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Last updatedjust now

SLF·Sun Life Financial Inc.

$78.49
+0.45 (+0.58%)
High
$78.59
Open
$78.37
Market Cap
61.62B
52W High
$84.38
Low
$77.67
P. Close
$78.49
P/E
17.19
52W Low
$57.22
Fwd P/E
12.84
DailyIQ Est.
$64.22
Inst. Ownership
7.7%
Short Interest
0.55%
Days to Cover
9.2
Div. Yield
2.65%
Last Ex-Div
Aug 26, 2026
Div. Growth
9+ yrs
Technical Score (1D)
76
BULLISH
News Sentiment
58
BULLISH
A technical score of 76 and a BUY signal on the 1D chart keep Sun Life Financial Inc. (SLF) firmly in bullish territory. Momentum is strong and sentiment at 58 is aligned with the trend - both inputs are aligned and pointing in the same direction. Price action is constructive. Trend continuation setups like this reward discipline over aggression: the better trades tend to come from entries near $74.74 rather than chasing current levels. $80.96 remains the upside reference, and a sustained close above it would add confidence to the continuation thesis. Trends this clean don't need much active management - the main risk is over-trading around a setup that's already working. Trailing risk toward $74.74 and letting $80.96 act as the next checkpoint, rather than taking profits prematurely on strength, is typically the higher-expectancy approach when strong trend structure and aligned with sentiment are both confirming the same direction.
LOW TARGET
$64 -18.2%
7 analysts
MEAN TARGET
$64 -18.2%
6 analysts
HIGH TARGET
$64 -18.2%
7 analysts
PRICE RANGE
$64.22 - $64.22
SB / B / H / S / SS
4/6/8/1/1
DAILYIQ EST.
$64.22 (-18.2%)

EPS

EstBeatMiss
$1.80$1.86$1.93$1.99$2.05Q3'25Q3'26
QtrEstActual+/−
Q3'26$2.02 - -
Q3'25$1.83$1.86+1.8%

Revenue

EstBeatMiss
$12.4B$12.4B$12.4B$12.4B$12.4BQ3'25
QtrEstActual+/−
Q3'26 - - -
Q3'25 - $12.4B -
Full Earnings BreakdownEstimates, actuals, guidance, and historical context
→

Market Data

SLF Stock Snapshot

BULLISH76/100
$78.49+$0.45 (0.6%)
Market cap
61.62B
P/E ratio
17.2
Day range
$77.67 – $78.59
News sentiment
58/100 · Neutral
Analyst target
$64.22 (-18.2%)
Consensus
Hold · 20 analysts
52-week range+37.2% off low · -7.0% from high
$57.22$84.38
Price $78.49 DailyIQ Est. $64.22

SLF's technical picture is constructive, with trend and momentum pointing the same direction. Institutional coverage is thorough here, so shifts in analyst expectations show up in price quickly.

Behaviour On Record

What SLF's own history says about today's numbers

Realized volatility (21d)
14.1% 23rd pct
Below its peak
-7.2%
vs 200-day average
+8.0%
Up days (1y)
58%

Sun Life Financial Inc. is currently running 14.1% annualised volatility over the last 21 sessions. Measured against SLF's own 13 years of daily returns rather than a market-wide average, that is the 23rd percentile — unusually subdued by its own history, against a typical reading of 17.8%. The distinction matters because a number that looks calm for one stock is turbulent for another, and the absolute figure on its own tells you neither.

SLF is trading -7.2% below its running peak. Across 12 full years on file, its median worst-drawdown-in-a-year was -16.1%, and the deepest was -50.1% in 2020. The current pullback is therefore shallower than what this stock gives back in a typical year, which is context worth having before treating it as a dislocation.

Price sits +8.0% from its 200-day moving average. Against every other day in its history, that gap ranks at the 74th percentile — a somewhat wider gap than its own norm. Over the past year SLF closed higher on 58% of sessions, and it is currently 5 sessions into a rising streak.

On October specifically: over 14 years of records, SLF finished the month higher 8 of 14 times, with a median return of +0.8% and an average of +0.4%. Its strongest month historically has been November at +4.4% on average, its weakest January at -1.5%. Seasonality is a weak signal on its own — a decade is a small sample and regimes change — but it is a real distribution rather than a rule of thumb.

Overnight risk is measurable too: SLF has opened more than 2% away from the prior close in 93 of 3,268 sessions (2.8% of the time), with the largest gaps running +32.9% and -8.0%. For anyone holding through an event, that rate is a better guide to overnight exposure than the intraday range.

All figures computed from 3,269 daily closes between 2013-10-15 and 2026-10-14, split-adjusted, recomputed daily. Percentiles are against SLF's own 13-year history, not a peer group or index.

Sector Rotation

Is money rotating into or out of SLF's sector?

Sun Life Financial Inc. sits in the Financials sector, currently ranked 10th of 12 GICS sectors by relative-strength rotation score (improving). Within its narrower Insurance industry group, SLF ranks 8th of 15 tracked industries, improving.

Sector rank
#10 of 12
Sector state
Improving
Sector rotation score
27
Industry rank
#8 of 15

Options Market

What is the options market pricing for SLF?

CallsPuts

For Sun Life Financial Inc.'s nearest expiry (2026-10-16, 1 days out), open interest is put-heavy, a defensive/bearish tilt (put/call ratio of 9.48), with at-the-money implied volatility around 67.9%. The options market is pricing roughly a ±3.2% move by that expiry — a range of about $76.04–$81.10.

Put/call ratio (2026-10-16)
9.48
ATM implied volatility
67.9%
Total open interest
608
Expected move by 2026-10-16
±3.2% ($76.04–$81.10)

Analyst Rating Changes

Are analysts turning bullish or bearish on SLF?

Argus Research most recently reiterated its rating on Sun Life Financial Inc. to Buy on Sep 3, 2026 with a price target of $88 (from $81). Over the last 90 days, coverage has run 0 upgrades against 0 downgrades, a net mixed lean.

Latest action
Argus Research — Buy
90-day upgrades
0
90-day downgrades
0
Net rating momentum
0
DateFirmActionRatingPrice target
Sep 3, 2026Argus ResearchMaintainedBuy$81 → $88
Aug 10, 2026RBC CapitalMaintainedSector Perform$98 → $119
May 11, 2026RBC CapitalMaintainedSector Perform$95 → $98
Nov 10, 2025RBC CapitalDowngradeOutperform → Sector Perform$84
May 12, 2025RBC CapitalMaintainedOutperform$82 → $88
Aug 10, 2023Credit SuisseMaintainedOutperform$79 → $77
May 12, 2020CFRAMaintainedHold$52 → $38
Feb 14, 2020CFRAMaintainedHold$48 → $52
Jul 1, 2019Argus ResearchMaintainedBuy$42 → $45
Mar 14, 2019CIBCDowngradeNeutral → Underperform$53 → $54
Feb 6, 2019ScotiabankDowngradeSector Outperform → Sector Perform-
Apr 5, 2018Morgan StanleyMaintainedEqual-Weight$57 → $56

ETF holders

ETFs holding SLF

Top ETF holdersWeight

News Sentiment Analysis

Sentiment gathered from recent headlines

58/100
Strong NegativeNeutralStrong Positive
MODERATELY BULLISH

Recent News Coverage

Most recent articles, ranked by recency (click to expand).

10+ articles
What did this article say?
The article discusses Sun Life Financial’s dividend policy, emphasizing its attractiveness to shareholders seeking reliable income. It outlines the company’s historical dividend growth and current payout ratio, positioning SLF as a solid choice for income-focused investors. The piece also notes the broader market context, comparing SLF’s dividend yield to peers in the financial sector. Overall, it presents a favorable view of SLF’s dividend strategy as a key investment driver.
What did this article say?
Sun Life Financial Inc. notified shareholders that Ocehan LLC launched an unsolicited mini‑tender offer for up to 100,000 common shares at a price nearly 25% below recent market levels. The company clarified it is not affiliated with Ocehan and does not endorse the offer. The announcement highlighted potential dilution concerns and the need for shareholders to evaluate the offer independently.
What did this article say?
Sun Life released research on October 6, 2026 indicating that Canadian small businesses prioritize resilience over mere revenue growth. The study found that owners who feel financially secure are more likely to invest in employee development and future expansion. Findings suggest that confidence in weathering challenges correlates with stronger business performance and long‑term stability. The report aligns with Sun Life’s broader strategy to support small‑business owners through financial planning and risk management services.
What did this article say?
BGO, the real‑estate arm of Sun Life Financial, announced it was preparing a binding offer for Fuji Media’s Sankei Building property business, which could be valued at roughly 1 trillion yen ($6.32 billion). The bid is part of a competitive process that also includes Blackstone, Bain Capital and Warburg Pincus, with final offers due by the end of October. Fuji Media intends to seek shareholder approval after selecting a preferred bidder. The potential acquisition could expand BGO’s portfolio in Japan and enhance its international real‑estate footprint. The deal remains contingent on final bid submissions and shareholder consent.
What did this article say?
Sun Life was named one of Canada’s best companies, securing the third spot on TIME’s 2026 list and becoming the highest‑ranked insurance firm. The accolade highlighted the company’s robust financial performance and its focus on employee empowerment, career growth, and client outcomes. The recognition underscores Sun Life’s leadership in asset management and insurance, reinforcing its reputation for innovation and community impact.
What did this article say?
In late September 2026, Sun Life U.S. introduced Disability with Health Navigator, integrating personalized care navigation into disability coverage. The new offering enables employees to access specialized opinions, providers, and employer‑specific benefits for major health conditions or ongoing support. It extends Health Navigator’s reach across disability, standalone offerings, and medical stop‑loss coverage, underscoring Sun Life’s focus on year‑round health support within employer benefit ecosystems. The expansion is expected to influence the company’s investment narrative around health‑focused growth.
What did this article say?
Sun Life U.S. introduced a new Disability with Health Navigator service on September 30, 2026, aiming to enhance employer health plans by offering personalized care navigation for employees facing disabling conditions or seeking health support. The service connects users to specialized second opinions, specialty providers, centers of excellence, and alternative care sites, potentially improving health outcomes and care efficiency. By integrating navigation into disability insurance, Sun Life seeks to provide employers with a more effective benefits strategy amid rising healthcare costs and evolving benefits discussions.
What did this article say?
On September 30, 2026, the Canadian Investment Regulatory Organization (CIRO) imposed a trading halt on Sun Life Financial Inc. (SLF.PR.K) pending a potential delisting decision. The halt, effective at 7:39 AM, was issued to maintain market fairness and order while the regulatory body reviews the company’s status. The announcement followed a correction to the original release, which had misstated the halt time. The suspension signals significant uncertainty for shareholders and may impact liquidity and investor confidence.
What did this article say?
On September 30, 2026, the Canadian Investment Regulatory Organization (CIRO) imposed a trading halt on all Sun Life Financial Inc. (SLF.PR.K) shares pending a potential delisting decision. The halt was enacted at 7:39 PM ET without a stated reason, indicating a significant regulatory concern. The suspension aims to maintain market fairness while CIRO evaluates the company's status. This action signals a material negative event for SLF, potentially leading to a loss of investor confidence and a downgrade.
What did this article say?
Sun Life Financial Inc. announced on September 29, 2026 that Darko Mihelic would become its Senior Vice‑President and Head of Investor Relations, effective October 22, 2026. Mihelic, formerly a Managing Director at RBC Capital Markets, will report to Executive Vice‑President and CFO Tim Deacon and will oversee the company’s engagement strategy with institutional investors, analysts and other external stakeholders. The appointment follows the departure of Natalie Brady from the role.

Technical Analysis

Real-time indicators across multiple timeframes

76
BULLISH
Momentum rank against about 1,000 stocks and ETFs for this timeframe.
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Institutional & Hedge Fund Ownership
25 tracked managers · $4.35B combined position · 13 adding, 12 trimming, 0 unchanged (latest 13F filings)
ManagerTrendShares Held% of Co.Position ValueFiled
Vanguard Group Inc▲ Buy25,884,0843.27%$1.62B2026-01-29
Geode Capital Management, LLC▲ Buy6,460,9120.82%$526.43M2026-08-12
Norges Bank▼ Sell6,370,4000.80%$499.65M2026-08-12
FMR LLC (Fidelity)▲ Buy6,004,0870.76%$471.39M2026-08-13
JPMorgan Chase & Co▲ Buy2,980,8770.38%$232.78M2026-08-12
Wellington Management Group LLP▲ Buy2,810,3280.36%$220.57M2026-08-14
Morgan Stanley▼ Sell2,529,7690.32%$198.38M2026-08-13
Goldman Sachs Group Inc▲ Buy2,401,5030.30%$188.33M2026-08-14
BlackRock, Inc.▲ Buy1,040,3850.13%$81.59M2026-08-07
Bank of America Corp▼ Sell889,8860.11%$69.78M2026-08-14
Northern Trust Corp▼ Sell533,1510.07%$41.81M2026-08-13
D. E. Shaw & Co., Inc.▲ Buy403,1920.05%$31.62M2026-08-14
AQR Capital Management LLC▼ Sell374,1330.05%$29.31M2026-08-14
Two Sigma Investments, LP▼ Sell372,4130.05%$29.20M2026-08-14
Millennium Management LLC▲ Buy338,1460.04%$26.51M2026-08-14
Invesco Ltd.▼ Sell292,1680.04%$22.91M2026-08-14
Neuberger Berman Group LLC▼ Sell260,4420.03%$20.44M2026-08-13
Citadel Advisors LLC▼ Sell116,6300.01%$9.15M2026-09-02
Citigroup Inc▼ Sell104,1120.01%$8.17M2026-08-03
Renaissance Technologies LLC▲ Buy91,0350.01%$7.14M2026-08-13
Man Group plc▼ Sell88,7820.01%$6.96M2026-08-14
Janus Henderson Group plc▲ Buy83,9040.01%$5.24M2026-05-18
AllianceBernstein L.P.▲ Buy58,3460.01%$3.65M2026-08-14
Wells Fargo & Company▼ Sell24,1220.00%$1.89M2026-08-14
Susquehanna International Group, LLP▲ Buy21,8600.00%$1.71M2026-08-14
Q2 2026 flow:2.56M sh bought ($202.42M)2.19M sh sold ($171.48M)net +369.3K sh (+$30.95M)
View full institutional holdings history →
Congressional Trading Activity
1 disclosed trades · ~$32.5K est. traded value · 0 buys, 1 sells
MemberChamberStateTypeAmountTradedFiled
Tommy TubervilleSenateAL▼ Sell$15K - $50K2024-01-032024-02-14
View full congressional trading history →

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