DailyIQ
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W·Wayfair Inc. Class A

$104.70
-3.29 (-3.05%)
High
$108.50
Open
$105.70
Market Cap
14.54B
52W High
$119.98
Low
$102.50
P. Close
$104.70
P/E
-
52W Low
$55.60
Fwd P/E
27.51
DailyIQ Est.
$128.40
Inst. Ownership
55.3%
Short Interest
8.88%
Days to Cover
4.8
Technical Score (1D)
65
BULLISH
News Sentiment
61
BULLISH
On Oct 13, Klarna Group expanded its partnership with Wayfair by extending always‑on 0% APR financing for up to six months to U.S. shoppers and launching Klarna’s full flexible payment suite for Canadian Wayfair customers across all brands. The move was aimed at reducing friction on large home purchases amid a declining active customer base and margin pressures. By offering more installment options, Wayfair sought to stimulate demand for high‑ticket items and improve conversion rates. The partnership was expected to enhance customer experience and potentially lift sales volumes. The expansion signaled Wayfair’s continued focus on financing as a growth lever.
LOW TARGET
$80 -23.6%
2 analysts
MEAN TARGET
$123 +17.2%
24 analysts
HIGH TARGET
$156 +49.0%
17 analysts
PRICE RANGE
$80.00 - $156.00
SB / B / H / S / SS
10/17/14/1/1
DAILYIQ EST.
$128.40 (+22.6%)
Bought (1Y)
0 shares
$0
Sold (1Y)
376,037 shares
$38.4M
Blotner JonPres., Commercial & Operations
Sell6,056 shares2026-10-02
Blotner JonPres., Commercial & Operations
Option Exercise22,942 shares2026-10-01
Blotner JonPres., Commercial & Operations
Option Exercise182 shares2026-10-01
Blotner JonPres., Commercial & Operations
Option Exercise327 shares2026-10-01
Blotner JonPres., Commercial & Operations
Tax Withholding11,340 shares2026-10-01
54/ 100
Neutral / mixed
Overall: Neutral
✓Revenue growing year over year
✕Negative net margin
✓Positive operating cash flow
Gross Margin
30.2%
Net Margin
-2.5%
Revenue CAGR
26.3%
Current Ratio
0.94x
Debt / Equity
-1.18x
Return on Equity
11.3%

EPS

EstBeatMiss
$0.39$0.50$0.62$0.74$0.85Q3'25Q3'26
QtrEstActual+/−
Q3'26$0.80 - -
Q3'25$0.44$0.70+59.3%

Revenue

EstBeatMiss
$3.1B$3.2B$3.3B$3.4B$3.5BQ3'25Q3'26
QtrEstActual+/−
Q3'26$3.4B - -
Q3'25 - $3.1B -

Market Data

W Stock Snapshot

BULLISH65/100
$104.70−$3.29 (3.0%)
Market cap
14.54B
Day range
$102.50 – $108.50
News sentiment
61/100 · Bullish
Analyst target
$122.69 (+17.2%)
Consensus
Buy · 43 analysts
52-week range+88.3% off low · -12.7% from high
$55.60$119.98
Price $104.70 DailyIQ Est. $128.40

Wayfair Inc. Class A ranks ahead of most of DailyIQ's universe on 12-month price momentum. Earnings and guidance carry more weight than macro data at this capitalisation.

Reverse DCF

What growth is priced into W?

RICH

At today's price, Wayfair Inc. Class A needs to grow free cash flow about 38.0% a year for the next 10 years to justify its valuation at a 13.10% cost of capital. Over its actual history it has compounded free cash flow at 20.4% a year, so the market is asking for 17.6 percentage points above its own delivered rate. On that basis W looks priced above what its own growth record supports.

Implied FCF growth
38.0%
Historical FCF CAGR
20.4%
Growth gap
+17.6 pts
Verdict
RICH
Discount rate (WACC)
13.10%
Beta
1.96

Behaviour On Record

What W's own history says about today's numbers

Realized volatility (21d)
38.2% 13th pct
Below its peak
-69.0%
vs 200-day average
+22.2%
Up days (1y)
51%

Wayfair Inc. Class A is currently running 38.2% annualised volatility over the last 21 sessions. Measured against W's own 12 years of daily returns rather than a market-wide average, that is the 13th percentile — unusually subdued by its own history, against a typical reading of 58.7%. The distinction matters because a number that looks calm for one stock is turbulent for another, and the absolute figure on its own tells you neither.

W is trading -69.0% below its running peak. Across 11 full years on file, its median worst-drawdown-in-a-year was -48.5%, and the deepest was -85.6% in 2022. The current drawdown is already deeper than this stock's typical annual low point, which puts it in the part of its range where past recoveries began — and where past declines also continued.

Price sits +22.2% from its 200-day moving average. Against every other day in its history, that gap ranks at the 72nd percentile — a somewhat wider gap than its own norm. Over the past year W closed higher on 51% of sessions, and it is currently 5 sessions into a rising streak.

On October specifically: over 13 years of records, W finished the month higher 5 of 13 times, with a median return of -13.3% and an average of -8.0%. Its strongest month historically has been May at +15.4% on average, its weakest October at -8.0%. Seasonality is a weak signal on its own — a decade is a small sample and regimes change — but it is a real distribution rather than a rule of thumb.

Overnight risk is measurable too: W has opened more than 2% away from the prior close in 313 of 3,026 sessions (10.3% of the time), with the largest gaps running +10.5% and -12.3%. For anyone holding through an event, that rate is a better guide to overnight exposure than the intraday range.

All figures computed from 3,027 daily closes between 2014-10-02 and 2026-10-14, split-adjusted, recomputed daily. Percentiles are against W's own 12-year history, not a peer group or index.

Sector Rotation

Is money rotating into or out of W's sector?

Wayfair Inc. Class A sits in the Consumer Discretionary sector, currently ranked 7th of 12 GICS sectors by relative-strength rotation score (improving).

Sector rank
#7 of 12
Sector state
Improving
Sector rotation score
55

Options Market

What is the options market pricing for W?

CallsPuts

For Wayfair Inc. Class A's nearest expiry (2026-10-16, 2 days out), open interest is call-heavy, a bullish tilt (put/call ratio of 0.69), with at-the-money implied volatility around 53.2%. The options market is pricing roughly a ±4.0% move by that expiry — a range of about $100.67–$109.05.

Put/call ratio (2026-10-16)
0.69
ATM implied volatility
53.2%
Total open interest
16,308
Expected move by 2026-10-16
±4.0% ($100.67–$109.05)

Analyst Rating Changes

Are analysts turning bullish or bearish on W?

Baird most recently reiterated its rating on Wayfair Inc. Class A to Neutral on Oct 8, 2026 with a price target of $117 (from $116). Over the last 90 days, coverage has run 1 upgrade against 0 downgrades, a net bullish lean.

Latest action
Baird — Neutral
90-day upgrades
1
90-day downgrades
0
Net rating momentum
+1
DateFirmActionRatingPrice target
Oct 8, 2026BairdMaintainedNeutral$116 → $117
Sep 29, 2026MizuhoMaintainedOutperform$90 → $110
Aug 20, 2026RosenblattInitiatedBuy$125
Aug 14, 2026BernsteinUpgradeMarket Perform → Outperform$100 → $125
Aug 14, 2026CitigroupMaintainedBuy$95 → $133
Aug 5, 2026UBSMaintainedBuy$118 → $156
Aug 5, 2026TD CowenMaintainedHold$75 → $110
Aug 5, 2026Truist SecuritiesMaintainedBuy$99 → $135
Aug 5, 2026RBC CapitalMaintainedSector Perform$78 → $92
Aug 5, 2026Evercore ISI GroupMaintainedOutperform$100 → $130
Aug 5, 2026GuggenheimMaintainedBuy$100 → $135
Aug 5, 2026Wells FargoMaintainedOverweight$100 → $130

ETF holders

ETFs holding W

News Sentiment Analysis

Sentiment gathered from recent headlines

61/100
Strong NegativeNeutralStrong Positive
MODERATELY BULLISH

Recent News Coverage

Most recent articles, ranked by recency (click to expand).

10+ articles
What did this article say?
In early October 2026, Klarna Group deepened its partnership with Wayfair, extending always‑on 0% APR financing for up to six months to U.S. shoppers and launching Klarna’s full flexible payment suite for Canadian customers across all brands. The move aims to reduce friction on large home‑goods purchases amid a recent decline in Wayfair’s active customer base and margin pressures relative to peers. By offering more installment options, Wayfair seeks to stimulate demand for high‑ticket items and improve conversion rates, potentially supporting its long‑term profitability narrative.
What did this article say?
Baird analyst Colin Sebastian maintained a neutral stance on Wayfair (NYSE:W) while raising its price target from $116 to $117. The modest increase reflects confidence in the company’s ongoing performance and growth prospects. No significant changes to the company’s valuation model were disclosed, and the rating remained unchanged.
What did this article say?
Wayfair’s shares jumped 52.3% to $106.25 after a strong quarterly report, but analysts caution that the rally may be unsustainable. The company’s active customer base fell 2.2% year‑over‑year to 21.7 million, signaling weakening demand. Revenue growth is now expected to rely on higher average order values rather than new customer acquisition, raising concerns about long‑term scalability. Despite the price surge, the outlook remains cautious, prompting some investors to seek alternative opportunities.
What did this article say?
On October 6, Klarna announced an expansion of its partnership with e-commerce retailer Wayfair (W), enabling U.S. customers to access 0% APR financing for up to six months across Wayfair’s entire brand portfolio. Canadian shoppers similarly gained access to Klarna’s full suite of flexible payment options. The move broadens payment choices for Wayfair’s customers, potentially increasing conversion rates and average order value. The partnership strengthens Wayfair’s competitive positioning in the online retail market. The announcement is likely to support Wayfair’s revenue growth outlook.
What did this article say?
Wayfair Inc. (NYSE: W) announced that it will release its third‑quarter 2026 financial results on November 4, 2026, ahead of the market open. The company will host a conference call at 8 a.m. ET that day to discuss the results. Investors can register for the webcast or dial in, and a recording will be posted shortly after the call. The announcement is a routine disclosure with no immediate impact on the company’s outlook.
What did this article say?
Mizuho analyst David Bellinger upgraded Wayfair (NYSE:W) to an Outperform rating and increased the price target from $90 to $110. The upgrade reflects confidence in the retailer’s growth prospects and earnings outlook. The higher target suggests a bullish view on Wayfair’s future performance and potential upside for investors.
What did this article say?
Wayfair (NYSE:W) released its second‑quarter 2026 earnings call transcript on September 28. The company detailed its financial performance, including revenue, operating income, and key metrics, during the call. Management discussed strategic initiatives and operational highlights that guided the quarter’s results. The transcript provides insights into Wayfair’s business outlook and guidance for the remainder of the year.
What did this article say?
Wayfair (W) introduced its new brand platform, Wayfair Delivers, emphasizing value, trust, and logistics to shoppers. The initiative is supported by a substantial marketing campaign featuring television and streaming advertising. The platform expands the company’s value proposition by highlighting delivery promises and end‑to‑end service across its home‑goods catalog.
What did this article say?
Wayfair reported a 7.5% increase in net revenue for Q2 2026, with U.S. operations contributing 8.7% growth. Despite the revenue uptick, analysts downgraded the stock, citing concerns over margin pressure and competitive dynamics. The downgrade reflects a cautious outlook on the company’s ability to sustain growth in a tightening retail environment.
What did this article say?
Wayfair’s stock fell 7.35% on September 23, closing at $99.50 after opening near $107. The decline was driven by a broader rate‑driven risk‑off move rather than any company‑specific catalyst. No guidance cut, earnings miss, or product recall was reported. The sell‑off reflected investors’ sensitivity to higher yields impacting the housing‑linked consumer spending segment that Wayfair serves.

Technical Analysis

Real-time indicators across multiple timeframes

65
BULLISH
Momentum rank against about 1,000 stocks and ETFs for this timeframe.
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Institutional & Hedge Fund Ownership
25 tracked managers · $6.78B combined position · 10 adding, 15 trimming, 0 unchanged (latest 13F filings)
ManagerTrendShares Held% of Co.Position ValueFiled
FMR LLC (Fidelity)▼ Sell16,277,04712.09%$1.50B2026-08-13
Capital World Investors▼ Sell11,177,4838.31%$1.03B2026-08-12
Vanguard Group Inc▲ Buy9,634,7577.16%$967.43M2026-01-29
BlackRock, Inc.▼ Sell5,035,1503.74%$465.35M2026-08-07
Renaissance Technologies LLC▼ Sell4,514,4263.35%$417.22M2026-08-13
Janus Henderson Group plc▲ Buy3,866,7082.87%$290.81M2026-05-18
AQR Capital Management LLC▲ Buy3,101,9362.30%$284.85M2026-08-14
Baillie Gifford & Co▼ Sell2,811,6202.09%$259.85M2026-08-06
Two Sigma Investments, LP▲ Buy2,612,7331.94%$241.47M2026-08-14
D. E. Shaw & Co., Inc.▲ Buy2,467,4111.83%$228.04M2026-08-14
Wellington Management Group LLP▼ Sell2,259,1111.68%$208.79M2026-08-14
Geode Capital Management, LLC▼ Sell1,918,4151.43%$178.54M2026-08-12
Norges Bank▲ Buy1,309,9430.97%$121.06M2026-08-12
Goldman Sachs Group Inc▲ Buy1,117,6630.83%$103.29M2026-08-14
Morgan Stanley▼ Sell735,1550.55%$67.94M2026-08-13
Bares Capital Management, Inc.▼ Sell672,4860.50%$60.07M2025-11-14
Citadel Advisors LLC▼ Sell627,8460.47%$58.03M2026-09-02
JPMorgan Chase & Co▼ Sell583,1600.43%$56.25M2026-08-12
Bank of America Corp▼ Sell554,0240.41%$51.20M2026-08-14
Northern Trust Corp▲ Buy527,3820.39%$48.74M2026-08-13
Invesco Ltd.▲ Buy472,4050.35%$43.66M2026-08-14
Adage Capital Partners GP, L.L.C.▼ Sell285,0000.21%$26.34M2026-08-14
Gotham Asset Management, LLC▲ Buy233,8880.17%$21.62M2026-08-14
Marshall Wace, LLP▼ Sell233,4940.17%$21.58M2026-08-13
Millennium Management LLC▼ Sell227,3120.17%$21.01M2026-08-14
Q2 2026 flow:3.64M sh bought ($335.82M)7.26M sh sold ($680.52M)net -3.62M sh (−$344.71M)
Congressional Trading Activity
5 disclosed trades · ~$174.0K est. traded value · 4 buys, 1 sells
MemberChamberStateTypeAmountTradedFiled
Gilbert CisnerosHouseCA31▲ Buy$1K - $15K2026-05-112026-06-08
Gilbert CisnerosHouseCA31▲ Buy$1K - $15K2026-05-072026-06-08
Gilbert CisnerosHouseCA31▲ Buy$1K - $15K2026-05-012026-05-08
Ron WydenSenateOR▼ Sell$50K - $100K2020-09-022020-09-24
Ron WydenSenateOR▲ Buy$50K - $100K2020-08-242020-09-24