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CRM·Salesforce, Inc.

$224.55
-0.44 (-0.20%)
After Hours
High
$226.67
Open
$225.24
Market Cap
188.66B
52W High
$269.11
Low
$221.53
P. Close
$224.55
P/E
19.53
52W Low
$146.32
Fwd P/E
13.95
DailyIQ Est.
$308.14
Inst. Ownership
46.4%
Short Interest
3.85%
Days to Cover
2.5
Technical Score (1D)
23
BEARISH
News Sentiment
54
MIXED
On Oct 6, Oppenheimer maintained an Outperform rating and a $275 price target for Salesforce after a Dreamforce customer survey. The survey revealed that 85% of respondents had tested or deployed Salesforce’s AI product, Agentforce, but nearly half were still in pilot stages, leaving the speed of full adoption unclear. Oppenheimer highlighted that while IT budgets remain healthy, risks include reliance on third‑party data providers and the potential for AI tools to compete with Salesforce’s own offerings. On Oct 6, a comparison between Salesforce and ServiceNow noted that ServiceNow grows faster but costs more relative to cash generation, with Salesforce’s forward earnings multiple at 16 times versus ServiceNow’s 30 times. The comparison suggested that Salesforce’s lower cost could be attractive if its adjusted cash growth remains ahead of the cash available after investment, though the advantage is less compelling if cash growth lags behind cash generation. On Oct 6, another article highlighted Salesforce’s historical performance, noting an average annual return of 16.79% over the past two decades, outperforming the market by 7.7% annually, and a market capitalization of $187.94 billion.
LOW TARGET
$160 -28.8%
2 analysts
MEAN TARGET
$283 +26.2%
23 analysts
HIGH TARGET
$475 +111.5%
34 analysts
PRICE RANGE
$160.00 - $475.00
SB / B / H / S / SS
14/30/13/1/1
DAILYIQ EST.
$308.14 (+37.2%)
Sector
Technology
Industry
Software - Application
Exchange
NYQ
Country
United States
Website
salesforce.com
Symbol
CRM
Description
Salesforce, Inc. is a global provider of customer relationship management (CRM) technology, facilitating connections between businesses and their customers. The company's core value proposition lies in its comprehensive suite of solutions, including Agentforce, a key component of its platform, and Data Cloud, a data engine that powers its AI capabilities. Salesforce offers a range of products designed to enhance various aspects of business operations, from sales and marketing to commerce and field service. Through strategic partnerships like the one with Google, Salesforce expands its offerings, providing integrated solutions like Agentforce 360 with Google Workspace. This positions Salesforce as a leading player in the CRM landscape, serving businesses worldwide since its incorporation in 1999.
Bought (1Y)
4,176 shares
$999K
Sold (1Y)
35,266 shares
$7.9M
Milano MiguelPresident and COO
Option Exercise1,526 shares2026-09-22
Milano MiguelPresident and COO
Option Exercise1,015 shares2026-09-22
Milano MiguelPresident and COO
Tax Withholding601 shares2026-09-22
Milano MiguelPresident and COO
Option Exercise1,526 shares2026-09-22
Milano MiguelPresident and COO
Tax Withholding400 shares2026-09-22
View full insider trading history →
81/ 100
Bullish
Overall: Bullish
✓Revenue growing year over year
✓Positive net margin
✓Positive operating cash flow
Gross Margin
77.7%
Net Margin
18.0%
Revenue CAGR
25.0%
Current Ratio
0.76x
Debt / Equity
0.24x
Return on Equity
12.6%
View full financials →
Earnings Summary
Salesforce, Inc. is a global provider of customer relationship management (CRM) technology, delivering a comprehensive suite of solutions such as Agentforce and Data Cloud that power its AI capabilities. Operating within the technology software‑application sector, Salesforce serves businesses worldwide with integrated sales, marketing, commerce, and field‑service tools. In the most recent two quarters, Q2 2025 and Q3 2025, the company posted EPS of $2.91 and $3.25 respectively, both beating analyst estimates of $2.78 and $2.86, while revenue grew to $10.236 billion and $10.259 billion, reflecting a modest acceleration from the prior year’s $9.993 billion and $9.829 billion. This pattern of EPS beats in consecutive quarters is consistent with the company’s historical trend of delivering earnings above consensus, even as revenue growth has moderated from the 9.6% YoY increase reported in fiscal 2026. Historically, Salesforce has maintained a steady upward trajectory in both revenue and EPS, with notable beats in the last four quarters and a consistent ability to generate strong free‑cash‑flow, as evidenced by the $17.73 billion cash‑flow reported in October 2026. Recent news highlights a $50 billion accelerated share‑repurchase program launched in October 2026, underscoring management’s confidence in long‑term growth and the company’s robust cash position; the program’s scale also signals a strategic emphasis on shareholder value.

EPS

EstBeatMiss
$2.35$2.78$3.21$3.65$4.08Q4'24Q1'25Q2'25Q3'25Q1'27Q4'26
QtrEstActual+/−
Q4'26$3.12 - -
Q1'27$3.25$3.88+19.4%
Q3'25$2.86$3.25+13.6%
Q2'25$2.78$2.91+4.7%
Q1'25$2.55$2.58+1.3%
Q4'24$2.61$2.78+6.4%

Revenue

EstBeatMiss
$9.6B$10.1B$10.5B$10.9B$11.4BQ4'24Q1'25Q2'25Q3'25Q1'27Q4'26
QtrEstActual+/−
Q4'26$11.1B - -
Q1'27$11.2B$11.1B-0.3%
Q3'25 - $10.3B -
Q2'25 - $10.2B -
Q1'25 - $9.8B -
Q4'24 - $10.0B -
Full Earnings BreakdownEstimates, actuals, guidance, and historical context
→

Market Data

CRM Stock Snapshot

BEARISH23/100
$224.56+$0.01 (0.0%)
Market cap
188.66B
P/E ratio
19.5
Day range
$221.53 – $226.67
News sentiment
54/100 · Neutral
Analyst target
$283.36 (+26.2%)
Consensus
Buy · 59 analysts
52-week range+53.5% off low · -16.6% from high
$146.32$269.11
Price $224.56 DailyIQ Est. $308.14

Momentum has rolled over on Salesforce, Inc., which is what drives the bearish read. Sector peers are worth watching - large caps in Technology tend to move together on rotation.

Reverse DCF

What growth is priced into CRM?

CHEAP

At today's price, Salesforce, Inc. needs to grow free cash flow about 3.2% a year for the next 10 years to justify its valuation at a 9.51% cost of capital. Over its actual history it has compounded free cash flow at 29.4% a year, so the market is asking for 26.2 percentage points below its own delivered rate. On that basis CRM looks priced below what its own growth record supports.

Implied FCF growth
3.2%
Historical FCF CAGR
29.4%
Growth gap
-26.2 pts
Verdict
CHEAP
Discount rate (WACC)
9.51%
Beta
0.96

Behaviour On Record

What CRM's own history says about today's numbers

Realized volatility (21d)
33.8% 64th pct
Below its peak
-37.4%
vs 200-day average
+14.7%
Up days (1y)
48%

Salesforce, Inc. is currently running 33.8% annualised volatility over the last 21 sessions. Measured against CRM's own 13 years of daily returns rather than a market-wide average, that is the 64th percentile — a little above its own norm, against a typical reading of 30.0%. The distinction matters because a number that looks calm for one stock is turbulent for another, and the absolute figure on its own tells you neither.

CRM is trading -37.4% below its running peak. Across 12 full years on file, its median worst-drawdown-in-a-year was -24.9%, and the deepest was -49.9% in 2022. The current drawdown is already deeper than this stock's typical annual low point, which puts it in the part of its range where past recoveries began — and where past declines also continued.

Price sits +14.7% from its 200-day moving average. Against every other day in its history, that gap ranks at the 76th percentile — a somewhat wider gap than its own norm. Over the past year CRM closed higher on 48% of sessions, and it is currently 2 sessions into a falling streak.

On October specifically: over 13 years of records, CRM finished the month higher 10 of 13 times, with a median return of +6.9% and an average of +4.3%. Its strongest month historically has been August at +6.6% on average, its weakest March at -3.8%. Seasonality is a weak signal on its own — a decade is a small sample and regimes change — but it is a real distribution rather than a rule of thumb.

Overnight risk is measurable too: CRM has opened more than 2% away from the prior close in 76 of 3,267 sessions (2.3% of the time), with the largest gaps running +5.0% and -8.2%. For anyone holding through an event, that rate is a better guide to overnight exposure than the intraday range.

All figures computed from 3,268 daily closes between 2013-10-07 and 2026-10-05, split-adjusted, recomputed daily. Percentiles are against CRM's own 13-year history, not a peer group or index.

Sector Rotation

Is money rotating into or out of CRM's sector?

Salesforce, Inc. sits in the Software sector, currently ranked 2nd of 12 GICS sectors by relative-strength rotation score (leading). Within its narrower Software industry group, CRM ranks 2nd of 15 tracked industries, leading.

Sector rank
#2 of 12
Sector state
Leading
Sector rotation score
100
Industry rank
#2 of 15

Options Market

What is the options market pricing for CRM?

CallsPuts

For Salesforce, Inc.'s nearest expiry (2026-10-09, 2 days out), open interest is call-heavy, a bullish tilt (put/call ratio of 0.72), with at-the-money implied volatility around 37.3%. The options market is pricing roughly a ±2.9% move by that expiry — a range of about $227.19–$240.75.

Put/call ratio (2026-10-09)
0.72
ATM implied volatility
37.3%
Total open interest
25,888
Expected move by 2026-10-09
±2.9% ($227.19–$240.75)

Analyst Rating Changes

Are analysts turning bullish or bearish on CRM?

Citizens most recently reiterated its rating on Salesforce, Inc. to Market Outperform on Sep 18, 2026 with a price target of $315. Over the last 90 days, coverage has run 0 upgrades against 1 downgrade, a net bearish lean.

Latest action
Citizens — Market Outperform
90-day upgrades
0
90-day downgrades
1
Net rating momentum
-1
DateFirmActionRatingPrice target
Sep 18, 2026CitizensReiteratedMarket Outperform$315
Sep 18, 2026Stephens & Co.ReiteratedEqual-Weight$289
Sep 18, 2026Wells FargoMaintainedEqual-Weight$230 → $250
Sep 17, 2026Freedom BrokerMaintainedBuy$230 → $295
Sep 17, 2026StifelMaintainedBuy$275 → $300
Sep 17, 2026CitigroupMaintainedNeutral$233 → $263
Sep 17, 2026RBC CapitalReiteratedSector Perform$250
Sep 17, 2026BMO CapitalMaintainedOutperform$260 → $285
Sep 17, 2026GuggenheimMaintainedBuy$270 → $300
Sep 17, 2026Canaccord GenuityMaintainedBuy$270 → $300
Sep 17, 2026Cantor FitzgeraldReiteratedOverweight$300
Sep 16, 2026StifelReiteratedBuy$275

CRM Competitive Positioning

Salesforce, Inc. (CRM) is tracked alongside these names in Software - Application on DailyIQ — ranked by market cap, with today's move alongside.

Held by These ETFs

CRM is a top holding in these ETFs tracked on DailyIQ — bar length shows portfolio weight.

News Sentiment Analysis

Sentiment gathered from recent headlines

54/100
Strong NegativeNeutralStrong Positive
MIXED

Recent News Coverage

Most recent articles, ranked by recency (click to expand).

10+ articles
What did this article say?
Salesforce (CRM) announced that fraud‑prevention specialist Forter would serve as a launch partner for its new Storefront Next commerce platform. The partnership integrates Forter’s trust intelligence and fraud‑protection tools into Salesforce Loyalty Management, enhancing security across customer data and loyalty workflows. By naming Forter its 2027 Partner of the Year for Transform & Scale, Salesforce signals a strategic focus on commerce security and AI‑driven infrastructure. The collaboration is expected to reinforce Salesforce’s competitive positioning in the cloud‑based CRM market.
What did this article say?
Salesforce Inc. (CRM) fell 15.1% year‑to‑date, lagging the broader technology sector. The decline reflects broader software industry weakness, with peers such as Adobe, Oracle, and SAP also underperforming. Analysts highlighted the rapid rise of agentic AI as a potential threat to the SaaS model, raising doubts about future user growth. Despite the drop, some investors view the lower valuation and stabilizing growth as a buying opportunity. The market reaction underscores concerns about AI’s impact on traditional software revenue streams.
What did this article say?
On October 6, Oppenheimer reaffirmed its Outperform rating and $275 price target for Salesforce (CRM) following a Dreamforce customer survey. The survey indicated that 85% of customers had tested or deployed the AI product Agentforce, yet about half remained in pilot phases, leaving the pace of full adoption uncertain. The analyst noted that healthy IT budgets could support future spending, but highlighted risks such as third‑party data handling and potential competition from AI tools.
What did this article say?
On October 6, a comparison between Salesforce (CRM) and ServiceNow (NOW) highlighted that while ServiceNow is growing faster, Salesforce offers a lower cost relative to cash generation. The consensus forward earnings multiples on October 5 were about 16 times for Salesforce and 30 times for ServiceNow. The article noted that Salesforce’s lower cost could be attractive if its adjusted cash growth remains ahead of the cash available after investment, though the advantage is less compelling if cash growth lags behind cash generation.
What did this article say?
Salesforce (CRM) has delivered an average annual return of 16.79% over the past two decades, outperforming the market by 7.7% on an annualized basis. The company’s market capitalization stands at $187.94 billion as of the latest reporting. This historical performance underscores the long‑term value creation potential of CRM’s cloud platform and customer‑success model.
What did this article say?
Salesforce (CRM) has been a focus for Zacks.com visitors after its shares fell 9.5% in the past month, while the broader S&P 500 gained 0.6%. The company’s sector, Internet‑Software, rose 12.7% during the same period, highlighting a broader industry outperformance. Zacks analysts emphasize revisions to earnings estimates as the primary driver for future valuation, suggesting that any change in forecast could influence the stock’s trajectory. The article notes that media rumors or significant business changes typically trigger immediate price moves, but fundamental factors ultimately guide long‑term investment decisions. No specific catalyst or guidance update was reported, indicating a mild negative outlook for the near term.
What did this article say?
On October 4, a comparison of Salesforce (NYSE:CRM) and UiPath highlighted that Salesforce’s higher share price reflects its broader customer‑management integration, while UiPath focuses on cross‑application coordination. The analysis noted Salesforce’s trailing free‑cash‑flow multiple of 12.8 versus UiPath’s 18.8, suggesting a more favorable valuation for Salesforce. Both companies could benefit as firms transition from AI experimentation to paid services, but the article did not indicate a decisive shift in market sentiment for either stock.
What did this article say?
Salesforce authorized a $50 billion share‑repurchase program in February 2026 and executed half of it within weeks, marking the largest accelerated buyback in corporate history. The move reflects the company’s robust free‑cash‑flow generation of $17.73 billion and operating margin of 21.38 %, indicating confidence in its long‑term growth prospects. The repurchase underscores a shift from past profitability concerns to a cash‑rich, high‑margin business model. The program’s scale relative to the firm’s market value suggests management’s belief in future value creation.
What did this article say?
Salesforce closed its quarter with a strategic purchase of a customer‑agent platform to deepen its AI capabilities. The deal was announced amid a global service disruption that briefly affected logins, APIs, and daily workflows across multiple regions. While the acquisition signals growth intent, the outage introduced short‑term operational risk. The company’s revenue remained steady, but the combined events suggest a mild headwind for the quarter.

Technical Analysis

Real-time indicators across multiple timeframes

23
BEARISH
Technical indicators reflect the latest computed signal mix for this timeframe.
Unlock full technicals
Create a free account to access more indicators and deeper timeframe data.
Institutional & Hedge Fund Ownership
25 tracked managers · $68.55B combined position · 9 adding, 13 trimming, 3 unchanged (latest 13F filings)
ManagerTrendShares Held% of Co.Position ValueFiled
Vanguard Group Inc▲ Buy89,843,16610.69%$23.80B2026-01-29
BlackRock, Inc.▼ Sell72,748,9098.66%$11.40B2026-08-07
Susquehanna International Group, LLP▲ Buy23,326,8802.78%$3.65B2026-08-14
Morgan Stanley▼ Sell23,311,3162.77%$3.65B2026-08-13
Geode Capital Management, LLC▼ Sell19,814,2972.36%$3.10B2026-08-12
JPMorgan Chase & Co▲ Buy16,371,6611.95%$2.59B2026-08-12
Harris Associates L P▲ Buy16,151,2691.92%$2.53B2026-08-14
Citadel Advisors LLC• Hold12,649,2001.51%$1.98B2026-09-02
Bank of America Corp▲ Buy12,218,0901.45%$1.91B2026-08-14
Capital Research Global Investors▼ Sell11,742,8351.40%$1.84B2026-08-12
FMR LLC (Fidelity)▼ Sell9,381,8261.12%$1.47B2026-08-13
Northern Trust Corp▼ Sell8,994,4631.07%$1.41B2026-08-13
Norges Bank▼ Sell8,844,4181.05%$1.39B2026-08-12
Capital World Investors▼ Sell8,687,3651.03%$1.36B2026-08-12
Goldman Sachs Group Inc▼ Sell7,835,0830.93%$1.23B2026-08-14
Citigroup Inc▲ Buy4,808,0010.57%$753.22M2026-08-03
Millennium Management LLC▲ Buy4,069,3840.48%$637.51M2026-08-14
Fisher Asset Management, LLC▼ Sell3,832,2530.46%$600.36M2026-08-04
Invesco Ltd.▲ Buy3,704,2080.44%$580.30M2026-08-14
Bridgewater Associates, LP▼ Sell1,932,0660.23%$511.82M2026-02-13
Lone Pine Capital LLC• Hold1,863,1790.22%$508.07M2025-08-14
Wells Fargo & Company▼ Sell3,112,2640.37%$487.57M2026-08-14
ValueAct Holdings, L.P.• Hold2,994,5090.36%$469.12M2026-08-14
Marshall Wace, LLP▲ Buy2,208,4570.26%$345.97M2026-08-13
Wellington Management Group LLP▼ Sell2,197,0320.26%$344.19M2026-08-14
Q2 2026 flow:21.96M sh bought ($3.45B)35.90M sh sold ($5.62B)net -13.95M sh (−$2.17B)
View full institutional holdings history →
Congressional Trading Activity
25 disclosed trades · ~$322.5K est. traded value · 14 buys, 11 sells
MemberChamberStateTypeAmountTradedFiled
Maria Elvira SalazarHouseFL27▲ Buy$15K - $50K2026-06-022026-07-07
Maria Elvira SalazarHouseFL27▲ Buy$15K - $50K2026-04-062026-05-08
Alan ArmstrongSenateOK▲ Buy$1K - $15K2026-03-272026-07-21
David J. TaylorHouseOH02▼ Sell$15K - $50K2026-02-262026-03-06
David J. TaylorHouseOH02▲ Buy$1K - $15K2026-02-092026-02-20
Julia LetlowHouseLA05▼ Sell$1K - $15K2026-02-022026-03-12
David J. TaylorHouseOH02▲ Buy$1K - $15K2026-01-292026-02-02
Julia LetlowHouseLA05▼ Sell$1K - $15K2025-12-162026-01-13
John BoozmanSenateAR▼ Sell$1K - $15K2025-11-132026-08-24
Valerie HoyleHouseOR04▼ Sell$1K - $15K2025-09-232025-10-10
David J. TaylorHouseOH02▲ Buy$1K - $15K2025-09-032025-09-16
David J. TaylorHouseOH02▲ Buy$1K - $15K2025-08-072025-09-02
Julia LetlowHouseLA05▲ Buy$1K - $15K2025-07-252026-01-13
Lisa McClainHouseMI09▼ Sell$1K - $15K2025-07-162025-08-13
Ritchie John TorresHouseNY15▼ Sell$1K - $15K2025-07-112025-08-20
James ComerHouseKY01▼ Sell$1K - $15K2025-07-032025-08-11
Valerie HoyleHouseOR04▲ Buy$1K - $15K2025-06-262025-09-12
Lisa McClainHouseMI09▲ Buy$1K - $15K2025-06-172025-08-13
David J. TaylorHouseOH02▲ Buy$1K - $15K2025-06-112025-06-26
Josh GottheimerHouseNJ05▼ Sell$1K - $15K2025-06-042025-07-16
Josh GottheimerHouseNJ05▲ Buy$1K - $15K2025-05-222025-06-11
Jefferson ShreveHouseIN06▼ Sell$15K - $50K2025-05-122025-06-22
David J. TaylorHouseOH02▲ Buy$1K - $15K2025-05-122025-06-02
Jefferson ShreveHouseIN06▲ Buy$15K - $50K2025-05-082025-06-22
John BoozmanSenateAR▼ Sell$1K - $15K2025-04-222025-05-14
View full congressional trading history →

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