DailyIQ
Last updatedjust now

HSY·The Hershey Company

$164.12
+1.10 (+0.67%)
High
$165.49
Open
$164.86
Market Cap
32.93B
52W High
$239.48
Low
$161.88
P. Close
$164.07
P/E
28.12
52W Low
$156.16
Fwd P/E
16.56
DailyIQ Est.
$202.99
Inst. Ownership
31.8%
Short Interest
4.45%
Days to Cover
5.6
Div. Yield
3.50%
Next Ex-Div
~Nov 13
Technical Score (1D)
27
BEARISH
News Sentiment
49
MIXED
On Oct 13, TD Cowen lowered its price target for Hershey (HSY) from $210 to $198, citing a more cautious outlook on the company’s future earnings growth and market conditions for the confectionery sector. The downgrade came despite Hershey’s average analyst rating remaining overweight and a mean target of $201 among other analysts. On the same day, Hershey announced that it would report its Q3 2026 earnings later that month, with analysts forecasting a significant year‑over‑year profit increase. The company’s guidance was described as indicating a positive outlook for the remainder of the year. Together, the two reports suggest that while some analysts are tempering expectations, others see strong earnings potential for Hershey.
LOW TARGET
$170 +3.6%
2 analysts
MEAN TARGET
$202 +23.2%
19 analysts
HIGH TARGET
$250 +52.3%
8 analysts
PRICE RANGE
$170.00 - $250.00
SB / B / H / S / SS
2/9/16/1/1
DAILYIQ EST.
$202.99 (+23.7%)
Sector
Consumer Defensive
Industry
Confectioners
Exchange
NYQ
Country
United States
Symbol
HSY
Description
The Hershey Company is a leading global confectioner, primarily engaged in the production and distribution of chocolate and non-chocolate candies, gum, mints, and snack items. Operating through North America Confectionery, North America Salty Snacks, and International segments, the company offers a diverse portfolio of well-known brands like Hershey's, Reese's, and Kit Kat, alongside salty snacks and pantry staples. Hershey's products are sold internationally in approximately 80 countries, and throughout the United States through various retail channels, including grocery stores, mass merchandisers, and convenience stores. Founded in 1894, the company's established brand recognition and broad distribution network provide a strong competitive advantage in the confectionery market.
Bought (1Y)
0 shares
$0
Sold (1Y)
1,044,149 shares
$185.5M
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL-
Sell1 shares2026-10-09
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL-
Sell8,075 shares2026-10-09
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL-
Sell1,924 shares2026-10-09
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL-
Sell1,063 shares2026-10-08
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL-
Sell7,434 shares2026-10-08
69/ 100
Bullish
Overall: Bullish
✓Revenue growing year over year
✓Positive net margin
✓Positive operating cash flow
Gross Margin
33.5%
Net Margin
7.6%
Revenue CAGR
4.9%
Current Ratio
1.19x
Debt / Equity
0.98x
Return on Equity
19.0%
Earnings Summary
The Hershey Company, a leading global confectioner, produces and distributes chocolate, non‑chocolate candies, gum, mints, and salty snacks through its North America Confectionery, North America Salty Snacks, and International segments, operating in roughly 80 countries and benefiting from strong brand recognition and a broad distribution network. In Q4 2024, Hershey reported EPS of $2.69 versus an estimate of $2.38, with revenue of $2.89 billion, marking a 3.3% YoY increase; Q1 2025 saw EPS of $2.09 against an estimate of $1.93 and revenue of $2.81 billion, a 2.8% YoY rise. Q2 2025 EPS of $1.21 beat the $1.00 estimate, while revenue fell to $2.61 billion, a 7.4% decline YoY, indicating a slowdown in sales momentum. Q3 2025 EPS of $1.30 surpassed the $1.06 estimate, and revenue surged to $3.18 billion, a 21.4% YoY gain, reflecting a strong rebound in chocolate profits. Q4 2025 EPS of $1.71 beat the $1.42 estimate, with revenue of $3.09 billion, a 4.4% YoY increase; Q1 2026 EPS of $2.35 exceeded the $2.05 estimate, and revenue rose to $3.10 billion, a 1.8% YoY gain. The company has consistently beaten EPS estimates in the last six quarters, though revenue growth has fluctuated, with a notable dip in Q2 2025 followed by a sharp rebound in Q3 2025. Historically, Hershey has maintained positive YoY revenue growth over the past five years, with EPS often outperforming analyst expectations, suggesting resilient profitability even when sales lag. Recent news highlights a cautious downgrade by TD Cowen lowering the price target to $198 amid a more conservative outlook for the confectionery sector, while Morningstar identified Hershey as a top pick at 30% below fair value, noting a rebound in chocolate profits as commodity costs eased; the company also announced a later Q3 2026 earnings release with expectations of a sharp YoY profit jump.

EPS

EstBeatMiss
$0.80$1.24$1.68$2.11$2.55Q2'25Q3'25Q4'25Q1'26Q2'26Q3'26
QtrEstActual+/−
Q3'26$2.11 - -
Q2'26$2.27$1.90-16.2%
Q1'26$2.05$2.35+14.7%
Q4'25$1.42$1.71+20.6%
Q3'25$1.06$1.30+22.2%
Q2'25$1.00$1.21+20.4%

Revenue

EstBeatMiss
$2.5B$2.7B$3.0B$3.2B$3.4BQ2'25Q3'25Q4'25Q1'26Q2'26Q3'26
QtrEstActual+/−
Q3'26$3.3B - -
Q2'26$2.7B$2.8B+4.8%
Q1'26$3.0B$3.1B+2.6%
Q4'25$3.0B$3.1B+2.7%
Q3'25 - $3.2B -
Q2'25 - $2.6B -

Market Data

HSY Stock Snapshot

BEARISH27/100
$164.12+$1.10 (0.7%)
Market cap
32.93B
P/E ratio
28.1
Day range
$161.88 – $165.49
News sentiment
49/100 · Neutral
Analyst target
$202.19 (+23.2%)
Consensus
Hold · 29 analysts
52-week range+5.1% off low · -31.5% from high
$156.16$239.48
Price $164.12 DailyIQ Est. $202.99

Momentum has rolled over on The Hershey Company, which is what drives the bearish read. The stock is liquid enough that positioning changes get absorbed without distorting the trend.

Behaviour On Record

What HSY's own history says about today's numbers

Realized volatility (21d)
18.3% 52nd pct
Below its peak
-41.0%
vs 200-day average
-14.3%
Up days (1y)
48%

The Hershey Company is currently running 18.3% annualised volatility over the last 21 sessions. Measured against HSY's own 13 years of daily returns rather than a market-wide average, that is the 52nd percentile — close to its own typical level, against a typical reading of 18.0%. The distinction matters because a number that looks calm for one stock is turbulent for another, and the absolute figure on its own tells you neither.

HSY is trading -41.0% below its running peak. Across 12 full years on file, its median worst-drawdown-in-a-year was -18.4%, and the deepest was -34.9% in 2023. The current drawdown is already deeper than this stock's typical annual low point, which puts it in the part of its range where past recoveries began — and where past declines also continued.

Price sits -14.3% from its 200-day moving average. Against every other day in its history, that gap ranks at the 4th percentile — a narrower gap than it typically runs. Over the past year HSY closed higher on 48% of sessions, and it is currently 1 session into a falling streak.

On October specifically: over 13 years of records, HSY finished the month higher 6 of 13 times, with a median return of -2.4% and an average of -0.6%. Its strongest month historically has been February at +3.2% on average, its weakest September at -1.9%. Seasonality is a weak signal on its own — a decade is a small sample and regimes change — but it is a real distribution rather than a rule of thumb.

Overnight risk is measurable too: HSY has opened more than 2% away from the prior close in 58 of 3,267 sessions (1.8% of the time), with the largest gaps running +5.3% and -6.0%. For anyone holding through an event, that rate is a better guide to overnight exposure than the intraday range.

Across the last 3 dated reports on file, HSY moved an average of 2.0% in the session after earnings, closing higher 1 of those 3 times, with a median move of -1.7% and a largest of +2.5%.

All figures computed from 3,268 daily closes between 2013-10-15 and 2026-10-13, split-adjusted, recomputed daily. Percentiles are against HSY's own 13-year history, not a peer group or index.

Sector Rotation

Is money rotating into or out of HSY's sector?

The Hershey Company sits in the Consumer Staples sector, currently ranked 4th of 12 GICS sectors by relative-strength rotation score (leading).

Sector rank
#4 of 12
Sector state
Leading
Sector rotation score
82

Options Market

What is the options market pricing for HSY?

CallsPuts

For The Hershey Company's nearest expiry (2026-10-16, 2 days out), open interest is call-heavy, a bullish tilt (put/call ratio of 0.76), with at-the-money implied volatility around 27.8%. The options market is pricing roughly a ±2.1% move by that expiry — a range of about $160.39–$167.23.

Put/call ratio (2026-10-16)
0.76
ATM implied volatility
27.8%
Total open interest
3,663
Expected move by 2026-10-16
±2.1% ($160.39–$167.23)

Analyst Rating Changes

Are analysts turning bullish or bearish on HSY?

TD Cowen most recently reiterated its rating on The Hershey Company to Buy on Oct 13, 2026 with a price target of $198 (from $210). Over the last 90 days, coverage has run 0 upgrades against 0 downgrades, a net mixed lean.

Latest action
TD Cowen — Buy
90-day upgrades
0
90-day downgrades
0
Net rating momentum
0
DateFirmActionRatingPrice target
Oct 13, 2026TD CowenMaintainedBuy$210 → $198
Oct 5, 2026Wells FargoMaintainedEqual-Weight$190 → $170
Aug 21, 2026RBC CapitalMaintainedSector Perform$212 → $206
Aug 3, 2026BarclaysMaintainedEqual-Weight$208 → $200
Jul 31, 2026UBSMaintainedNeutral$190 → $198
Jul 31, 2026JP MorganMaintainedNeutral$191 → $193
Jul 31, 2026Wells FargoMaintainedEqual-Weight$200 → $190
Jul 23, 2026Evercore ISI GroupMaintainedOutperform$255 → $225
Jul 22, 2026StifelMaintainedHold$215 → $180
Jul 21, 2026BarclaysMaintainedEqual-Weight$220 → $208
Jul 16, 2026UBSMaintainedNeutral$200 → $190
Jul 13, 2026JP MorganMaintainedNeutral$204 → $191

Peers & ETF holders

HSY peers & ETF holders

News Sentiment Analysis

Sentiment gathered from recent headlines

49/100
Strong NegativeNeutralStrong Positive
MIXED

Recent News Coverage

Most recent articles, ranked by recency (click to expand).

10+ articles
What did this article say?
TD Cowen reduced its price target for Hershey (HSY) from $210 to $198, reflecting a more cautious outlook on the company. The downgrade came despite Hershey’s average rating of overweight and a mean target of $201 among other analysts. The adjustment signals a modest negative view on future earnings growth and market conditions for the confectionery sector.
What did this article say?
Hershey announced it would report Q3 2026 earnings later this month. Analysts forecast a significant year‑over‑year profit increase, suggesting robust performance. The company’s guidance indicates a positive outlook for the remainder of the year. This expectation could support investor confidence and potentially lift the stock. No material risks were highlighted in the preview.
What did this article say?
Morningstar identified Hershey (HSY) as a top pick in the consumer staples sector, noting its 30% discount to the analyst’s fair‑value estimate. The report highlighted that alcoholic beverage and packaged goods stocks are undervalued as consumers shift toward cheaper options. Hershey’s valuation relative to peers such as Kraft Heinz and Clorox suggests potential upside if the broader defensive group rebounds. The analysis implies that investors may find value in HSY as part of a broader undervalued defensive portfolio.
What did this article say?
The Hershey Company reported a rebound in chocolate profits as commodity costs eased, marking a turnaround after a challenging year. However, the expansion into salty snacks has yet to translate into higher segment profitability. The company’s strong brand recognition and distribution network continue to support repeat purchases, reinforcing its competitive position. Investors are evaluating whether the current valuation reflects the recovery and the costs associated with diversifying beyond confectionery.
What did this article say?
The Hershey Company scheduled a live webcast for its third‑quarter earnings release on October 29, 2026, with a conference call at 8:30 a.m. ET. The event will be hosted on the company’s investor website and is intended for analysts and investors. No financial guidance or performance updates were disclosed in the announcement, merely the logistics of the upcoming call.
What did this article say?
Bank of America reduced its price target for Hershey (HSY) from $200 to $180 while keeping a neutral rating. The downgrade reflects a reassessment of the company’s valuation relative to peers. The change signals a modest negative outlook for the confectionery maker, though it does not indicate a material shift in fundamentals or earnings expectations. Investors may view the adjustment as a cautionary signal rather than a decisive catalyst. The move aligns with broader market sentiment toward the snack sector.
What did this article say?
Hershey (HSY) closed up 1.37% on October 8, outperforming the S&P 500’s 0.47% decline. The candy maker’s shares lagged a month‑long 6.88% drop, but the recent gain signals short‑term resilience. Analysts project EPS of $2.11, up 62.31% YoY, and revenue of $3.25 billion, a 2.3% increase from the prior quarter. Market participants are monitoring the upcoming earnings release for confirmation of these positive trends.
What did this article say?
Hershey’s stock fell 15.5% over the past year, prompting analysts to reassess whether the current $160.34 price reflects the company’s cash‑flow generation. The decline has led to a renewed focus on the firm’s ability to convert confectionery sales into free cash for reinvestment and shareholder returns. While the price slide suggests a potential undervaluation, the underlying cash conversion remains a key driver for future valuation. The market’s reaction highlights uncertainty about whether the current valuation is justified by Hershey’s cash‑flow profile.
What did this article say?
On October 8, SeekingAlpha highlighted Hershey’s 3.6% dividend yield, noting the company’s robust balance sheet and a well-covered payout ratio of 78%. The analysis underscored that the dividend support reflects financial strength and stability. The commentary suggested that the stock remains a buy for investors seeking reliable income. No material earnings or guidance changes were reported, indicating a steady outlook.

Technical Analysis

Real-time indicators across multiple timeframes

27
BEARISH
Momentum rank against about 1,000 stocks and ETFs for this timeframe.
Unlock full technicals
Create a free account to access more indicators and deeper timeframe data.
Institutional & Hedge Fund Ownership
25 tracked managers · $11.29B combined position · 15 adding, 10 trimming, 0 unchanged (latest 13F filings)
ManagerTrendShares Held% of Co.Position ValueFiled
Vanguard Group Inc▲ Buy19,067,2359.46%$3.47B2026-01-29
BlackRock, Inc.▲ Buy13,131,3126.52%$2.30B2026-08-07
Morgan Stanley▲ Buy5,646,9022.80%$990.75M2026-08-13
Geode Capital Management, LLC▲ Buy4,280,6652.12%$748.28M2026-08-12
Capital World Investors▲ Buy3,500,0001.74%$614.08M2026-08-12
FMR LLC (Fidelity)▲ Buy3,004,0511.49%$527.06M2026-08-13
Capital Research Global Investors▲ Buy2,699,2371.34%$473.59M2026-08-12
Invesco Ltd.▲ Buy2,022,8581.00%$354.91M2026-08-14
Northern Trust Corp▼ Sell1,771,2820.88%$310.77M2026-08-13
JPMorgan Chase & Co▲ Buy1,651,1000.82%$299.81M2026-08-12
Bank of America Corp▲ Buy1,566,6620.78%$274.87M2026-08-14
Norges Bank▼ Sell1,333,7600.66%$234.01M2026-08-12
Goldman Sachs Group Inc▲ Buy900,5630.45%$158.00M2026-08-14
Wells Fargo & Company▼ Sell573,0230.28%$100.54M2026-08-14
Man Group plc▼ Sell365,3160.18%$64.09M2026-08-14
Citadel Advisors LLC▼ Sell364,6720.18%$63.98M2026-09-02
Neuberger Berman Group LLC▲ Buy343,0770.17%$60.19M2026-08-13
Citigroup Inc▼ Sell337,2270.17%$59.17M2026-08-03
Millennium Management LLC▼ Sell226,8210.11%$39.80M2026-08-14
Squarepoint Ops LLC▼ Sell212,5990.11%$37.30M2026-08-14
AllianceBernstein L.P.▼ Sell160,6660.08%$33.40M2026-08-14
Adage Capital Partners GP, L.L.C.▲ Buy132,0850.07%$23.17M2026-08-14
Susquehanna International Group, LLP▲ Buy112,8400.06%$19.80M2026-08-14
AQR Capital Management LLC▼ Sell96,9360.05%$17.01M2026-08-14
Wellington Management Group LLP▲ Buy93,1960.05%$16.35M2026-08-14
Q2 2026 flow:3.96M sh bought ($695.03M)1.41M sh sold ($247.01M)net +2.55M sh (+$448.02M)
Congressional Trading Activity
22 disclosed trades · ~$249.5K est. traded value · 14 buys, 8 sells
MemberChamberStateTypeAmountTradedFiled
Dan NewhouseHouseWA04▼ Sell$1K - $15K2026-07-102026-07-17
Alan ArmstrongSenateOK▲ Buy$1K - $15K2026-03-272026-07-21
Scott Scott FranklinHouseFL18▼ Sell$1K - $15K2026-02-102026-02-23
Sheldon WhitehouseSenateRI▲ Buy$1K - $15K2025-11-212025-12-01
Rob BresnahanHousePA08▲ Buy$1K - $15K2025-05-152025-05-31
Marjorie Taylor GreeneHouseGA14▲ Buy$1K - $15K2025-05-142025-05-19
Marjorie Taylor GreeneHouseGA14▲ Buy$1K - $15K2025-05-052025-05-06
Dan NewhouseHouseWA04▼ Sell$1K - $15K2025-04-112025-05-16
Rob BresnahanHousePA08▼ Sell$1K - $15K2025-04-082025-04-28
Julie JohnsonHouseTX32▼ Sell$1K - $15K2025-04-012025-05-14
Carol Devine MillerHouseWV01▲ Buy$1K - $15K2025-03-102025-04-11
Rob BresnahanHousePA08▲ Buy$1K - $15K2025-02-252025-03-27
Julie JohnsonHouseTX32▲ Buy$1K - $15K2025-01-152025-02-12
Marjorie Taylor GreeneHouseGA14▲ Buy$1K - $15K2025-01-082025-01-27
Scott Scott FranklinHouseFL18▲ Buy$1K - $15K2024-08-072025-07-03
Tommy TubervilleSenateAL▼ Sell$1K - $15K2024-05-032026-08-05
Susan M. CollinsSenateME▲ Buy$15K - $50K2022-01-212022-02-17
Tommy TubervilleSenateAL▲ Buy$1K - $15K2021-03-292021-07-23
Patty MurraySenateWA▼ Sell$1K - $15K2017-06-152017-06-22
Patty MurraySenateWA▲ Buy$1K - $15K2017-03-162017-03-21
Susan M. CollinsSenateME▼ Sell$15K - $50K2016-07-142016-08-08
Susan M. CollinsSenateME▲ Buy$15K - $50K2015-03-202016-05-03