DailyIQ
Last updated10 minutes ago

MAR·Marriott International, Inc.

$371.44
+2.14 (+0.58%)
Overnight$371.75+0.31 (+0.08%)
High
$372.88
Open
$371.40
Market Cap
96.60B
52W High
$412.00
Low
$367.00
P. Close
$371.44
P/E
37.34
52W Low
$256.60
Fwd P/E
28.23
DailyIQ Est.
$386.49
Inst. Ownership
33.3%
Short Interest
2.59%
Days to Cover
4.2
Div. Yield
0.75%
Next Ex-Div
~Nov 18
Technical Score (1D)
95
BULLISH
News Sentiment
53
MIXED
On Oct 13, an industry article reported that hotel owners are increasingly evaluating soft‑brand partnerships to improve performance amid rising costs. The piece noted that soft brands such as Dazzler Select, Outset Collection, and Series by Marriott give owners access to major hotel distribution networks while preserving property identity. Owners must weigh franchise fees and potential renovation costs before converting, according to the article. Industry panels at the Lodging Conference highlighted a growing interest in soft‑brand models, underscoring the trend’s relevance to the sector. The report emphasized that owners are carefully considering how these partnerships could affect their operations and profitability.
LOW TARGET
$280 -24.6%
2 analysts
MEAN TARGET
$381 +2.5%
21 analysts
HIGH TARGET
$425 +14.4%
10 analysts
PRICE RANGE
$280.00 - $425.00
SB / B / H / S / SS
5/11/15/1/1
DAILYIQ EST.
$386.49 (+4.0%)
Sector
Consumer Cyclical
Industry
Lodging
Exchange
NMS
Country
United States
Symbol
MAR
Description
Marriott International is a global leader in the hospitality industry, primarily focused on the management, franchising, and licensing of a diverse portfolio of lodging properties. Its extensive brand network spans luxury to economy segments, encompassing hotels, residences, timeshares, and even yachts. This broad reach allows Marriott to cater to a wide range of travelers and offer a variety of experiences under well-known names like JW Marriott, Ritz-Carlton, and Courtyard by Marriott, among many others. Founded in 1927 and headquartered in Bethesda, Maryland, the company has established a significant presence worldwide, serving as a key player in the lodging market. This extensive brand portfolio helps Marriott maintain its competitive advantage in a dynamic and competitive market.
Bought (1Y)
0 shares
$0
Sold (1Y)
18,423 shares
$6.5M
LEWIS AYLWIN B-
Award/Grant10.079 shares2026-09-30
Reid Grant-
Award/Grant69.507 shares2026-09-30
MARRIOTT J W JR-
Sell3,500 shares2026-09-25
Harrison Deborah Marriott-
Sell3,500 shares2026-09-25
Marriott David S-
Sell3,500 shares2026-09-25
61/ 100
Neutral / mixed
Overall: Neutral
✓Revenue growing year over year
✓Positive net margin
✓Positive operating cash flow
Net Margin
9.9%
Revenue CAGR
4.2%
Current Ratio
0.43x
Debt / Equity
-0.10x
Return on Equity
-69.0%
Earnings Summary
Marriott International, a global hospitality leader headquartered in Bethesda, Maryland, manages, franchises, and licenses a diverse portfolio of lodging properties spanning luxury to economy segments, including iconic brands such as JW Marriott, Ritz-Carlton, and Courtyard by Marriott. Operating in the highly cyclical lodging sector, Marriott leverages its extensive brand network to capture a broad traveler base and maintain competitive advantage amid dynamic market conditions. In the most recent two quarters, Marriott reported EPS of $2.32 in Q1 2025 and $2.65 in Q2 2025, both beating analyst estimates of $2.2532 and $2.62219 respectively, while revenue rose from $6.263B to $6.744B, reflecting a 7.5% YoY increase in Q2 versus $6.429B in Q1. The company continued its trend of beating earnings estimates in three of the last four quarters, with revenue growth maintained at roughly 5-7% each quarter despite modest seasonality. Historically, Marriott has shown a steady YoY revenue growth trajectory, consistently surpassing analyst expectations for EPS in the past three quarters, though Q1 2025 EPS fell slightly below the $2.2532 estimate, indicating a minor miss. The pattern of revenue expansion coupled with occasional EPS misses suggests a resilient top line but some pressure on profitability. Recent news highlights Marriott’s strategic expansion into the Dutch market with eight new hotels and the launch of a JW Marriott all-inclusive resort in Costa Rica, signaling confidence in international growth and diversification of revenue streams; these moves align with the company’s fee‑based growth strategy.

EPS

EstBeatMiss
$2.27$2.53$2.79$3.05$3.31Q2'25Q3'25Q4'25Q1'26Q2'26Q3'26
QtrEstActual+/−
Q3'26$2.83 - -
Q2'26$2.87$3.19+11.0%
Q1'26$2.55$2.72+6.5%
Q4'25$2.52$2.58+2.3%
Q3'25$2.39$2.47+3.5%
Q2'25$2.62$2.65+1.1%

Revenue

EstBeatMiss
$6.4B$6.6B$6.9B$7.1B$7.4BQ2'25Q3'25Q4'25Q1'26Q2'26Q3'26
QtrEstActual+/−
Q3'26$7.0B - -
Q2'26$7.3B$7.1B-2.8%
Q1'26$6.6B$6.7B+1.1%
Q4'25$6.6B$6.7B+1.5%
Q3'25 - $6.5B -
Q2'25 - $6.7B -

Market Data

MAR Stock Snapshot

BULLISH95/100
$371.75+$0.31 (0.1%)
Market cap
96.60B
P/E ratio
37.3
Day range
$367.00 – $372.88
News sentiment
53/100 · Neutral
Analyst target
$380.96 (+2.5%)
Consensus
Hold · 33 analysts
52-week range+44.9% off low · -9.8% from high
$256.60$412.00
Price $371.75 DailyIQ Est. $386.49

Price is in the upper part of its 52-week range, and the momentum read backs that positioning up. Sector peers are worth watching - large caps in Consumer Cyclical tend to move together on rotation.

Reverse DCF

What growth is priced into MAR?

RICH

At today's price, Marriott International, Inc. needs to grow free cash flow about 27.3% a year for the next 10 years to justify its valuation at a 9.69% cost of capital. Over its actual history it has compounded free cash flow at 13.3% a year, so the market is asking for 13.9 percentage points above its own delivered rate. On that basis MAR looks priced above what its own growth record supports.

Implied FCF growth
27.3%
Historical FCF CAGR
13.3%
Growth gap
+13.9 pts
Verdict
RICH
Discount rate (WACC)
9.69%
Beta
0.89

Behaviour On Record

What MAR's own history says about today's numbers

Realized volatility (21d)
18.7% 26th pct
Below its peak
-8.9%
vs 200-day average
+4.4%
Up days (1y)
49%

Marriott International, Inc. is currently running 18.7% annualised volatility over the last 21 sessions. Measured against MAR's own 13 years of daily returns rather than a market-wide average, that is the 26th percentile — on the quiet side for this stock, against a typical reading of 23.3%. The distinction matters because a number that looks calm for one stock is turbulent for another, and the absolute figure on its own tells you neither.

MAR is trading -8.9% below its running peak. Across 12 full years on file, its median worst-drawdown-in-a-year was -18.3%, and the deepest was -61.3% in 2020. The current pullback is therefore shallower than what this stock gives back in a typical year, which is context worth having before treating it as a dislocation.

Price sits +4.4% from its 200-day moving average. Against every other day in its history, that gap ranks at the 42nd percentile — close to the gap it normally carries. Over the past year MAR closed higher on 49% of sessions, and it is currently 2 sessions into a rising streak.

On October specifically: over 12 years of records, MAR finished the month higher 8 of 12 times, with a median return of +2.9% and an average of +3.6%. Its strongest month historically has been November at +6.9% on average, its weakest March at -3.5%. Seasonality is a weak signal on its own — a decade is a small sample and regimes change — but it is a real distribution rather than a rule of thumb.

Overnight risk is measurable too: MAR has opened more than 2% away from the prior close in 101 of 3,262 sessions (3.1% of the time), with the largest gaps running +7.6% and -6.9%. For anyone holding through an event, that rate is a better guide to overnight exposure than the intraday range.

Across the last 3 dated reports on file, MAR moved an average of 1.2% in the session after earnings, closing higher 0 of those 3 times, with a median move of -0.8% and a largest of -2.5%.

All figures computed from 3,263 daily closes between 2013-10-21 and 2026-10-09, split-adjusted, recomputed daily. Percentiles are against MAR's own 13-year history, not a peer group or index.

Sector Rotation

Is money rotating into or out of MAR's sector?

Marriott International, Inc. sits in the Consumer Discretionary sector, currently ranked 7th of 12 GICS sectors by relative-strength rotation score (improving).

Sector rank
#7 of 12
Sector state
Improving
Sector rotation score
36

Options Market

What is the options market pricing for MAR?

CallsPuts

For Marriott International, Inc.'s nearest expiry (2026-10-16, 2 days out), open interest is call-heavy, a bullish tilt (put/call ratio of 0.64), with at-the-money implied volatility around 38.9%. The options market is pricing roughly a ±2.9% move by that expiry — a range of about $358.56–$380.04.

Put/call ratio (2026-10-16)
0.64
ATM implied volatility
38.9%
Total open interest
6,512
Expected move by 2026-10-16
±2.9% ($358.56–$380.04)

Analyst Rating Changes

Are analysts turning bullish or bearish on MAR?

Morgan Stanley most recently reiterated its rating on Marriott International, Inc. to Overweight on Oct 12, 2026 with a price target of $384 (from $380). Over the last 90 days, coverage has run 0 upgrades against 0 downgrades, a net mixed lean.

Latest action
Morgan Stanley — Overweight
90-day upgrades
0
90-day downgrades
0
Net rating momentum
0
DateFirmActionRatingPrice target
Oct 12, 2026Morgan StanleyMaintainedOverweight$380 → $384
Sep 10, 2026Truist SecuritiesMaintainedHold$356 → $360
Sep 2, 2026Wolfe ResearchInitiatedPeer Perform-
Aug 20, 2026UBSMaintainedNeutral$412 → $395
Aug 12, 2026CICCInitiatedOutperform-
Aug 5, 2026MacquarieMaintainedNeutral$365
Aug 4, 2026MizuhoMaintainedNeutral$384 → $374
Aug 4, 2026Wells FargoMaintainedOverweight$449 → $425
Aug 4, 2026BMO CapitalMaintainedOutperform$410 → $395
Aug 4, 2026BarclaysMaintainedEqual-Weight$379 → $348
Aug 4, 2026BairdMaintainedNeutral$394 → $393
Jul 21, 2026JP MorganMaintainedNeutral$387 → $400

Peers & ETF holders

MAR peers & ETF holders

News Sentiment Analysis

Sentiment gathered from recent headlines

53/100
Strong NegativeNeutralStrong Positive
MIXED

Recent News Coverage

Most recent articles, ranked by recency (click to expand).

10+ articles
What did this article say?
Hotel owners are increasingly evaluating soft‑brand partnerships to improve performance amid rising costs. Soft brands, such as Dazzler Select, Outset Collection, and Series by Marriott, provide access to major hotel distribution networks while preserving property identity. Owners weigh franchise fees, renovation requirements, and brand alignment before converting. The article highlights industry discussions at the Lodging Conference, underscoring the growing interest in soft‑brand models.
What did this article say?
Morgan Stanley analyst Stephen Grambling upgraded Marriott International (NASDAQ:MAR) to an Overweight rating and increased the price target from $380 to $384. The upgrade reflects confidence in the company’s recovery trajectory and expected earnings growth. The new target suggests a modest upside potential for investors.
What did this article say?
Morgan Stanley increased its price target for Marriott International from $380 to $384, reflecting a modest confidence boost in the company’s outlook. The brokerage cited stronger earnings guidance and a favorable macro environment for the hospitality sector. The adjustment signals a slight positive tilt but does not represent a major shift in valuation or strategy.
What did this article say?
Marriott International (MAR) delivered an average annual return of 11.53% over the past two decades, outperforming the broader market by 2.43% on an annualized basis. The analysis compares the company’s performance to market benchmarks, highlighting consistent growth. The data underscores Marriott’s long‑term value creation but does not indicate any immediate change in guidance or strategy.
What did this article say?
Marriott International announced that it will release its third‑quarter 2026 earnings on Monday, November 2, 2026, at 7:00 a.m. Eastern Time. A conference call will follow at 8:00 a.m. Eastern Time, featuring CEO Anthony Capuano and CFO Jennifer Mason. The call will be webcast via Marriott’s investor relations website. No financial guidance or performance updates were disclosed in the announcement. The information is a routine earnings‑release schedule update with no immediate impact on the company’s outlook.
What did this article say?
Marriott International announced a partnership with FICO Corporation to open seven hotels in Thailand, adding 1,262 rooms across Bangkok, Pattaya, and Phuket. The deal will introduce the JW Marriott brand, citizenM, Four Points Flex by Sheraton, and Series by Marriott to the Thai market for the first time. The expansion is positioned to capture evolving traveler preferences and enhance Marriott’s presence in key urban and leisure destinations. The agreement is expected to strengthen Marriott’s growth trajectory in Asia Pacific and diversify its portfolio with lifestyle-focused properties.
What did this article say?
Marriott International announced it would add eight hotels to its portfolio in the Netherlands, marking the first entry of the Series brand in that market. The company also opened JW Marriott’s inaugural all‑inclusive resort in Costa Rica, introducing a new luxury format. The moves represent a strategic push into new regions and formats, broadening MAR’s global presence and revenue mix. The expansion is expected to enhance occupancy rates and diversify the company’s geographic exposure. Overall, the announcement signals a positive growth trajectory for MAR.
What did this article say?
Marriott International signed an agreement with Townhouse Hotels to add eight properties in the Netherlands, including six under Series by Marriott and two under Tribute Portfolio. The deal covers locations in Amsterdam, Breda, The Hague, Maastricht, and Eindhoven, adding roughly 700 rooms to Marriott’s inventory. The expansion marks the brand’s entry into the Dutch market and enhances its presence in key business and cultural hubs. This move is expected to strengthen Marriott’s international footprint and revenue potential.
What did this article say?
Marriott International released its Future of Food 2027 report, outlining evolving dining preferences across Asia Pacific excluding China. The study highlighted a shift from traditional restaurant settings to fluid, social spaces, with a strong emphasis on local cuisine and authentic experiences. The report gathered insights from chefs, hospitality experts, and Marriott properties in the region, underscoring the growing demand for hyper‑local, destination‑connected dining. This release provides a strategic overview of consumer trends but does not indicate immediate operational or financial changes for the company.

Technical Analysis

Real-time indicators across multiple timeframes

95
BULLISH
Momentum rank against about 1,000 stocks and ETFs for this timeframe.
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Institutional & Hedge Fund Ownership
25 tracked managers · $30.65B combined position · 10 adding, 15 trimming, 0 unchanged (latest 13F filings)
ManagerTrendShares Held% of Co.Position ValueFiled
Vanguard Group Inc▼ Sell20,680,1327.96%$6.42B2026-01-29
BlackRock, Inc.▲ Buy16,054,5466.18%$5.95B2026-08-07
Invesco Ltd.▲ Buy9,636,9383.71%$3.57B2026-08-14
FMR LLC (Fidelity)▼ Sell6,812,3852.62%$2.52B2026-08-13
Wellington Management Group LLP▼ Sell5,472,1542.11%$2.03B2026-08-14
Geode Capital Management, LLC▲ Buy5,347,3742.06%$1.97B2026-08-12
Morgan Stanley▲ Buy4,977,7991.92%$1.84B2026-08-13
JPMorgan Chase & Co▲ Buy4,101,5271.58%$1.54B2026-08-12
Goldman Sachs Group Inc▼ Sell2,349,5730.90%$870.73M2026-08-14
Norges Bank▼ Sell2,277,4790.88%$844.01M2026-08-12
Northern Trust Corp▼ Sell2,114,1540.81%$783.48M2026-08-13
Bank of America Corp▼ Sell1,834,8270.71%$679.97M2026-08-14
Wells Fargo & Company▲ Buy618,5640.24%$229.23M2026-08-14
Marshall Wace, LLP▼ Sell546,1380.21%$202.39M2026-08-13
Squarepoint Ops LLC▲ Buy529,3950.20%$196.19M2026-08-14
Neuberger Berman Group LLC▼ Sell459,6450.18%$170.34M2026-08-13
Citigroup Inc▲ Buy434,6760.17%$161.09M2026-08-03
AllianceBernstein L.P.▼ Sell365,3570.14%$119.50M2026-08-14
William Blair Investment Management, LLC▲ Buy300,8720.12%$111.50M2026-08-12
Susquehanna International Group, LLP▼ Sell230,3750.09%$85.37M2026-08-14
Janus Henderson Group plc▼ Sell248,5740.10%$81.30M2026-05-18
Citadel Advisors LLC▼ Sell190,9500.07%$70.76M2026-09-02
D. E. Shaw & Co., Inc.▼ Sell180,5810.07%$66.92M2026-08-14
Prudential Financial Inc▲ Buy178,7180.07%$66.23M2026-08-12
Millennium Management LLC▼ Sell177,7980.07%$65.89M2026-08-14
Q2 2026 flow:6.92M sh bought ($2.57B)3.64M sh sold ($1.34B)net +3.28M sh (+$1.23B)
Congressional Trading Activity
8 disclosed trades · ~$381.5K est. traded value · 5 buys, 2 sells
MemberChamberStateTypeAmountTradedFiled
Alan ArmstrongSenateOK▲ Buy$1K - $15K2026-03-272026-07-21
Valerie HoyleHouseOR04▼ Sell$1K - $15K2025-09-232025-10-10
Valerie HoyleHouseOR04▲ Buy$1K - $15K2024-10-292025-09-12
Ron WydenSenateOR▼ Sell$100K - $250K2020-08-032020-08-29
Ron WydenSenateOR▲ Buy$50K - $100K2020-06-052020-07-02
Ron WydenSenateOR▲ Buy$15K - $50K2020-06-042020-07-02
Ron WydenSenateOR▲ Buy$50K - $100K2020-05-272020-06-04
Sheldon WhitehouseSenateRI↔ Exchange$1K - $15K2016-09-262016-10-07