DailyIQ
Last updated2 minutes ago

HUBS·HubSpot Inc.

$220.31
+3.22 (+1.48%)
Overnight$222.00+1.69 (+0.77%)
High
$222.29
Open
$216.61
Market Cap
11.00B
52W High
$497.97
Low
$214.02
P. Close
$220.31
P/E
74.91
52W Low
$169.63
Fwd P/E
13.08
DailyIQ Est.
$253.88
Inst. Ownership
1.1%
Short Interest
6.42%
Days to Cover
2.7
Technical Score (1D)
23
BEARISH
News Sentiment
37
BEARISH
On Oct 7, Cantor Fitzgerald analyst Matthew Vanvliet reiterated a neutral stance on HubSpot and kept the $200 price target unchanged, indicating that the firm saw no new catalysts or risks to alter its valuation. The same day, HubSpot announced a 7 % workforce reduction, eliminating roughly 660 employees as part of an AI‑driven restructuring effort, and disclosed that it would incur $65‑$75 million in related charges, mainly in the fourth quarter. Despite the layoffs, HubSpot reaffirmed its third‑quarter and full‑year 2026 guidance, suggesting confidence in its long‑term outlook. The restructuring was presented as a move toward greater efficiency amid competitive pressures in the SaaS market, with the company indicating that the cost‑cutting initiative would have a moderate negative impact on short‑term earnings but would not affect its guidance expectations. Both the analyst update and the company’s announcement were reported on the same day, underscoring that the market view remained unchanged while the company pursued operational adjustments.
LOW TARGET
$190 -13.7%
2 analysts
MEAN TARGET
$250 +13.4%
28 analysts
HIGH TARGET
$320 +45.3%
13 analysts
PRICE RANGE
$190.00 - $320.00
SB / B / H / S / SS
5/15/21/1/1
DAILYIQ EST.
$253.88 (+15.3%)
Bought (1Y)
925 shares
$200K
Sold (1Y)
52,332 shares
$11.7M
Shah DharmeshChief Technology Officer
Tax Withholding436 shares2026-10-01
Rangan YaminiChief Executive Officer & Pres
Tax Withholding2,139 shares2026-10-01
Halligan Brian-
Tax Withholding371 shares2026-10-01
Bueker KathrynChief Financial Officer
Tax Withholding781 shares2026-10-01
Halligan Brian-
Sell8,500 shares2026-09-15
72/ 100
Bullish
Overall: Bullish
✓Revenue growing year over year
✓Positive net margin
✓Positive operating cash flow
Gross Margin
83.8%
Net Margin
1.5%
Revenue CAGR
37.1%
Current Ratio
1.67x
Return on Equity
2.2%

EPS

EstBeatMiss
$2.48$2.71$2.93$3.15$3.37Q3'25Q3'26
QtrEstActual+/−
Q3'26$3.27 - -
Q3'25$2.59$2.66+2.9%

Revenue

EstBeatMiss
$789M$833M$876M$920M$963MQ3'25Q3'26
QtrEstActual+/−
Q3'26$943M - -
Q3'25 - $810M -

Market Data

HUBS Stock Snapshot

BEARISH23/100
$222.00+$1.69 (0.8%)
Market cap
11.00B
P/E ratio
74.9
Day range
$214.02 – $222.29
News sentiment
37/100 · Bearish
Analyst target
$249.71 (+12.5%)
Consensus
Hold · 43 analysts
52-week range+30.9% off low · -55.4% from high
$169.63$497.97
Price $222.00 DailyIQ Est. $253.88

Momentum has rolled over on HubSpot Inc., which is what drives the bearish read. Institutional coverage is thorough here, so shifts in analyst expectations show up in price quickly.

Behaviour On Record

What HUBS's own history says about today's numbers

Realized volatility (21d)
65.8% 85th pct
Below its peak
-74.3%
vs 200-day average
-10.3%
Up days (1y)
49%

HubSpot Inc. is currently running 65.8% annualised volatility over the last 21 sessions. Measured against HUBS's own 12 years of daily returns rather than a market-wide average, that is the 85th percentile — elevated for this stock, against a typical reading of 41.7%. The distinction matters because a number that looks calm for one stock is turbulent for another, and the absolute figure on its own tells you neither.

HUBS is trading -74.3% below its running peak. Across 11 full years on file, its median worst-drawdown-in-a-year was -31.1%, and the deepest was -57.9% in 2022. The current drawdown is already deeper than this stock's typical annual low point, which puts it in the part of its range where past recoveries began — and where past declines also continued.

Price sits -10.3% from its 200-day moving average. Against every other day in its history, that gap ranks at the 26th percentile — a narrower gap than it typically runs. Over the past year HUBS closed higher on 49% of sessions, and it is currently 1 session into a rising streak.

On October specifically: over 12 years of records, HUBS finished the month higher 8 of 12 times, with a median return of +3.8% and an average of +3.4%. Its strongest month historically has been February at +7.6% on average, its weakest March at -6.7%. Seasonality is a weak signal on its own — a decade is a small sample and regimes change — but it is a real distribution rather than a rule of thumb.

Overnight risk is measurable too: HUBS has opened more than 2% away from the prior close in 255 of 3,013 sessions (8.5% of the time), with the largest gaps running +11.7% and -13.6%. For anyone holding through an event, that rate is a better guide to overnight exposure than the intraday range.

All figures computed from 3,014 daily closes between 2014-10-09 and 2026-10-05, split-adjusted, recomputed daily. Percentiles are against HUBS's own 12-year history, not a peer group or index.

Sector Rotation

Is money rotating into or out of HUBS's sector?

HubSpot Inc. sits in the Software sector, currently ranked 2nd of 12 GICS sectors by relative-strength rotation score (leading). Within its narrower Software industry group, HUBS ranks 2nd of 15 tracked industries, leading.

Sector rank
#2 of 12
Sector state
Leading
Sector rotation score
100
Industry rank
#2 of 15

Options Market

What is the options market pricing for HUBS?

CallsPuts

For HubSpot Inc.'s nearest expiry (2026-10-16, 8 days out), open interest is put-heavy, a defensive/bearish tilt (put/call ratio of 2.20), with at-the-money implied volatility around 63.2%. The options market is pricing roughly a ±9.9% move by that expiry — a range of about $184.29–$224.69.

Put/call ratio (2026-10-16)
2.20
ATM implied volatility
63.2%
Total open interest
7,283
Expected move by 2026-10-16
±9.9% ($184.29–$224.69)

Analyst Rating Changes

Are analysts turning bullish or bearish on HUBS?

Cantor Fitzgerald most recently reiterated its rating on HubSpot Inc. to Neutral on Oct 7, 2026 with a price target of $200. Over the last 90 days, coverage has run 0 upgrades against 8 downgrades, a net bearish lean.

Latest action
Cantor Fitzgerald — Neutral
90-day upgrades
0
90-day downgrades
8
Net rating momentum
-8
DateFirmActionRatingPrice target
Oct 7, 2026Cantor FitzgeraldReiteratedNeutral$200
Oct 6, 2026NeedhamReiteratedBuy$300
Oct 5, 2026Raymond JamesDowngradeOutperform → Market Perform-
Sep 21, 2026BMO CapitalMaintainedMarket Perform$215 → $250
Sep 21, 2026Truist SecuritiesMaintainedBuy$230 → $275
Sep 21, 2026Stephens & Co.MaintainedEqual-Weight$251 → $255
Sep 18, 2026TD CowenMaintainedHold$285 → $260
Sep 18, 2026UBSMaintainedBuy$250 → $290
Sep 18, 2026RBC CapitalReiteratedOutperform$300
Sep 18, 2026NeedhamReiteratedBuy$300
Sep 18, 2026Cantor FitzgeraldReiteratedNeutral$200
Sep 18, 2026BTIGReiteratedBuy$250

News Sentiment Analysis

Sentiment gathered from recent headlines

37/100
Strong NegativeNeutralStrong Positive
BEARISH

Recent News Coverage

Most recent articles, ranked by recency (click to expand).

10+ articles
What did this article say?
HubSpot announced on Oct. 6 that it would eliminate roughly 7% of its staff, about 660 employees, as part of a restructuring aimed at creating a flatter, faster organization. The company is shifting from feature development to delivering customer outcomes with AI, with new product teams organized around customer results. Management believes the changes will improve execution and margins, but the layoffs signal that growth has become challenging, raising concerns among investors about the company’s trajectory.
What did this article say?
Cantor Fitzgerald analyst Matthew Vanvliet reiterated a neutral stance on HubSpot (NYSE:HUBS) and maintained the $200 price target. The firm did not alter its valuation or outlook, indicating confidence in the current guidance and earnings trajectory. No new catalysts or risks were highlighted, suggesting the market view remains unchanged.
What did this article say?
HubSpot announced a 7% workforce reduction, roughly 660 employees, as part of a restructuring plan disclosed in an 8‑K filing. The company projected $65‑$75 million in related charges, primarily in Q4 2026, with full cost savings realized by Q1 2027. Despite the layoffs, HubSpot reaffirmed its third‑quarter and full‑year 2026 guidance, indicating confidence in future performance. Analysts estimate the cut will lower operating expenses by about $126 million annually, with $110 million in realized savings next year. The move is framed as necessary to address a slowdown in growth and reposition the business for its next phase.
What did this article say?
HubSpot announced a 7% reduction in its workforce, roughly 660 employees, as part of a reorganization around AI‑driven customer outcomes. The CEO clarified that the layoffs were not driven by AI efficiencies but aimed to align the organization with its strategy. The move follows investor concerns about AI reducing demand for the company’s software and a recent decline in the stock price, which has fallen over 43% this year.
What did this article say?
HubSpot disclosed plans to eliminate 660 positions as part of an AI‑driven restructuring strategy. The company expects to incur $65‑$75 million in charges related to the layoffs, primarily in the fourth quarter. The announcement came alongside a reaffirmation of the company’s 2026 guidance, suggesting that the workforce reduction is aimed at cost efficiency rather than a downgrade in growth expectations. The move reflects broader industry trends toward automation and leaner operations. Overall, the news indicates a moderate negative effect on short‑term financials while maintaining long‑term guidance.
What did this article say?
HubSpot Inc. announced a 7% reduction in its workforce, a move that signals cost‑cutting efforts amid market pressures. The company confirmed its third‑quarter guidance, indicating confidence in upcoming revenue targets. The workforce cut is a modest headwind but does not alter the overall guidance outlook. The announcement reflects a cautious approach to balance growth with operational efficiency. Investors noted the reduction as a negative catalyst, though the guidance affirmation mitigated a sharper market reaction.
What did this article say?
HubSpot confirmed its Q3 adjusted earnings per share guidance at $3.25 to $3.27, matching the previous forecast and staying below analyst expectations of $3.27. The company also reiterated its sales outlook for the quarter, projecting $924.0 to $925.0 million, which aligns with the prior range and is slightly below the $924.613 million estimate. The announcement indicates management’s confidence in current performance levels but offers no new upside or downside catalysts. As a result, the guidance update is largely a restatement of existing expectations without material impact on the company’s outlook.
What did this article say?
Raymond James reduced its rating of HubSpot (HUBS) from Outperform to Market Perform, citing concerns over the company’s growth trajectory. The downgrade reflects a reassessment of HubSpot’s future earnings potential and competitive positioning. Analysts noted that the change could influence investor sentiment and potentially impact the stock’s valuation. The rating shift was announced on October 5, 2024, following a review of HubSpot’s financial outlook.
What did this article say?
Raymond James analyst Brian Peterson downgraded HubSpot (NYSE:HUBS) from Outperform to Market Perform on October 5. The downgrade reflects concerns over the company’s valuation and competitive pressures in the SaaS market. The rating change signals a more cautious outlook for HubSpot’s growth prospects. The move may influence investor sentiment and trading activity. No immediate earnings or guidance updates were cited in the statement.
What did this article say?
On October 1, HubSpot’s stock advanced 4% as the work‑management software sector rallied, driven by a broader rotation into software rather than a company‑specific catalyst. The rally followed a 6% jump in Atlassian shares, with both companies benefiting from sector momentum. Despite a recent downgrade of Monday.com, the sector’s positive trend lifted HubSpot’s price, reflecting a mild, non‑material tailwind for the company.

Technical Analysis

Real-time indicators across multiple timeframes

23
BEARISH
Technical indicators reflect the latest computed signal mix for this timeframe.
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Institutional & Hedge Fund Ownership
1 tracked managers · $95.40M combined position · 0 adding, 0 trimming, 1 unchanged (latest 13F filings)
ManagerTrendShares Held% of Co.Position ValueFiled
Citadel Advisors LLC• Hold522,7051.05%$95.40M2026-09-02
Q2 2026 flow:522.7K sh bought ($95.40M)0 sh sold ($0)net +522.7K sh (+$95.40M)
Congressional Trading Activity
2 disclosed trades · ~$16.0K est. traded value · 1 buys, 1 sells
MemberChamberStateTypeAmountTradedFiled
Josh GottheimerHouseNJ05▼ Sell$1K - $15K2025-11-192025-12-29
Lisa McClainHouseMI09▲ Buy$1K - $15K2025-02-212025-08-13