276.35M2026-08-12
Morgan Stanley▲ Buy890,9921.91%$234.56M2026-08-13
Millennium Management LLC▲ Buy823,4651.76%$216.79M2026-08-14
FMR LLC (Fidelity)▲ Buy792,8361.70%$208.72M2026-08-13
Goldman Sachs Group Inc▲ Buy723,2221.55%$190.40M2026-08-14
Norges Bank▼ Sell527,8891.13%$138.97M2026-08-12
Northern Trust Corp▼ Sell411,2370.88%$108.26M2026-08-13
AllianceBernstein L.P.▼ Sell416,6020.89%$87.10M2026-08-14
Bank of America Corp▲ Buy319,9670.68%$84.23M2026-08-14
Wells Fargo & Company▼ Sell259,0420.55%$68.20M2026-08-14
Renaissance Technologies LLC▼ Sell251,9110.54%$66.32M2026-08-13
Bridgewater Associates, LP▲ Buy151,3280.32%$39.84M2026-08-14
AQR Capital Management LLC▲ Buy145,9830.31%$37.01M2026-08-14
Citigroup Inc▼ Sell85,0100.18%$22.38M2026-08-03
Susquehanna International Group, LLP▲ Buy77,6110.17%$20.43M2026-08-14
Point72 Asset Management, L.P.▼ Sell46,5700.10%$12.26M2026-08-14
Prudential Financial Inc▼ Sell45,1200.10%$11.88M2026-08-12
Gotham Asset Management, LLC▲ Buy43,3310.09%$11.41M2026-08-14
Adage Capital Partners GP, L.L.C.▼ Sell42,4110.09%$11.17M2026-08-14
Citadel Advisors LLC▼ Sell42,2210.09%$11.12M2026-09-02
Man Group plc▼ Sell35,7670.08%$9.42M2026-08-14
Q2 2026 flow:2.32M sh bought ($610.21M)1.51M sh sold ($395.51M)net +812.0K sh (+$214.71M)
Congressional Trading Activity
2 disclosed trades · ~$16.0K est. traded value · 0 buys, 2 sells
MemberChamberStateTypeAmountTradedFiled
Kelly Louise MorrisonHouseMN03▼ Sell$1K - $15K2025-06-042025-06-18
Rob BresnahanHousePA08▼ Sell$1K - $15K2025-04-082025-04-28