DailyIQ
Last updatedjust now

W·Wayfair Inc. Class A

$105.50
-0.55 (-0.52%)
Overnight$105.51+0.01 (+0.01%)
High
$108.46
Open
$106.95
Market Cap
14.46B
52W High
$119.98
Low
$104.00
P. Close
$105.50
P/E
-
52W Low
$55.60
Fwd P/E
27.15
DailyIQ Est.
$129.52
Inst. Ownership
1.5%
Short Interest
8.02%
Days to Cover
4.6
Technical Score (1D)
95
BULLISH
News Sentiment
58
BULLISH
On Oct 6, Klarna announced an expansion of its partnership with Wayfair, enabling U.S. customers to access 0% APR financing for up to six months across Wayfair’s entire brand portfolio. Canadian shoppers similarly gained access to Klarna’s full suite of flexible payment options. The move broadens payment choices for Wayfair’s customers, potentially increasing conversion rates and average order value. The partnership strengthens Wayfair’s competitive positioning in the online retail market. The announcement is likely to support Wayfair’s revenue growth outlook.
LOW TARGET
$83 -21.3%
2 analysts
MEAN TARGET
$124 +17.6%
24 analysts
HIGH TARGET
$156 +47.9%
17 analysts
PRICE RANGE
$83.00 - $156.00
SB / B / H / S / SS
10/17/14/1/1
DAILYIQ EST.
$129.52 (+22.8%)
Bought (1Y)
0 shares
$0
Sold (1Y)
376,037 shares
$38.4M
Blotner JonPres., Commercial & Operations
Sell6,056 shares2026-10-02
Blotner JonPres., Commercial & Operations
Option Exercise22,942 shares2026-10-01
Blotner JonPres., Commercial & Operations
Option Exercise182 shares2026-10-01
Blotner JonPres., Commercial & Operations
Option Exercise327 shares2026-10-01
Blotner JonPres., Commercial & Operations
Tax Withholding11,340 shares2026-10-01
55/ 100
Neutral / mixed
Overall: Neutral
✓Revenue growing year over year
✕Negative net margin
✓Positive operating cash flow
Gross Margin
30.2%
Net Margin
-2.5%
Revenue CAGR
26.3%
Current Ratio
0.94x
Debt / Equity
-1.18x
Return on Equity
11.3%

EPS

EstBeatMiss
$0.39$0.50$0.62$0.74$0.86Q3'25Q3'26
QtrEstActual+/−
Q3'26$0.80 - -
Q3'25$0.44$0.70+59.3%

Revenue

EstBeatMiss
$3.1B$3.2B$3.3B$3.4B$3.5BQ3'25Q3'26
QtrEstActual+/−
Q3'26$3.4B - -
Q3'25 - $3.1B -

Market Data

W Stock Snapshot

BULLISH95/100
$105.51+$0.01 (0.0%)
Market cap
14.46B
Day range
$104.00 – $108.46
News sentiment
58/100 · Neutral
Analyst target
$124.03 (+17.6%)
Consensus
Buy · 43 analysts
52-week range+89.8% off low · -12.1% from high
$55.60$119.98
Price $105.51 DailyIQ Est. $129.52

The setup on Wayfair Inc. Class A is the constructive kind - confirmation across timeframes, not one lone indicator. Earnings and guidance carry more weight than macro data at this capitalisation.

Reverse DCF

What growth is priced into W?

RICH

At today's price, Wayfair Inc. Class A needs to grow free cash flow about 36.8% a year for the next 10 years to justify its valuation at a 13.06% cost of capital. Over its actual history it has compounded free cash flow at 20.4% a year, so the market is asking for 16.3 percentage points above its own delivered rate. On that basis W looks priced above what its own growth record supports.

Implied FCF growth
36.8%
Historical FCF CAGR
20.4%
Growth gap
+16.3 pts
Verdict
RICH
Discount rate (WACC)
13.06%
Beta
1.96

Behaviour On Record

What W's own history says about today's numbers

Realized volatility (21d)
43.6% 22nd pct
Below its peak
-69.5%
vs 200-day average
+20.2%
Up days (1y)
49%

Wayfair Inc. Class A is currently running 43.6% annualised volatility over the last 21 sessions. Measured against W's own 12 years of daily returns rather than a market-wide average, that is the 22nd percentile — unusually subdued by its own history, against a typical reading of 58.8%. The distinction matters because a number that looks calm for one stock is turbulent for another, and the absolute figure on its own tells you neither.

W is trading -69.5% below its running peak. Across 11 full years on file, its median worst-drawdown-in-a-year was -48.5%, and the deepest was -85.6% in 2022. The current drawdown is already deeper than this stock's typical annual low point, which puts it in the part of its range where past recoveries began — and where past declines also continued.

Price sits +20.2% from its 200-day moving average. Against every other day in its history, that gap ranks at the 70th percentile — a somewhat wider gap than its own norm. Over the past year W closed higher on 49% of sessions, and it is currently 1 session into a rising streak.

On October specifically: over 12 years of records, W finished the month higher 4 of 12 times, with a median return of -14.8% and an average of -9.3%. Its strongest month historically has been May at +15.4% on average, its weakest October at -9.3%. Seasonality is a weak signal on its own — a decade is a small sample and regimes change — but it is a real distribution rather than a rule of thumb.

Overnight risk is measurable too: W has opened more than 2% away from the prior close in 314 of 3,019 sessions (10.4% of the time), with the largest gaps running +10.5% and -12.3%. For anyone holding through an event, that rate is a better guide to overnight exposure than the intraday range.

All figures computed from 3,020 daily closes between 2014-10-02 and 2026-10-05, split-adjusted, recomputed daily. Percentiles are against W's own 12-year history, not a peer group or index.

Sector Rotation

Is money rotating into or out of W's sector?

Wayfair Inc. Class A sits in the Consumer Discretionary sector, currently ranked 6th of 12 GICS sectors by relative-strength rotation score (improving).

Sector rank
#6 of 12
Sector state
Improving
Sector rotation score
64

Options Market

What is the options market pricing for W?

CallsPuts

For Wayfair Inc. Class A's nearest expiry (2026-12-18, 72 days out), open interest is call-heavy, a bullish tilt (put/call ratio of 0.00), with at-the-money implied volatility around 3.1%. The options market is pricing roughly a ±1.4% move by that expiry — a range of about $100.00–$102.82.

Put/call ratio (2026-12-18)
0.00
ATM implied volatility
3.1%
Total open interest
95
Expected move by 2026-12-18
±1.4% ($100.00–$102.82)

Analyst Rating Changes

Are analysts turning bullish or bearish on W?

Mizuho most recently reiterated its rating on Wayfair Inc. Class A to Outperform on Sep 29, 2026 with a price target of $110 (from $90). Over the last 90 days, coverage has run 1 upgrade against 0 downgrades, a net bullish lean.

Latest action
Mizuho — Outperform
90-day upgrades
1
90-day downgrades
0
Net rating momentum
+1
DateFirmActionRatingPrice target
Sep 29, 2026MizuhoMaintainedOutperform$90 → $110
Aug 20, 2026RosenblattInitiatedBuy$125
Aug 14, 2026BernsteinUpgradeMarket Perform → Outperform$100 → $125
Aug 14, 2026CitigroupMaintainedBuy$95 → $133
Aug 5, 2026UBSMaintainedBuy$118 → $156
Aug 5, 2026TD CowenMaintainedHold$75 → $110
Aug 5, 2026Truist SecuritiesMaintainedBuy$99 → $135
Aug 5, 2026RBC CapitalMaintainedSector Perform$78 → $92
Aug 5, 2026Evercore ISI GroupMaintainedOutperform$100 → $130
Aug 5, 2026GuggenheimMaintainedBuy$100 → $135
Aug 5, 2026Wells FargoMaintainedOverweight$100 → $130
Aug 5, 2026WedbushMaintainedNeutral$85 → $125

News Sentiment Analysis

Sentiment gathered from recent headlines

58/100
Strong NegativeNeutralStrong Positive
MODERATELY BULLISH

Recent News Coverage

Most recent articles, ranked by recency (click to expand).

10+ articles
What did this article say?
On October 6, Klarna announced an expansion of its partnership with e-commerce retailer Wayfair (W), enabling U.S. customers to access 0% APR financing for up to six months across Wayfair’s entire brand portfolio. Canadian shoppers similarly gained access to Klarna’s full suite of flexible payment options. The move broadens payment choices for Wayfair’s customers, potentially increasing conversion rates and average order value. The partnership strengthens Wayfair’s competitive positioning in the online retail market. The announcement is likely to support Wayfair’s revenue growth outlook.
What did this article say?
Wayfair Inc. (NYSE: W) announced that it will release its third‑quarter 2026 financial results on November 4, 2026, ahead of the market open. The company will host a conference call at 8 a.m. ET that day to discuss the results. Investors can register for the webcast or dial in, and a recording will be posted shortly after the call. The announcement is a routine disclosure with no immediate impact on the company’s outlook.
What did this article say?
Mizuho analyst David Bellinger upgraded Wayfair (NYSE:W) to an Outperform rating and increased the price target from $90 to $110. The upgrade reflects confidence in the retailer’s growth prospects and earnings outlook. The higher target suggests a bullish view on Wayfair’s future performance and potential upside for investors.
What did this article say?
Wayfair (NYSE:W) released its second‑quarter 2026 earnings call transcript on September 28. The company detailed its financial performance, including revenue, operating income, and key metrics, during the call. Management discussed strategic initiatives and operational highlights that guided the quarter’s results. The transcript provides insights into Wayfair’s business outlook and guidance for the remainder of the year.
What did this article say?
Wayfair (W) introduced its new brand platform, Wayfair Delivers, emphasizing value, trust, and logistics to shoppers. The initiative is supported by a substantial marketing campaign featuring television and streaming advertising. The platform expands the company’s value proposition by highlighting delivery promises and end‑to‑end service across its home‑goods catalog.
What did this article say?
Wayfair reported a 7.5% increase in net revenue for Q2 2026, with U.S. operations contributing 8.7% growth. Despite the revenue uptick, analysts downgraded the stock, citing concerns over margin pressure and competitive dynamics. The downgrade reflects a cautious outlook on the company’s ability to sustain growth in a tightening retail environment.
What did this article say?
Wayfair’s stock fell 7.35% on September 23, closing at $99.50 after opening near $107. The decline was driven by a broader rate‑driven risk‑off move rather than any company‑specific catalyst. No guidance cut, earnings miss, or product recall was reported. The sell‑off reflected investors’ sensitivity to higher yields impacting the housing‑linked consumer spending segment that Wayfair serves.
What did this article say?
Wayfair announced a significant increase in sports advertising, raising its spend across football‑broadcasting networks to five times its previous level. The company partnered with Los Angeles Rams quarterback Matthew Stafford for a new brand platform, "Wayfair Delivers," featuring a 30‑second spot aired during Monday Night Football. The move follows a rise in Q2 orders, largely driven by mobile shoppers, and signals a long‑term focus on value and trusted service through sports marketing.
What did this article say?
Wayfair has launched a new brand campaign featuring NFL quarterback Matthew Stafford, aiming to increase brand visibility and attract more traffic to its e‑commerce platform. The initiative is expected to strengthen consumer perception and could translate into incremental sales growth. While the campaign does not directly impact earnings, it signals a proactive marketing push that may influence short‑term revenue momentum.
What did this article say?
Wayfair Inc. (NYSE: W) has launched a new brand platform, "Wayfair Delivers," aimed at emphasizing the quality, value, and emotional experience of its home‑goods delivery service. The campaign spotlights MVP quarterback Matthew Stafford and his family, leveraging his popularity to reinforce customer confidence. While the initiative is a marketing push rather than a financial catalyst, it signals the company’s continued focus on brand differentiation and customer engagement.

Technical Analysis

Real-time indicators across multiple timeframes

95
BULLISH
Technical indicators reflect the latest computed signal mix for this timeframe.
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Institutional & Hedge Fund Ownership
1 tracked managers · $190.94M combined position · 0 adding, 0 trimming, 1 unchanged (latest 13F filings)
ManagerTrendShares Held% of Co.Position ValueFiled
Citadel Advisors LLC• Hold2,066,0461.51%$190.94M2026-09-02
Q2 2026 flow:2.07M sh bought ($190.94M)0 sh sold ($0)net +2.07M sh (+$190.94M)
Congressional Trading Activity
5 disclosed trades · ~$174.0K est. traded value · 4 buys, 1 sells
MemberChamberStateTypeAmountTradedFiled
Gilbert CisnerosHouseCA31▲ Buy$1K - $15K2026-05-112026-06-08
Gilbert CisnerosHouseCA31▲ Buy$1K - $15K2026-05-072026-06-08
Gilbert CisnerosHouseCA31▲ Buy$1K - $15K2026-05-012026-05-08
Ron WydenSenateOR▼ Sell$50K - $100K2020-09-022020-09-24
Ron WydenSenateOR▲ Buy$50K - $100K2020-08-242020-09-24