DailyIQ
Last updatedUpdating…

HUBS·HubSpot Inc.

$221.28
-2.09 (-0.94%)
Pre-Market
High
$223.00
Open
$222.95
Market Cap
11.38B
52W High
$497.97
Low
$220.00
P. Close
$221.28
P/E
77.52
52W Low
$169.63
Fwd P/E
13.14
DailyIQ Est.
$252.95
Inst. Ownership
46.7%
Short Interest
8.93%
Days to Cover
2.0
Technical Score (1D)
36
BEARISH
News Sentiment
59
BULLISH
On Oct 13, HubSpot reported a 20% increase in revenue and strong cash flow, indicating improving fundamentals despite a 50% decline in its share price over the past year. The company also announced aggressive integration of AI tools, noting growing customer adoption of agentic AI features that could unlock future premium monetization. Management projected a 14% slowdown in revenue growth due to adjustments in AI trials but expected profitability gains to offset the deceleration. HubSpot’s stock was trading at a 24.5% discount to intrinsic value, and the company had authorized a $1 billion share repurchase program. These developments were highlighted as making the stock an attractive accumulation target.
LOW TARGET
$190 -13.7%
2 analysts
MEAN TARGET
$249 +12.9%
28 analysts
HIGH TARGET
$320 +45.3%
13 analysts
PRICE RANGE
$190.00 - $320.00
SB / B / H / S / SS
5/15/21/1/1
DAILYIQ EST.
$252.95 (+14.8%)
Bought (1Y)
925 shares
$200K
Sold (1Y)
52,332 shares
$11.7M
Shah DharmeshChief Technology Officer
Tax Withholding436 shares2026-10-01
Rangan YaminiChief Executive Officer & Pres
Tax Withholding2,139 shares2026-10-01
Halligan Brian-
Tax Withholding371 shares2026-10-01
Bueker KathrynChief Financial Officer
Tax Withholding781 shares2026-10-01
Halligan Brian-
Sell8,500 shares2026-09-15
72/ 100
Bullish
Overall: Bullish
✓Revenue growing year over year
✓Positive net margin
✓Positive operating cash flow
Gross Margin
83.8%
Net Margin
1.5%
Revenue CAGR
37.1%
Current Ratio
1.67x
Return on Equity
2.2%

EPS

EstBeatMiss
$2.48$2.71$2.93$3.15$3.37Q3'25Q3'26
QtrEstActual+/−
Q3'26$3.27 - -
Q3'25$2.59$2.66+2.9%

Revenue

EstBeatMiss
$789M$833M$876M$920M$963MQ3'25Q3'26
QtrEstActual+/−
Q3'26$943M - -
Q3'25 - $810M -

Market Data

HUBS Stock Snapshot

NEUTRAL36/100
$220.26−$1.44 (0.6%)
Market cap
11.38B
P/E ratio
77.5
Day range
$220.00 – $223.00
News sentiment
59/100 · Neutral
Analyst target
$248.77 (+12.9%)
Consensus
Hold · 43 analysts
52-week range+29.8% off low · -55.8% from high
$169.63$497.97
Price $220.26 DailyIQ Est. $252.95

HUBS sits near its 52-week low with the technical picture unresolved. Institutional coverage is thorough here, so shifts in analyst expectations show up in price quickly.

Behaviour On Record

What HUBS's own history says about today's numbers

Realized volatility (21d)
48.7% 64th pct
Below its peak
-74.2%
vs 200-day average
-8.2%
Up days (1y)
48%

HubSpot Inc. is currently running 48.7% annualised volatility over the last 21 sessions. Measured against HUBS's own 12 years of daily returns rather than a market-wide average, that is the 64th percentile — a little above its own norm, against a typical reading of 41.7%. The distinction matters because a number that looks calm for one stock is turbulent for another, and the absolute figure on its own tells you neither.

HUBS is trading -74.2% below its running peak. Across 11 full years on file, its median worst-drawdown-in-a-year was -31.1%, and the deepest was -57.9% in 2022. The current drawdown is already deeper than this stock's typical annual low point, which puts it in the part of its range where past recoveries began — and where past declines also continued.

Price sits -8.2% from its 200-day moving average. Against every other day in its history, that gap ranks at the 28th percentile — a narrower gap than it typically runs. Over the past year HUBS closed higher on 48% of sessions, and it is currently 3 sessions into a falling streak.

On October specifically: over 12 years of records, HUBS finished the month higher 8 of 12 times, with a median return of +3.8% and an average of +3.4%. Its strongest month historically has been February at +7.6% on average, its weakest March at -6.7%. Seasonality is a weak signal on its own — a decade is a small sample and regimes change — but it is a real distribution rather than a rule of thumb.

Overnight risk is measurable too: HUBS has opened more than 2% away from the prior close in 254 of 3,019 sessions (8.4% of the time), with the largest gaps running +11.7% and -13.6%. For anyone holding through an event, that rate is a better guide to overnight exposure than the intraday range.

All figures computed from 3,020 daily closes between 2014-10-09 and 2026-10-13, split-adjusted, recomputed daily. Percentiles are against HUBS's own 12-year history, not a peer group or index.

Sector Rotation

Is money rotating into or out of HUBS's sector?

HubSpot Inc. sits in the Software sector, currently ranked 2nd of 12 GICS sectors by relative-strength rotation score (leading). Within its narrower Software industry group, HUBS ranks 2nd of 15 tracked industries, leading.

Sector rank
#2 of 12
Sector state
Leading
Sector rotation score
91
Industry rank
#2 of 15

Options Market

What is the options market pricing for HUBS?

CallsPuts

For HubSpot Inc.'s nearest expiry (2026-10-16, 2 days out), open interest is put-heavy, a defensive/bearish tilt (put/call ratio of 1.97), with at-the-money implied volatility around 25.0%. The options market is pricing roughly a ±1.9% move by that expiry — a range of about $200.71–$208.27.

Put/call ratio (2026-10-16)
1.97
ATM implied volatility
25.0%
Total open interest
7,781
Expected move by 2026-10-16
±1.9% ($200.71–$208.27)

Analyst Rating Changes

Are analysts turning bullish or bearish on HUBS?

Barclays most recently downgraded HubSpot Inc. to Equal-Weight on Oct 12, 2026 with a price target of $240. Over the last 90 days, coverage has run 0 upgrades against 10 downgrades, a net bearish lean.

Latest action
Barclays — Equal-Weight
90-day upgrades
0
90-day downgrades
10
Net rating momentum
-10
DateFirmActionRatingPrice target
Oct 12, 2026BarclaysDowngradeOverweight → Equal-Weight$240
Oct 8, 2026JP MorganDowngradeOverweight → Neutral$268 → $240
Oct 7, 2026Cantor FitzgeraldReiteratedNeutral$200
Oct 6, 2026NeedhamReiteratedBuy$300
Oct 5, 2026Raymond JamesDowngradeOutperform → Market Perform-
Sep 21, 2026BMO CapitalMaintainedMarket Perform$215 → $250
Sep 21, 2026Truist SecuritiesMaintainedBuy$230 → $275
Sep 21, 2026Stephens & Co.MaintainedEqual-Weight$251 → $255
Sep 18, 2026TD CowenMaintainedHold$285 → $260
Sep 18, 2026UBSMaintainedBuy$250 → $290
Sep 18, 2026RBC CapitalReiteratedOutperform$300
Sep 18, 2026NeedhamReiteratedBuy$300

ETF holders

ETFs holding HUBS

News Sentiment Analysis

Sentiment gathered from recent headlines

59/100
Strong NegativeNeutralStrong Positive
MODERATELY BULLISH

Recent News Coverage

Most recent articles, ranked by recency (click to expand).

10+ articles
What did this article say?
HubSpot reported a 20% revenue increase and robust cash flow, signaling improving fundamentals despite a 50% share price decline over the past year. The company is aggressively integrating AI tools, with growing customer adoption of agentic AI features that could unlock future premium monetization. Management projected a 14% revenue growth slowdown due to AI trial adjustments but expects profitability gains to offset the deceleration, and the stock trades at a 24.5% discount to intrinsic value with a $1 billion share repurchase authorization, making it an attractive accumulation target.
What did this article say?
Barclays reduced its rating on HubSpot from Overweight to Equal-Weight on October 12, citing concerns over the company's growth trajectory and competitive pressures in the SaaS market. The downgrade reflects a reassessment of HubSpot’s valuation multiples and a more cautious view on future revenue expansion. The rating change may influence investor sentiment and could lead to a modest decline in the stock’s valuation. This adjustment does not indicate a fundamental business failure but suggests a shift in the consensus view on the company’s prospects.
What did this article say?
Barclays reduced its recommendation for HubSpot from Overweight to Equalweight on October 12, citing concerns over valuation and competitive pressure. The bank maintained a $240 price target but highlighted that growth prospects may not justify the current premium. This downgrade signals a shift in analyst sentiment and could influence investor perception of HubSpot’s valuation. The move reflects broader market caution toward SaaS companies facing margin compression and rising costs.
What did this article say?
HubSpot announced a workforce reduction of nearly 7%, cutting about 660 jobs. The layoffs reflect a broader trend of restructuring within the technology sector, where revenue growth does not always translate into job security. The company’s decision comes amid a tightening labor market, with the U.S. adding only 29,000 jobs in September and a decline in the information and professional services sectors. The move signals a shift toward cost optimization as HubSpot focuses on consolidating operations and investing in AI-driven solutions. This action is expected to impact short-term operational capacity but aligns with industry-wide cost-cutting measures.
What did this article say?
HubSpot announced a global restructuring that will eliminate about 660 roles, roughly 7% of its workforce. The company aims to reallocate resources toward AI‑driven customer tools and streamline management layers across product, engineering, and go‑to‑market teams. The layoffs will occur over the coming quarters across multiple regions, signaling a strategic shift toward AI while reducing headcount.
What did this article say?
JP Morgan analyst Mark Murphy downgraded HubSpot (NYSE:HUBS) from Overweight to Neutral on October 8, reducing the price target from $268 to $240. The downgrade reflects concerns over the company’s valuation and growth prospects. The move signals a shift in the bank’s outlook and may influence investor sentiment.
What did this article say?
JPMorgan lowered its rating for HubSpot (HUBS) from overweight to neutral, citing concerns over the company’s valuation and growth prospects. The downgrade follows a review of HubSpot’s financial performance and competitive positioning in the SaaS market. Analysts noted that the new rating reflects a more cautious view of HubSpot’s future earnings potential. The move may impact investor sentiment and could influence future trading activity.
What did this article say?
HubSpot announced on Oct. 6 that it would eliminate roughly 7% of its staff, about 660 employees, as part of a restructuring aimed at creating a flatter, faster organization. The company is shifting from feature development to delivering customer outcomes with AI, with new product teams organized around customer results. Management believes the changes will improve execution and margins, but the layoffs signal that growth has become challenging, raising concerns among investors about the company’s trajectory.
What did this article say?
Cantor Fitzgerald analyst Matthew Vanvliet reiterated a neutral stance on HubSpot (NYSE:HUBS) and maintained the $200 price target. The firm did not alter its valuation or outlook, indicating confidence in the current guidance and earnings trajectory. No new catalysts or risks were highlighted, suggesting the market view remains unchanged.

Technical Analysis

Real-time indicators across multiple timeframes

36
BEARISH
Momentum rank against about 1,000 stocks and ETFs for this timeframe.
Unlock full technicals
Create a free account to access more indicators and deeper timeframe data.
Institutional & Hedge Fund Ownership
25 tracked managers · $5.55B combined position · 10 adding, 15 trimming, 0 unchanged (latest 13F filings)
ManagerTrendShares Held% of Co.Position ValueFiled
Vanguard Group Inc▼ Sell5,656,33811.02%$2.27B2026-01-29
BlackRock, Inc.▼ Sell3,459,4616.74%$631.39M2026-08-07
AQR Capital Management LLC▲ Buy2,418,1264.71%$441.33M2026-08-14
Two Sigma Investments, LP▲ Buy1,819,7443.54%$332.12M2026-08-14
FMR LLC (Fidelity)▼ Sell1,692,3623.30%$308.87M2026-08-13
Morgan Stanley▼ Sell1,147,3582.23%$209.40M2026-08-13
Geode Capital Management, LLC▼ Sell936,2541.82%$170.92M2026-08-12
JPMorgan Chase & Co▼ Sell843,8551.64%$156.08M2026-08-12
Capital World Investors▼ Sell826,0511.61%$150.76M2026-08-12
D. E. Shaw & Co., Inc.▲ Buy620,5361.21%$113.25M2026-08-14
Millennium Management LLC▼ Sell579,3911.13%$105.74M2026-08-14
Squarepoint Ops LLC▲ Buy428,9640.84%$78.29M2026-08-14
Bank of America Corp▲ Buy384,4930.75%$70.17M2026-08-14
Northern Trust Corp▼ Sell304,6040.59%$55.59M2026-08-13
Susquehanna International Group, LLP▲ Buy290,6850.57%$53.05M2026-08-14
Man Group plc▼ Sell281,8760.55%$51.45M2026-08-14
Wellington Management Group LLP▼ Sell277,0120.54%$50.56M2026-08-14
Point72 Asset Management, L.P.▲ Buy276,2940.54%$50.43M2026-08-14
Renaissance Technologies LLC▲ Buy272,3000.53%$49.70M2026-08-13
Goldman Sachs Group Inc▼ Sell269,0140.52%$49.10M2026-08-14
Marshall Wace, LLP▲ Buy266,8530.52%$48.70M2026-08-13
Norges Bank▼ Sell251,7960.49%$45.96M2026-08-12
Invesco Ltd.▼ Sell168,6940.33%$30.79M2026-08-14
Adage Capital Partners GP, L.L.C.▼ Sell100,0000.19%$18.25M2026-08-14
Loomis Sayles & Co L P▲ Buy67,2060.13%$12.27M2026-08-14
Q2 2026 flow:2.51M sh bought ($458.38M)3.88M sh sold ($712.11M)net -1.37M sh (−$253.73M)
Congressional Trading Activity
2 disclosed trades · ~$16.0K est. traded value · 1 buys, 1 sells
MemberChamberStateTypeAmountTradedFiled
Josh GottheimerHouseNJ05▼ Sell$1K - $15K2025-11-192025-12-29
Lisa McClainHouseMI09▲ Buy$1K - $15K2025-02-212025-08-13